Atomic Digital Marketing / Atomic Digital Labs

BACKGROUND

Please describe your company and position.

I am the Owner of Ninja SEO Marketing

Describe what your company does in a single sentence.

We are a SEO Agency in the philippines

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atomic Digital Marketing to accomplish?

• Website Redesign

SOLUTION

How did you find Atomic Digital Marketing?

Referral

Why did you select Atomic Digital Marketing over others?

High ratings

What was the size of Atomic Digital Marketing’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables for a website redesign project may include a project plan, user personas, wireframes, visual design concepts, custom themes and plugins, content migration, and a fully functional, tested, and optimized website. The final deliverable would be a website that meets your business needs, reflects your brand's values and image, and is optimized for search engines, speed, and performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Clean and sleek looking website design

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the initial consultation to the final product, the team at Atomic Digital Marketing was professional, knowledgeable, and easy to work with. They took the time to understand my vision for the website and provided valuable feedback and suggestions throughout the process.

What was your primary form of communication with Atomic Digital Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The UX/UI design of the website is simply stunning. The team at Atomic Digital Marketing made sure that every aspect of the website was optimized for user experience, from the layout and color scheme to the font size and spacing. The end result is a website that is not only visually appealing but also incredibly easy to use.

Are there any areas for improvement or something Atomic Digital Marketing could have done differently?

None

BACKGROUND

Please describe your company and your position there.

It's a research project lead by Uni of Surrey, I work via UK Urban AgriTech (UKUAT) as a technical consultant on the project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing, and what were your goals?

To build a professional website to provide information about the research project and be future-proof as it develops into a commercial enterprise.

SOLUTION

How did you select this vendor and what were the deciding factors?

We made enquires after some web searching and spoke to about 6 potential providers. Atomic were among several good choices but something about their tone made them slightly more appealing.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

• Understand what we wanted
• Build it (in Wordpress)
• Provide support for teething problems

How many people from the vendor's team worked with you, and what were their positions?

We initially spoke to a manager/sales person and then primarily with one developer for the duration of the work and tech support afterwards. I also contacted the finance department once or twice.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In general they did everything they said they would do in good time and have continued to be helpful and supportive.

Describe their project management style, including communication tools and timeliness.

Very clear, managed expectations and needs from us very well. Friendly throughout. Not a big project, basically only one milestone needed.

What did you find most impressive or unique about this company?

They got the job done and went the extra mile to explain technical things and fix teething problems.

Are there any areas for improvement or something they could have done differently?

There was one moment when we had to pay for a wordpress template which we assumed would be included in the price, but it wasn't a big deal. There were also times when we had to organise things like fonts which I think they probably could have done to save our time.

BACKGROUND

Introduce your business and what you do there.

I’m a director for Brideplan; we’re a 360-degree wedding planning platform. We link users to suppliers and enable users to access benefits, discounts, and wedding insurance. We also focus on mental health; we aim to provide users with a stress-free wedding planning journey.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atomic Digital Marketing?

We engaged Atomic to design and develop our platform.

SOLUTION

What was the scope of their involvement?

Atomic has designed and developed our platform from scratch. First, they interviewed us, and we shared a general idea for our branding and platform design. We wanted the platform to look sleek and professional and feel warm and inviting. After a few iterations, they created a logo, color scheme, and brand guidelines. Then, they developed the platform using WordPress.

People can sign up for our website as suppliers or users, so we partner with many wedding vendors to showcase their services. Users can access a dashboard to track the suppliers they’ve reached out to and shortlist them. They can also message suppliers directly through the platform. When users select a premium supplier, they can receive discounts on wedding insurance, honeymoons, meal preparation services, and other things. Planning a wedding can be stressful, so if users need emotional support, they can also access counseling services and connect with life coaches through the platform. 

Since launching the platform, the team has continued supporting us with SEO initiatives and new features. They’ve reviewed our website content and optimized it based on keyword research. Additionally, they’ve helped us run campaigns for Google Ads and performed some backlinking work. 

What is the team composition?

We’ve worked with 7–8 teammates from Atomic, including a director, project manager, and the branding and SEO teams.

How did you come to work with Atomic Digital Marketing? 

We chose Atomic because they were very cost-effective, and we liked their ideas.

How much have you invested with them?

We’ve invested about £35,000 (approximately $44,000 USD). 

What is the status of this engagement?

We engaged Atomic in March 2022, and they completed the platform in November 2022. However, we still work together for SEO. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Atomic has helped us fill a gap in the market by developing a platform that puts emotional support first. We’re pleased with how they’ve helped grow our preliminary ideas into a well-defined vision that they’ve brought to life. The platform is very sleek, and we’re happy with the overall branding. They’ve also helped improve our Google positioning. 

We just launched the platform last month, and we’ve already seen a high number of suppliers and users signing up. In terms of analytics, we’ve seen 12,000 impressions in the past 30 days, which is great. We’ve also been featured in local newspapers and other publications, which has been positive. 

How did Atomic Digital Marketing perform from a project management standpoint?

Atomic has been very communicative and engaged in the project. They’ve understood our goals and provided us with new ideas for features and functionality. The team is very organized; they use ClickUp to manage tasks and Figma for designs. We mainly communicate via WhatsApp, and we meet regularly via Microsoft Teams. 

Although we launched the platform later than expected, it wasn’t their fault because we kept making additional requests. Overall, they were very accommodating during the development period, and they always kept us informed of progress. 

What did you find most impressive about them?

I’ve been most impressed with Atomic’s ability to bring our ideas to life and build on them. They’ve shown great enthusiasm for our project, and the whole process has been very collaborative. 

Are there any areas they could improve?

We should’ve invested more time in the design phase upfront, but that’s not on Atomic. 

Do you have any advice for potential customers?

I recommend working on the design and functionality of your platform as much as possible upfront, so you can clearly communicate your goals to the team.

BACKGROUND

Please describe your company and your position there.

I am Managing Director of a market research consultancy, which provides market research services in the area of brand, communications, customer experience and new product development. We provide market research in the UK and globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing, and what were your goals?

We are in a period of expansion and wanted to work with a digital agency that could significantly improve website traffic and enquiries. Having been underwhelmed by a number of digital agencies in the past, we approached the matter cautiously!

SOLUTION

How did you select this vendor and what were the deciding factors?

We identified three different agencies originally, each specialising in SMEs. Given our previous experiences, we were keen to ID an agency that had a demonstrable record of success and could provide a detailed - and plausible - route map to success for Brandspeak. We were also looking for an agency that seemed really hungry for the work, because we felt they would go further in supporting us. Atomic Digital ticked all the boxes - and their enthusiasm really won us over.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

There were several stages to the project. Firstly, to bring the look and feel of the website up to date. Our site is large, so this was a significant piece of work initially. At the same time, Atomic worked hard to fix all of the technical aspects of the website, including page download speeds - which increased significantly. Next, Atomic optimised all of the pages for SEO and provided a lot of support in helping us identify content that we needed to improve - from an engagement point of view. Finally, Atomic set about developing a number of new PPC campaigns for us, to capitalise on the website improvements and improve our enquiry stream from that channel.

How many people from the vendor's team worked with you, and what were their positions?

We have continual and direct contact with 5 members of the Atomic team, which is impressive. these include designers, SEO and PPC experts. Most impressive of all has been the extent to which Atomic's MD has been hand-on on our account, having managed it on a day to day basis from day one

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since January our website traffic has more than doubled, and our organic traffic bounce rate is now a quarter of what it was. Time on page has also increased from less than 30 seconds to nearly two minutes per visit. The numbers continue to improve!

Describe their project management style, including communication tools and timeliness.

Their overall style is highly collaborative. We have had weekly, online meetings with no less than 3 Atomic consultants present on each call. If and when we have issues or questions, they are handled quickly, often within minutes. they also have an impressive range on online project management tools, all of which they have given us access to, making all of their work highly visible and responsive

What did you find most impressive or unique about this company?

Obviously, the results are the most important thing for us, but so too has been their commitment and enthusiasm. It's clear they are committed and determined to deliver above and beyond expectations.

Are there any areas for improvement or something they could have done differently?

I'd like to see them expand further in to copywriting in the future, to further increase their value to us as the relationship develops further.

BACKGROUND

Please describe your company and your position there.

I am the owner of The Crown Hawk Green. We are a fresh food, family owned gastro-pub.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing, and what were your goals?

Our website was 7 years old, outdated and clunky. Our old agency actually managed to delete it and so they had to create a brand new one from scratch including an integrated booking system.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and decided as they were relatively local that we would call them. We felt that they consulted with us in a fair and friendly way, and communicated in a simple way with our very non-technical team.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We required a new multi-page site with inviting imagery to sell our services as a pub but also as a new events space. We need plenty of opportunities for people to see that they can book online, and for the site to be integrated into our existing booking system. We were advised to have a customised Wordpress site.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Matt (Co-Owner), Simon (Co-Owner), Amr (Developer), and Timothy (Project Manager).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have noticed a marked increase in online bookings and enquiries for the events space. We have had lots of comments from customers saying how inviting the site is now, and how easy it is to navigate and make a booking.

Describe their project management style, including communication tools and timeliness.

We were frequently updated by Timothy, who gave us lots of advice and guidance on design and always made himself available for any queries we had. He responded in a very timely manner which made the process very smooth and painless.

What did you find most impressive or unique about this company?

The professionalism and attention to detail from every aspect of the workmanship to the customer care.

Are there any areas for improvement or something they could have done differently?

No, they delivered everything we needed quickly with no questions asked.

BACKGROUND

Please describe your company and your position there.

We are a new consulting firm selling our services and lead generation programs to professional bodies

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing, and what were your goals?

We wanted to create a new 'Brand image' with our new website. Atomic grasped and understood 'exactly' what we wanted and advised us 'how to do this. We are fairly unique as we do not have any competition!!! They appreciated all our 'USPs' and their design and ideas were exactly what we wanted.

SOLUTION

How did you select Atomic Digital Marketing and what were the deciding factors?

We asked 4 other agencies to make a presentation to us. Atomic came out with 'TOP MARKS'!!! Their presentation to us was supurb.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We gave Atomic our 3-page brief and after many telephone calls asking us lots of interesting questions - they then understood exactly what we wanted to achieve. They really opened our eyes with their unique thought process

How many people from the Atomic Digital Marketing team worked with you, and what were their positions?

The 2 founders - especially Matt and 2 web developers - not forgetting their ''Logo' development team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is to early to talk figures - but the feedback we have had from potential clients is 100% positive

Describe their project management style, including communication tools and timeliness.

I spend many hours talking to Matt and lots of constructive emails.

What did you find most impressive or unique about this company?

I like people who work late in the evening and over the weekend. They fulfilled all their takes on or before the due date.

Are there any areas for improvement or something they could have done differently?

none

BACKGROUND

Please describe your company and your position there.

I am joint owner of a new doggy directory which makes dog businesses visible online so that they can gain new customers and reap the benefits of their company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing, and what were your goals?

We needed a brand new membership directory where customers can easily sign up themselves. It needed to be B2C and B2B friendly aswell as our client’s customers will also be using it.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have used them for another website in the past. We felt from the first conversation that they were very invested in our vision and as a team, not only helped to develop the site but offered lots of insight as to how to develop the business as a whole

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

As we have already had a directory website built in the past on Wordpress, we agreed to utilise the blueprint from that and edited it to suit the brand.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Simon (Director), Matt (Director), and Jane (Account Manager).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

N/A

Describe their project management style, including communication tools and timeliness.

Ad hoc updates via email

What did you find most impressive or unique about this company?

We felt that their creative input not only to the site itself but how to launch the business and collect the necessary data was absolutely invaluable. They went over and above our expectations.

Are there any areas for improvement or something they could have done differently?

Generally everything was excellent.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a Body composition and fitness testing lab in central london.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing, and what were your goals?

Initially I hired Atomic to speed up my website which was grinding. I had built it myself and at its speed was impacting my visitors. After successful launch of this, we reviewed other parts of my digital marketing with which I needed help, including a website redesign, SEO, PPC etc

SOLUTION

How did you select this vendor and what were the deciding factors?

Initially they seemed to be the experts in speed optimisation. They were also UK based so I could always get on the phone to someone local.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First they conducted a review of current assets and issues, and submitted a report on the things which should be priority, with options depending on budget. We then agreed a priority list and started to work on those

How many resources from the vendor's team worked with you, and what were their positions?

I've worked with a couple of people on the team but Matthew and Simon most of all.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes my website speed went metaphorically from 0 to 100 overnight. I have had excellent feedback on the new web design, and I've seen an increase in overall traffic. For the completed parts of the project I'm thrilled with the results.

How effective was the workflow between your team and theirs?

Workflow has been very smooth. The guys are quick to respond, and work is scheduled in quickly and efficiently and done with a minimum of fuss.

What did you find most impressive or unique about this company?

The speed with which they respond to requests, and the availability of their key people. They are always at the other end of an email or phone. It's very refreshing.

Are there any areas for improvement or something they could have done differently?

I genuinely don't think so - this is one of the best supplier relationships I think I've had in my time running my business.

BACKGROUND

Please describe your company and your position there.

I'm the director and co owner of Redline Competitions. We provide online competitions to win modern classic cars, cash, tech, tools and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing?

We wanted to outsource the Facebook / instagram advertising of our business and after looking around, Atomic stood out as the company for us. We have also had Atomic optimise our website with outstanding results.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for highly rated social media marketers in our local area. Atomic were top of the list. After an introductory phone call it became clear they were ideal.

Describe the project in detail and walk through the stages of the project.

Atomic audited our current marketing and identified several areas for improvement which they provided in a detailed report. We provide the images for them to design the creative with and that's all there is to it. They have achieved results and targeting that we never could.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with 4 members of Atomic. All providing an excellent service. Simon Thomas - Partner & Business Director Matthew Carter - CEO & Founder Jacob Smailes - Head of Digital Marko Yukov - PPC

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our ROAS for our Facebook and Instagram campaigns has averaged around 4-6 with highs of 15 during peak selling time. Previously we had been seeing 0.5-2 with our own marketing.

How effective was the workflow between your team and theirs?

The process of submitting the information is very straight forward. We update a shared google doc and upload to a drop box folder. It's as easy as that.

What did you find most impressive or unique about this company?

We were impressed with the way they really learnt to understand our business. Though it's likely different to any previous business model they have worked with.

Are there any areas for improvement or something they could have done differently?

The google doc we add information too wasn't tailored to suit our business as best it could. We advised them of this and our suggestions were taken on board and the document template amended. Making it easier to provide the correct information.

BACKGROUND

Please describe your company and your position there.

Handling Concepts is an industry leader in material handling equipment. I'm a marketing executive and wanted to improve the performance of the website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing, and what were your goals?

We hired Atomic Digital Marketing for Google Page Speed Optimisation Service with the goal of decreasing our full load time to under 3 seconds and pushing out Google Page Insights score above 85+ for mobile and desktop.

SOLUTION

How did you select this vendor and what were the deciding factors?

We search for online site speed optimisers for Wordpress and Atomic Digital Marketing has both Google Ads and high organic ranking. Their website looked professional and very quickly pinpointed the key areas we want to work on. In particular it mention Google Page Speed Insights which is what we were looking to improve.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I submitted an enquiry to Atomic Marketing and mentioned we wanted to improve our Core Web Vitals. They came back and instantly told us exactly what they could do for us and guarantee certain deliverables which was exactly what we were looking for. They very quickly sent across the invoice and got to work within a day or two of payment. They promised to deliver within 10 working days and completed the work under this.

How many people from the vendor's team worked with you, and what were their positions?

I communicated with Simon Thomas - Partner & Business Director

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our full load time was orginally 7.6 seconds and is now 1.9 seconds. GTMetrix was an F and is now an A. Google Page Speed Insight score for Mobile was 21 and 60 for Desktop these are now 91 for Mobile and 99 for Desktop. We have seen a 59% decrease in Bounce Rate and a 131% increase in session duration since the work was completed. We are very happy with the results and are already seeing the benefits.

Describe their project management style, including communication tools and timeliness.

Project management was only through email but we only needed a few emails back and forth to mange the project. We were told the project would be completed within 10 working days but they actually completed it before. and once they saw you I forwarded the invoice too they message them directly regarding anything payment wise.

What did you find most impressive or unique about this company?

Atomic Digital Marketing guarantees a certain result or your money back. This can be difficult to achieve and shows they have confidence in their skills. This sold the service to my directors immediately.

Are there any areas for improvement or something they could have done differently?

Everything was perfect and handled well. It would have been good to have a mid project update so we'd know if the project was going well.