Digital Marketing for Tax & Bookkeeping Firm
- Content Marketing Pay Per Click Social Media Marketing
- $10,000 to $49,999
- Jan. 2022 - May 2026
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their strategic thinking, responsiveness, and dedication to delivering measurable results made them unique."
- Financial services
- Australia
- 501-1,000 Employees
- Online Review
- Verified
Astha Technology Solutions Pvt Ltd led a tax and bookkeeping firm's digital marketing efforts. They optimized the client's site, managed their social media accounts, ran paid ads, and conducted lead generation.
Astha Technology Solutions Pvt Ltd increased the client's customer inquiries, website traffic, and social media engagement. They also improved the client's lead generation, brand awareness, and advertising campaign performance. Moreover, the team managed the project professionally.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Premier Tax and Bookkeeping
Describe what your company does in a single sentence.
taxation, accounting, property development, home loan, business loan,
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Astha Technology Solutions Pvt Ltd to accomplish?
- increase the client base
SOLUTION
How did you find Astha Technology Solutions Pvt Ltd?
- Online Search
- Referral
Why did you select Astha Technology Solutions Pvt Ltd over others?
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from Astha Technology Solutions Pvt Ltd were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work: Website & Social Media Marketing Services
Objective: To increase the client base, brand awareness, online engagement, and lead generation through professional website optimization and strategic social media marketing campaigns.
Detailed Scope of Work:
1. Website Marketing & Optimization
A. Website Review & Strategy
- Review current website structure, design, and performance
- Identify areas for improvement in user experience (UX)
- Develop digital marketing strategy aligned with business goals
- Competitor and industry analysis
B. Search Engine Optimization (SEO)
- Keyword research targeting local and industry-specific searches
- On-page SEO optimization:
- Meta titles & descriptions
- Headers and content optimization
- Image optimization
- Internal linking
- Google indexing and sitemap setup
- Local SEO setup:
- Google Business Profile optimization
- Location-based keyword targeting
C. Website Content Development
- Create or improve website copy and service pages
- Develop lead-focused landing pages
- Add strong call-to-actions (CTAs)
- Blog/article content planning for SEO
D. Lead Generation Features
- Contact forms and inquiry systems
- Live chat or chatbot integration
- Online booking or consultation forms
- WhatsApp integration (if applicable)
E. Website Performance Improvements
- Mobile responsiveness optimization
- Speed and performance enhancements
- Basic security and maintenance checks
- Analytics and conversion tracking setup
2. Social Media Marketing
A. Social Media Strategy Development
- Develop monthly social media marketing plan
- Identify target audience demographics
- Establish brand tone and messaging
- Platforms Covered:
- TikTok
- YouTube (if applicable)
B. Content Creation
- Design branded social media graphics
- Create short-form marketing videos/reels
- Educational and promotional posts
- Client testimonials and success stories
- Service highlight campaigns
- Content Types:
- Reels and short videos
- Carousel posts
- Stories and interactive content
- Promotional advertisements
- Informational posts
C. Posting & Account Management
- Scheduled content posting
- Hashtag strategy implementation
- Audience engagement and comment monitoring
- Direct message inquiry management (optional)
D. Paid Advertising Campaigns
- Facebook & Instagram Ads
- TikTok Ads
- Google Ads (optional)
- Ad Objectives
- Lead generation
- Website traffic
- Brand awareness
- Appointment bookings
- Conversion campaigns
3. Client Acquisition & Lead Generation
A. Marketing Funnel
- Setup Lead capture systems
- Email marketing integration
- CRM or inquiry tracking setup
B. Retargeting Campaigns
- Website visitor retargeting ads
- Social media engagement retargeting
C. Conversion Optimization
- Improve inquiry-to-client conversion rates A/B testing of ads and landing pages
Key Deliverables:
- Website Deliverables
- Website audit report
- SEO optimization implementation
- Updated website content
- Landing pages
- Contact and lead generation forms
- Analytics & tracking setup
- Social Media Deliverables
- Monthly content calendar
- Social media posts and graphics
- Video reels and promotional content
- Paid advertising campaigns
- Monthly performance reports
- Marketing Deliverables
- Lead generation strategy
- Audience targeting setup
- Retargeting campaigns
- Monthly analytics and KPI reports
Expected Outcomes:
- Increased website traffic
- Higher social media engagement
- Improved online visibility
- Increased inquiries and appointments
- Growth in client base and conversions
- Stronger brand awareness
- Suggested KPIs
- Website visitors
- Leads generated
- Social media reach and engagement
- Ad conversion rates
- Number of booked consultations
- Client acquisition growth
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Measurable Outcomes & Project Success Indicators
1. Increased Client Inquiries:
- Significant growth in website inquiries and direct messages from potential clients
- Increased number of consultation bookings through online channels
- Higher volume of phone calls and contact form submissions
- Indicators:
- Growth in leads generated from the website
- Increased inquiries through Facebook, Instagram, WhatsApp, and LinkedIn
- Improved conversion from inquiries to paying clients
2. Growth in Website Traffic
- Increase in overall website visitors through SEO and digital campaigns
- Improved visibility on Google search results
- Higher traffic to service pages and landing pages
- Indicators:
- Increase in organic search traffic
- Improved keyword rankings
- Reduced website bounce rate
- Increased average session duration
3. Social Media Engagement Growth
- Improved engagement across all social media platforms
- Increased audience reach and brand visibility
- Higher interaction with marketing content
- Indicators:
- Growth in followers/subscribers
- Increased likes, comments, shares, and saves
- Higher video views and reel engagement
- Improved audience reach and impressions
4. Lead Generation Improvements
- Successful implementation of lead capture systems
- Better tracking and management of marketing leads
- Increased conversion opportunities through targeted campaigns
- Indicators:
- Number of leads generated from paid advertisements
- Cost-per-lead reduction over time
- Increased appointment bookings from campaigns
5. Enhanced Brand Awareness
- Stronger online presence and brand recognition
- Improved professional image and credibility
- Greater visibility within the target market
- Indicators:
- Increased branded search activity
- Higher engagement from local audiences
- Increased repeat website visitors
6. Advertising Campaign Performance
- Paid advertising campaigns successfully reached targeted audiences
- Improved return on marketing investment (ROI)
- Indicators:
- Higher click-through rates (CTR)
- Increased conversion rates
- Lower advertising acquisition costs
- Increased traffic from Facebook, Instagram, and Google Ads
7. Improved Customer Engagement
- Faster response and communication with prospective clients
- Better interaction through social media and website tools
- Indicators:
- Increased direct messages and online chats
- Higher response rates to campaigns
- Improved customer interaction metrics
Overall Project Success: The project successfully strengthened the business’s digital presence, improved client engagement, and generated measurable growth in leads, inquiries, and brand awareness. The combined website optimization and social media marketing strategy contributed to expanding the client base and creating sustainable long-term marketing channels for continued business growth.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project was managed professionally and efficiently from start to finish. All deliverables were completed in a timely manner, with clear communication maintained throughout the project lifecycle. Milestones, marketing campaigns, and website updates were delivered according to agreed timelines, ensuring smooth project progression without unnecessary delays. They were highly responsive to our needs and demonstrated a strong understanding of our business objectives. Any requested changes, feedback, or adjustments were addressed promptly and professionally. Communication was consistent, and they provided regular updates on progress, campaign performance, and upcoming tasks. Their proactive approach to problem-solving and willingness to adapt strategies based on results helped ensure the project remained aligned with our goals of increasing brand awareness, improving online engagement, and growing our client base. Overall, the project management was organized, reliable, and client-focused, contributing significantly to the success of the website and social media marketing initiatives.
What was your primary form of communication with Astha Technology Solutions Pvt Ltd?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What impressed us most about the company was their combination of professionalism, creativity, and results-driven approach. They demonstrated a strong understanding of digital marketing strategies and were able to tailor their website and social media campaigns specifically to our business goals and target audience. Their ability to consistently produce high-quality content, respond quickly to feedback, and adapt marketing strategies based on performance data was particularly impressive. They were proactive in identifying opportunities for growth and continuously worked to improve engagement, lead generation, and online visibility. Another standout quality was their communication and commitment to client satisfaction. They maintained transparency throughout the project, provided regular updates, and genuinely cared about achieving successful outcomes for our business. Overall, their strategic thinking, responsiveness, and dedication to delivering measurable results made them unique and highly valuable to work with.
Are there any areas for improvement or something Astha Technology Solutions Pvt Ltd could have done differently?
Overall, our experience with Astha Technology Solutions Pvt Ltd was very positive. The team was professional, responsive, and committed to delivering quality outcomes throughout the project. If there were any areas for improvement, it would simply be the opportunity for even more frequent progress updates during certain stages of the project. However, whenever clarification or support was needed, the team responded promptly and addressed all concerns professionally. Their willingness to listen to feedback, adapt to changing requirements, and continuously improve the project experience demonstrated a strong commitment to client satisfaction. Overall, they delivered excellent service and achieved the project objectives successfully.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS