Astha Technology Solutions Pvt Ltd

BACKGROUND

Please describe your company and position.

I am the Director of Premier Tax and Bookkeeping

Describe what your company does in a single sentence.

taxation, accounting, property development, home loan, business loan, 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Astha Technology Solutions Pvt Ltd to accomplish?

• increase the client base

SOLUTION

How did you find Astha Technology Solutions Pvt Ltd?

• Online Search
• Referral

Why did you select Astha Technology Solutions Pvt Ltd over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Astha Technology Solutions Pvt Ltd were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: Website & Social Media Marketing Services 
Objective: To increase the client base, brand awareness, online engagement, and lead generation through professional website optimization and strategic social media marketing campaigns. 
Detailed Scope of Work: 
1. Website Marketing & Optimization 
A. Website Review & Strategy 

• Review current website structure, design, and performance 
• Identify areas for improvement in user experience (UX) 
• Develop digital marketing strategy aligned with business goals 
• Competitor and industry analysis 

B. Search Engine Optimization (SEO) 

• Keyword research targeting local and industry-specific searches 
• On-page SEO optimization: 
  • Meta titles & descriptions 
  • Headers and content optimization 
  • Image optimization 
  • Internal linking 
  • Google indexing and sitemap setup 
• Local SEO setup: 
  • Google Business Profile optimization 
  • Location-based keyword targeting 

C. Website Content Development 

• Create or improve website copy and service pages 
• Develop lead-focused landing pages 
• Add strong call-to-actions (CTAs) 
• Blog/article content planning for SEO 

D. Lead Generation Features 

• Contact forms and inquiry systems 
• Live chat or chatbot integration 
• Online booking or consultation forms 
• WhatsApp integration (if applicable) 

E. Website Performance Improvements 

• Mobile responsiveness optimization 
• Speed and performance enhancements 
• Basic security and maintenance checks 
• Analytics and conversion tracking setup 

2. Social Media Marketing 
A. Social Media Strategy Development 

• Develop monthly social media marketing plan 
• Identify target audience demographics 
• Establish brand tone and messaging 
• Platforms Covered:
  • Facebook 
  • Instagram 
  • TikTok 
  • LinkedIn 
  • YouTube (if applicable) 

B. Content Creation 

• Design branded social media graphics 
• Create short-form marketing videos/reels 
• Educational and promotional posts 
• Client testimonials and success stories 
• Service highlight campaigns 
• Content Types: 
  • Reels and short videos 
  • Carousel posts 
  • Stories and interactive content 
  • Promotional advertisements 
  • Informational posts 

C. Posting & Account Management 

• Scheduled content posting 
• Hashtag strategy implementation 
• Audience engagement and comment monitoring 
• Direct message inquiry management (optional) 

D. Paid Advertising Campaigns 

• Facebook & Instagram Ads 
• TikTok Ads 
• Google Ads (optional) 
• Ad Objectives
• Lead generation 
• Website traffic 
• Brand awareness 
• Appointment bookings 
• Conversion campaigns 

3. Client Acquisition & Lead Generation 
A. Marketing Funnel 

• Setup Lead capture systems 
• Email marketing integration 
• CRM or inquiry tracking setup 

B. Retargeting Campaigns 

• Website visitor retargeting ads 
• Social media engagement retargeting 

C. Conversion Optimization 

• Improve inquiry-to-client conversion rates A/B testing of ads and landing pages 

Key Deliverables: 

• Website Deliverables 
  • Website audit report 
  • SEO optimization implementation 
  • Updated website content 
  • Landing pages 
  • Contact and lead generation forms 
  • Analytics & tracking setup 
• Social Media Deliverables 
  • Monthly content calendar 
  • Social media posts and graphics 
  • Video reels and promotional content 
  • Paid advertising campaigns 
  • Monthly performance reports 
• Marketing Deliverables 
  • Lead generation strategy 
  • Audience targeting setup 
  • Retargeting campaigns 
  • Monthly analytics and KPI reports 

Expected Outcomes:

• Increased website traffic 
• Higher social media engagement
• Improved online visibility 
• Increased inquiries and appointments 
• Growth in client base and conversions 
• Stronger brand awareness 
• Suggested KPIs 
• Website visitors 
• Leads generated 
• Social media reach and engagement 
• Ad conversion rates
• Number of booked consultations
• Client acquisition growth

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes & Project Success Indicators 
1. Increased Client Inquiries: 

• Significant growth in website inquiries and direct messages from potential clients 
• Increased number of consultation bookings through online channels 
• Higher volume of phone calls and contact form submissions 
• Indicators:
  • Growth in leads generated from the website 
  • Increased inquiries through Facebook, Instagram, WhatsApp, and LinkedIn 
  • Improved conversion from inquiries to paying clients 

2. Growth in Website Traffic 

• Increase in overall website visitors through SEO and digital campaigns 
• Improved visibility on Google search results 
• Higher traffic to service pages and landing pages 
• Indicators: 
  • Increase in organic search traffic 
  • Improved keyword rankings 
  • Reduced website bounce rate 
  • Increased average session duration 

3. Social Media Engagement Growth 

• Improved engagement across all social media platforms 
• Increased audience reach and brand visibility 
• Higher interaction with marketing content 
• Indicators: 
  • Growth in followers/subscribers 
  • Increased likes, comments, shares, and saves 
  • Higher video views and reel engagement 
  • Improved audience reach and impressions 

4. Lead Generation Improvements 

• Successful implementation of lead capture systems 
• Better tracking and management of marketing leads 
• Increased conversion opportunities through targeted campaigns 
• Indicators:
  • Number of leads generated from paid advertisements 
  • Cost-per-lead reduction over time 
  • Increased appointment bookings from campaigns 

5. Enhanced Brand Awareness 

• Stronger online presence and brand recognition 
• Improved professional image and credibility 
• Greater visibility within the target market 
• Indicators: 
  • Increased branded search activity 
  • Higher engagement from local audiences 
  • Increased repeat website visitors 

6. Advertising Campaign Performance 

• Paid advertising campaigns successfully reached targeted audiences 
• Improved return on marketing investment (ROI) 
• Indicators: 
  • Higher click-through rates (CTR) 
  • Increased conversion rates 
  • Lower advertising acquisition costs 
  • Increased traffic from Facebook, Instagram, and Google Ads 

7. Improved Customer Engagement 

• Faster response and communication with prospective clients 
• Better interaction through social media and website tools 
• Indicators: 
  • Increased direct messages and online chats 
  • Higher response rates to campaigns 
  • Improved customer interaction metrics 

Overall Project Success: The project successfully strengthened the business’s digital presence, improved client engagement, and generated measurable growth in leads, inquiries, and brand awareness. The combined website optimization and social media marketing strategy contributed to expanding the client base and creating sustainable long-term marketing channels for continued business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed professionally and efficiently from start to finish. All deliverables were completed in a timely manner, with clear communication maintained throughout the project lifecycle. Milestones, marketing campaigns, and website updates were delivered according to agreed timelines, ensuring smooth project progression without unnecessary delays. They were highly responsive to our needs and demonstrated a strong understanding of our business objectives. Any requested changes, feedback, or adjustments were addressed promptly and professionally. Communication was consistent, and they provided regular updates on progress, campaign performance, and upcoming tasks. Their proactive approach to problem-solving and willingness to adapt strategies based on results helped ensure the project remained aligned with our goals of increasing brand awareness, improving online engagement, and growing our client base. Overall, the project management was organized, reliable, and client-focused, contributing significantly to the success of the website and social media marketing initiatives.

What was your primary form of communication with Astha Technology Solutions Pvt Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about the company was their combination of professionalism, creativity, and results-driven approach. They demonstrated a strong understanding of digital marketing strategies and were able to tailor their website and social media campaigns specifically to our business goals and target audience. Their ability to consistently produce high-quality content, respond quickly to feedback, and adapt marketing strategies based on performance data was particularly impressive. They were proactive in identifying opportunities for growth and continuously worked to improve engagement, lead generation, and online visibility. Another standout quality was their communication and commitment to client satisfaction. They maintained transparency throughout the project, provided regular updates, and genuinely cared about achieving successful outcomes for our business. Overall, their strategic thinking, responsiveness, and dedication to delivering measurable results made them unique and highly valuable to work with.

Are there any areas for improvement or something Astha Technology Solutions Pvt Ltd could have done differently?

Overall, our experience with Astha Technology Solutions Pvt Ltd was very positive. The team was professional, responsive, and committed to delivering quality outcomes throughout the project. If there were any areas for improvement, it would simply be the opportunity for even more frequent progress updates during certain stages of the project. However, whenever clarification or support was needed, the team responded promptly and addressed all concerns professionally. Their willingness to listen to feedback, adapt to changing requirements, and continuously improve the project experience demonstrated a strong commitment to client satisfaction. Overall, they delivered excellent service and achieved the project objectives successfully.

BACKGROUND

Please describe your company and position.

I am the Founder of Rate It Green

Describe what your company does in a single sentence.

Rate It Green is an open green building information resource and network of people and organizations working to reach a time where everyone can have a healthy and sustainable place in which to live, work, learn, and play.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Astha Technology Solutions Pvt Ltd to accomplish?

• Social Media Content Sourcing
• Social Media Posting and Tracking
• Social Media Strategy

SOLUTION

How did you find Astha Technology Solutions Pvt Ltd?

Online Search

Why did you select Astha Technology Solutions Pvt Ltd over others?

Really great conversations and patience on their part

How many teammates from Astha Technology Solutions Pvt Ltd were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The team at Astha Technology Solutions has been terrific to work with for sourcing content, planning and posting social media across many accounts, and strategizing to help create and reach future social media goals. Getting the support and collaboratoin we needed has been critical for freeing up our time to also address additional needed tasks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Assistance with a large volume of social posting, and planning how to do this posting better in the future.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Astha Technology Solutions has been great to collaborate with. The team communicates effectively and is efficient as well. The team is always interested in working on our most urgent needs.

What was your primary form of communication with Astha Technology Solutions Pvt Ltd?

Email or Messaging App

What did you find most impressive or unique about this company?

Astha Technology Solutions listened carefully to what we needed. The team showed patience and really took the time to learn our needs, which made them a perfect partner.

Are there any areas for improvement or something Astha Technology Solutions Pvt Ltd could have done differently?

We've been very happy and plan to continue our work with Astha Technology Solutions.

BACKGROUND

Please describe your company and your position there.

I am the Director of Mega Vinyls LLP. Our is Synthetic Leather Manufacturing company in India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Astha Technology Solutions Pvt Ltd, and what were your goals?

I was looking for a company that could create website and create content for my website and manage my website SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were unaware of how important SEO was to our site when the owner of Astha Technology came to us and explained the importance of SEO for a small business like ours. We bought into what he was explaining (thankfully!) and hired Astha Technology quickly after, and it has made a HUGE difference in our marketing campaigns.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SEO has taken the work out of having a website and staying on top of Google. They have been absolutely worth every penny!

How many people from the vendor's team worked with you, and what were their positions?

I have been working with a couple of cool guys through my 8 years but mostly Brijesh and then more recently a whole team was assigned to our SEO task.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since having worked with Astha Technology. I have managed to stay on top of google and my blogs have been the best they have ever been!

Describe their project management style, including communication tools and timeliness.

The team always meets deadlines and the team is very great and goes beyond.

What did you find most impressive or unique about this company?

The best thing about Astha Technology is its professionalism and enthusiasm to do its best for us. You always feel you are their only client.

Are there any areas for improvement or something they could have done differently?

They always have more to give!

BACKGROUND

Please describe your company and your position there.

I am the founder of my company. Our company is Nilkanth Export is a reliable and trustworthy export company in Surat. It is situated in India’s growing state of Gujarat. Company is established in order to upliftment of rural products by purchasing directly from that farmer so this way over all progress of rural people by giving them the appropriate price.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Astha Technology Solutions Pvt Ltd, and what were your goals?

Astha Technology helped us set up our complex website through WordPress, HTML, and various plugins. Their goal was to make our content functional and presentable.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to Astha Technology by another friend in the Clothing industry. We selected Astha Technology because of my numerous conversations with Brijesh and the comfort level that he would help our company improve our business.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We select Astha Technology because their value was better compared to other vendors. The real question should be why did I stick with them for so long? They delivered. They communicated well. They fixed issues. If they messed up, they would fix it. If I messed up, they fixed it. They were full of integrity and hard work.

How many people from the vendor's team worked with you, and what were their positions?

The key deliverables: A WordPress website with custom paywall pages. App cross-over integration with the hybrid app. Custom data collection pages.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They built a website that worked and looked pleasing enough. The measurable outcome was that things were in place and functioned as necessary.

Describe their project management style, including communication tools and timeliness.

We used Trello to communicate and establish timelines/action items.

What did you find most impressive or unique about this company?

The most impressive thing about Astha Technology was that they stayed consistent in communication.

Are there any areas for improvement or something they could have done differently?

Nothing

BACKGROUND

Please describe your company and your position there.

I’m the Manager of Moeyinc, a real estate firm with almost a decade of real estate experience, we understand the demographic that Cincinnati & NKY strives to market towards. Moey Inc’s philosophy started from humble beginnings in Zarqa, Jordan. Living in close-knit communities with an emphasis on hospitality highlighted Traditional Business strategies that are still in use to this day.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Astha Technology Solutions Pvt Ltd?

We didn’t have a marketing foundation to support demand generation, brand awareness, and thought leadership. I decided to look for an agency that could help with the work that needed to be done.

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched for an agency that had experience working with Digital Marketing. After talking with a couple of people and their team, I was impressed by their commitment towards the sample task. I also knew 2–3 different folks who were happy with their work.

Describe the project in detail and walk through the stages of the project.

Astha Technology has been doing our social media marketing, and also our SEO, they are responsible for our local ranking as well as our presence on Social Media. We work with SEO Specialist and have meetings to discuss the progress and any challenges if they're there and also with the Social Media Manager to discuss how should we move ahead.

How many resources from the vendor's team worked with you, and what were their positions?

We work with the Social Media Manager, and SEO specialist, and sometimes with the CEO of Astha Technology.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They helped us increase our reach with the right audiences. We also more than doubled our website traffic. We can reach our audience through SEO and Social Media Marketing.

How effective was the workflow between your team and theirs?

Their workflow is pretty simple and effective. They're pretty good at understanding the message we try to convey so the communication is smooth between us and their team.

What did you find most impressive or unique about this company?

Astha Technology pays attention to their customers throughout the engagement, unlike their competitors. I appreciate that we’ve worked with the same people over the past year. It’s helpful because I don’t have to keep explaining myself.

Are there any areas for improvement or something they could have done differently?

It’s rare but I’ve caught mistakes here and there due to their large volume of work. A little extra QA and attention to detail would be helpful.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder and CEO of Saarey. We are an award winning company building the digital eco system for South Asian classical music.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Astha Technology Solutions Private Limited, and what were your goals?

We were expanding and needed support from an expert in Google Ads. We hired Brijesh and his team for promoting our app across Google Ads worldwide, increase the downloads of our app and the paid subscribers.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found Astha Technology on Freelancer.com. We did conduct meetings and discussed my mobile apps and how to promote with paid ads, and I was pretty impressed with their suggestions.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They tuned our marketing campaigns, resulting in more downloads, paid subscribers and better organic rank on the app and play store. Their team also added paid channels of marketing that significantly contributed to the number of downloads. As of now, they are also working upon new means of marketing and promoting the app.

How many resources from the vendor's team worked with you, and what were their positions?

They have a team working on our project. It has the Google Ads Manager, a team of creatives, and strategists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They are still working on our marketing, and we are confident our apps download and subscribers will improve gradually. Its a long process, and we genuinely admire consistent efforts.

How effective was the workflow between your team and theirs?

They were agile, proactive, and flexible. We used Zoom for project discussion. Astha Technology handled the project very well.

What did you find most impressive or unique about this company?

Astha Technology is result-oriented, agile, flexible, and easy to work with. They remain focused on execution, take ownership and deliver results.

Are there any areas for improvement or something they could have done differently?

At times it feels the results are taking some time to materialize, but that is more a factor of the Google Ads platform.

BACKGROUND

Please describe your company and your position there.

My company is a one-stop digital solution for pet parents in India creating a platform & ecosystem to get single tap & predictable access to most loved product assortment, pet health & care services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Astha Technology Solutions Private Limited, and what were your goals?

We are growing our services, we wanted to expand our reach. We hired them to provide full-scale SEO Services & PPC to improve our Sales and get traffic to our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We search on different portal and then Connect with Astha technology Solutions Pvt. Ltd. I check past projects and history of company.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After connect we conduct meeting and explain all project detail in detail and give to technology and UI design, and We discuss are website SEO planning, Google Ads planning, keyword research, and sales goals.

How many resources from the vendor's team worked with you, and what were their positions?

A project manager assigns for my project and most effective person of back-end developer or UI designer and SEO Expert team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing our website, and add good keywords, we get good traffic on our website. Our Online sales are steadily growing too. Some new pet parents coming up our website and buying our Products.

How effective was the workflow between your team and theirs?

They've been great at, managing our expectations and meeting deadlines. We mostly use Google meet to communicate, and they are always quick in responding and ready to implement changes. We have a monthly roundtable meeting with both of our teams for any big updates or for new products which we want to increase sales.

What did you find most impressive or unique about this company?

Astha Technology Solutions Pvt. Ltd. was excellent and fast-working. Their reporting method is very good as well.

Are there any areas for improvement or something they could have done differently?

Driving more customers traffic on my website and finding more appropriate ways to market my business.

BACKGROUND

Please describe your company and your position there.

I'm the Manager of a snack manufacturing brand that brings a wide range of delicious and mouth-watering snacks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Astha Technology Solutions Private Limited?

We needed management and effective strategies for our online presence. Social media marking and google ads are our biggest traffic sources to online presence and our team wasn't big enough to handle the time and attention it needed.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed 4 different companies, and after each interview was completed, we felt Astha Technology was the one that understood our goals the best and showed the most interest in doing an effective job. We felt the win-win attitude was there.

Describe the project in detail and walk through the stages of the project.

They manage all of our Social Media handles, flows, and acquisitions and keep coming up with creative content to showcase in order to hit our brand awareness goals. They're also managing google ads for us from creating to optimizing.

How many resources from the vendor's team worked with you, and what were their positions?

We work closely with Google Ads Expert, as well as Social Media Marketing Expert and Graphic Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our online traffic has definitely been better than it was. We’re getting more orders from our Social Media Marketing and now our brand is being exposed to areas and audiences it never has been able to penetrate.

How effective was the workflow between your team and theirs?

With our weekly meetings and our quarterly plans, we feel all of our efforts have been seamless and productive. They also send us reports at the end of every month.

What did you find most impressive or unique about this company?

The most impressive thing about Astha Technology Solutions is how much they care about our business, and the attention I feel our brand is getting. I know this isn't the case but I feel like we're the only company our account representatives are working with because of the amount of time and attention we get.

Are there any areas for improvement or something they could have done differently?

If there's anything I'd like to see from Astha technology more is their suggestions and consultations. They're very smart and experienced and when I ask for help or suggestions, I do get it quickly but not unsolicited which I don't mind.

BACKGROUND

Please describe your company and position.

I am the Executive of SawHorse.net

Describe what your company does in a single sentence.

They provide video editing services for our YouTube channel.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Astha Technology Solutions Pvt Ltd to accomplish?

• Help relieve the burden of video editing in house.

SOLUTION

How did you find Astha Technology Solutions Pvt Ltd?

Referral

Why did you select Astha Technology Solutions Pvt Ltd over others?

Referred to me

How many teammates from Astha Technology Solutions Pvt Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped create some YouTube quality videos.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More videos are uploaded faster.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We use a project management software to manage the tasks with them.

What was your primary form of communication with Astha Technology Solutions Pvt Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were able to assist with video production and website development.

Are there any areas for improvement or something Astha Technology Solutions Pvt Ltd could have done differently?

They have done a great job so far.

BACKGROUND

Please describe your company and position.

I am the Director of Trend Arrest

Describe what your company does in a single sentence.

Fashion Brand for women

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Astha Technology Solutions Pvt Ltd to accomplish?

• Performance Marketing
• Brand Awareness Campaigns

SOLUTION

How did you find Astha Technology Solutions Pvt Ltd?

Online Search

Why did you select Astha Technology Solutions Pvt Ltd over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Highly Responsive

How many teammates from Astha Technology Solutions Pvt Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

⁠Scope of Work Included •⁠ ⁠Facebook & Instagram ad campaign setup and management •⁠ ⁠Engaging ad copywriting •⁠ ⁠Eye-catching static ad creative design •⁠ ⁠Ongoing monitoring and optimization for best performance •⁠ ⁠Assistance with conversion tracking •⁠ ⁠Monthly performance reports + strategy recommendations 2.⁠ ⁠Video Creatives

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improve on a monthly basis:

Increase ROAS Month on Month

Increase Social Media Engagement numbers Month on Month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team has consistently been in touch with me, proactively suggesting changes, highly responsive to our needs and plan changes. Very attentive and careful group. The results have also been highly encouraging and we plan to continue to work with them for long.

What was your primary form of communication with Astha Technology Solutions Pvt Ltd?

Email or Messaging App

What did you find most impressive or unique about this company?

They are attentive, proactive, and quick!

Are there any areas for improvement or something Astha Technology Solutions Pvt Ltd could have done differently?

NA