Arounda

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Cleantech Group

Describe what your company does in a single sentence.

Winning in clean technologies is complex—new technologies emerge, policies shift, and it’s hard to know which opportunities will scale and which will fail. By blending human intelligence, proprietary data, and the global network we’ve cultivated for more than 20 years, we deliver insights you can trust and guidance you can act on. Whether you’re shaping corporate strategy, scaling innovation, investing capital, or designing policy, your Cleantech Group membership gives you the full picture and the connections that unlock growth. In a fast-moving, high-stakes environment, we help you see clearly, act confidently, and lead the transition.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

• Our goal was to transition from a traditional research repository to an interactive intelligence hub. We needed a UI/UX framework that could visually simplify emerging technology trends, streamline membership access to our global network, and allow high-stakes decision-makers to see market shifts clearly and act confidently without feeling overwhelmed by the sheer volume of information.

SOLUTION

How did you find Arounda?

Clutch Site

Why did you select Arounda over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Arounda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AROUNDA took a holistic, multi-phase approach to rewriting our digital experience. The scope of work began with a deep immersion phase, where their team interviewed our internal analysts and key subscription members to understand how users interact with complex market research. From there, they mapped out an entirely new information architecture designed to handle multi-layered data without visual clutter. The key deliverables delivered over the course of the engagement included: User Persona & Journey Mapping: Detailed behavioral blueprints tailored specifically for institutional investors, policy designers, and corporate innovation heads. Comprehensive Interactive Wireframes: Low-and high-fidelity architectural layouts for our entire research portal, focusing heavily on intuitive search behaviors and filtering mechanics. Data Visualization Frameworks: Custom-designed UI components, dynamic charts, and interactive matrices that turned static clean tech reports into scannable, digestible visual stories. Membership Dashboard Design: A personalized ecosystem dashboard where members can track specific technology verticals, save proprietary data sets, and directly request connections within our global network. A Unified, Scalable Design System: A complete library of digital style guides, typography rules, component patterns, and UI assets that our internal engineering team could easily reference for future feature rollouts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of AROUNDA’s work was felt almost immediately after the new interface went live. The most significant indicator of success was the dramatic increase in user engagement sessions; members started spending significantly more time exploring our deep-dive reports rather than just downloading a PDF and leaving the portal. We observed a massive drop in customer support inquiries related to platform navigation, proving that the new architecture was inherently intuitive. Furthermore, our sales team reported a noticeable shortening of the conversion cycle for new memberships, as prospective clients could immediately see the value and clarity of our data during live platform demonstrations. The design directly validated our position as a forward-looking leader in the transition to clean energy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management style of AROUNDA was characterized by transparency, high agility, and a refreshing lack of friction. They established a highly collaborative rhythm early on, using asynchronous updates alongside weekly alignment syncs to keep both teams perfectly in step. Deadlines were treated with immense respect; every major sprint and design iteration arrived exactly when promised, which kept our internal product roadmap perfectly on schedule. What stood out most was their responsiveness to feedback. When our research analysts raised concerns about how a specific, highly technical policy trend matrix was being rendered, AROUNDA’s design team didn't just tweak the existing layout—they jumped on an impromptu workshop with us the next morning and reframed the component until it balanced aesthetic simplicity with technical accuracy.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly sets AROUNDA apart is their rare ability to grasp highly complex, niche B2B industries. Many design agencies can build a beautiful consumer app, but designing for the clean technology market research sector requires an understanding of sophisticated user workflows. They didn't just act as passive order-takers; they behaved like genuine intellectual partners. They took the time to truly understand what an investor looks for when evaluating an emerging green tech opportunity. The level of empathy they demonstrated toward our professional audience, combined with their world-class visual execution, made the entire collaboration feel less like a vendor relationship and more like an extension of our own internal strategy team.

Are there any areas for improvement or something Arounda could have done differently?

The engagement was exceptionally smooth, but if we were to look for an area where we could have optimized the process, it would be the handoff timing between design and initial development. AROUNDA provided a brilliant, comprehensive design system at the conclusion of the project. However, involving our back-end engineering team in a couple of the mid-fidelity wireframe reviews a bit earlier in the timeline could have streamlined the initial technical scoping on our side. That said, whenever our developers had questions during the implementation phase, AROUNDA was incredibly generous with their time, providing quick clarifications to ensure the final product matched their exact design vision.

BACKGROUND

Please describe your company and position.

I am the Executive of TEDWAG PARTNERS

Describe what your company does in a single sentence.

We support CIOs (Chief Information Officers) of CAC 40 companies and other major corporate groups in their digital transformation projects. Our strengths are focused on Project Management and Agile methodologies, with specialized expertise in Cloud Computing, enabling us to deliver real added value in application development, deployment, and quality assurance processes. Our goal is to empower our employees so that they become leaders both in their professional and personal lives. We foster a leadership mindset within the consulting and digital services industry through the strength of networking and partnerships, promoting responsible and impactful engagements. Teddy Wagnac, Founder & Chief Executive Officer (CEO)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

• We approached Arounda with a highly specific objective: completely reinvent our digital brand identity and corporate website from scratch. We needed a digital platform that would instantly establish credibility with enterprise executives, articulate our dual focus on technical delivery and professional leadership training, and serve as a powerful tool for attracting top-tier engineering talent in a hyper-competitive European market. We wanted a design that felt premium, authoritative, and structurally aligned with our ethos of responsible digital intervention.

SOLUTION

How did you find Arounda?

• Online Search
• Clutch Site

Why did you select Arounda over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arounda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Arounda structured the project through a comprehensive, multi-phase design lifecycle that treated our digital brand with the same rigor we apply to enterprise cloud architecture. They began with an in-depth strategic discovery phase, mapping our corporate core values, studying the visual preferences of European technology executives, and conducting user persona workshops for both corporate buyers and prospective consulting recruits. From this foundational strategy, their team executed a complete brand identity overhaul. The key deliverables began with an expansive design system that established our new visual language, including a refined corporate color palette tailored for the enterprise sector, modern typography pairings, and a custom set of iconography to illustrate complex cloud and agile concepts. Following the brand guide, Arounda produced low-fidelity UX wireframes for the entire website architecture to map out smooth, intuitive user journeys across our service offerings, case studies, and recruitment portals. Once the structural layouts were validated, they delivered high-fidelity UI designs for all desktop and mobile views, featuring bespoke graphic assets and subtle, micro-interactions that breathed life into the static layouts. The final package included interactive web prototypes that mimicked the live experience, alongside organized, production-ready design handoff files in Figma, complete with comprehensive component libraries for our front-end development team to implement seamlessly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of Arounda’s work was felt immediately across our entire business pipeline. The most significant indicator of success has been the shift in client engagement quality; we noticed a substantial increase in inbound inquiries originating directly from CIOs and IT Directors of major corporate groups who specifically mentioned the clarity and professional weight of our new digital presentation. The average time visitors spend exploring our service pages and case studies has increased dramatically, proving that the intuitive layout and structured content flow are successfully keeping corporate buyers engaged. From a recruitment perspective, the dedicated careers section has completely transformed our talent acquisition workflow. We are receiving a higher volume of applications from senior cloud architects and agile coaches who explicitly state that our web presence convinced them of our market leadership and modern company culture. This elevated brand perception has given us a significant competitive advantage when bidding for large-scale enterprise transformation contracts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They operated with a high-velocity, milestone-driven framework that integrated perfectly with our own internal Agile mindsets. Every phase of the project was governed by precise, weekly sprint reviews where their design leads walked us through their progress, rationalizing every visual choice with user data and strategic intent. Deliverables were submitted with flawless punctuality, and they frequently shared early look-ahead concepts that allowed us to provide feedback well ahead of the official review dates. Their responsiveness to our specific corporate nuances was highly impressive. For instance, when we decided late in the UI phase to heavily expand the section dedicated to our employee leadership program, Arounda adapted instantly. They didn't just add a generic text block; they reworked the visual hierarchy of the corporate philosophy page within a single design sprint, ensuring the new content felt completely integrated into the narrative flow without causing any delays to the final handoff schedule.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets Arounda apart from typical web design agencies is their ability to translate highly abstract, technical enterprise concepts into clean, emotionally resonant visual storytelling. They didn't just build a pretty website; they took the time to deeply understand what a cloud-focused digital transformation actually looks like and what kind of visual language commands respect in a CAC40 boardroom. They managed to strike the perfect balance between corporate authority and modern, forward-thinking innovation. It was incredibly refreshing to work with a design team that could discuss backend cloud computing architecture and corporate leadership philosophies with the same level of fluency as typography and user experience mechanics. Their commitment to building a cohesive, scalable design system rather than just static pages showed a deep respect for our long-term digital growth.

Are there any areas for improvement or something Arounda could have done differently?

The overall collaboration yielded phenomenal results, but we did encounter a minor operational friction point during the transition from the low-fidelity wireframes to the high-fidelity UI concepts. Because our industry involves complex, multi-layered service structures, the initial high-fidelity mockups relied quite heavily on generic placeholder content, which made it slightly difficult for our executive team to fully visualize how our specific, highly technical case studies would render in the live design. We had to spend a few unexpected alignment sessions clarifying content lengths and structural layout behaviors. If Arounda had requested raw copy samples from our actual past enterprise projects earlier during the initial UX mapping phase, we could have streamlined that visual transition much faster and saved both teams a couple of rounds of text-fitting adjustments. However, their design team responded to this feedback with total professionalism, quickly pivoting to incorporate our real-world documentation into the iterations.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for a SaaS product. We help businesses automate their sales, marketing, and customer success processes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arounda?

We needed support with our website's redesign for launch.

SOLUTION

What was the scope of their involvement?

Arounda redesigned our website, including graphics. The team also conducted a UX audit and delivered wireframes and mockups.

What is the team composition?

We worked with 2–5 teammates from Arounda.

How did you come to work with Arounda?

We found Arounda on Clutch. We chose them because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We worked together from January-February 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I am very happy with the results

How did Arounda perform from a project management standpoint?

Arounda delivered on time. We communicated via Slack. 

What did you find most impressive about them?

Easy to work with and collaborative. Lada was an amazingly fast designer. I was impressed by how quickly they delivered exactly what we wanted

Are there any areas they could improve?

There’s nothing I can come up with.

BACKGROUND

Please describe your company and position.

I am the Senior Solution Architect of Scheidt & Bachmann

Describe what your company does in a single sentence.

Scheidt & Bachmann is one of the international market leaders in innovative system solutions for mobile living. With our products, we support numerous transport systems and thus keep millions of people on the move worldwide. We encounter digital solutions from Scheidt & Bachmann almost every day: in the car park, at the petrol or charging station, in local public transport or when travelling by train. Our success as one of the international market leaders in the four business divisions Parking Solutions, Signalling Systems, Fare Collection Systems and Energy Retail Solutions is based on the great commitment of our employees. We encourage this motivation through diverse career opportunities, exciting projects and flat hierarchies. Freedom to develop innovative ideas and their implementation is a matter of course for us. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

• We approached AROUNDA at a point where TechNest, as part of Scheidt & Bachmann’s broader innovation ecosystem, needed a web presence that truly reflected the sophistication of our solutions while remaining accessible to a diverse, global audience.

SOLUTION

How did you find Arounda?

• Online Search
• Clutch Site

Why did you select Arounda over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arounda were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AROUNDA handled the project with a structured yet flexible approach, starting with a deep discovery phase where they engaged multiple stakeholders across our organization. They invested time in understanding not only our services but also the environments in which our technologies operate, such as transportation systems and energy infrastructure.

The scope of work covered the full web design lifecycle, including user research, information architecture, wireframing, and high-fidelity UI design. They redefined the site structure to ensure clarity across different solution areas, creating intuitive pathways for both technical and non-technical audiences. A key deliverable was a completely redesigned interface that balanced a clean, modern aesthetic with detailed content sections that could accommodate complex technical information.

They also developed a comprehensive design system that ensured consistency across all pages and could be reused for future updates. This included typography, color schemes, component libraries, and interaction patterns. Another important aspect was their focus on responsive design, ensuring the platform performed seamlessly across desktop, tablet, and mobile devices. Throughout the process, they provided interactive prototypes, which allowed our internal teams to test flows and provide feedback early before final implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following the launch, we observed a clear improvement in how users engaged with the platform. Visitors were spending more time exploring multiple sections of the site, particularly the solution pages that previously had limited interaction. Our internal teams also reported a noticeable reduction in the number of clarification requests from potential clients, as the website now communicates our offerings more effectively.

From a business perspective, the site has become a stronger asset during presentations and partnership discussions. It serves not just as a digital brochure, but as a credible extension of our brand that supports conversations with stakeholders across different markets. The improved structure also made it easier for our marketing team to update content and introduce new initiatives without disrupting the overall design.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AROUNDA demonstrated a high level of professionalism in project management. Milestones were clearly defined from the beginning, and deliverables were consistently shared as scheduled. What stood out was their ability to adapt when our internal feedback cycles introduced changes. Instead of treating revisions as obstacles, they approached them as part of a collaborative process.

Communication was smooth throughout the engagement. They maintained regular check-ins, provided transparent updates, and were proactive in flagging potential challenges before they became issues. Their responsiveness made it easy to align across teams, even when dealing with complex requirements and multiple decision-makers.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was AROUNDA’s ability to translate highly technical concepts into a visually engaging and user-friendly experience without losing depth. They did not rely on generic design trends; instead, they crafted a solution that felt tailored to our industry and brand identity.

Another standout aspect was their attention to detail. From micro-interactions to content hierarchy, every element seemed intentional and aligned with the overall user journey. They also showed a strong understanding of how design supports business goals, which made their contributions go beyond aesthetics and into real strategic value.

Are there any areas for improvement or something Arounda could have done differently?

While the overall experience was very positive, there were moments during the project where the volume of feedback from our side created longer review cycles. In those instances, having an even more streamlined feedback consolidation process might have accelerated decision-making.

That said, AROUNDA handled these situations professionally and remained patient and solution-oriented. Any minor delays were more a result of our internal processes than their execution. Overall, their performance met and, in many aspects, exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the General Partner of EVOLVIA

Describe what your company does in a single sentence.

We are a venture capital syndicate investing in Series A+ startups building solutions of exponential impact in Mobility, Materials, Health and Energy that we first have an advisory relationship with, and can unlock growth and exits through our track record of closing $400 million in acquisition deals. Our Mission: In the next 20 years, create 20 unicorns that reduce 20 gigatons of CO2 emissions annually, remove 20 million tons of toxic waste annually and add 20 years to human life expectancy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

• We needed a website that could clearly articulate complex ideas while still feeling accessible and compelling. At the same time, we were preparing for increased visibility and deal flow, so it was important that the user journey was intuitive and that visitors could quickly understand who we are, what we invest in, and why we are different.

SOLUTION

How did you find Arounda?

• Online Search
• Clutch Site

Why did you select Arounda over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arounda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AROUNDA approached the project with a structured and thoughtful process that went far beyond aesthetics. They began with a deep discovery phase, engaging directly with our team to understand our vision, audience, and positioning. This included workshops and detailed discussions that helped uncover gaps in how we were communicating our story.

From there, they reworked the entire information architecture of the website. They simplified the navigation, reorganized our content into a more logical flow, and ensured that each section of the site had a clear purpose. Their UX strategy made it easier for different audiences whether founders or investors to find relevant information without friction.

On the design side, they created a clean and modern interface that balanced professionalism with innovation. The UI designs were delivered in high fidelity across multiple screen sizes, ensuring consistency between desktop and mobile experiences. They also developed interactive prototypes, which allowed us to visualize the user journey before moving into development.

Key deliverables included a fully restructured sitemap, wireframes, polished UI designs, a cohesive visual identity aligned with our mission, and clickable prototypes. One of the most valuable aspects of their work was how they refined our messaging through design, helping us present our investment thesis and impact goals in a way that felt both clear and compelling.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes of the project were evident shortly after launch. We began receiving more relevant and thoughtful inbound inquiries, particularly from founders who clearly understood our focus areas before even speaking with us. Conversations became more productive because the website had already done a significant part of the introduction. Internally, our team also found it easier to use the site as a reference point when explaining our model to partners and stakeholders. The platform now feels like a true extension of our brand rather than just a digital placeholder.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AROUNDA’s project management was consistent and reliable throughout the engagement. They maintained clear communication, set realistic timelines, and followed through on commitments. Whenever we had evolving requirements or needed to revisit certain elements, they responded quickly and with a solutions-oriented mindset. Their ability to stay organized while accommodating our feedback made the entire process smooth and collaborative.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to think strategically, not just visually. They didn’t limit themselves to executing what we asked for—they actively challenged us when necessary and предложили better ways to present our story. Their understanding of how design influences perception, especially in a trust-driven industry like venture capital, made a significant difference. It felt like working with a partner who genuinely cared about the outcome, not just the deliverables.

Are there any areas for improvement or something Arounda could have done differently?

If there is one area where improvements could be made, it would be in structuring feedback cycles more tightly during key phases. Given that our organization involves multiple decision-makers, having more predefined checkpoints might have helped streamline internal alignment. That said, AROUNDA remained flexible and supportive throughout, and this did not impact the overall success of the project.

BACKGROUND

Introduce your business and what you do there.

I’m the head of design at a gaming company. We develop innovative social gaming solutions, aiming to captivate users and set new industry benchmarks through fresh approaches and continuous product innovation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arounda?

We needed help with the large-scale production of assets for our site and with defining our brand's visual identity.

SOLUTION

What was the scope of their involvement?

Arounda has delivered 2,000 game tiles for our site, templates for marketing assets, and a new and improved visual style for our brand.

What is the team composition?

We’ve worked with 2–5 teammates from Arounda.

How did you come to work with Arounda?

A colleague recommended them.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with them in September 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Arounda has produced 200 game tiles daily on average. We’ve also seen improvements in our color palettes, typography, and visual language.

How did Arounda perform from a project management standpoint?

Arounda delivers on time. Our communication has been great and proactive via email and messaging apps.

What did you find most impressive about them?

Arounda’s patience, skills, and efficiency are impressive.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Introduce your business and what you do there.

I’m a manager at PlanPop, a mobile app that helps users easily share ideas, coordinate schedules, and make plans with friends, turning intentions into real activities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish for the PlanPop app?

We hired Arounda for UX improvement.

SOLUTION

Can you describe the scope of work Arounda handled for PlanPop?

Arounda has been working on our UX design. The team has redesigned specific screens, created user flows, and delivered prototypes.

What is the team composition?

We’ve been working with 2–5 teammates from Arounda.

How did you come to work with Arounda?

We found Arounda through an online search. We chose them because they had high ratings, and their pricing fit our budget.

What is the status of this engagement?

We started working with Arounda in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Arounda's work, we've seen an improvement in our user satisfaction, which we've measured through interviews.

How did Arounda perform from a project management standpoint?

Arounda's project management has been organized. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Arounda's technical expertise is impressive.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Please describe your company and position.

I am the Partner of Estately Wealth Planning

Describe what your company does in a single sentence.

At Estately Wealth, we specialize in estate planning and wealth preservation, offering personalized financial strategies to protect and grow your legacy. Serving clients across Ontario and BC, we focus on minimizing taxes and ensuring your wealth is efficiently passed to future generations. Let us guide you through the crucial steps of planning for your family’s future.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

• our main objective was to create a website that accurately reflected the level of trust, professionalism, and clarity that our clients expect from a financial planning firm. At Estately Wealth Planning, our work revolves around estate planning and wealth preservation, and we needed a digital presence that communicated those services in a clear and reassuring way to families across Ontario and British Columbia.

SOLUTION

How did you find Arounda?

• Online Search
• Clutch Site

Why did you select Arounda over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arounda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AROUNDA approached the project with a very structured and thoughtful process. The scope of work began with discovery sessions where their team took the time to understand our services, target audience, and the types of conversations we regularly have with clients. They asked detailed questions about estate planning, wealth preservation strategies, and the typical concerns families bring to us when they begin planning their financial future.

From there, they moved into the design and development phase. The team created a completely redesigned website that focused heavily on clarity and user experience. One of the key deliverables was a modern and highly organized website structure that made it easier for visitors to navigate between our core services, including estate planning, tax-efficient wealth strategies, and legacy protection.

They also redesigned the visual identity of the site so that it aligned better with the level of professionalism associated with financial services. The typography, layout, and visual hierarchy were carefully crafted to make complex financial topics easier to digest. Each section of the website was built with a clear purpose, guiding visitors from learning about our services to scheduling a consultation.

Another important part of the scope was improving the overall usability of the website. AROUNDA designed the platform to work seamlessly across different devices, ensuring that clients could access information comfortably whether they were on a desktop computer, tablet, or smartphone. They also helped us structure our content in a way that explained estate planning in a more approachable and educational format.

In addition to the design work, their team handled the development side of the project, implementing the designs into a fully functional website that loads smoothly and performs reliably. They paid attention to details such as page flow, contact forms, and consultation booking elements to make the entire experience feel effortless for visitors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching the new website, the difference has been very noticeable. Prospective clients now arrive at consultations with a much clearer understanding of what we do and how we help families plan their financial future. Many have mentioned that the website made complex estate planning concepts easier to understand, which helps create more productive conversations during our initial meetings.

We have also seen stronger engagement with the site itself. Visitors spend more time exploring the service pages, and we are receiving more inquiries through the website than before. The structure and messaging now reflect the professionalism of our firm, and it has become a valuable introduction to our services for individuals researching estate planning solutions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AROUNDA’s project management was very organized and transparent. They kept us informed throughout every stage of the process, from early design drafts to the final development stages. Deliverables were consistently shared when expected, and the team was responsive whenever we had feedback or questions. Their communication style made the collaboration smooth, even when we needed to refine certain sections of the content.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about AROUNDA was their ability to truly understand the nature of our business. Estate planning and wealth preservation involve sensitive and complex topics, yet they managed to translate those ideas into a website experience that feels both professional and approachable. Their design decisions were clearly guided by an understanding of how potential clients think and what information they are looking for when planning their financial future.

Are there any areas for improvement or something Arounda could have done differently?

If there is one area where additional support could be helpful, it would be continued guidance after the website launch in terms of long-term content strategy or ongoing optimization. However, the core work they delivered was executed with great attention to detail and professionalism.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CEO of Kleva

Describe what your company does in a single sentence.

Transform your collections with AI agents that never quit, never burn out, and speak perfect Spanish and Portuguese. Proven across 900,000+ minutes monthly in Latin America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

Our main objective was to redesign the user experience so that complex automation processes such as managing AI agents that operate continuously across thousands of customer interactions would feel intuitive for financial teams using the platform daily.

SOLUTION

How did you find Arounda?

• Online Search
• Clutch Site

Why did you select Arounda over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arounda were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Arounda approached the project with a level of structure and research that immediately gave us confidence. The engagement started with a deep discovery phase where their team conducted interviews with several of our internal stakeholders, including product managers, engineers, customer success specialists, and a few long-term clients who regularly used our system to manage large-scale debt recovery operations.

From there, they mapped the entire user journey of our platform—from onboarding and AI agent setup to monitoring conversations and analyzing collection performance. One of the most valuable deliverables early in the process was a comprehensive UX audit that clearly highlighted where friction existed in the product. In several cases, the issues were not obvious to our internal team because we had become accustomed to the complexity over time.

The scope of work covered a full redesign of multiple product areas. Arounda created new information architecture for the dashboard environment so users could easily track active AI agents, view conversation summaries, and monitor collection performance across different regions. 
They redesigned the workflow builder used to configure automated collection strategies, ensuring it visually reflected how AI agents interact with customers across different channels and languages.

Another key deliverable was a set of redesigned analytics dashboards that made it easier for financial teams to understand how the AI agents were performing in real time. These dashboards presented conversation outcomes, payment commitments, and operational insights in a much clearer format than our previous reporting system.

Arounda also delivered an extensive design system that became the foundation for all future product updates. This system standardized typography, interaction states, UI components, and design rules, which significantly improved collaboration between our design and engineering teams. By the end of the project, we had not only a redesigned product interface but also a structured framework that allowed our internal teams to scale the product consistently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of the redesign became visible almost immediately after the first major release. Clients who had previously required training sessions to understand the platform began navigating the system much more confidently. One of our enterprise clients in Brazil commented during a quarterly review that their operations team could now monitor AI collection agents and adjust strategies without needing assistance from our support team.

Internally, the customer success team noticed a clear reduction in onboarding friction. New clients were able to set up their automated collection workflows far more quickly because the workflow builder designed by Arounda mirrored the way teams actually think about collection processes rather than the way engineers originally structured the system.

Another outcome was improved visibility across our operations. The redesigned dashboards gave leadership teams a clearer view of how AI-driven conversations were progressing across different markets. Since our platform handles an enormous volume of automated interactions every month, having this level of clarity made a meaningful difference in how we evaluated performance and optimized strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From a project management standpoint, Arounda ran the engagement with impressive consistency over the two-year collaboration. Communication was structured but never rigid. We had regular design reviews, progress updates, and collaborative workshops that ensured both sides remained aligned throughout the process. Deliverables were presented clearly, and whenever new requirements emerged from our internal product roadmap, their team adapted quickly without creating disruption.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Arounda was their ability to combine strategic thinking with practical execution. Many design agencies are strong in visual design but struggle to understand complex SaaS products. Arounda demonstrated a genuine ability to grasp the operational realities of a platform like ours, where automation, financial workflows, and multilingual AI agents all intersect.

Are there any areas for improvement or something Arounda could have done differently?

If there is one area that could have been improved, it would be the initial onboarding phase of the collaboration. Because our platform has many moving parts and a large number of internal stakeholders, the first few weeks required significant alignment to ensure everyone shared the same vision for the redesign. Once that phase passed, however, the collaboration became very smooth and productive.

Looking back, the partnership with Arounda played a significant role in helping us transform Kleva from a technically strong platform into a product that genuinely feels accessible to the teams who rely on it daily. Their work continues to influence how we approach product design today, and the design system they created remains central to how we expand the platform.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CCO of Ulula

Describe what your company does in a single sentence.

We are an AI-driven company that develops intelligent data solutions designed to help enterprises automate complex decision-making, optimize operations, and extract meaningful insights from large-scale datasets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

• As an AI-driven company operating in a highly technical space, Ulula needed more than a visually appealing website. Our primary objective in engaging AROUNDA was to translate complex artificial intelligence solutions into a digital experience that enterprise clients could immediately understand and trust. We were preparing for an expansion into new U.S. verticals and needed a web presence that would support investor conversations, enterprise demos, and strategic partnerships simultaneously.

SOLUTION

How did you find Arounda?

• Online Search
• Clutch Site

Why did you select Arounda over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arounda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AROUNDA approached the project with a structured discovery phase that went well beyond design preferences. They conducted workshops with our product team, sales leadership, and customer success managers to understand how prospects move from initial awareness to technical evaluation. This allowed them to design a site architecture aligned with our real sales process rather than assumptions.

The scope of work included a complete redesign and rebuild of our website, UX/UI design tailored to AI and enterprise audiences, backend development with scalable infrastructure, performance optimization, and integration with our marketing and data tools. They also restructured our content hierarchy to ensure our machine learning capabilities, compliance frameworks, and case studies were clearly positioned.

Key deliverables included a fully responsive website optimized for enterprise buyers, a modular content management structure that allows our team to update technical documentation efficiently, secure hosting and monitoring setup, integration with analytics and CRM systems, and ongoing performance measurement dashboards. They also implemented structured data and technical SEO enhancements to support discoverability within the AI sector.

Throughout the process, AROUNDA functioned less like an external vendor and more like an embedded digital team. They documented decisions thoroughly, maintained clear sprint timelines, and ensured our internal stakeholders always had visibility into progress.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of the new platform was visible almost immediately. Sales conversations became smoother because prospects were able to reference clearly structured solution pages before meetings. Our inbound inquiries became more qualified, with potential clients demonstrating a deeper understanding of our AI offerings during first calls. The improved architecture also allowed us to publish technical content and thought leadership at a faster pace, strengthening our positioning within the AI ecosystem.

From a performance standpoint, page load times improved significantly, and the overall stability of the platform eliminated the intermittent downtime we previously experienced. Our internal team now has confidence that the site can handle high-traffic moments tied to product launches or industry events.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of project management, AROUNDA was disciplined and consistent. Milestones were met according to the agreed roadmap, and when we introduced new requirements mid-cycle, they responded with thoughtful impact assessments rather than reactive adjustments. Communication was structured but human; weekly updates were clear, and their team was accessible whenever we needed clarification. They demonstrated strong ownership, particularly during the integration phases, which can often be the most delicate stage of AI-related web builds.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their ability to balance aesthetics with technical integrity. Many agencies can create visually striking designs, but few understand the operational demands of an AI company handling complex data systems. AROUNDA demonstrated fluency in both design language and backend architecture. They were comfortable discussing user journeys one moment and server-level considerations the next.

Are there any areas for improvement or something Arounda could have done differently?

If I were to suggest an area for improvement, it would be the early documentation of long-term content governance. While they eventually helped us define it, having that framework formalized even earlier could have accelerated some internal alignment discussions on our side. That said, once the need was identified, they addressed it comprehensively.

Overall, our experience working with AROUNDA over the course of a year has been exceptionally positive. They delivered a web platform that reflects the sophistication of our AI solutions and provides a scalable foundation for future growth. I would confidently recommend them to any technology-driven organization seeking a serious digital partner.