Arete Soft Labs Inc.

BACKGROUND

Please describe your company and position.

I am the Marketing Consultant of Peter Murray

Describe what your company does in a single sentence.

I'm a marketing consultant to the MI (musical instruments) Industry, offering services including copywriting, digital marketing, artist relations, press relations and advertising, product training, distributor relations and content creation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arete Soft Labs Inc. to accomplish?

• Rebuild my website using non-custom plugins and themes
• Manage the upkeep and optimization of my site

SOLUTION

How did you find Arete Soft Labs Inc.?

Online Search

Why did you select Arete Soft Labs Inc. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Arete Soft Labs Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I needed to switch to new website management, and the Arete team cloned the design of my site using standard WordPress plugins and theme so that the site could be properly updated and maintained. They will manage updates and upgrades moving forward. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My website will now be more secure and flexible moving forward, since the theme and plugins can all be updated. The Arete team did an excellent job of maintaining the existing design and functionality of the site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Arete team were efficent in their work and attentive to all communications. They were detail-oriented and solution-driven.

What was your primary form of communication with Arete Soft Labs Inc.?

Email or Messaging App

What did you find most impressive or unique about this company?

They are very efficient and task-oriented, which is what I would want and expect for this kind of work.

Are there any areas for improvement or something Arete Soft Labs Inc. could have done differently?

Nothing I can think of!

BACKGROUND

Please describe your company and position.

I am the President of Fresh Start Testing

Describe what your company does in a single sentence.

Bioenergetic Functional Lab Testing for individuals and practitioners across North America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arete Soft Labs Inc. to accomplish?

• Develop our website and provide ongoing support and upgrades to the site

SOLUTION

How did you find Arete Soft Labs Inc.?

Online Search

Why did you select Arete Soft Labs Inc. over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned
• Very Personable and Trustworthy

How many teammates from Arete Soft Labs Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop our bilingual website from scratch offering: 

• Support
• Suggestions
• Ongoing support
• Development of additional web pages including online forms

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website has significantly contributed to our success by providing a professional and credible online presence, giving us a competitive edge in the functional health testing market. As our business expands, our website needs to evolve, and Arete Soft Labs has been instrumental in meeting those demands in a timely and efficient manner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deep has been a very efficient project manager. He clearly outlines the expected timelines for each upgrade of our website, and ensures consistent, transparent communication throughout the process.

What was your primary form of communication with Arete Soft Labs Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are fair and extremely client-satisfaction-focused. On one occasion, theretanding of our needs, and they under-quoted. When they realized the error and the true scope of our needs, they maintained their original quote, stating that the misunderstanding was on their side, not ours, and therefore honoured their original quote. You can't get better service and loyalty to their clients than what Arete Soft Labs Inc. provides!

Are there any areas for improvement or something Arete Soft Labs Inc. could have done differently?

.

BACKGROUND

Please describe your company and your position there.

I am the founder and principle of Getting It Together Organizing, a professional organizing service in Toronto, Canada

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Arete Software Inc.?

My website was old and out of date and needed not only a new look but to be brought up to date technically.

SOLUTION

How did you select this vendor and what were the deciding factors?

I sourced out a number of professional companies for the job and choose Arete because they really stood as professional, efficient, honest, and with all the right skills and talents. Their price point was also excellent.

Describe the project in detail and walk through the stages of the project.

I mainly dealt with Mandeep, director of business development. I was sent a questionnaire to complete so that they could get a clear idea of the scope of the project. then I was asked to select other websites that I found interesting so that they could get a visual idea of what I wanted. From that point on it was a work in progress, starting with the landing page. Once we had finalized the landing page they then went on to do the rest of the site as they had a clear idea of what I was looking for.

How many resources from the vendor's team worked with you, and what were their positions?

I only dealt with Mandeep. He dealt with everyone else. this made it very easy and communication was always clear.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I would say I am demanding as a client as I know what I want and I am very detailed. Arete was fantastic to work with, nothing was ever too much trouble, they were always patient, polite, and eager to help. What was fantastic was that technically they really are expert so when I had an idea that I didnt' even know was possible to create, Mandeep always made it happen.

How effective was the workflow between your team and theirs?

Communication was excellent and timely.

What did you find most impressive or unique about this company?

They are technically experts in their field. This is great but what was wonderful about this was that they made very complex deliverables sound easy.

Are there any areas for improvement or something they could have done differently?

They really were a delight to work with but if there is one area that could be improved it would be to have a creative lead on the project.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Monterey Park Physiotherapy, a physical therapy clinic.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arete Software Inc.?

I needed someone to develop our website and do our SEO.

SOLUTION

What was the scope of their involvement?

They developed our website from scratch. We requested some features, and they also suggested some good features that we included in the design. It took one month. We are using their ongoing services for digital marketing, PPC, and SEO. Specifically, they’re advertising on Google and Facebook.

What is the team composition?

We work with a team of four people who communicatee with us on a regular basis.

How did you come to work with Arete Software Inc.?

A friend, who had used their services in the past, recommended them to me.

How much have you invested with them?

We’ve spent between $1,500-$2,000 so far. I’ve done the same type of work with others in the past for a much higher price.

What is the status of this engagement?

We started working together in January 2019 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their experience helped us a lot in making the website much better. They were efficient in building the website and did an amazing job. We check how many people visit our website and how many leads and reviews we get. Anyone who reaches out on our website usually gives us a call or send us an appointment request through the website itself.

How did Arete Software Inc. perform from a project management standpoint?

Their good project management is how they were able to finish our project within a month. They were always making sure they were working according to our requirements. They never waited until the last minute, either. As soon as the features were ready, they were asking us to test them as soon as possible. They make sure we’re satisfied and then go for the next milestone. They have many years of experience and could understand and translate the language of their customers into technical language.

What did you find most impressive about them?

Even after they delivered the website, they’ve kept in contact with us to make sure we’re still happy. They make us aware of new features and how those features could help us. They also bring us a lot of suggestions that are turning into business advantage from the marketing side. They’re an amazing team.

Are there any areas they could improve?

No, I’m happy working with them.

Do you have any advice for potential customers?

I inquired with many other companies before I signed up with them. Arete Software was charging less, and I wondered if their quality of service wasn’t going to be as good. I was a little worried when I signed up with them, but I went with them and, after dealing with them, even if they would have charged me $500 extra I would have happily paid them.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Heat of the Moment Express, an adult toy delivery company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arete Soft Labs Inc.?

We needed to move our site from Magento to WordPress WooCommerce.

SOLUTION

What was the scope of their involvement?

Arete Soft Labs Inc. provided full web development and e-commerce support for Heat of the Moment Express. Their work included rebuilding and improving our online store, supporting the transition to WooCommerce, setting up product pages, categories, variations, pricing, checkout functions, pickup and delivery options, and custom cart/discount rules.The main scope of work included website development, WooCommerce configuration, product catalog setup, checkout and order-flow improvements, delivery/pickup logic, SEO-related product page structure, Google/marketing tracking support, plugin setup, bug fixes, testing, and ongoing technical support after launch.Arete Soft Labs Inc. built the new WooCommerce version of our website from scratch, including the main e-commerce setup, checkout flow, product structure, pickup and delivery options, cart rules, discount logic, plugin configuration, and the overall ordering system needed for our local Toronto/GTA delivery business.Our previous site already had our brand, product catalog, business model, delivery process, pickup option, service areas, and general customer ordering concept. Arete Soft Labs Inc. didn’t create the business from scratch, but they rebuilt and modernized the website platform and improved many of the existing functions from the old site.The main items built fresh on the new site included the WooCommerce store setup, checkout configuration, product variation structure, cart/minipurchase rules, pickup and delivery logic, order email setup, plugin integrations, and custom development needed to make the site work for our 1-hour delivery and pickup operation.The parts they updated or improved from the previous site included the product catalog, product pages, categories, images, descriptions, SEO structure, checkout experience, discount rules, customer messaging, delivery/pickup workflow, inventory handling, and general website performance and usability.Overall, Arete Soft Labs Inc. took the existing business model and older website requirements and rebuilt them into a newer WooCommerce-based e-commerce system while also making improvements, fixes, and customizations along the way.

What is the team composition?

We worked with 2–5 teammates from Arete Soft Labs Inc.

How did you come to work with Arete Soft Labs Inc.?

We found them through an online search. We chose them because they were close to my geographic location.

What is the status of this engagement?

We worked together from April–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The measurable outcomes from our project with Arete Soft Labs Inc. were mainly seen in the successful launch and operation of the new WooCommerce website, improved order handling, and better support for our local delivery and pickup business model.Arete Soft Labs Inc. helped us move from our previous website platform to a newer WooCommerce-based e-commerce system. A major outcome was that we were able to continue processing online orders through a rebuilt store with working product pages, product variations, cart rules, checkout functions, pickup options, delivery logic, and order-processing features.Some of the measurable results and signs of progress included:From a business perspective, the project helped keep the company’s online ordering system active and scalable. After the site rebuild, we continued operating as an online local delivery business, with order volume, average order value, and website sales remaining key performance indicators.The project was successful because Arete Soft Labs Inc. didn’t only build a basic website; they helped rebuild and improve the e-commerce system that supports our day-to-day sales, delivery coordination, product catalog, customer checkout experience, and ongoing online operations.We were able to track conversion performance after the new site launched, but we don’t usually disclose the exact conversion rate publicly because it’s internal business data.In the beginning, there was no major immediate change. It took approximately 3–5 months of tracking before we could properly measure the results and see the real impact of the new website.Over time, we saw that the site was doing a better job converting the traffic we already had. Our goal wasn’t necessarily to increase website hits because we already expected traffic to remain limited. The main goal was to improve the percentage of visitors who completed an order.Under my direction, and with the custom work completed by Arete Soft Labs Inc., the product pages, checkout flow, pickup and delivery options, cart rules, and ordering experience were improved. Those changes helped reduce friction and improved our ability to convert visitors into completed customers.Aside from conversion rate, one of the key outcomes we tracked was the reliability and responsiveness of the technical support.For our business, website issues can directly affect live orders, customer checkout, delivery coordination, and revenue. Arete Soft Labs Inc. was very responsive whenever we had urgent issues. They consistently answered my calls, responded quickly to email requests, and handled emergency website problems properly and in a timely manner.Another important KPI was not only sales performance but operational support: how quickly issues were acknowledged, how fast emergency requests were handled, and whether the website stayed functional for day-to-day ordering.That was very important to us because our business depends on customers being able to place orders quickly, especially for local 1-hour delivery and pickup.

How did Arete Soft Labs Inc. perform from a project management standpoint?

Arete Soft Labs Inc.’s project management was good, especially in terms of communication, responsiveness, and handling issues as they came up. The project wasn’t managed around a strict deadline, and to be honest, we didn’t expect everything to be delivered exactly on time. We only had one person internally managing the project, and there were many custom requirements, changes, testing issues, and business-specific adjustments along the way. Because of that, we expected the project to take longer than a standard website build. Our main concern wasn’t speed — it was making sure the website functioned properly for our business model. Arete Soft Labs Inc. stayed involved, answered calls, responded to emails, handled urgent issues, and continued working through the customizations until the site supported our product pages, checkout flow, pickup and delivery options, cart rules, and ordering process. So while the project wasn’t purely a “delivered exactly on time” type of project, I would still describe their project management as reliable and responsive. They worked with us through a complex build and helped get the important parts completed properly.

What did you find most impressive about them?

What I found most impressive about working with Arete Soft Labs Inc. was their patience, professionalism, and calm approach throughout the project.To be honest, I don’t think we were always the easiest customer. We had a lot of demands, many custom requirements, and we pushed their team hard because moving our website was a very serious and stressful process for our business.Throughout all of that, their project manager remained calm, professional, and understanding. They listened to our concerns, worked through issues with us, and helped guide us through the process step by step.Moving an active e-commerce website is scary because the website directly affects sales, customer orders, checkout, delivery, and daily operations. Arete Soft Labs Inc. helped us get through that process with professionalism, patience, and steady communication.That was probably the most impressive part: even when the project was stressful or demanding, they stayed calm, responsive, and focused on helping us get the site working properly.

Are there any areas they could improve?

Overall, we were happy with Arete Soft Labs Inc.’s work and support. If there was one area that could be improved, it would be more proactive recommendations after the main project was completed.We believe a website is always an ongoing project. There’s always something new to test, update, patch, improve, or implement. As the business owner, I may not always know what new technical options are available or what improvements could help the site perform better.In a perfect world, it would be helpful if the developer occasionally reached out with suggestions, updates, patches, or new ideas that could improve the website, checkout flow, performance, security, or customer experience.I understand they may not always have time to do that without a formal maintenance or consulting agreement, but that would be a valuable service. Their emergency support and communication were very good, but more proactive guidance would make the relationship even stronger.

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Ensign National Brokerage

Describe what your company does in a single sentence.

Wealth Management Advisors

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arete Soft Labs Inc. to accomplish?

• Website

SOLUTION

How did you find Arete Soft Labs Inc.?

Referral

Why did you select Arete Soft Labs Inc. over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Relationship

Describe the scope of work in detail. Please include a summary of key deliverables.

Made changes to our xisting website that Arete developed

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Constant contact throughout the scope of the project

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They offered fantastic communication and exceptional work

What was your primary form of communication with Arete Soft Labs Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their constant updates and the communication, and of coarse their exceptional work

Are there any areas for improvement or something Arete Soft Labs Inc. could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and position.

I am the Owner of Zeiss Finishing

Describe what your company does in a single sentence.

Customer service and Contracting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arete Soft Labs Inc. to accomplish?

• Creating a membership area for my website

SOLUTION

How did you find Arete Soft Labs Inc.?

Online Search

Why did you select Arete Soft Labs Inc. over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Arete Soft Labs Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating a secure membership area where members can access sensitive information.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Friendliness, help ed when I asked and overall service in a swift time line!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They responded fast, really good management!

What was your primary form of communication with Arete Soft Labs Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Friendliness and understanding my needs and meeting my needs!

Are there any areas for improvement or something Arete Soft Labs Inc. could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Fashion Specialist of JK fashion

Describe what your company does in a single sentence.

We’re a fashion store. We mainly deal with activewear, footwear and gym wear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arete Soft Labs Inc. to accomplish?

• Increase Sales
• Brand awareness

SOLUTION

How did you find Arete Soft Labs Inc.?

Online Search

Why did you select Arete Soft Labs Inc. over others?

Good value for cost

How many teammates from Arete Soft Labs Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focuses on building and optimizing the online presence of the client, whose current website presence is non-existent. 

• Design and create a visually appealing and user-friendly website from scratch.
• Ensure responsive design, fast load times, and seamless navigation across all devices.
• Integrate essential features, such as contact forms, analytics tools, and call-to-action elements.
• Optimize on-page SEO elements, including meta tags, headers, URL structures, and content.
• Develop high-quality, keyword-optimized content for website pages and blog posts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key industry-specific keywords moved from non-existent to ranking on the first page of search engine results within 9 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Key milestones, such as  keyword optimization, and content updates, were completed within the agreed timelines.
 

What was your primary form of communication with Arete Soft Labs Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

The team maintained open and clear communication throughout the project, responding promptly to questions, requests, and feedback.

Are there any areas for improvement or something Arete Soft Labs Inc. could have done differently?

In a few instances, implementing adjustments based on client feedback took slightly longer than expected

BACKGROUND

Please describe your company and position.

I am the Business owner of https://flairnunu.com

Describe what your company does in a single sentence.

Investment Newsletter

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arete Soft Labs Inc. to accomplish?

• website design

SOLUTION

How did you find Arete Soft Labs Inc.?

Online Search

Why did you select Arete Soft Labs Inc. over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

What was the size of Arete Soft Labs Inc.’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Your team of Deep designed my website last year.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• successful launch of my business

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their work is efficient, effective and professional. The launch of my website is successful and I appreciate the contribution Deep and his team made . Great job !

What was your primary form of communication with Arete Soft Labs Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

efficient and effective

Are there any areas for improvement or something Arete Soft Labs Inc. could have done differently?

it will be nice to provide more information in writing for website training.

BACKGROUND

Please describe your company and your position there.

The new website has drawn more users than previous versions. Positive internal feedback has focused on the quality of the design and functionality. Expect a reliable partner who offers SEO expertise.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Arete Soft Labs Inc., and what were your goals?

We wanted our website redesign & SEO Service

SOLUTION

How did you select this vendor and what were the deciding factors?

They were recommended to me.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They stuck to their schedule.

How many people from the vendor's team worked with you, and what were their positions?

Deep & other 2 staff members

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They’re very good at SEO.

Describe their project management style, including communication tools and timeliness.

We communicated well via email and phone calls.

What did you find most impressive or unique about this company?

They designed the website from scratch, and they did some SEO as well.

Are there any areas for improvement or something they could have done differently?

No, we’re very satisfied.