AppAgent

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Muus Collective

Describe what your company does in a single sentence.

Muus Collective is a female-founded studio building fashion-centric, community-driven experiences spanning mobile games, entertainment and e-commerce. We are creating a revolutionary mobile fashion game where players cultivate and hone their personal style — as a muse, designer or stylist.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AppAgent to accomplish?

Soft launch of a mobile game called Bellemint

SOLUTION

How did you find AppAgent?

I worked with them preciously

Why did you select AppAgent over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from AppAgent were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Managing user acquisition campaigns on Meta and reporting out on performance 
• ideation of campaign optimization strategies 
• ideation and creation of ad creative 
• feedback on game experience and App Store assets 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Reduction in CPI & improved retention rates
• Efficient allocation of our limited budget
• creative performance hitting targets  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is very proactive and always comes to the table with new ideas for different tests we can run and how we can continue to improve our performance. If I share ideas or our goals change, they will always take the feedback and come back with a plan to address them. Our timelines are always shifting and they have remained flexible. 

What was your primary form of communication with AppAgent?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think they have a great understanding of the industry, they are nice to work with and I feel like they understand our brand and goals. I also feel like they are very proactive with coming up with new ideas, which is not always my experience with agencies. 

Are there any areas for improvement or something AppAgent could have done differently?

Nothing I can think of! I appreciate their dedication. 

BACKGROUND

Introduce your business and what you do there. 

We develop and self-publish games, mainly for mobile devices. I'm an executive and I manage the product side of the business, including UA and AdMon.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with AppAgent?

Growing our main game through: 

• UA optimization (including campaign management and assets production) 
• ASO optimization 
• Support in creating data dashboards to better understand and predict our profitability for paid traffic

SOLUTION

How did you find AppAgent?

• Online Search
• Referral

What is the team composition? 

2-5 depending on the period

Describe the scope of work in detail. Please include a summary of key deliverables.

Through consultation and hands-on work, Appagent has been supporting us in defining the marketing strategy, creating and managing all our marketing campaigns and creating all required creatives. 

They also helped us build complex Google Data Studio Dashboards to help us support our decision making.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our marketing efforts became profitable 2 months after starting to work with Appagent. We have managed to stabilize our spend and have been working to increase it, pending product improvements. 

How did AppAgent perform from a project management standpoint? 

They are very proactive in raising issues and suggesting solutions. Whenever we needed to adapt our strategy, they were the first to come up with different alternatives and help us make a decision. They are really fast and flexible and communication is exemplary. The team is great! 

What did you find most impressive about them? 

Their proactivity and the fact that they do care about our success and go to great lengths to help us achieve our goals. 

Are there any areas they could improve? 

We're really happy working with them! All our goals are aligned and the great communication and their fast response has always solved any arising issues.

BACKGROUND

Introduce your business and what you do there.

We develop and self-publish games, mainly for mobile devices.

I'm an Executive and I manage the product side of the business, including UA and AdMon.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with the vendor?

Growing our main game through:

• UA optimization (including campaign management and assets production)
• ASO optimization
• Support in creating data dashboards to better understand and predict our profitability for paid traffic

SOLUTION

How did you come to work with the vendor?

Referral + online research.

Why did you select AppAgent over others?

• High ratings
• Great culture fit
• Referred to me
• Way of Working

What is the team composition? 

2-5 depending on the period
How much have you invested with them?

Around $250.000.

What was the scope of their involvement? 

Through consultation and hands-on work, Appagent has been supporting us in defining the marketing strategy, creating and managing all our marketing campaigns and creating all required creatives.

They also helped us build complex Google Data Studio Dashboards to help us support our decision making.
What is the status of this engagement?

Ongoing

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our marketing efforts became profitable 2 months after starting to work with Appagent. We have managed to stabilize our spend and have been working to increase it, pending product improvements.

How did the vendor perform from a project management standpoint?

They are very proactive in raising issues and suggesting solutions. Whenever we needed to adapt our strategy, they were the first to come up with different alternatives and help us make a decision. They are really fast and flexible and communication is exemplary. The team is great! 

What was your primary form of communication with AppAgent?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive about them?

Their proactivity and the fact that they do care about our success and go to great lengths to help us achieve our goals.

Are there any areas they could improve?

We're really happy working with them! All our goals are aligned and the great communication and their fast response has always solved any arising issues.

BACKGROUND

Please describe your company and position.

I am the Senior Brand Marketing Manager of a gaming company

Describe what your company does in a single sentence.

We are a game development studio that was founded in 2016 and is based in Hamburg, Germany.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AppAgent to accomplish?

• Creative strategy for new game in soft launch
• Creative strategy for existing game
• Asset production for UA & ASO

SOLUTION

How did you find AppAgent?

Referral

Why did you select AppAgent over others?

• Pricing fit our budget
• Referred to me

How many teammates from AppAgent were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Video Ads Production ACTIVITIES 

● Creating concepts of ads in a form of a storyboard including copywriting 

● Production of video ads, including 2 Original videos, 1 UGC video, 1 Bespoke video per month for 3 months. 

○ Formats: 3 (portrait, landscape, square) 

○ Languages: 3 

○ Video length: 10 - 30s 

○ Frequency of delivery: Bi-weekly 2 Videos 

○ 2x revisions Static Ads Production ACTIVITIES 

● Creating concepts of ads in a form of a write - up or storyboard 

● Production of 8 static ads per month for 3 months. 

○ Formats: 8 (360x600 / 360x600_no logo / 1080x1080 / 1080x1080_no logo / 1080x1920 / 1080x1920_no logo / 1200x628 /1200x628_nologo) 

○ Languages: 3 

○ Frequency of delivery: Bi-weekly 4 Banners 

● 2x revisions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Focusing on measurable performance KPIs like CTR, CVR, IPM and CPI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management team is always working very exemplary, giving updates and communicating potential delays in time. Team is usually open to pitch and brief in our own ideas, always trying their best to deliver assets asap

What was your primary form of communication with AppAgent?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are a great team that ensures open collaboration and communication and delivers quality assets.

Are there any areas for improvement or something AppAgent could have done differently?

The creative ideas and strategies for our upcoming games were more fleshed out and always performed better than the ones for our existing game.

BACKGROUND

Please describe your company and position.

I am the CEO of App Toro

Describe what your company does in a single sentence.

App Toro is a mobile app studio focused on iOS apps.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AppAgent to accomplish?

• Build data visualization dashboards
• Help define data model
• Guide us in building product and marketing funnels
• Provide custom education
• Help with product strategy

SOLUTION

How did you find AppAgent?

Other

Why did you select AppAgent over others?

High ratings, Close to my geographic location, Great culture fit, Good value for cost

What was the size of AppAgent’s team?

2-5 Employees

What was your primary form of communication with AppAgent?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Through consultation and hands-on work, the vendor helped us build complex Google Data Studio Dashboards, provided custom education for app marketing topics and KPIs and helps with product strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Analytical dashboards
• Education materials
• Product strategy handbook

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The vendor's project management is flawless. Our needs have been met in full from the very beginning. Every partial project and meeting has had a specific agenda with specific outputs and action steps. Every delivery has been delivered on time.

What did you find most impressive or unique about this company?

The most impressive has been their ability to understand our state of mind, knowledge and product maturity and adjust the cooperation and communication to match it perfectly. Be it custom educational sessions, custom scope of cooperation or ability to find and manage third-party technical specialists to complement our stack.

Are there any areas for improvement or something AppAgent could have done differently?

No, we can't imagine how our cooperation could have been better.

BACKGROUND

Please describe your company and your position there.

I am a co-founder of a mobile game development company. We self-publish titles in the word and casual genres.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AppAgent, and what were your goals?

We successfully launched a mobile title in 2019 that was gaining traction and beginning to scale. The User Acquisition and creative production required to ensure we continued to accelerate this growth was placing heavy demands on our team, so we looked outward for an agency that could provide support and marketing insights.

SOLUTION

How did you select this vendor and what were the deciding factors?

We met with several agencies and reviewed the growth and marketing strategies they proposed. We considered the overview AppAgent presented to be clear and pragmatic, and after shortlisting them we reached out to their previous clients for insights into the quality of work they delivered. We decided to move forward with AppAgent based on their competitive pricing, testimonies of former clients, and the straightforward plan they presented.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

AppAgent presented an overarching growth plan with multiple streams of work to progress. A key part of that plan was work on an LTV model which would underpin our assessment of campaign performance and inform long term investment. Once this model was in place, we began testing new channels, regions, and creatives to identify where we could successfully find scale.

How many resources from the vendor's team worked with you, and what were their positions?

We work with Roberto as our key point of contact and account manager. We have also worked with Martin on the development of our LTV model, David who provides granular campaign management insights, and Tatiana who works on creative and UGC content.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Revenue for our flagship title has improved threefold since the beginning of our cooperation with AppAgent. Importantly, the percentage of revenue driven by User Acquisition has increased markedly, and the regions from which we generate UA revenue have become more diverse. AppAgent has been critical in providing the capacity for us to explore and expand our UA efforts.

How effective was the workflow between your team and theirs?

We have always had a clear and straightforward workflow with plenty of communication. Typically it's AppAgent who are chasing us to progress agreed milestones, which is exactly what we want from the relationship.

What did you find most impressive or unique about this company?

We've found AppAgent to be refreshingly open and transparent to work with. Their team has an earnest ethos of hardwork and are continually hungry to find ways to advance our business goals. Throughout our relationship there's been a genuine feeling that they truly want to see our business grow and succeed.

Are there any areas for improvement or something they could have done differently?

We've been very happy with our working relationship. There have been times where we have been slightly misaligned on certain goals, but they have always been on top of communication and very responsive to any requests we've made.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of a mobile game startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

They solve our creative needs in terms of digital advertising on large platforms, including Facebook and Google, and networks, Unity.

SOLUTION

What was the scope of their involvement?

There were multiple steps to our engagement. First, they developed our initial creative for the App Store, which include screenshots, app icons, preview videos, and more. They also created 30-second videos that contained content from our game assets. These videos didn’t require them to create any new visuals, but to utilize the footage already made by our artists. 95% of their work went out on Facebook and Google.

What is the team composition?

I don’t recall anyone’s exact positions, but we interfaced directly with three people. Since the engagement ended, we’ve only been in contact with their creative director.

How did you come to work with AppAgent?

They were recommended by an industry friend.

How much have you invested with them?

The total cost was around $50,000.

What is the status of this engagement?

We worked together from January 2021–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We track two measurements: click-through rate on the app itself and our return on ad spend on an individual creative basis. The click-through rate is our direct performance indicator, and depending on which piece of creative drove the best ROAS, we’d order more variations on that particular piece.

I don’t have exact numbers in my head but their ads performed competitively compared to our competitors’ ads in the market. AppAgent’s creative was very high quality.

How did AppAgent perform from a project management standpoint?

There were some small issues in the beginning, but we resolved them fairly quickly. AppAgent went on to deliver on cadence. We focused on ensuring high quality rather than delivering lots of pieces quickly. We also held catch-up calls whenever necessary.

What did you find most impressive about them?

What stood out to us the most was how they were able to handle the creative without needing too much input from me, which is what I wanted. My goal was to find a vendor that would be independent in their process and then deliver me the final creative for approval, without requiring a lot, or any, changes. They upheld this goal in a nice manner.

Are there any areas they could improve?

They’re focused on being a mobile game creative agency, but during the exploration and briefing phase, they asked a lot of questions that weren’t related to the mobile game process. This was surprising to me, as the mobile game process is very streamlined; there isn’t much room for interpretation. Some of this work felt unnecessary to me.

Do you have any advice for potential customers?

Future clients need to leave room for a six-month period in these engagements. They work independently and can be successful on their own, but it definitely requires two partners to make the most out of this relationship.

BACKGROUND

Introduce your business and what you do there.

I’m the user acquisition (UA) lead at Snowprint Studios AB, a mobile free-to-play gaming developer. I lead day-to-day operational tasks for acquiring new users and setting up strategies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We didn’t have a lot of internal resources for producing UA videos. In addition, our game was going through different phases of a soft launch, where we needed to test different creative concepts. We hired AppAgent to expand our creative production process and leverage their expertise for what would work best for our game.

SOLUTION

What was the scope of their involvement?

AppAgent produces ad creatives for us with a focus on UA. First, we met with AppAgent and showed them our past work and what had worked so far. We went back and forth with ideas and gave them feedback based on our priorities. The videos are mostly in 2D with available assets. However, parts of the videos are in 3D, and on rare occasions, they use live-action recordings of actors for specific scenes.

For the videos, we provide a few different tools and assets, including a version of our game that they can access and play on a PC. We also provide some art assets and record some gameplay. The AppAgent team also records gameplay themselves. There have been cases where other custom assets are needed — such as 3D models, music, or sound effects we don’t have — and they handle those. 

What is the team composition?

I have one main point of contact, and I’ve also worked with someone who helps with research and strategy. At the very beginning, I talked to their business manager.

How did you come to work with AppAgent?

They were a referral through other companies I’ve worked with. Hearing from the grapevines, I knew AppAgent had a good reputation for a high level of quality. I reached out to them, and we got up and running.

How much have you invested with them?

We’ve spent between $50,000–$100,000.

What is the status of this engagement?

We started working together around October 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

AppAgent’s work has received good feedback internally. We use the videos for UA; we’ve used them for ads on Instagram, Facebook, YouTube, and TikTok and on some sites that support in-game advertisements. Although it took a while to get some of the 3D models right, everyone has been happy with the results. 

How did AppAgent perform from a project management standpoint?

Initially, their project management was acceptable. In more recent projects, the team has shown incremental improvements as we better understand what works in terms of concepts and themes. We mostly communicate via Slack or email, and we have a PowerPoint presentation that they update periodically. 

What did you find most impressive about them?

They have a certain level of marketing experience. Not all creative agencies have that expertise; they just make videos or assets. Meanwhile, AppAgent has a keen insight into running campaigns and advertising strategies. Although they aren’t providing those services, their knowledge of what works translates into their ideas and the final product. 

Are there any areas they could improve?

They could be a little more proactive in suggesting strategy changes. We had instances when certain strategies took time and effort but did not produce many results. The team could also provide more radical ideas within our framework.

Do you have any advice for potential customers?

My advice is to lean into AppAgent’s expertise and creativity. They have a lot of experience working with many clients and seeing what works in the advertising environment. Beforehand, come with some basic assumptions of one’s product but leverage App Agents expertise to challenge, test and push that. Especially since App Agent has a UA team inhouse, they should have industry wide experience to tap into both for new ideas but also for actual UA should the need arises.

BACKGROUND

Please describe your company and your position there.

I am Co-CEO of a gaming company called Holyday Studios and our main game is Firestone IDLE RPG.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AppAgent?

We hired AppAgent to help us grow our player base with user acquisition. They are creating the marketing material as well as the marketing campaigns.

SOLUTION

How did you select AppAgent?

A contact of our working in Google, proposed us to cooperate with AppAgent.

Describe the scope of their work in detail.

They work closely with our team to provide quality services. First of all, they create the marketing material for our game. They create the marketing campaigns for user acquisition. They propose changes needed to make the game better and easier to be marketed.

What was the team composition?

We have worked with 3 people closely. 1 Marketing director who handles high level issues, 1 UA expert for the User Acquisition issues and 1 Account manager who handles most of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's still very early to see great results. With their help, we managed to lower our marketing costs, identify game issues and make our game easier to be advertised.

How effective was the workflow between your team and theirs?

Everything works flawlessly. The team is always stepping ahead in the project and proactively covers our needs.

What did you find most impressive about this company?

They always try to make their services better and better so that they can cover our needs and be up to date with all the changes in our business.

Is there any area for improvement or anything that could have been done differently?

Maybe they could grow their knowledge base with User Acquisition be getting more and more clients with different background.

BACKGROUND

Introduce your business and what you do there.

I’m the director and co-owner of a small company in Slovenia. Our main business focus is the development of a fishing app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We needed help with marketing and advertising to get a better digital presence.

SOLUTION

What was the scope of their involvement?

AppAgent has created various ads for us, both using still images and videos. They’ve purchased the photographs needed online, and they’ve been in charge of the whole process involved in developing the ideas to create the ads.

We’ve had several calls to discuss what we like and don’t like, as well as to come up with different ideas of directions that we can take. They’ve really listened to our feedback and what we want, and the end result has turned out to be what we expected. The ads that they’ve created have been used for Facebook and Google, and they’ve been targeted to people in the US and the EU, the markets that we focus on.

After posting the ads, AppAgent does various optimizations to reach our goals and audiences. We test different videos and pictures to see which ones work the best. Then, we gradually increase the budget for the campaign once we feel comfortable with the results. These campaigns aren’t based on keywords but rather on target audiences according to the users' interests.

What is the team composition?

I’ve been in contact with three people from AppAgent, but there are more people in the background working on our project. Our main point of contact is their account manager, and we also talk with someone responsible for analytics.

How did you come to work with AppAgent?

We did some research online and had calls with several agencies. Many of those agencies were specialized in games, which wasn’t what we were looking for. We had a call with AppAgent and we really liked their approach and energy.

How much have you invested with them?

We’ve spent around $25,000.

What is the status of this engagement?

We started working together in January 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our marketing budget has increased two times since AppAgent came on board. We’ve felt more comfortable with increasing the budget since we know what they’re doing and see how it reflects in our conversion.

We initially thought that we would only spend such a high budget during the fishing season, which is now ending. However, since our ads are still performing very well, we’ve decided to continue working with AppAgent while investing a budget higher than we anticipated.

When advertising on Facebook, the platform gives the option to focus the ads on getting more likes or comments from users. In the last few iterations we’ve had regarding Facebook Ads, we’ve achieved great success. We’ve had great conversions, and people have even shared our ads.

The comments below the ads have been very good, too, since some of the ads were based on questions. Some users have responded to the questions, and the user interaction has been very positive.

How did AppAgent perform from a project management standpoint?

AppAgent prepared a timeline at the beginning of our collaboration, and although it has had some changes throughout our engagement, the team has been always on schedule. Each week we have a call with them to discuss how our timelines are looking and what we’d like to change for the next week. Additionally, I like how they’re constantly asking us for feedback.

We communicate once a week over Google Meet and we use Slack and, occasionally, email for regular communication.

What did you find most impressive about them?

AppAgent listens to our feedback and is constantly improving their work. In the beginning, I was really surprised by how much they wanted to know our goal. Whenever they complete something, they ask us if it’s what we expected from them.

Are there any areas they could improve?

AppAgent could better describe what to expect with video production. We had one problem in this regard, but it was solved later. The problem was that they quoted three different video packages, and we decided on the most economical one. We expected a little more than what they provided, so it was a both-sided mistake. We didn’t ask what this package included, and maybe they thought it was self-explanatory.

Do you have any advice for potential customers?

Ask a lot of questions and be actively involved in the process. Additionally, know what you want to achieve and have an open discussion about your project.