Andava Digital Marketing Agency

BACKGROUND

Please describe your company and position.

I am the Sr. SEO Manager of (a/an) Consumer Products

Describe what your company does in a single sentence.

We are an online eyewear retailer that offers a wide range of glasses, prescription sunglasses, and other eyewear accessories at affordable prices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Andava Digital Marketing Agency to accomplish?

Increase Digital Presence

SOLUTION

How did you find Andava Digital Marketing Agency?

Online Search, Referral

Why did you select Andava Digital Marketing Agency over others?

Pricing first our budget, Good value for cost, Referred to me

What was the size of Andava Digital Marketing Agency’s team?

40-100

Describe the scope of work in detail. Please include a summary of key deliverables.

Andava team began by conducting thorough research and analysis to understand our business and our unique needs. They then developed a customized link acquisition strategy that was tailored to our specific goals and objectives. Throughout the process, they provided regular updates and insights that helped us understand the progress and impact of their efforts.

Their attention to detail and commitment to quality was evident in every link they secured, and their work helped to significantly improve our search engine rankings and drive more qualified traffic to our website. The key deliverables from Andava's work included: A detailed link building strategy that was customized to our specific goals and objectives.

High-quality backlinks from relevant and high-authority websites, which help improve our search engine rankings and organic traffic. Regular updates and insights on the progress and impact of their efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Quality of Organic Links

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were responsive to our needs, including providing regular updates on the progress of their work and addressing any concerns or issues that arise during the project. They provided customized monthly reports and an ongoing progress reports. Transparent communication was another important factor when working with them.

What was your primary form of communication with Andava Digital Marketing Agency?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to identify high-quality link opportunities that were relevant to our industry.

Are there any areas for improvement or something Andava Digital Marketing Agency could have done differently?

Can't think of any as our cooperation was based on a niche task

BACKGROUND

Please describe your company and your position there.

I'm Executive Assistant at the Expatland Global network, a business community of expat-focused service providers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Andava Digital Marketing Agency, and what were your goals?

We hired Andava to help us with promoting our website and turning it into leads generation platform. The contracts includes:

• SEO
• SMM
• some UI/UX design
• website optimization
• backlinks
• increasing brand awareness
• website technical suppor
• managing advertising accounts and creating paid campaigns
• research, writing and publishing blog content for the website
• designing and writing content for the landing pages
• conversions optimization.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed several companies but liked Andava because of their highly professional approach, they are very reliable, able to clearly and patiently answer any questions we have, always try to do their best to find a solution to any issue or question we face.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Since our project is complex, the scope of work also includes several areas that require Andava's attention. First step was a details review, highlighting existing issues and ways to address them. Then they set up our social media channels, implemented special tools for SEO, optimized the website, fixed all technical issues that we had, started outreach campaign. Each month we are receiving a detailed report with all work done and key measurements for the past month

How many resources from the vendor's team worked with you, and what were their positions?

We worked with several people. The head of the company was always involved in the process, which was good. We work with designer, developer, project manager, content manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes, SEO, time spent on the website have increased drastically. Number of incoming leads went up from 0 to 20-25 per month (which is good, without any extra investment on lead generation specifically). Our website and company has started to be seen online.

How effective was the workflow between your team and theirs?

Very effective. The team has an excellent sense of timing, always responsive and helpful. Even if it's out of scope of their main responsibilities.

What did you find most impressive or unique about this company?

Overall approach, work style and professionalism.

Are there any areas for improvement or something they could have done differently?

No, we are happy with the company.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of a small nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Andava Digital Marketing Agency?

We didn’t have the technical staff to help us with website maintenance or support. We needed to improve our website's clarity and searchability for those needing our services.

SOLUTION

What was the scope of their involvement?

We initially had a consultation with Andava Digital Marketing Agency to find out what our challenges were. They understood the nature of our work and the limits within our budget. Then, they suggested the resources they could help us with. Once we selected what we wanted to focus on, they helped us and responded to the issues we wanted to fix.

They give us orientation about our work and are willing to work with our nonprofessional staff to keep the budget cost down. For this particular project, they’ve provided technical support and counsel on how to use our resources. They also do SEO and work closely with our team.

What is the team composition?

We mainly work with the team leader. He has people in his team, but we don’t have contact with anybody else.

How did you come to work with Andava Digital Marketing Agency?

Some people that helped us with website development in the past referred them. They worked closely with them, so they highly recommended them.

How much have you invested with them?

We’ve spent around $3,000 CAD (approximately $2,300 USD).

What is the status of this engagement?

We started working together in January 2022, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a significant increase in traffic.

How did Andava Digital Marketing Agency perform from a project management standpoint?

They’re always on time. If there are any concerns or changes, they’re always responsive. We have back-and-forth communication. Usually, we just do a Zoom or Teams call regularly to touch base and use email for updates. 

What did you find most impressive about them?

They’re exceptional at understanding the nature of our work. Moreover, they ensure that their work is in sync with our expectations.

Are there any areas they could improve?

No, they’ve met all of our expectations. We haven’t had any difficulties with them.

Do you have any advice for potential customers?

Have a clear idea of what you want them to provide, specifically about the nature of the project and the help you’re seeking.

BACKGROUND

Please describe your company and your position there.

I am the COO of a company that aggregates data and reindexes it so that customers can easily understand it.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Andava Digital Marketing Agency, and what were your goals?

We had previously been focused on paid per click so having a fully engaged SEO team helping us grow our business has been a game-changer for us.

SOLUTION

How did you select Andava Digital Marketing Agency and what were the deciding factors?

They have extensive knowledge of on-site and off-site SEO. They are a one-stop full-service SEO agency which is exactly what we needed.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our organic traffic has grown twenty times since we began working with Andava. They know all the latest SEO trends and updates and are always working to keep us ahead of any major changes that might affect our industry. Their whole team is very responsive and an absolute pleasure to work with. It really feels like they are a part of our company.

If you are looking for a full-service SEO shop that can help you grow your business to the next level, look no further than Andava.

How many people from the Andava Digital Marketing Agency team worked with you, and what were their positions?

2 people from Andava primarly worked with us. The founder and CEO has been very hands on with our projects, and a project manager has also been there with us every step of the way.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our organic traffic has grown twenty times since we began working with Andava.

Describe their project management style, including communication tools and timeliness.

They adapted quickly to our workflow, adopting our CRM as well as joining our Slack server for ease of communication. They are very responsive.

What did you find most impressive or unique about this company?

They are hands-on and responsive in the workflow. We rest easy knowing that Andava is on top of it.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a software company that has produced a SAAS platform to minimize the time it takes to design and build custom air handling units (HVAC industry).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Andava Digital Marketing Agency, and what were your goals?

We were launching our new website during Covid and preparing for the annual conference for the industry. Our goals were to blanket the industry nitch we are in and to generate interest before the show.

SOLUTION

How did you select this vendor and what were the deciding factors?

After interviewing 5 other digital marketing agencies I felt Andava was the most professional and was also recommended to me by a digital marketing expert colleague of mine.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Andava rebuilt our website from scratch, switches us from Constant Contact to MailChimp and handled all aspects of PPC campaigns and secured organic growth in rankings on Google.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the founder, SEO project manager, SEO specialist, and others in management and demand generation.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I was very happy to have secured customers ahead of the show Andava prepared us for and was pleasantly surprised with the volume of interest at the show.

How effective was the workflow between your team and theirs?

We had weekly meetings with detailed agendas and follow-up notes to count on. Plus Andava representatives were available all the time.

What did you find most impressive or unique about this company?

They provide professional communication and out-of-the-box thinking with developing ideas to generate demand.

Are there any areas for improvement or something they could have done differently?

Eexpand to booth design services

BACKGROUND

Introduce your business and what you do there.

I am the owner of a small boutique jewelry store. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Andava Digital Marketing Agency?

I was advised to hire a firm to help me with digital marketing — I needed to improve my company's online presence. 

SOLUTION

What was the scope of their involvement?

Andava Digital Marketing Agency provides SEO and content marketing services. I've provided the keywords I want to rank in, although they've also provided keyword suggestions. They've also assisted with some backlinking. I've also provided Andava Digital Marketing Agency with blog content to help increase my visibility — they're publishing blog content across connecting websites to improve my website traffic. 

What is the team composition?

I work with the owner and an assistant from Andava Digital Marketing Agency. 

How did you come to work with Andava Digital Marketing Agency?

The company that built my website worked with Andava Digital Marketing Agency on other projects and suggested I hire them. 

How much have you invested with them?

I've invested around $12,000–$15,000 with Andava Digital Marketing Agency so far. 

What is the status of this engagement?

My partnership with Andava Digital Marketing Agency began in March 2021, and it's ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I've definitely seen an increase in website traffic, and an increasing percentage of new clients are finding my business through Google. However, because we're a young business, it's challenging to determine between the growth from the work Andava Digital Marketing Agency is doing and our natural growth. Some of our popularity can be attributed to word of mouth. 

How did Andava Digital Marketing Agency perform from a project management standpoint?

Andava Digital Marketing Agency communicates well, and it's never difficult to get a hold of them. They have excellent project management and reach out to me whenever they're waiting on me to deliver so they can move forward. Most of our communication is through email, but I also have access to Basecamp. 

What did you find most impressive about them?

Andava Digital Marketing Agency is very approachable and enthusiastic about my project. Their team is very confident in their strategy while still being open to feedback and suggestions. Everyone on Andava Digital Marketing Agency's team is very professional and experienced. 

Are there any areas they could improve?

No company is perfect, but I can't think of anything for Andava Digital Marketing Agency to improve. 

Do you have any advice for potential customers?

I'd advise customers to be clear about their budget and have Andava Digital Marketing Agency outline their capabilities within it. 

BACKGROUND

Please describe your company and your position there.

I am the founder and Managing Partner of a company that provides outsourced SDR (Sales Development Reps) & BDR (Business Development Reps) support to the B2B companies throughout the US and Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Andava Digital Marketing Agency, and what were your goals?

After changing our name and rebranding my biggest challenge was recapturing and increasing our visibility, SEO and inbound leads. My goal was to partner with a company who could help me regain our visibility; improve our SEO; and generate a consistent flow of inbound sales leads.

SOLUTION

How did you select Andava Digital Marketing Agency and what were the deciding factors?

Andava came to me as a highly recommended resource and support team by a trusted marketing partner.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Since meeting with the Owner directly to lay out a strategy to improve the visibility and SEO rankings of my newly renamed and rebranded company, I have worked closely with the best Digital Marketing Specialist I have been associated with. The company just continues to perform well for us!

How many resources from the Andava Digital Marketing Agency team worked with you, and what were their positions?

I have worked with multiple people at Andava from the Owner on tactics, vision and strategy; to their Digital Marketing Specialist; and other inside support people.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Andava's efforts continue to impress me month-over-month. Our SEO rankings continue to improve and be fine tuned; our relationships with other websites flourishes and we are benefiting from these relationships through back links to our website; and our inbound leads continue to increase monthly.

We are currently receiving 1-2 inbound sales leads per day from their efforts. In Nov/Dec 2020 we were not seeing any inbound sales leads.

How effective was the workflow between your team and theirs?

Very effective - again our inbound sales leads have increased from 0 in the months of Nov & Dec 2020 to an average of 1-2 inbound sales leads per day in August 2021. I remain very impressed

What did you find most impressive or unique about this company?

am impressed with the traction they have achieved and the number of inbound leads their efforts are leading to.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I'm the VP of Content Operations for a performance marketing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Andava Digital Marketing Agency, and what were your goals?

Our goal was to improve the online success of several of our b2b and b2c IPs. We understood that a good marketing strategy can take time to realize, and we wanted to work with a team capable of helping us build a strong foundation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Andava because their vision aligned with ours. They didn't want to cut corners or cobble together a marketing strategy without legs. We could tell they were in it for the long haul, willing and able to help us with our long-term goals.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Andava helped us build up the online presence of our IPs. They helped us with everything from branding to UI/UX development. We worked together on creating the ideal customer journey from SERP to conversion. Andava provided a proprietary dashboard for monitoring KPIs, making it easy to track success. Their team also managed a Basecamp task board, sending us marketing ideas and technical improvements for our websites. We received bi-monthly project updates and worked together during regular planning sessions.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with a project manager. His team provided technical audits, ideas for UI/UX improvements, and help with our marketing strategies.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Andava helped us increase our online customer volume and our conversion rates. All our most important KPIs have seen consistent growth and improvement over the years we have worked with them.

How effective was the workflow between your team and theirs?

Our teams work very well together. We set the bar very high for ourselves, and Andava never shirked in helping us maintain high-quality websites. Andava is very responsive. The team provides thorough monthly reports and audits, as well as quick feedback on any questions we send over.

What did you find most impressive or unique about this company?

The Andava team is very knowledgeable about what works and what doesn't. They have helped us avoid wasting our marketing budget. They have also helped us take advantage of strategies and situations we may have otherwise missed.

Are there any areas for improvement or something they could have done differently?

I cannot think of any at this time.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Be Accessible and we do web accessibility audit and remediation for businesses that need to be ADA compliant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Andava Digital Marketing Agency, and what were your goals?

We urgently needed a company to handle our SEO, Adwords and social media marketing campaigns. Our goals were to increase users to our website and increase sales.

SOLUTION

How did you select Andava Digital Marketing Agency and what were the deciding factors?

I was referred to Andava via word of mouth. My friend who used them highly recommended them to me.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They provided me with SEO marketing services, weekly feedback and social media posts, ongoing email and meeting updates.

How many people from the vendor's team worked with you, and what were their positions?

I have worked with 3-4 individuals including project and account managers, president, content writers and digital marketing specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I have seen an immediate significant increase in website traffic and goal conversions after six months of using their service.

Describe their project management style, including communication tools and timelines.

They provide great and fast customer service with weekly and montly updates on keyword and SEO performance, social media, Google Ad performance and blog articles posts.

What did you find most impressive or unique about this company?

The most impressive thing about this company is that they think outside of the box and always find new ways to increases my online presence as well as bringing users to my website.

Are there any areas for improvement or something they could have done differently?

Every company has areas of improvement. For this company I think this resides in more specialized blog posts.

BACKGROUND

Please describe your company and your position there.

I'm the Partnerships and Communications Manager of the World Wide Fund for Nature's Armenian Branch, which implements nature conservation projects in the country.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Andava Digital Marketing Agency, and what were your goals?

We hired this team to design and develop a donation and e-shop website for us․ This website is crucial for our work as it is one of the main tools of our fundraising activities. By doing this, we were hoping to intensify fundraising and simplify the donation process.

SOLUTION

How did you select Andava Digital Marketing Agency and what were the deciding factors?

We announced a tender, shortlisted the applicants based on the qualifications, organized an interview, reviewed their portfolio, customer reviews/recommendations, and pricing policy.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss our goals and time limits. After that, they contacted our head office IT department and clarified all the requirements. During the work process, we had a couple of productive online meetings. They developed a WordPress site, made arrangements with the bank for the payments and donations, and did SEO for the website.

How many people from the vendor's team worked with you, and what were their positions?

We worked with a project manager, who was our main contact. But a content developer, a designer, and a programmer were working behind the scenes.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching the website, our shop became very active and we saw a 50% increase in donations. Our new e-shop is very colorful and attractive.

Describe their project management style, including communication tools and timelines.

We had very fruitful online conferences with the project manager on a weekly basis. If there were any issues or delays they let us know in advance. We used Zoom for e-meetings.

What did you find most impressive or unique about this company?

It was very easy to communicate with them. They were very patient, supportive, and productive. They organized training for PR and fundraising staff to teach the basics of website updates and navigation.

Are there any areas for improvement or something they could have done differently?

There were only minor bugs at the beginning, even before the launch, and they were solved very quickly.