# Agency Squid Agency Squid Reviews (12), Pricing, Services & Verified Ratings - 5.0 out of 5 average review rating - 0 connections joined Agency Squid's Network [Visit Website](http://www.agencysquid.com) [Get a Custom Proposal](https://clutch.co/profile/agency-squid) **A Creative + Brand Agency** **Agency Squid** is a **creative brand agency** for ambitious marketers ready to outthink and outperform. We combine strategic clarity, standout creative, and cultural fluency to build brands that not only show up—but stand out. Built by Founders. Designed for Performance. We’re strategists, creatives, marketers, and brand builders who move fast, think big, and never forget the bottom line. We’ve helped grow billion-dollar brands and launched challenger brands from scratch—and we apply the same focus to every project, regardless of size. We don’t just consult—we commit. We launch our own brands, test our own ideas, and bring that firsthand pressure-testing to the work we do for you. We’re not here for the participation trophy. We’re here to create brands that win at shelf, at retail, on screen, and in culture. **Our Services** **Brand Strategy & Business Consulting:** - Brand strategy and positioning - Go-to-market planning - SWOT analysis & competitive mapping - Consumer segmentation - Trend forecasting & insight mining - Brand architecture **Brand Identity & Design** - Brand naming and name transitions - Visual identity systems - Messaging hierarchy & tone of voice - Packaging design - Taglines, brand storytelling & core copy - Brand guidelines and templates - Web & UI design **Integrateg Campaigns & Creative Development** - Campaign platforms - National and regional advertising - Social-first content systems - Shopper & retail marketing - Influencer strategy & activations - Brand activations & events - TV/CTV ## Company Information - Hourly rate: $150 - $199 - Number of employees: 10 - 49 - 1 Locations: - Minneapolis, MN (Headquarters) - Founded in 2015 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 30% Advertising - 30% Branding - 15% Business Consulting - 15% Marketing Strategy - 10% Digital Strategy ### Focus Areas - Business Consulting Focus: - 50% Strategy Development Consulting - 30% eCommerce Consulting - 20% Management Consulting - Advertising Focus: - 30% Print advertising - 25% Other advertising - 20% Broadcast video advertising - 20% Out of home advertising - 5% Radio advertising - Branding Focus: - 25% Brand messaging - 25% Brand strategy - 25% Corporate identity - 25% Naming ### Industries - 30% Hospitality & leisure - 5% Business services - 30% Consumer products & services - 35% Food & Beverage ### Clients - 20% Small Business (<$10M) - 75% Midmarket ($10M - $1B) - 5% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.8 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Agency Squid offers competitive pricing and solid value, with client investments ranging from $10,000 to $200,000. Clients appreciate their flexibility and strategic approach, highlighting effective project management and tailored solutions that align with budgets. **Most Common Project Size**: $10,000 to $49,000 based on 11 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Branding: $10,000 to $49,000 based on 9 reviews - Advertising: Less than $10,000 based on 3 reviews - Web Design: $50,000 to $199,999 based on 2 reviews - Web Development: $10,000 to $49,000 based on 2 reviews - Custom Software Development: $50,000 to $199,999 based on 1 review - Marketing Strategy: $10,000 to $49,000 based on 1 review - Other Digital Marketing: $200,000 to $999,999 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Agency Squid Review Insights Overall Review Rating: 5.0 - Quality: 5.0 - Schedule: 4.8 - Cost: 4.8 - Willing to Refer: 5.0 ### Top Mentions - Creative (3 mentions) - Great project management (3 mentions) - High-quality work (3 mentions) - Honest (3 mentions) - Professional (3 mentions) - Timely (3 mentions) - Accommodating (2 mentions) - Detail-oriented (2 mentions) - Knowledgeable (2 mentions) - Proactive (2 mentions) - Collaborative (1 mentions) - Communicative (1 mentions) - Efficient (1 mentions) - Exceptional performance (1 mentions) - Flexible (1 mentions) - Great team (1 mentions) - Open to feedback (1 mentions) - Results-oriented (1 mentions) - Trustworthy (1 mentions) - Unique expertise (1 mentions) ### Review Highlights **Excellent Project Management** Agency Squid is praised for their strong project management skills, delivering projects on time and maintaining consistent communication. They are responsive to feedback and adapt to client needs effectively. **Proficient in Brand Strategy** Clients appreciate Agency Squid's strategic approach to branding, considering them partners rather than just vendors. They integrate business strategy with creativity, offering valuable insights and guidance throughout the process. **Strong Client Partnerships** Clients value Agency Squid's collaborative and engaging approach. The team is described as honest, knowledgeable, and deeply invested in client success, fostering long-term partnerships. **Successful Brand Modernization** Agency Squid successfully modernized brands, increasing website traffic, engagement metrics, and receiving positive feedback. Their strategic and creative approach helped clients clarify messaging and develop a cohesive brand identity. **Effective Communication and Collaboration** Clients highlight Agency Squid's strong communication skills, with frequent updates and clear progress reports. They work closely with clients to ensure alignment and satisfaction at every project stage. **Positive Impact on Business Goals** Agency Squid's work positively impacts business objectives, with clients reporting increased brand awareness, customer engagement, and alignment with brand vision. Their work often exceeds expectations. **Highly Responsive and Flexible** Clients appreciate Agency Squid's responsiveness and flexibility, accommodating tight schedules and adapting to changing project scopes seamlessly. Their ability to jump back into projects is noted. **Creative and Strategic Expertise** Clients commend Agency Squid for their ability to merge creative ideas with strategic thinking. Their work is seen as highly detailed and tailored to client needs, contributing to successful project outcomes. ### Agency Squid Reviews #### Brand Identity Services for AI Email Mktg Company **The Project** - Services: Advertising, Branding - Project size: $10,000 to $49,999 - Project length: Apr. 2025 - Ongoing **Project Summary**: Agency Squid has modernized a brand identity for an AI email marketing company. They've developed a brand voice, a refreshed visual identity, a new responsive website, and a brand guidelines document. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Email Marketing Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jul 12, 2025 **Feedback Summary**: Thanks to Agency Squid's efforts, the client has seen a 40% increase in website traffic, higher time-on-site, a lower bounce rate, and positive feedback on the new brand. Agency Squid has defined timelines, met all deliverables on schedule, communicated consistently, and responded to feedback. "“Their ability to listen and truly understand who we are as a brand stood out the most.”" **BACKGROUND** Please describe your company and position.I am the Owner of an email marketing company. Describe what your company does in a single sentence.Our company researches and crafts hundreds of personalized emails backed by data. Optimizing continuously to boost your bookings. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Agency Squid to accomplish?Modernize our brand identity, clarify our messaging **SOLUTION** How did you find Agency Squid?Online SearchWhy did you select Agency Squid over others?Pricing fit our budgetGood value for costHow many teammates from Agency Squid were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Discovery and strategy sessions to understand our business and audience.Development of a clear brand positioning and voice.A refreshed visual identity: logo, color palette, typography, and imagery direction.A new responsive website with improved UX/UI.Brand guidelines document for internal and external use.Creative campaign ideas to bring the new brand to life.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?A 40% increase in website traffic within the first month.Improved engagement metrics (higher time-on-site and lower bounce rate).Positive internal and external feedback on the new brand.Increased confidence and clarity among our team when communicating about the brand.Describe their project management. Did they deliver items on time? How did they respond to your needs?Their project management was excellent. Timelines were clearly defined from the start and all deliverables were met on schedule. Communication was consistent, and they were responsive to feedback and changes. They showed flexibility when needed and were proactive in guiding us through each phase.What was your primary form of communication with Agency Squid?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Their ability to listen and truly understand who we are as a brand stood out the most. They didn’t offer a one-size-fits-all solution they tailored everything to our story and audience. Their balance of strategy and creativity was impressive. Plus, the team was approachable, collaborative, and genuinely passionate about what they do.Are there any areas for improvement or something Agency Squid could have done differently?Working with Agency Squid has been a genuinely smooth and collaborative experience. They really understand how to integrate with a team and bring fresh thinking. There’s nothing I’d point to as a drawback we are happy with the relationship and excited to keep building together.        Ask ChatGPT  --- #### Branding for Startup Brewery **The Project** - Services: Branding - Project size: $10,000 to $49,999 - Project length: July - Oct. 2020 **Project Summary**: Agency Squid was brought in by a startup brewery to conceptualize, develop, and implement branding concepts that included logo design, marketing collateral, branding strategy, and market positioning. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Former Co-Founder, Startup Brewery - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Sep 21, 2022 **Feedback Summary**: The branding that Agency Squid delivered was met with positive feedback. The team was highly proactive in achieving their goals, and internal stakeholders were particularly impressed with Agency Squid's creative proficiency and solutions-based approach. ""Agency Squid worked within our budget and was clear about what they could deliver within our funding."" **BACKGROUND** Please describe your company and your position there. Start-up Brewery & Taproom. I was the founder. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Agency Squid, and what were your goals? Needed to come up with a brand & logo for this concept. Goals of the project were to be efficient with our investment, but also create a brand that embodied the location, local culture, history of the company name, and was differentiated in the Twin Cities market. **SOLUTION** How did you select this vendor? We interviewed 3-4 agencies and none were able to delivery the full brand concept, within our timeline, within our budget, and none had the same strategic business approach that Agency Squid did. Agency Squid approached the project with both strategy and creativity, whereas we felt the other agencies were more transactional and/or would just do the creative work. Agency Squid provided insight and offered input to us as partners, not as "vendors" or just providing deliverables. Describe the scope of their work in detail, including any steps and the final deliverables. To the extent I can remember: First they interviewed us to really understand what our vibe was, what we wanted to be, and were not afraid to offer their own input into what direction they thought we should go to be differentiated in our market. Then they put together about 10 brand concepts, based on our interested. They also threw in some curve balls that were outside of some of our guidance, which I very much appreciated. Then they asked us to give feedback on 2-3 concepts that resonated with us where they would dig into further exploration. They presented the further exploration which included different uses of the logo either on cans, sides of a building, on instagram, on signage, etc. From there we selected a concept and they put the final touches on it, such as 2-3 color palette ideas. Above and beyond the deliverables, Agency Squid asked us questions and offered guidance to us about some of our concept and strategy -- for example, encouraged us to pursue a beer naming convention aligned with our brand and a certain concept. How many people from the vendor's team worked with you, and what were their positions? 4 people ... not 100% sure about exact roles, but the 2 founders and 2 designers. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Early on we received -- and continue to receive -- very positive feedback on our logo and brand concept. People love it. It has directly ties to a rich history of the rail road and recreational train that it is located on and named after. What did you find most impressive or unique about this company? One of the most unique aspects of this agency is that they approach their projects like a founder and business strategist would. While on the outside they appear as a brand/marketing agency, the truth is they think about their projects as business cases. They will seek experts or resources related to the business they are working on in order to ensure they have covered various perspectives and aspects of that business. So when they worked with us, they would ask us unexpected questions about how we were going to run the business, decisions we were going to make. I found this to be a huge benefit to us, and very unique about what they do. They really take pride in finding solutions for their clients -- not just delivering on a project. --- #### Branding Services for CBD Company **The Project** - Services: Branding - Project size: $50,000 to $199,999 - Project length: Apr. - Aug. 2021 **Project Summary**: A CBD company collaborated with Agency Squid for branding services. Following thorough research, the team helped with the product name and packaging, brand message, website, marketing collaterals, and more. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder & COO, Even Oil - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Aug 18, 2022 **Feedback Summary**: Thanks to Agency Squid's three months of support, the company successfully launched their product, grew the brand, and gained traction. The team regularly held biweekly meetings through email and Slack, accommodating all the client's demands. Above all, their strategy and creativity stood out. ""They were very accommodating to how we operated and fit right in."" **BACKGROUND** Please describe your company and your position there. I'm one of the co-founders of Kelda Farms, a regeneratively farmed, sustainably sourced CBD company. I oversaw the launch of our CBD brand and support the sales and marketing aspects of our business. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Agency Squid, and what were your goals? We came to Agency Squid to help us concept, name, and launch our first CBD tincture. They supported us in helping create our formulation, develop our brand messaging, name the product, and build all creative aspects of the brand. **SOLUTION** How did you select this vendor? We were familiar with Agency Squid's work with complex industries and projects. The CBD space is continuing to grow and regulations differ state-to-state. Given their vast understanding of industries like the adult beverage space we were confident they could help us navigate reguations and bring the brand to life. Additionally one of the two co-founders was the point of contact on our account. They mentioned they do this with every client and to have senior leadership around to help guide the project gave us a lot more confidence that we were in good hands. Describe the scope of their work in detail, including any steps and the final deliverables. To start they conducted significant research to help us identify where the category currently stood - who the competition was (large to local), what messaging was being used, and where we could fit our product in, and the price point we should be charging. Once the research was conducted they began with a naming exercise and messaging initiatives to help us define the value proposition we wanted to articulate to consumers. Once a name was settled on and messaging agreed to, they created our packaging, website, marketing materials, and supported our social media efforts for launch. Agency Squid worked closely with us on all fronts to bring the brand to life and were an extension of our team. How many people from the vendor's team worked with you, and what were their positions? I worked directly with one of the co-founders, who led the strategy team. Additionally we worked with two photographers, and a designer to help bring the brand to life. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We were able to launch the product in 3 months from concept to execution. Naming, messaging and branding, e-commerce website, and social media in an incredibly tight timeline and the level of work was great. Our brand continues to grow and gain traction in our back yard and nationally thanks to the story they put together for us. Describe their project management style, including communication tools and timeliness. We had bi-weekly meetings, communicated through email and slack. They were very accommodating to how we operated and fit right in. What did you find most impressive or unique about this company? The level of detail in their research and how they apply that to a creative idea is great. Every person we interacted with understood our strategic vision and tied every creative decision to building our brand and business. While most agencies focus on the big idea, Agency Squid really brough strategy and creative together. Are there any areas for improvement or something they could have done differently? I really enjoyed working with them and continue to work with them. They fit our company values and have no ego. I don't really have anything critical to add. --- #### Web Development & Branding for Steel Distribution Company **The Project** - Services: Branding, Custom Software Development, Web Development - Project size: $50,000 to $199,999 - Project length: Nov. 2020 - Ongoing **Project Summary**: A steel distribution company hired Agency Squid to provide web development and branding. They created the site using WordPress and continue to partner with them for graphic design assets and other branding tasks. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Creative Content, Majestic Steel - Industry: Other industries - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 16, 2022 **Feedback Summary**: Thanks to Agency Squid's work, the client has captured valuable leads. They lead a responsive process and make themselves available through Zoom and phone calls to ensure a solid project management experience. The team also praises their knowledge in their area of expertise. ""They've done a great job, and we feel we get good value for money out of their work."" **BACKGROUND** Introduce your business and what you do there. I’m the head of creative content at a steel distribution company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Agency Squid? We wanted to reposition our company as a brand, including the look, feel, and tone of our communication. **SOLUTION** What was the scope of their involvement? Agency Squid has provided web development and brand identity services for us. They created our site from scratch using WordPress, starting with our existing assets. For the branding portion, we briefed them and partnered closely with them throughout the process to tell them what we liked and didn’t like to deliver graphic design assets as the end product. What is the team composition? We mainly work with two members of their team, including Miles (Co-Founder) and one of their lead designers. How did you come to work with Agency Squid? I worked with them on a previous project, so I referred them to our company. How much money have you invested in this partnership? We’ve invested around $100,000 with them so far. What is the status of this engagement? We started working together in November 2020, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve captured valuable leads through the website they created for us. How did Agency Squid perform from a project management standpoint? Project management is incredible; they’re responsive whenever we need help. Regarding tools, we use Zoom and phone calls to communicate. What did you find most impressive about them? Their level of participation in the partnership is outstanding compared to other agencies. Every time I have a situation, I talk to someone from their team that’s knowledgeable and know what they’re doing. Are there any areas they could improve? I don’t think there’s anything they can improve on — they’ve done a great job, and we feel we get good value for money out of their work. Do you have any advice for potential customers? Engage them by focusing on the problem you’re facing with your business; they’re a good agency with reasonable pricing, a strategic approach, a smart team, and the ability to partner with you all the way through. --- #### Design, Branding, & Marketing for Alcoholic Beverage Company **The Project** - Services: Branding, Other Digital Marketing, Web Design - Project size: $200,000 to $999,999 - Project length: June 2016 - Ongoing **Project Summary**: Agency Squid is an ongoing creative partner to an alcoholic beverage conglomerate. In this case, they created and led digital strategies, built a website, and partnered with influencers to launch a product. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Creative Content Producer, Mark Anthony Brands - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 14, 2020 **Feedback Summary**: Offering a highly capable, impressive team, Agency Squid delivered an effective strategy for the launch. The team is trustworthy and collaborative and they always strive to deliver effectively Customers can expect a worthwhile, well-managed partnership. ""Their digital knowledge is impressive, they’re strategic thinkers, and they put the effort in." " **BACKGROUND** Introduce your business and what you do there. I’m the creative content producer at Mark Anthony Brands. We’re an alcoholic beverage company that owns White Claw Hard Seltzer, Mike’s Hard Lemonade, and several other brands. I work within our internal creative team to produce B2B marketing efforts, external sales efforts, as well as social media and digital efforts. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Agency Squid? Agency Squid is our digital creative partner; they’ve worked with us on several projects. **SOLUTION** What was the scope of their involvement? The project we’ve worked with them on most recently is with White Claw Hard Seltzer. They guided us through the strategic thinking through our initial concept of the website, which they put together. They directed and led the strategy on how we were going to roll out the product, partnering with influencers.  Further, the team has been responsible for a lot of redrafting on the digital platform, as well as continuing to provide strategic thinking with our black and white content. Agency Squid is also working closely with us to create on-premise tools for White Claw, including training videos we’re planning to send to restaurant groups and chains. The videos will educate their employees on how to effectively sell White Claw, as well as our “can-in-hand” strategy. Further, they’ll educate the general consumer on what hard seltzer is in more specific detail. What is the team composition? We were working with three people primarily, including Miles (Managing Partner). We also got to know a few other members of the production crew. How did you come to work with Agency Squid? I’d worked with Miles before Agency Squid came about. I was confident they were an agency I could place my trust in, and that whether it's digital alteration, website creation, or creative strategy, their work would be sound.  How much have you invested with them? We spent about $200,000. What is the status of this engagement? Our engagement began in June 2016, and the relationship is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Every time I go to Agency Squid for a project, I know I can trust them 100%. Often, it’s likely we’re going to be performing about our target metrics.  Overall, they’re excellent partners. Agency Squid is determined to get everything right every time.  How did Agency Squid perform from a project management standpoint? They totally understand timelines; they know how long it will take to turn something around, and can get it done. They do their work with honest intention and care, remaining thoughtful in terms of feedback and questions. The team never oversteps, and they’re always courteous. Agency Squid is completely on top of it; not a lot gets past them.  What did you find most impressive about them? The team just gets it. The team tailors their creative work and strategy to each partner and project they’re working with. It’s awesome to hear their ideas when they put their heads together. With their extremely versatile capabilities, they can really bring any brand to life.  Are there any areas they could improve? There’s nothing I can criticize them for.  Do you have any advice for potential customers? Work with them. Agency Squid are all professionals—they know what they’re doing, they’re honest, and they’re ready and willing to work when people approach them.  --- #### Branding & Messaging for Alcoholic Beverage Company **The Project** - Services: Branding - Project size: $10,000 to $49,999 - Project length: Feb. - June 2017 **Project Summary**: Agency Squid helped develop the brand identity and marketing for a new cocktail-in-a-can product. In addition to consumer analysis, they created a website and videos. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Former Business Development Manager, Oskar Blues - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 27, 2019 **Feedback Summary**: The dynamic digital assets received positive feedback from key stakeholders. Agency Squid’s responsiveness and ability to turn constructive feedback into implementable, on-time deliverables were hallmarks of their work. They also brought creative ideas of their own to the table at a reasonable value. ""They’re authentic about the work. Even on a tight budget, they delivered a high-quality final product." " **BACKGROUND** Introduce your business and what you do there.  I'm no longer with the company, but I was the business development and innovation manager for Oskar Blues. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Agency Squid?  Oskar Blues, which is the parent brand, is a beer company. We were launching several new products, including various flavors of cocktails in cans. We needed an external resource to help us raise consumer awareness for the product launch. **SOLUTION** What was the scope of their involvement?  Agency Squid helped us create the brand identity of the new canned cocktail product. We’d started testing one flavor—the Moscow Mule—in multiple on-premise locations. They led the marketing scope by performing competitive analysis of the marketplace. They produced in-depth target audience findings and developed brand guidelines.  Most importantly, they made sure that the brand was represented as irreverent rather than serious. They not only helped us understand how to align the brand differently from the competition but in a way that was true to the core Oskar Blues culture. On a granular level, they helped create the label for the actual can. They got consumer feedback on various label designs to determine which one had the most traction from the customer viewpoint. They also created a website and videos to use across our social media channels.  What is the team composition?  I worked with Miles (Partner, Agency Squid) the majority of the time. Probably 75% of all work conversations went through him. Brent (Co-founder, Agency Squid) was involved during the pitch meetings. They also brought in a film crew to create the video.  How did you come to work with Agency Squid?  We put out an RFP to several agencies. I knew Miles from my work with previous brands. We identified other firms from online research, including a local agency in Boulder. Agency Squid won the RFP because they were most aligned to what we wanted to do and could deliver.  How much have you invested with them?  I can't recall the exact amount. I believe we spent in the ballpark of $10,000.  What is the status of this engagement? The majority of the brand project took place from February–June 2017. They continued to manage the website as well. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Agency Squid really captured the irreverent personality of the parent company that’s still unique in its own specific way to the spirit of the Moscow Mule brand. It was very important to the Oskar Blues management that the cocktail in a can fit within the existing culture and brand personality. We wanted to depict this irreverent feeling in the cocktail in a can brand. Some companies didn't get our vision, but Agency Squid definitely got it. They met the challenge of getting the investors and management to agree on one idea before launch. How did Agency Squid perform from a project management standpoint? Their team was extremely punctual in delivering all assets on time. Nothing was ever past the due date, which happens a lot with other agencies. They were organized, even to the point of scheduling extra calls when needed. I was quite happy with that.  We had a tight budget from the start, and then had to reduce our spend after starting with Agency Squid. They understood and were so nimble. They helped us cut costs in some areas by changing up some aspects of the project and switching a few deadlines. What did you find most impressive about them? The visual assets and website were very well done. Their strength is definitely in the online and digital arena. Even though they're small, they did a much better job than what we’d have received from a larger agency. They provided creative thinking in how they delivered on what we requested. It didn't feel like a corporate entity coming in with a few ideas to make a paycheck. They’re authentic about the work. Even on a tight budget, they delivered a high-quality final product. Are there any areas they could improve? No. To be honest, I can't think of anything right now.  Do you have any advice for potential customers?  Most important is to make sure you have a thorough RFP or vision. Be extremely detailed, so they have the full picture of what you want before starting the project. Also, it’s important to know that their strength is in digital assets. --- #### Full Rebranding & Web Design for Retail Company **The Project** - Services: Branding - Project size: Confidential - Project length: Nov. 2018 - Ongoing **Project Summary**: Agency Squid helped rebrand a retail company with separate divisions. After leading stakeholder interviews in a discovery phase, they made a style guide, color palette, and logo. They’re now redesigning a site. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** COO, Dealrise Retail - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 25, 2019 **Feedback Summary**: The rebrand materials have received praise from crucial stakeholders, leading to continued work for Agency Squid. The team conducts a productive workflow thanks to consistent communication, quick response times, and flexibility. Their creative ideas and high-quality work stand out. ""By asking relevant questions upfront, Agency Squid understands our goals, objectives, and pain points thoroughly." " **BACKGROUND** Introduce your business and what you do there. I’m the COO of Dealrise Retail, a retail company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Agency Squid? We engaged Agency Squid to help us rebrand and redefine how we communicate our company’s story across our different business units. **SOLUTION** What was the scope of their involvement? Agency Squid first received a full, detailed brief of our different business units. These consist of our rep group, our incentive business, our Amazon storefront, and our distribution group; all of these operated as separate companies. Agency Squid's team met with 20–30 people across the organization to fully understand each business. They then helped us determine if we should align our divisions under one company title or if we should keep them separate.  To figure out how to tell our story, Agency Squid asked about our key objectives, interviewed core stakeholders, and inquired about our brand messaging. The team also leveraged competitive research and looked at our identified competitors. Agency Squid came back to us and relayed our current story as told by customers and employees. They helped us understand our key messages and prioritized values. Once our side aligned on how we can simplify the story and improve our overall brand messaging, Agency Squid created a new brand identity and color palette for us to consider. They delivered 5–10 iterations of logos and samples, and they showed us hundreds of sketches of their ideas and several typefaces. The team also created a standard manual for conveying our story on mediums like PowerPoint and LinkedIn and for creating sales material and outward-facing documents for customers. We now have a new logo, color palette, and style guide to guide our new brand identity. We’re now working with Agency Squid to redesign our website. They identified several iterations of our new website, and we’ve considered four different versions of potential designs, layouts, and feels for the site. This redesign project is still ongoing. What is the team composition? We directly interact with three people. Behind the scenes, Agency Squid also has people working on graphic design, coding, and web development. How did you come to work with Agency Squid? I knew Miles (Partner, Agency Squid) from school and I’d heard about Agency Squid through word of mouth. We submitted an RFP to 5–7 firms and Agency Squid’s proposal sold itself. They demonstrated a clear grasp of our requirements and goals. What is the status of this engagement? We started working together in November 2018, and the project is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Our new messaging and story have received positive feedback from partners and principals. Our four separate businesses are now unified under one company name and operate as different divisions. Agency Squid helped us bring key stakeholders on board and handle this complex undertaking. We’re thrilled with their work. How did Agency Squid perform from a project management standpoint? We communicate as needed multiple times a week. Agency Squid is always accommodating of our chaotic schedule and available to take calls or answer emails right away when we reach out. They understand our goals and pain points well thanks in part to asking the right questions upfront. The team makes deliverables and progress extremely clear to us. When we’ve stopped and started the project a few times, Agency Squid jumped right back in with ease. I couldn’t ask for anything more from them. What did you find most impressive about them? By asking relevant questions upfront, Agency Squid understands our goals, objectives, and pain points thoroughly. Their queries have also helped our teams understand our business priorities. Brent (Co-Founder, Agency Squid) especially offers creative ideas and produces top-notch work. Are there any areas they could improve? No, there’s nothing I’d have them improve. Do you have any advice for potential customers? Have an idea of your goals and desired outcomes. The best branding and marketing people can only go so far if your internal organization doesn’t know what it wants.  --- #### Rebrand and Advertising, & Web Development for Jeweler **The Project** - Services: Advertising - Project size: $200,000 to $999,999 - Project length: Jan. 2012 - Ongoing **Project Summary**: Agency Squid initially headed a rebranding effort, including a logo redesign. The project scope has expanded to include advertising, product development, and a website redesign. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Operations Manager, AGTA - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 12, 2018 **Feedback Summary**: For more than half a decade, Agency Squid has provided high-quality and well-researched products and designs. They deliver beyond their promises and don’t crack under pressure. In four months, they’ve accomplished more than what other firms would take a year to do. "“[T]hey’re engaging, honest, and I have a tremendous amount of respect for them.” " **BACKGROUND** Introduce your business and what you do there. I'm operations manager for the American Gem Trade Association (AGTA). We're a not-for-profit trade association representing the colored gemstone industry in North America. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Agency Squid? Initially, we were looking for a fresh take on how to advertise within our industry. We wanted something that resonated both with our members and their customers. We’d worked with several other designers, but we felt we needed a good design firm to make our message and materials more cohesive. **SOLUTION** What was the scope of their involvement? When they first came in, Agency Squid analyzed our association, talked to various member companies to get a background of what they thought of AGTA, and talked with our staff. They evaluated all of our messages and then presented a rebranded version of the association. The logo is simple yet sophisticated, with a sharp image that speaks to who we are. For the past four years, Agency Squid has done most of our advertising and ad placements, developing several ad concepts we still use. Some of the ads promote buying from an AGTA member, attending our trade shows, etc. Their message has been integrated into each one of our major marketing outputs. A few other projects they’ve worked on are our resource directory, brochures, and quarterly magazine. There’s an online version of the directory, which Agency Squid has made incredibly easy to navigate and use. For the magazine, we produce all the content and Agency Squid puts it all together, keeping it consistent and branded to the AGTA. Just recently, they’ve taken over our website development, which has been a huge project. What is the team composition? We have two project leads in charge of design concepts and web design. The latter is instrumental in helping us streamline the transition onto our new management software that we’re integrating onto the site. We’ve also worked with some copywriters and photographers. During the website build, we talk to the team at least three times a week, if not more. We have a lot of marketing projects, and Agency Squid works on almost every single one of them. How did you come to work with Agency Squid? They were recommended by a colleague who had used Agency Squid for his company’s advertising campaign.  We checked out their portfolio, talked to them, got a quote, and met a few times. We interviewed a few other companies who were located closer to us, but Agency Squid was a better fit. How much have you invested with them? We spend about $100,000 a year. What is the status of this engagement? We’ve been partners since 2012. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Our current website is outdated and not mobile friendly and we’ve been working on a new site that is consistent with our brand.  We brought Agency Squid in during the project, and within four months, it’s much better and nearly ready to relaunch. It should have a large impact on our members and industry because the current site is made from an outdated template. The new site is sophisticated and cohesive. Ever since the rebranding effort, our membership numbers have been steady. We’re now at nearly 1,400 members. Our outreach and the look of our brand has made a difference in the membership we’ve been able to bring in. How did Agency Squid perform from a project management standpoint? Agency Squid is outstanding. We have a small staff here, so when someone’s out, it can make a big impact, especially when we have a large project due. In situations like that, I can get Agency Squid on board and they’ll have the ad insertion or other task finished quickly and efficiently. I appreciate their willingness to work in less-than-optimal conditions at times. Our website project was streamlined and aggressive, with over 100 pages, but Agency Squid didn’t have a problem. We’ve been able to finish a normal year-long project in a few months. We generally communicate through telephone meetings. What did you find most impressive about them? On a personal level, they’re engaging, honest, and I have a tremendous amount of respect for them. Professionally, they don’t promise things they can’t deliver. They’ll always complete the tasks they’ve taken. They strike a good balance between professional and personal to make you feel confident in their expertise but not like you’re just another one of their clients. Are there any areas they could improve? I can’t think of anything they should do differently. Do you have any advice for future clients of theirs? Agency Squid does their research before coming into any meetings. Trust them and listen to what they have to say. They’ll have knowledge of where you are and where you should go. --- #### WordPress Web Redesign for Water Purification Company **The Project** - Services: Web Design - Project size: $50,000 to $199,999 - Project length: Jan. - Oct. 2016 **Project Summary**: Agency Squid completely redesigned a website using WordPress. This included developing a custom template, producing web copy, photographing products, and revamping the company logo. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Sales & Operations Lead, B. David Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 8, 2018 **Feedback Summary**: They revitalized the site with a crisp, clean look that users enjoy. Accessible contact information within the customized template has influenced an increase in site traffic. They were available to field questions daily and worked diligently towards a successful collaboration. "“They’ve put effort into every aspect of our site and we knew they’d deliver something quite good.” " **BACKGROUND** Introduce your business and what you do there. I’m the sales and operations lead at the B. David Company. We sell water purification systems to the U.S. government. I manage clients we work with on a day-to-day basis. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Agency Squid? We needed to modernize our website and address every digital aspect of our business. **SOLUTION** What was the scope of their involvement? We had numerous meetings with them discussing our company’s image and the message we wanted to communicate. They redesigned the entirety of our website using a WordPress template we approved. The customized template allows users to contact us on every page of the site. As part of the redesign, Agency Squid produced web copy, photographed and linked new images, and completely reworked our company logo. What is the team composition? I worked closely with their co-founder, who functioned as the project manager, and their director of integrated marketing. There were other developers and a photo team working on the project but I didn’t interact with them. How did you come to work with Agency Squid? We worked with a previous vendor, but the project didn’t go in the direction we wanted. We considered two other vendors, but Agency Squid’s co-founder was a friend of mine and I’d seen his previous work. They understood our goals and we knew we’d receive great customer service. It was an easy choice. How much have you invested with them? We spent $50,000. What is the status of this engagement? The project took place January 2016­–October 2016. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Once the site launched, customers immediately praised the ease of navigation and clean design. It’s user-friendly, and we believe that’s contributed to the increased traffic we’ve experienced in the past year. How did Agency Squid perform from a project management standpoint? We communicated almost daily to ensure the site looked clean and portrayed the intended message. They were always willing to answer our phone calls or email quickly. If they put something up, we’d review it for any necessary changes. We constantly reworked everything until the final product was perfectly suited for our customers. It was an interactive process. What did you find most impressive about them? Their attention to detail, knowledge of our industry, and almost immediate understanding of our needs as a client was highly impressive. Also, their communication was spot on. We had plenty of questions and they were willing to talk us through every step of the process. Are there any areas they could improve? I don’t have any recommendations. It was a good first experience for us. Do you have any advice for potential customers? If your technical knowledge is limited, Agency Squid will make sure you’re comfortable and confident the project is being developed correctly. --- #### Promotional Brand Awareness for Malt Beverage Company **The Project** - Services: Branding - Project size: $10,000 to $49,999 - Project length: Oct. 2016 - Jan. 2017 **Project Summary**: Agency Squid created a digital marketing campaign to drive awareness of a beverage brand and supplement a POS promotion. They designed and built a custom gamification, microsite, and social media strategy, **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Brand Experience Manager, Mike's Hard Lemonade - Industry: Other industries - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 5, 2017 **Feedback Summary**: Thanks to Agency Squid’s excellent design, the microsite received more than 30,000 page visits and the Hold HARDER game had over 300 entries. The team’s skill and commitment to the project resulted in a very professional-looking game. "“The Hold HARDER game did an excellent job at really driving awareness to—and  amplifying—our campaign.” " **BACKGROUND** Introduce your business and what you do there. I work for Mike's Hard Lemonade. I am a brand experience manager for the HARDER brand. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Agency Squid? HARDER launched a partnership with Android to give away new Android phones to consumers. We needed an agency to create a digital campaign to accompany the retail point-of-sale promotion. The goals of the campaign were to build awareness of the phone promotion, the Harder brand, and the partnership with Android. **SOLUTION** What was the scope of their involvement? I came on board the project in the middle, but my understanding is that Agency Squid was briefed on the project and they came back with a plan for a cross-channel campaign. They produced a white paper on the design direction, as well as the overarching goals and objectives. They proposed building a microsite for consumers to redeem codes for the free Android phones, and also proposed the creation of a game called Hold HARDER as an extension of the digital experience for consumers. Agency Squid worked closely with our IT team on building and implementing the site and the game. They oversaw the rollout of assets, and continued to check in during the campaign to make any needed tweaks. They also created a social media strategy to support the campaign. What is the team composition? Miles Marmo [Partner & Director of Integrated Marketing, Agency Squid] served as both the project manager and the creative lead on the campaign. How did you come to work with Agency Squid? Miles used to work for the company, so we felt like he was the obvious choice. It was a last minute decision to launch this campaign, so the fact that Miles knows how the company works made it an easy decision to work with him. How much have you invested with them? We spent between $20,000–$30,000. What is the status of this engagement? Work began in October 2016, and the campaign launched in early January 2017. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The microsite (PhoneHarder.com) had over 30,000 page visits, and the Hold HARDER game had over 300 entries. Social media garnered around 12.5 million impressions via Facebook and Twitter. They did a really good job at building social posts around the campaign, which drove visits to the microsite, the game, and the phone redemption site. The campaign was also really successful in building strong connections with key retail accounts such as Circle K. The support from retailers helped increase both the number of phone redemptions and brand awareness. How did Agency Squid perform from a project management standpoint? They did an awesome job. Miles is very responsive. We spoke frequently after the campaign launched to understand what tweaks needed to be made, share updates on how it was performing, etc. The team worked closely with our IT group, which can be challenging. Even though our team moves slowly, they ensured that all tweaks were made and that everything looked flawless on the microsite. What did you find most impressive about them? The Hold HARDER game did an excellent job at really driving awareness to—and  amplifying—our campaign. They were diligent in making sure that the game worked flawlessly. Even though it was a quick turnaround, the game looked very professional. Do you have any advice for potential customers? At the end of a campaign, take the time to hash out best practices and learnings. Understanding how the campaign performed, and the return on investment, is crucial to determining if it's something you would want to do again in the future. --- #### Advertising & Branding for CBD Products Company **The Project** - Services: Advertising, Branding - Project size: Less than $10,000 - Project length: Jan. 2024 - Jan. 2025 **Project Summary**: Agency Squid provided branding and messaging strategy services for a CBD products company. They conducted brand discovery workshops and competitive and audience research to develop a messaging strategy. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, CBD Products Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review **The Review** — Jul 19, 2025 **Feedback Summary**: Agency Squid's work led to increased customer engagement, sales, and website traffic for the client. Their organized project management approach ensured the timely delivery of milestones. The team was receptive to feedback and aligned with the client's vision, resulting in a true partnership. ""The process was smooth, communication was clear, and the outcomes were strong."" **BACKGROUND** Please describe your company and position.I am the Marketing Manager of the company.Describe what your company does in a single sentence.We offer premium CBD products crafted from organically grown hemp to support holistic health and wellness. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Agency Squid to accomplish?Sales **SOLUTION** How did you find Agency Squid?Online SearchWhy did you select Agency Squid over others?Pricing fit our budgetGood value for costHow many teammates from Agency Squid were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We partnered with Agency Squid to strengthen our brand identity and refine how we communicate with our target audience in the wellness and CBD space. The scope of work included brand discovery workshops, competitive and audience research, and the development of a full messaging strategy. Key deliverables included brand positioning, voice and tone guidelines, refreshed product descriptions, tagline development, and foundational messaging for our website and marketing materials. Agency Squid also provided creative direction for packaging and helped ensure consistency across all digital and retail touchpoints. Their strategic input helped us better articulate our mission, values, and product benefits to build deeper trust with our customers. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Following the brand work with Agency Squid, we saw a noticeable uplift in customer engagement and sales. Website traffic converted at a higher rate, and product pages began performing more effectively. Our email campaigns showed stronger open and click-through rates, thanks to clearer, benefit-driven messaging. We also received great feedback on the new brand direction, both from loyal customers and first-time buyers. Internally, the updated brand guidelines empowered our team to create more consistent and persuasive content. Overall, the branding work directly supported our growth goals and gave us a solid foundation for future marketing efforts.Describe their project management. Did they deliver items on time? How did they respond to your needs?Agency Squid’s project management was organized, responsive, and easy to work with. They set clear timelines, communicated progress regularly, and delivered every milestone right on schedule. We always knew what to expect and when, which made the process feel smooth and stress-free. They were highly receptive to feedback and adapted quickly whenever we needed revisions or additional input. Their team made an effort to truly understand our goals and stayed aligned with our vision throughout. It felt like a true partnership, not just a vendor-client relationship.What was your primary form of communication with Agency Squid?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Agency Squid didn’t just deliver polished visuals or clever messaging they truly helped us clarify who we are and how to communicate it in a way that resonates with our audience. Their team brought a level of thoughtfulness, curiosity, and care that’s hard to find. Every recommendation felt intentional and aligned with our values, not just trendy for the sake of it. They approached the work with zero ego, listened closely, and made us feel like the process was as important as the outcome.Are there any areas for improvement or something Agency Squid could have done differently?Honestly, there wasn’t anything major we would change. The process was smooth, communication was clear, and the outcomes were strong. If anything, a few more visual concept options during the early creative phase might have helped us explore even more directions but that’s more of a wish list than a critique. Overall, we were very happy with the collaboration. --- #### Web Dev & Branding for Digital Agency **The Project** - Services: Branding, Marketing Strategy, Web Development - Project size: $10,000 to $49,999 - Project length: Sep. 2024 - Apr. 2025 **Project Summary**: Agency Squid developed and designed a website for a software company. The team created digital content and redefined the client's brand identity and messaging. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Digital Agency - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review **The Review** — Apr 16, 2025 **Feedback Summary**: Agency Squid's efforts increased website engagement, brand recognition, and lead quality for the client. The team was organized, responsive, and prompt in delivering outputs. Agency Squid took the time to understand the client's brand and goals, resulting in a personalized experience. ""They combined creative ideas with practical strategies."" **BACKGROUND** Please describe your company and position. I am the Marketing Manager of a software company Describe what your company does in a single sentence.Agency Squid is a strategic branding and digital agency that helps ambitious businesses launch, grow, and transform through smart, story-driven creative. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Agency Squid to accomplish?Design and develop a modern, user-friendly website that convertsIncrease online visibility and engagement through strategic digital contentRedefine our brand identity and messaging to better align with our vision. **SOLUTION** How did you find Agency Squid?Online SearchWhy did you select Agency Squid over others?Pricing fit our budgetGood value for costCompany values alignedHow many teammates from Agency Squid were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We hired Agency Squid to help us develop and launch a strategic campaign that would strengthen our brand presence, engage our target audience, and drive measurable results. Their scope included campaign concept development, brand messaging, creative assets, and digital execution. They handled everything from strategy to launch with a sharp focus on clarity, creativity, and impact. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We saw a noticeable increase in website engagement, stronger brand recognition, and improved lead quality after launching the campaign. Key metrics like time on site, conversion rates, and social interactions all showed positive growth.Describe their project management. Did they deliver items on time? How did they respond to your needs?Agency Squid was great to work with super organized and always on top of things. They delivered everything when they said they would and were quick to respond whenever we had questions or needed changes. It really felt like they were part of our team the whole way through.What was your primary form of communication with Agency Squid?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?What I found most impressive about Agency Squid was how they really took the time to understand our brand and goals. They combined creative ideas with practical strategies, making sure everything they did was not only eye-catching but also effective. The whole experience felt personalized and genuine, and it made a huge difference in the results we got.Are there any areas for improvement or something Agency Squid could have done differently?Overall, Agency Squid delivered excellent results, but one area for improvement could be quicker turnaround times on some deliverables. While their work was top-notch, a faster execution on certain tasks would have made the process even smoother. However, their responsiveness and commitment to quality still made for a great experience. --- ## Portfolio & Awards ### White Claw Hard Seltzer Brand Launch When the parent brand, Mark Anthony Brands (known for Mike’s Hard Lemonade) launched White Claw Hard Seltzer, the spiked sparkling seltzer category was a niche regional category. Without cannibalizing their existing product offering, the parent company developed a truly innovative product for the active, health-conscious consumer who was looking for a flavored adult-beverage alternative to light beer. It was our job to bring the product to market. ### Think Small Rebrand & Campaign Launch Think Small is Minnesota’s leading nonprofit organization dedicated to providing early childhood education to children 0-5 and supporting those who help along the way. This included not only educational services, financial support but also a traditional publishing division, Red Leaf Press. Think Small was looking to expand their reach which meant they needed to create cohesive messaging and narrative around all facets and divisions of the organization – from serving and educating providers to connecting parents with resources and informing public policy and advocacy. Their long-term goal is to be the country’s number one resource for early childhood education. ### Costa Farms Rebrand & National Campaign As the number one horticultural grower in the country, Costa Farms wanted to elevate their “white label” brand to a consumer-facing brand and launch a disruptive, bold campaign that supported both the corporate growth goals and brand marketing vision. ### FitVine Wine National Campaign FitVine Wine was introduced into a regional market to serve the health-conscious crossfit and yoga audiences who were being ignored by the traditional wine industry. The goal was to create a marketing strategy and execute it to obtain national distribution and convert and acquire a more diverse audience who were looking for a wine with less sugar, fewer calories and carbs, and no flavor additives. ### Great Waters Financial Live Greatly Campaign The traditional financial services industry is fueled by “advisors” being compensated by the products they sell and the portfolios they manage. Not only had all marketing efforts for the organization stopped because of the pandemic, there was also a major leadership shift with two of the leaders exiting over philosophical differences. ### ReneSola Employ the Sun Campaign Designed and executed a campaign for ReneSola Community Solar Gardens to help bring awareness to the community solar garden benefits for businesses and organizations. ### American Gem Trade Association Campaign Developed a campaign for AGTA highlighting gemstones and pearls to generate awareness within the B2B and B2C communities. ### White Claw Social Media Assets With the launch of Mango White Claw Hard Seltzer we created a CGI social media post designed to get people to stop scrolling. To date it's the highest viewed post.  ### Sliq Spirited Ice Brand Launch Worked with Jel Sert to launch a new alcoholic frozen pop called Sliq Spirited Ice by helping develop flavors, navigate distribution/retail messaging, name the product, design the packagin, and design/develop the website.  ### Clarity Hard Sparkling Water Rebrand Designed and developed the Clarity Hard Sparkling Water brand with Eel River brewing, including their core packaging, website design and development, and all seasonal offerings.  ### Powerplay Retail Corporate Rebrand Worked with Powerplay Retail as a business consultant to align their business units under one roof then rebranded them to support the new structure.  ### Mike's HARDER Online Game and Retail Activation Worked with Mike's Hard Lemonade to develop an online game to engage their audience. We also developed retail signage to encourage users to purchase HARDER and play the game for prizes.  ### Sun Country Airlines: Fly at the Speed of Life Worked with Sun Country Airlines to develop a pilot recruitment campaign based on the brand attributes. We conducted focus groups, developed campaign directives and visuals, designed and devleoped a custom website, and helped them reach new audiences through marketing and public relations efforts.  ### Industry Recognitions - The Average CMO Tenure is at its Lowest Level in M - Awwwards Consumer Choice – White Claw Hard Seltzer - Awwwards Consumer Choice – Spirits by Oskar Blues - AAF Black & White Photography - AAF Illustration series - AAF B2B Website - AAF Integrated Brand Campaign - AAF Brand Identity System - AAF Internet commercial - AAF Consumer website - AAF Single social media execution ## Key Clients - Mike's Hard Lemonade ## Packages ## About the Team ### Our Story We believe creative is more than clever—it’s a lever for growth. Modern brands are held to higher standards by consumers and by the teams who build them. We fight for work that earns both their trust and their love.  Agency Squid is a creative brand agency for ambitious marketers ready to outthink and outperform. We combine strategic clarity, standout creative, and cultural fluency to build brands that not only show up—but stand out. ## Locations (1) ### Minneapolis, MN (Headquarters) - 2521 27th Ave S - Minneapolis, MN 55406 - United States - 10 - 15 employees - Phone: 6127996620 ## Contact Agency Squid [Send a message](https://clutch.co/profile/agency-squid) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/agency-squid) - [Facebook](https://www.facebook.com/agencysquid) - [X](https://www.twitter.com/agencysquid)