AGCS

BACKGROUND

Please describe your company and your position there.

180 Kingsday is an award-winning international creative agency based on the beautiful canals of Amsterdam. I am the Executive Producer of Digital, having worked on clients such as adidas, ASICS, HP and Sony PlayStation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We hired AGCS for the production of the FIFA Women’s World Cup digital campaign for our client Qatar Airways, specifically to produce HTML5 and rich media banners for different markets across the globe.

What were your goals for this project?

Our goal was to promote Qatar Airways, official FIFA partner for the Women’s World Cup 2019. The campaign included the development of HTML5 and rich media banners, in several formats and 5 different languages.

SOLUTION

How did you select this vendor?

180 Kingsday and AGCS have had a long standing partnership and we didn't think twice about working closely with them on this project based on our history of collaborating on challenging projects resulting in successful deliveries.

Describe the scope of their work in detail.

The FIFA Women’s World Cup was held in Paris in 2019. In order to promote the World Cup and the destination itself, we produced different concepts and designs for HTML5 and rich media banners, targeting different audiences in several countries. AGCS supported us with the production of all creatives, providing clean animation, different rounds of reviews and fast turnaround. They also advised on the best animation solutions to fit within the given specs and still keep great image quality, which was essential for the success of the campaign.

What was the team composition?

We worked with an Account Manager, Project Manager, and 2 Front End Developers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Most of the media placements drove to the TVC, which currently clocks in at just shy of 11 million views, having been live for 10 months.

How effective was the workflow between your team and theirs?

The workflow was effective, We had good communication via email and phone. They understood our brief well. The project was finished on time for our campaign.

What did you find most impressive about this company?

Aside from AGCS' tenacity, dedication and consistently high quality of work, they are incredibly pleasant to speak to and work with and that positive vibe goes a long way.

Are there any areas for improvement?

None to speak of. We're in the midst of another behemoth job, so you can ask me again in a few weeks ;)

BACKGROUND

Please describe your company and your position there.

Integrated Producer at advertising agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

Display banner development for a client who supplies online language courses.

What were your goals for this project?

Develop & deliver HTML5 banners (in a variety of standard formats) with clean & elegant animation, to the supplied publisher specs.

SOLUTION

How did you select this vendor?

We have worked with AGCS previously and had a good experience. These banners required quick delivery and I trusted AGCS to achieve this. No other vendors were considered.

Describe the project and the services they provided in detail.

They consulted on creative and what was feasible animation wise. They also advised on adserving platform sizes and standard specifications, in the absence of client supplying any. They supplied design assistance in terms of roll out of other banner formats, based on a master banner design supplied by us. They developed various sets of creative (x4), in various formats (6-8 HTML5 formats, 3-4 social formats).

What was the team composition?

I worked directly with a project manager from AGCS who was fantastic. I also discussed animation directly with 2x of the developers which made it a very efficient and smooth process with no unforeseen challenges.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The project is not yet complete

How was project management arranged and how effective was it?

Communication was great, there was never any uncertainty around when something was going to be delivered. I was constantly kept informed. The team also dealt with surprises from the client very well, never showing signs of stress under the pressure of a tight deadline.

They were always willing to lend their expertise in brainstorming solutions with us, rather than stand back until we had an answer. Deadlines were always met and the quality of assets delivered was high.

What did you find most impressive about this company?

It was great to be able to connect our design and their developer directly. The team enabled a faster smoother process than if it was only a project manager talking to a producer, then both of these people relaying the information to the actual people doing the work.

Are there any areas for improvement?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

We've created a SaaS project management solution tailored for the creative industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We hired AGCS to run our Search and Social Media campaigns in the German market. Setting up marketing and re-targeting activities on Google and Facebook as well as ongoing optimisation of the campaign.

What were your goals for this project?

Generate industry-specific German leads.

SOLUTION

How did you select this vendor?

Our advertising agency Virtue (VICE) suggested working with AGCS.

Describe the scope of their work in detail.

In the first stage, the project covered full implementation and tracking of campaign including delivery of reports and content assistance. After seeing the results, we decided on further optimisation of the Google Ads campaign and Social Media which included, regional, targeting and channel optimisation.

They also set out to produce HTML5 banners for re-targeting users and adjusting Social Media creative to increase conversion in the german markets.

What was the team composition?

We were in contact with the project manager and Google Ads specialists who were optimising our campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've managed to achieve some quality leads in the German market.

How effective was the workflow between your team and theirs?

It was effective as the we had regular contact via email and they were always replying fast. We also arranged one physical meeting mid-way of the campaign and one end at the campaign meeting, discussing the results as well as improvement opportunities.

What did you find most impressive about this company?

They had proper knowledge and were friendly in their communication. They were always willing to set that extra step.

Are there any areas for improvement?

Not al all.

BACKGROUND

Please describe your company and your position there.

I am a business development manager at a mid-sized start-up. We develop mobile applications that are used world-wide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We hired AGCS to create banner ads - both animated and static - that we could run in our digital marketing campaigns.

What were your goals for this project?

We wanted to increase conversions (primarily downloads) through banner ads by making sure the designs were in line with the rest of our ads. We also wanted to test HTML5 ads.

SOLUTION

How did you select this vendor?

We had calls with several agencies and decided on AGCS based on how well they understood our idea, their previous work and their reasonable pricing (which included revisions).

Describe the project in detail.

Two calls to discuss our aims and the general design direction. Next, we received a proposal for different designs. We sent some feedback and then received revised designs.

We picked our favourite colour schemes and then received animated and static mocks of the banners. We sent a second round of feedback based on the mocks and after a few days received our final banners.

What was the team composition?

I believe it was two project managers, two designers and a developer, but I was mainly in contact with the project managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As we just started testing, it is too early to tell, but we will run them for several weeks in our Google campaigns.

How effective was the workflow between your team and theirs?

Very good. The communication was incredibly smooth from AGCS, and they were very understanding about our needs. Their proposal and mocks were very professionally presented.

What did you find most impressive about this company?

Smooth communication and ability to clearly explain any technical issues. Ability to quickly understand what kind of design we wanted. Very skilled in creating neat, eye-catching designs.

Are there any areas for improvement?

The only area for improvement might be understanding any updates to the banner requirements in different platforms. I think it would be great if, as a banner company, they could ensure the client that whichever banners they are creating will work for the client's end purpose.

BACKGROUND

Please describe your company and your position there.

We are an independent ad agency, based in Amsterdam. We develop branding and activation campaigns for a range of A-clients, with a broad reach and publicity across the Netherlands, and often globally as well. As a Digital Producer/Project Manager, my responsibility is to bring the creative work to live, together with production companies that best fit the job.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We hired AGCS for several banner and landingpage projects. The project we did together where I want to elaborate on a bit is a banner project we have done for a local A-brand in breakfast cereals in the Netherlands.

What were your goals for this project?

Our main goal was to drive traffic to the breakfast checking tool we have created for a global cereal company. A tool where users could compare different kind of (self composed) breakfast in terms of nutritional values.

SOLUTION

How did you select this vendor?

We have selected this vendor based on a recommendation from an acquaintance. After a first company-presentation at our office, we were convinced to do a project together.

Describe the scope of their work in detail.

Our company has developed a breakfast checker tool for our client. In this tool, users could compare different kind of (self composed) breakfast in terms of nutritional values. To drive traffic to the tool, we have created a TVC, several online video’s and online banners. AGCS developed the banners for this project. We developed a wide range of creative variations, completely in the look and feel of the tool and the campaign.

What was the team composition?

From Fitzroy side, the team was existing of a strategy consultant, art director, copywriter, graphic designer and a Digital Producer. The Digital Producer was the main point of contact for AGCS. From AGCS we were in contact with the Project Manager and Account Director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We can’t share details of the results, but we have created a case on our website for this project: https://fitzroy.nl/project/quaker-breakfast-checker

How effective was the workflow between your team and theirs?

The workflow has been very effective. From the moment we have briefed the team till the final delivery, everything went very smooth. Plus; the quality we have been aiming for was delivered, without a doubt. Just like any other project, challenges popped up along the way, but AGCS has been very flexible and agile in adapting to new circumstances.

What did you find most impressive about this company?

The most impressive was for us the ‘spot-on’ first delivery. Where we usually need to push a production company a lot to stretch the limits of the technical (im)possibilities, the first delivery was really spot on and only minor tweaks were needed to come to the required result.

Are there any areas for improvement?

To be honest; this project went really smooth. On point deliveries, within budget, within planning. No areas for improvement at the moment.

BACKGROUND

Please describe your company and your position there.

I am the public relations and social media manager at Bathstore, a specialist bathroom retailer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We hired AGCS to run a nation-wide social media campaign for Easter. Their job was to create a digital media plan, design digital creatives, and implement the campaign on our social media platforms.

What were your goals for this project?

We wanted to generate as much awareness as possible to drive in-store traffic and acquire new followers.

SOLUTION

How did you select this vendor?

We have worked with AGCS for over three years. They were initially recommended by a partner agency. 

Describe the scope of their work in detail.

AGCS created a digital media plan, which included detailed customer targeting strategies as well as direction on how to implement creative tasks. They also designed a range of assets for the social media campaign. When the campaign went live, AGCS regularly optimized the process to drive up our click-through rate and drive down our cost per click.

What was the team composition?

We worked with a digital marketing coordinator, a project manager, and a digital designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had over 15,000 engagements on our advertisements during a very busy period of the year. The overall feedback from our sales team was positive, and we obtained more social media followers.

How effective was the workflow between your team and theirs?

We had a positive relationship and regular communication with the agency.

What did you find most impressive about this company?

We appreciated the way AGCS worked quickly. We had a short time frame to get digital assets designed and the campaign implemented. They were excellent at linking creative ideas to the campaign strategy.

Are there any areas for improvement?

No, I can't think of any.

BACKGROUND

Please describe your company and your position there.

I'm a digital manager at Samsonite Europe. We manufacture, sell, and distribute softside and hardside luggage, attaches, softside bags, and travel accessories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We hired AGCS to design a range of creatives for our digital activation campaigns.

What were your goals for this project?

We had two main goals: to develop assets for our digital display marketing campaigns and to create dynamic material for retargeting and promoting specific products online.

SOLUTION

How did you select this vendor?

Our media technology provider recommended them. 

Describe the project and the services they provided in detail.

We ran several projects with AGCS, including a Black Friday sale, Christmas and Valentine's Day promotions, product engravings, and Lipault-specific branding. Each campaign required dynamic HTML5 banners created in various sizes and uploaded to platforms like Google Studio. We briefed AGCS on our requirements; they designed storyboards and coded creative materials. 

What was the team composition?

We worked with a project manager, two designers, and two frontend developers.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We were happy with the timely delivery and excellent outcomes of each project.

How was project management arranged and how effective was it?

Their workflow was sometimes tricky, since there were many parties involved on our end. Their workflow was smooth, however, and they delivered most projects on time.

What did you find most impressive about this company?

Their communication, speed, and technical ability were particularly impressive. We would recommend them to other companies who want to design and develop digital assets.

Are there any areas for improvement?

Keeping ahead with new trends and innovations in creative production would bring them more business. 

BACKGROUND

Please describe your company and your position there.

I’m a digital account manager for a creative communications agency in Germany. We develop display advertising campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

After developing the creative for our display advertising campaigns, my team often lacks the capacity for code programming. We sought to outsource this process.

What were your goals for this project?

We strove to meet our clients’ deadlines while also being flexible enough to implement last-minute changes and handle problems.

SOLUTION

How did you select this vendor?

We heard of AGCS through word-of-mouth. After meeting with them, we did a pilot project.

Describe the scope of their work in detail.

Once AGCS receives our creative ideas in a Photoshop (PSD) file and storyboard, they begin programming. They provide us with a preview of all display ads. If necessary, they upload files to the media server and work directly with media agencies and publishers.

What was the team composition?

We work closely with Justin (Founder & CEO, AGCS) and Laura (Project Manager, AGCS). Other team members are available when specific expertise is needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with AGCS, we have been able to improve our workflow and better deliver assets on time. With such a reliable technical partner, my team can focus on the creative aspects of display advertising. Problems often arise in the complex network of agencies that we work with, and AGCS prepares us to handle any issues quickly and efficiently.

How effective was the workflow between your team and theirs?

We deploy a standard workflow via email that works well. When we need to collaborate more closely, we use Google Hangouts. AGCS uses their own preview tool for the process of approval.

What did you find most impressive about this company?

They are committed to their work. It is clear that they want to deliver the highest-quality product possible.

Are there any areas for improvement?

No, I cannot think of any. We evaluate our partnership and processes regularly and implement changes as necessary.

BACKGROUND

Please describe your company and position.

I am the Rich Media Consultant

Describe what your company does in a single sentence.

Rich Media Advertising Specialist

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AGCS to accomplish?

• Creative

SOLUTION

How did you find AGCS?

Referral

Why did you select AGCS over others?

• Great culture fit
• Good value for cost

How many teammates from AGCS were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Rich Media Banner

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The interactive aspects in the banner worked great and was a great success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AGCS worked swiftly and had everything delivered in just a couple days.

What was your primary form of communication with AGCS?

Virtual Meeting

What did you find most impressive or unique about this company?

They were a great culture fit with our company and the way we handle business aligns well with their enthusiasm and way of work.

Are there any areas for improvement or something AGCS could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Pensify

Describe what your company does in a single sentence.

Pensify is a technology start-up that helps SMEs & self-employed people to easily and simply build a future pension.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AGCS to accomplish?

• Build a website which is innovative and modern
• Design an unique and innovative website

SOLUTION

How did you find AGCS?

Referral

Why did you select AGCS over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from AGCS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a full responsive and professional designed company website in Wordpress which: 

1. Provides all necessary info about our company and product 
2. Acts like a lead generator for SMEs to join Pensify

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery of a full responsive and professional designed company website in Wordpress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, in full, in budget

What was your primary form of communication with AGCS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The agency team went above and beyond in delivering a great website design and development for our business.

Are there any areas for improvement or something AGCS could have done differently?

n/a