HTML5 Banner Production

AGCS is a creative operations company that focuses on building display advertising for agencies and publishers. Their creative designers and developers have the expertise to develop advertising campaigns that align with their clients’ marketing strategy. They write clean and creative code through their own framework that is compliant with the specifications of any ad server, enabling their clients to adapt their solution anywhere they desire.

 
$1,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2011
Show all +
Amsterdam, Netherlands
headquarters
other locations
  • 18-26 Essex Rd
    London, LND N1 8LN
    United Kingdom

Portfolio

Key clients: 

Yamaha Motor, Universal, Ubisoft, and Bathstore.

Reviews

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Banner Production for Cereal Tool Project

"The most impressive was for us the ‘spot-on’ first delivery."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. - May 2018
Project summary: 

AGCS produced a creative variation of banners for a custom nutrition-checking tool, which will help drive traffic to the feature. They also assisted with landing page materials for their third-party client.

The Reviewer
 
11-50 Employees
 
Amsterdam, Netherlands
Laurens Dortland
Digital Producer, Fitzroy
 
Verified
The Review
Feedback summary: 

From briefing to final delivery, AGCS exhibited an outstanding workflow. They were flexible in adapting to new circumstances and challenges, and they stayed within budget and planning. The collaboration went extremely smoothly from start to finish.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are an independent ad agency, based in Amsterdam. We develop branding and activation campaigns for a range of A-clients, with a broad reach and publicity across the Netherlands, and often globally as well. As a Digital Producer/Project Manager, my responsibility is to bring the creative work to live, together with production companies that best fit the job.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We hired AGCS for several banner and landingpage projects. The project we did together where I want to elaborate on a bit is a banner project we have done for a local A-brand in breakfast cereals in the Netherlands.

What were your goals for this project?

Our main goal was to drive traffic to the breakfast checking tool we have created for a global cereal company. A tool where users could compare different kind of (self composed) breakfast in terms of nutritional values.

SOLUTION

How did you select this vendor?

We have selected this vendor based on a recommendation from an acquaintance. After a first company-presentation at our office, we were convinced to do a project together.

Describe the scope of their work in detail.

Our company has developed a breakfast checker tool for our client. In this tool, users could compare different kind of (self composed) breakfast in terms of nutritional values. To drive traffic to the tool, we have created a TVC, several online video’s and online banners. AGCS developed the banners for this project. We developed a wide range of creative variations, completely in the look and feel of the tool and the campaign.

What was the team composition?

From Fitzroy side, the team was existing of a strategy consultant, art director, copywriter, graphic designer and a Digital Producer. The Digital Producer was the main point of contact for AGCS. From AGCS we were in contact with the Project Manager and Account Director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We can’t share details of the results, but we have created a case on our website for this project: https://fitzroy.nl/project/quaker-breakfast-checker

How effective was the workflow between your team and theirs?

The workflow has been very effective. From the moment we have briefed the team till the final delivery, everything went very smooth. Plus; the quality we have been aiming for was delivered, without a doubt. Just like any other project, challenges popped up along the way, but AGCS has been very flexible and agile in adapting to new circumstances.

What did you find most impressive about this company?

The most impressive was for us the ‘spot-on’ first delivery. Where we usually need to push a production company a lot to stretch the limits of the technical (im)possibilities, the first delivery was really spot on and only minor tweaks were needed to come to the required result.

Are there any areas for improvement?

To be honest; this project went really smooth. On point deliveries, within budget, within planning. No areas for improvement at the moment.

5.0
Overall Score Please see above.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Always quick responses.
  • 4.5 Cost
    Value / within estimates
    Price/quality is great.
  • 5.0 Quality
    Service & deliverables
    On point deliveries, within budget, within planning.
  • 5.0 NPS
    Willing to refer
    If they want the job done right, I would recommend AGCS.

Social Media Campaign for Retail Business

"They were excellent at linking creative ideas to the campaign strategy."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
April 2019
Project summary: 

AGCS designed and implemented a national social media campaign in lieu of an upcoming holiday. 

The Reviewer
 
201-500 Employees
 
United Kingdom
Charlotte Fish
PR & Social Media Manager, Bathstore
 
Verified
The Review
Feedback summary: 

The team expertly produced quality work within a tight deadline. The digital campaign has resulted in increased ad engagement and more social media followers. It also received positive feedback from internal associates. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the public relations and social media manager at Bathstore, a specialist bathroom retailer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We hired AGCS to run a nation-wide social media campaign for Easter. Their job was to create a digital media plan, design digital creatives, and implement the campaign on our social media platforms.

What were your goals for this project?

We wanted to generate as much awareness as possible to drive in-store traffic and acquire new followers.

SOLUTION

How did you select this vendor?

We have worked with AGCS for over three years. They were initially recommended by a partner agency. 

Describe the scope of their work in detail.

AGCS created a digital media plan, which included detailed customer targeting strategies as well as direction on how to implement creative tasks. They also designed a range of assets for the social media campaign. When the campaign went live, AGCS regularly optimized the process to drive up our click-through rate and drive down our cost per click.

What was the team composition?

We worked with a digital marketing coordinator, a project manager, and a digital designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had over 15,000 engagements on our advertisements during a very busy period of the year. The overall feedback from our sales team was positive, and we obtained more social media followers.

How effective was the workflow between your team and theirs?

We had a positive relationship and regular communication with the agency.

What did you find most impressive about this company?

We appreciated the way AGCS worked quickly. We had a short time frame to get digital assets designed and the campaign implemented. They were excellent at linking creative ideas to the campaign strategy.

Are there any areas for improvement?

No, I can't think of any.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Design & Development for Luggage Company

"We were happy with the timely delivery and excellent outcomes."

Quality: 
4.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2017 - Apr. 2019
Project summary: 

AGCS handled a diverse variety of marketing projects, including HTML5 development, product branding, and storyboard design. 

The Reviewer
 
201-500 Employees
 
Odennarde, Belgium
Raval Gupta
Digital Manager & Programmatic Lead, Samsonite Europe NV
 
Verified
The Review
Feedback summary: 

AGCS always delivered on time and achieved exceptional results. Despite a complex schedule, they maintained an efficient workflow through consistent communication. Their quick turnarounds and deep technical expertise made them a great partner. 

 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm a digital manager at Samsonite Europe. We manufacture, sell, and distribute softside and hardside luggage, attaches, softside bags, and travel accessories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We hired AGCS to design a range of creatives for our digital activation campaigns.

What were your goals for this project?

We had two main goals: to develop assets for our digital display marketing campaigns and to create dynamic material for retargeting and promoting specific products online.

SOLUTION

How did you select this vendor?

Our media technology provider recommended them. 

Describe the project and the services they provided in detail.

We ran several projects with AGCS, including a Black Friday sale, Christmas and Valentine's Day promotions, product engravings, and Lipault-specific branding. Each campaign required dynamic HTML5 banners created in various sizes and uploaded to platforms like Google Studio. We briefed AGCS on our requirements; they designed storyboards and coded creative materials. 

What was the team composition?

We worked with a project manager, two designers, and two frontend developers.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We were happy with the timely delivery and excellent outcomes of each project.

How was project management arranged and how effective was it?

Their workflow was sometimes tricky, since there were many parties involved on our end. Their workflow was smooth, however, and they delivered most projects on time.

What did you find most impressive about this company?

Their communication, speed, and technical ability were particularly impressive. We would recommend them to other companies who want to design and develop digital assets.

Are there any areas for improvement?

Keeping ahead with new trends and innovations in creative production would bring them more business. 

4.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Display Advertising Programming for Creative Agency

"It is clear that they want to deliver the highest-quality product possible."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2017 - Ongoing
Project summary: 

AGCS programs code for display advertising campaigns to improve turnaround times. After they receive creative, they complete programming. They utilize their own preview tool for the approval process.

The Reviewer
 
51-200 Employees
 
Düsseldorf, Germany
Digital Account Manager, Creative Communications Agency
 
Verified
The Review
Feedback summary: 

AGCS has fostered an improved workflow and more timely deliverables. They handle all technical aspects of the project, instituting an effortless collaboration. The team is committed to delivering top-tier results.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a digital account manager for a creative communications agency in Germany. We develop display advertising campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

After developing the creative for our display advertising campaigns, my team often lacks the capacity for code programming. We sought to outsource this process.

What were your goals for this project?

We strove to meet our clients’ deadlines while also being flexible enough to implement last-minute changes and handle problems.

SOLUTION

How did you select this vendor?

We heard of AGCS through word-of-mouth. After meeting with them, we did a pilot project.

Describe the scope of their work in detail.

Once AGCS receives our creative ideas in a Photoshop (PSD) file and storyboard, they begin programming. They provide us with a preview of all display ads. If necessary, they upload files to the media server and work directly with media agencies and publishers.

What was the team composition?

We work closely with Justin (Founder & CEO, AGCS) and Laura (Project Manager, AGCS). Other team members are available when specific expertise is needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with AGCS, we have been able to improve our workflow and better deliver assets on time. With such a reliable technical partner, my team can focus on the creative aspects of display advertising. Problems often arise in the complex network of agencies that we work with, and AGCS prepares us to handle any issues quickly and efficiently.

How effective was the workflow between your team and theirs?

We deploy a standard workflow via email that works well. When we need to collaborate more closely, we use Google Hangouts. AGCS uses their own preview tool for the process of approval.

What did you find most impressive about this company?

They are committed to their work. It is clear that they want to deliver the highest-quality product possible.

Are there any areas for improvement?

No, I cannot think of any. We evaluate our partnership and processes regularly and implement changes as necessary.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They are not the most inexpensive vendor, but they deliver the highest quality.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Interactive Game for Media Company

"They always deliver, and are very active and creative."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Jan. 2019
Project summary: 

AGCS designed an interactive game to connect with consumers during a particular campaign. They worked on the game's strategy, creative design, media planning, media buying, tracking, and reporting.

The Reviewer
 
10,000+ Employees
 
Amsterdam
Madelon Sweers
Product Manager, Universal Pictures
 
Verified
The Review
Feedback summary: 

The campaign was successful and produced excellent results. The AGCS team are seasoned professionals who always go above and beyond for their customers. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Product Manager @ Universal Pictures

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

To create a original, creative and interactive game to interact with our consumers for the Q4 boxset campaign during the gifting period.

What were your goals for this project?

Interaction with our consumers, driving sales, originality.

SOLUTION

How did you select this vendor?

We have great experiences with AGCS. They always deliver, and are very active and creative.

Describe the scope of their work in detail.

They have created the game from a-z. From strategy to creative, from media planning and buying to tracking and reporting.

What was the team composition?

There were 3 people involved for the different aspects of the campaign

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had great results from the campaign and a fantastic uplift.

How effective was the workflow between your team and theirs?

Very effective, we are a well oiled machine all together

What did you find most impressive about this company?

They are very involved and the effort they put in is 1000%

 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Dynamic Banner Campaign for Automotive Company

"They have an open, professional way of dealing with advanced projects."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2016 - Ongoing
Project summary: 

AGCS uses localized data to produce dynamic web-based campaigns. Their services include coding optimized banners, which contain a preview of the dynamic content.

The Reviewer
 
51-200 Employees
 
Trier, Germany
Bernhard Gründer
Customer Support Manager, Socoto
 
Verified
The Review
Feedback summary: 

After error-free processes, internal stakeholders have been able to widen the scope of their services. AGCS produces clean, speedy code, and they turn around deliverables quickly. They are responsive communicators.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a customer support manager at Socoto. I manage the display banner production process for a number of top clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

Socoto hires AGCS to create the dynamic campaigns with localised car dealer information. Their job was to set up and code the creatives so they are able to handle dynamic content.

What were your goals for this project?

Our goals were to create smooth and solid coded banners which are optimized and fast in loading. They should be able to fit in our system so the client can see a preview of his dynamic content inside the banner and in the end create a package so we can publish the campaign online.

SOLUTION

How did you select this vendor?

AGCS were recommended by a partner agency, we have worked with AGCS for over three years.

Describe the project and the services they provided in detail.

AGCS got a storyboard and created the banner packages within a day. The banners were tested in their side and our side and all was approved in one go.

What was the team composition?

We worked with the Project Manager and with the Senior Coder.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We were able to significantly increase the scope of our services in this area on the basis of problem-free processing.

How was project management arranged and how effective was it?

Because of the speed and cleanness of the code the workflow went very well and smooth. AGCS is always fast in response and serves us very well.

What did you find most impressive about this company?

They have an open, professional way of dealing with advanced projects. They work fast and make sure the implementation is smooth.

Are there any areas for improvement?

No

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Optimizing Marketing Campaigns for Digital Display

“AGCS has a high service level, connecting well as an extension to our internal production team.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2017 - Ongoing
Project summary: 

AGCS adapts analog international marketing campaigns to a digital display format. They support the internal production team.

The Reviewer
 
11-50 Employees
 
Amsterdam, Netherlands
Pieter Leendertse
Managing Partner, KesselsKramer
 
Verified
The Review
Feedback summary: 

With a strong instinct for typography design, the AGCS team has proven to be essential. They’re customer-oriented, cost-efficient, and productive, delivering most projects on time.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

KesselsKramer is a communications agency with offices in Amsterdam, London, and Los Angeles. I'm the managing partner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We hired them to create and roll out several digital extensions of marketing campaigns that we’d originally developed.

What were your goals for this project?

Our goal was to have an optimal adaptation of our campaign approach for online display.

SOLUTION

How did you select this vendor?

We found them through suggestions in our network.

Describe the scope of their work in detail.

AGCS handles significant chunks of online display adaptations as part of the international campaigns we developed. They supported our production team in a professional and (cost) efficient way.

What was the team composition?

They’ve assigned various creative teams and 360 producers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The work was done on time, with only a few hick-ups within the tight timing plans.

How effective was the workflow between your team and theirs?

Their workflow was very effective. AGCS has a high service level, connecting well as an extension to our internal production team.

What did you find most impressive about this company?

Beyond their level of service, they worked beyond standard office hours when needed and had a sharp eye for typography and design.

Are there any areas for improvement?

No, there’s nothing to improve.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Animated Banner Dev for Creative Marketing Firm

"They produced high-quality creative at a fast pace." 

Quality: 
4.5
Schedule: 
3.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
Less than $10,000
 
Jan. - Mar. 2019
Project summary: 

AGCS developed, tested, and launched HMTL5 banner sets. They also contributed to technology selection and did AB testing.

The Reviewer
 
51-200 Employees
 
Oxford, UK
Paul Bossward
Senior Account Manager, Torpedo Group Ltd.
 
Verified
The Review
Feedback summary: 

Fast and committed, AGCS delivered on all initial requirements. Though they could’ve streamlined their management system, their high standards of quality and prompt responses were particularly noteworthy.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a senior account manager at Torpedo Group Ltd, a creative marketing firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We needed to develop and deploy dynamic HTML5 banner sets.

What were your goals for this project?

We set out to run various AB tests on a robust banner set and optimize it accordingly.

SOLUTION

How did you select this vendor?

Our studio manager found them online.

Describe the project and the services they provided in detail.

First, they gave us strategic recommendations regarding technical solutions. Then, they built the banner set with HTML5 and implemented animations.

What was the team composition?

We worked with an account/project manager and a developer/animator.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Unfortunately, we can’t share specific results our clients saw, but everything AGCS delivered was satisfactory. 

How was project management arranged and how effective was it?

Their dedicated resources were effective and responsive.

What did you find most impressive about this company?

They produced high-quality creative at a fast pace.

Are there any areas for improvement?

There were sometimes too many voices in project management sessions that could have been handled with a short conversation with the developer.

4.5
Overall Score
  • 3.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer