HTML5 Banner Production

AGCS is a creative operations company that focuses on building display advertising for agencies and publishers. Their creative designers and developers have the expertise to develop advertising campaigns that align with their clients’ marketing strategy. They write clean and creative code through their own framework that is compliant with the specifications of any ad server, enabling their clients to adapt their solution anywhere they desire.

 
$1,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2011
Show all +
Amsterdam, Netherlands
headquarters
other locations
  • 18-26 Essex Rd
    London, LND N1 8LN
    United Kingdom

Portfolio

Key clients: 

Yamaha Motor, Universal, Ubisoft, and Bathstore.

Reviews

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Social Media Campaign for Retail Business

"They were excellent at linking creative ideas to the campaign strategy."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
April 2019
Project summary: 

AGCS designed and implemented a national social media campaign in lieu of an upcoming holiday. 

The Reviewer
 
201-500 Employees
 
United Kingdom
Charlotte Fish
PR & Social Media Manager, Bathstore
 
Verified
The Review
Feedback summary: 

The team expertly produced quality work within a tight deadline. The digital campaign has resulted in increased ad engagement and more social media followers. It also received positive feedback from internal associates. 

BACKGROUND

Please describe your company and your position there.

I am the public relations and social media manager at Bathstore, a specialist bathroom retailer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We hired AGCS to run a nation-wide social media campaign for Easter. Their job was to create a digital media plan, design digital creatives, and implement the campaign on our social media platforms.

What were your goals for this project?

We wanted to generate as much awareness as possible to drive in-store traffic and acquire new followers.

SOLUTION

How did you select this vendor?

We have worked with AGCS for over three years. They were initially recommended by a partner agency. 

Describe the scope of their work in detail.

AGCS created a digital media plan, which included detailed customer targeting strategies as well as direction on how to implement creative tasks. They also designed a range of assets for the social media campaign. When the campaign went live, AGCS regularly optimized the process to drive up our click-through rate and drive down our cost per click.

What was the team composition?

We worked with a digital marketing coordinator, a project manager, and a digital designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had over 15,000 engagements on our advertisements during a very busy period of the year. The overall feedback from our sales team was positive, and we obtained more social media followers.

How effective was the workflow between your team and theirs?

We had a positive relationship and regular communication with the agency.

What did you find most impressive about this company?

We appreciated the way AGCS worked quickly. We had a short time frame to get digital assets designed and the campaign implemented. They were excellent at linking creative ideas to the campaign strategy.

Are there any areas for improvement?

No, I can't think of any.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Design & Development for Luggage Company

"We were happy with the timely delivery and excellent outcomes."

Quality: 
4.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2017 - Apr. 2019
Project summary: 

AGCS handled a diverse variety of marketing projects, including HTML5 development, product branding, and storyboard design. 

The Reviewer
 
201-500 Employees
 
Odennarde, Belgium
Raval Gupta
Digital Manager & Programmatic Lead, Samsonite Europe NV
 
Verified
The Review
Feedback summary: 

AGCS always delivered on time and achieved exceptional results. Despite a complex schedule, they maintained an efficient workflow through consistent communication. Their quick turnarounds and deep technical expertise made them a great partner. 

 

BACKGROUND

Please describe your company and your position there.

I'm a digital manager at Samsonite Europe. We manufacture, sell, and distribute softside and hardside luggage, attaches, softside bags, and travel accessories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We hired AGCS to design a range of creatives for our digital activation campaigns.

What were your goals for this project?

We had two main goals: to develop assets for our digital display marketing campaigns and to create dynamic material for retargeting and promoting specific products online.

SOLUTION

How did you select this vendor?

Our media technology provider recommended them. 

Describe the project and the services they provided in detail.

We ran several projects with AGCS, including a Black Friday sale, Christmas and Valentine's Day promotions, product engravings, and Lipault-specific branding. Each campaign required dynamic HTML5 banners created in various sizes and uploaded to platforms like Google Studio. We briefed AGCS on our requirements; they designed storyboards and coded creative materials. 

What was the team composition?

We worked with a project manager, two designers, and two frontend developers.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We were happy with the timely delivery and excellent outcomes of each project.

How was project management arranged and how effective was it?

Their workflow was sometimes tricky, since there were many parties involved on our end. Their workflow was smooth, however, and they delivered most projects on time.

What did you find most impressive about this company?

Their communication, speed, and technical ability were particularly impressive. We would recommend them to other companies who want to design and develop digital assets.

Are there any areas for improvement?

Keeping ahead with new trends and innovations in creative production would bring them more business. 

4.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Display Advertising Programming for Creative Agency

"It is clear that they want to deliver the highest-quality product possible."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2017 - Ongoing
Project summary: 

AGCS programs code for display advertising campaigns to improve turnaround times. After they receive creative, they complete programming. They utilize their own preview tool for the approval process.

The Reviewer
 
51-200 Employees
 
Düsseldorf, Germany
Digital Account Manager, Creative Communications Agency
 
Verified
The Review
Feedback summary: 

AGCS has fostered an improved workflow and more timely deliverables. They handle all technical aspects of the project, instituting an effortless collaboration. The team is committed to delivering top-tier results.

BACKGROUND

Please describe your company and your position there.

I’m a digital account manager for a creative communications agency in Germany. We develop display advertising campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

After developing the creative for our display advertising campaigns, my team often lacks the capacity for code programming. We sought to outsource this process.

What were your goals for this project?

We strove to meet our clients’ deadlines while also being flexible enough to implement last-minute changes and handle problems.

SOLUTION

How did you select this vendor?

We heard of AGCS through word-of-mouth. After meeting with them, we did a pilot project.

Describe the scope of their work in detail.

Once AGCS receives our creative ideas in a Photoshop (PSD) file and storyboard, they begin programming. They provide us with a preview of all display ads. If necessary, they upload files to the media server and work directly with media agencies and publishers.

What was the team composition?

We work closely with Justin (Founder & CEO, AGCS) and Laura (Project Manager, AGCS). Other team members are available when specific expertise is needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with AGCS, we have been able to improve our workflow and better deliver assets on time. With such a reliable technical partner, my team can focus on the creative aspects of display advertising. Problems often arise in the complex network of agencies that we work with, and AGCS prepares us to handle any issues quickly and efficiently.

How effective was the workflow between your team and theirs?

We deploy a standard workflow via email that works well. When we need to collaborate more closely, we use Google Hangouts. AGCS uses their own preview tool for the process of approval.

What did you find most impressive about this company?

They are committed to their work. It is clear that they want to deliver the highest-quality product possible.

Are there any areas for improvement?

No, I cannot think of any. We evaluate our partnership and processes regularly and implement changes as necessary.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They are not the most inexpensive vendor, but they deliver the highest quality.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Optimizing Marketing Campaigns for Digital Display

“AGCS has a high service level, connecting well as an extension to our internal production team.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2017 - Ongoing
Project summary: 

AGCS adapts analog international marketing campaigns to a digital display format. They support the internal production team.

The Reviewer
 
11-50 Employees
 
Amsterdam, Netherlands
Pieter Leendertse
Managing Partner, KesselsKramer
 
Verified
The Review
Feedback summary: 

With a strong instinct for typography design, the AGCS team has proven to be essential. They’re customer-oriented, cost-efficient, and productive, delivering most projects on time.

BACKGROUND

Please describe your company and your position there.

KesselsKramer is a communications agency with offices in Amsterdam, London, and Los Angeles. I'm the managing partner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We hired them to create and roll out several digital extensions of marketing campaigns that we’d originally developed.

What were your goals for this project?

Our goal was to have an optimal adaptation of our campaign approach for online display.

SOLUTION

How did you select this vendor?

We found them through suggestions in our network.

Describe the scope of their work in detail.

AGCS handles significant chunks of online display adaptations as part of the international campaigns we developed. They supported our production team in a professional and (cost) efficient way.

What was the team composition?

They’ve assigned various creative teams and 360 producers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The work was done on time, with only a few hick-ups within the tight timing plans.

How effective was the workflow between your team and theirs?

Their workflow was very effective. AGCS has a high service level, connecting well as an extension to our internal production team.

What did you find most impressive about this company?

Beyond their level of service, they worked beyond standard office hours when needed and had a sharp eye for typography and design.

Are there any areas for improvement?

No, there’s nothing to improve.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Animated Banner Dev for Creative Marketing Firm

"They produced high-quality creative at a fast pace." 

Quality: 
4.5
Schedule: 
3.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
Less than $10,000
 
Jan. - Mar. 2019
Project summary: 

AGCS developed, tested, and launched HMTL5 banner sets. They also contributed to technology selection and did AB testing.

The Reviewer
 
51-200 Employees
 
Oxford, UK
Paul Bossward
Senior Account Manager, Torpedo Group Ltd.
 
Verified
The Review
Feedback summary: 

Fast and committed, AGCS delivered on all initial requirements. Though they could’ve streamlined their management system, their high standards of quality and prompt responses were particularly noteworthy.

BACKGROUND

Please describe your company and your position there.

I’m a senior account manager at Torpedo Group Ltd, a creative marketing firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We needed to develop and deploy dynamic HTML5 banner sets.

What were your goals for this project?

We set out to run various AB tests on a robust banner set and optimize it accordingly.

SOLUTION

How did you select this vendor?

Our studio manager found them online.

Describe the project and the services they provided in detail.

First, they gave us strategic recommendations regarding technical solutions. Then, they built the banner set with HTML5 and implemented animations.

What was the team composition?

We worked with an account/project manager and a developer/animator.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Unfortunately, we can’t share specific results our clients saw, but everything AGCS delivered was satisfactory. 

How was project management arranged and how effective was it?

Their dedicated resources were effective and responsive.

What did you find most impressive about this company?

They produced high-quality creative at a fast pace.

Are there any areas for improvement?

There were sometimes too many voices in project management sessions that could have been handled with a short conversation with the developer.

4.5
Overall Score
  • 3.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer