AGCS

BACKGROUND

Please describe your company and position.

I am the PPC Manager of loveholidays

Describe what your company does in a single sentence.

Online Travel Agent

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AGCS to accomplish?
Create Dynamic HTML5 ads

SOLUTION

How did you find AGCS?

Online Search

Why did you select AGCS over others?

• Pricing fit our budget
• Company values aligned
• Technical Knowledge

How many teammates from AGCS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency was tasked with designing and building dynamic remarketing banners for our display advertising campaigns. These ads were created to align with our brand's aesthetic, ensuring they were visually appealing and effectively captured the target audience's attention. The primary deliverables included:

Design and Development of Dynamic Banners: 

• Creation of visually compelling and brand-aligned banners tailored for dynamic remarketing purposes.
• Implementation for Display Campaigns: Integration of these banners into our display advertising activity to maximize engagement.

Key Deliverables:

• Dynamic Remarketing Banners: Fully designed and developed banners that adjust content based on user behavior.
• Brand Consistency: Ensuring all ads maintained visual and thematic consistency with our brand.
• Increased Conversion Rate: The implementation of these banners resulted in a significant increase in conversion rates, indicating successful audience capture and engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

172% increase in conversion rate. The ads increased our sales and performed beyond our expectations. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication and the problem-solving approach were perfect. Everything was delivered at the highest quality and in perfect timing. 

What was your primary form of communication with AGCS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The technical knowledge and asking the right questions along the journey. The advice and creative imput was great. Was also a pleasure to chat through ideas and work together. 

Are there any areas for improvement or something AGCS could have done differently?

No, there was nothing they needed to improve on.

BACKGROUND

Please describe your company and your position there.

Applaud is the employee experience platform that creates, integrates and elevates every moment in the employee lifecycle. I am the Digital Marketing manager there.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

The creation of 3 sets of HTML 5 banners, to be used on the GDN network for retargeting.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at their existing work and it matched the style we were looking for.

Describe the project in detail and walk through the stages of the project.

I provided a detailed brief and AGCS asked relevant questions. The first storyboard they got back to me with were perfect representations of what I had in mind when I wrote the brief. We then did a few more storyboard versions until I approved them, then moved on to the coding and final animations. After a bit of back and forth with small changes, I approved the final versions and the banners were sent to me in a format I could upload to Google Ads.

How many resources from the vendor's team worked with you, and what were their positions?

3 in total - one account manager, one designer and one developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Have only just started running the banners on GDN so not yet.

How effective was the workflow between your team and theirs?

Very effective. Communication was clear and the account manager even pointed out that one of the banner sizes I had submitted was not correct for the GDN.

What did you find most impressive or unique about this company?

They were excellent at finding creative solutions for the problems we presented to them and were also realistic from the start about what was possible.

Are there any areas for improvement or something they could have done differently?

No. The whole experience was smooth and effortless.

BACKGROUND

Please describe your company and your position there.

Our product is the first mobile in-house bidder built for app developers and their technology partners to run performance user acquisition and retargeting in-house. I am currently a Product Marketing Specialist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS, and what were your goals?

We hired AGCS to help us build an interactive web page. The primary goal was to develop and implement interactive visualizations, filters for the data, and coding by the time of the event. 

SOLUTION

How did you select this vendor and what were the deciding factors?

We had already worked with AGCS previously hence we were confident they would deliver an excellent job in the short amount of time we had. 

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The page required some effort in creating the design, front-end and back-end development, and testing. Their team developed each of those in conjunction with our available data. 

How many people from the vendor's team worked with you, and what were their positions?

There were three people from AGCS that collaborated with us on this project. 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The proposed deliverables were achieved - ie. the page was working and ready on time, as planned. We had a few last-minute issues that were quickly fixed by the AGCS team. 

Describe their project management style, including communication tools and timeliness.

The communication was clear and compelling. The AGCS team initially proposed sync calls to align expectations and address questions. 

What did you find most impressive or unique about this company?

The AGCS team has an excellent understanding of what needs to be done and how to do it. The expectations were aligned early and provided an accurate timeline of how long each step would require throughout the development. That proves they have the knowledge and confidence to deliver results according to a high standard. 

Are there any areas for improvement or something they could have done differently?

Overall it was a smooth process. Both parties could think ahead of possible issues and troubleshooting, but the team was able to address them in a good way. 

BACKGROUND

Please describe your company and your position there.

The UA Society is a Mobile App Growth nonprofit and I am the CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS, and what were your goals?

We needed a new website developed quickly and good quality

SOLUTION

How did you select this vendor and what were the deciding factors?

They were recommended by a trusted partner in our industry who used their services also.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We needed a brand new website made.

• they did project management very well
• have built a brand new website UX/UI design
• coded the whole thing
• integrated plugins we needed
• tested and fixed bugs if any
• written very clear documentation
• have given me a training session on how to use it moving forward All at a fair and reasonable price. We are satisfied.

How many people from the vendor's team worked with you, and what were their positions?

We had in total 4 people working on various parts:

• Project manager
• Website designer
• Developer 1
• Developer 2

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

managed to build a new website in 2 months time that is with all - design, code, reviews and fixes till it went live - I am happy that now we have better UX/UI and easier usability

Describe their project management style, including communication tools and timeliness.

Project management was key in this project and we were very happy to have Massimo on o ur project. His communication skills are excellent and very clear, which is helpful. Efficiency and speed of delivery are important for us and he nailed it.

What did you find most impressive or unique about this company?

We love the speed in getting things done and the efficiency in communications and scheduling meetings.

Are there any areas for improvement or something they could have done differently?

Project manager had to be off for a few days, during that time we felt we needed him to make things clearer to understand. In the future whoever covers his work needs to be ready for it

BACKGROUND

Please describe your company and your position there.

Founder and CEO of The Outside Perspectives, we utilize coaching and consulting techniques to teach businesses the power of perspective to transform them from response-driven to innovation-led.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS, and what were your goals?

This was to be our company's first website. Our goal was to have a unique site that really didn't follow anyone else. AGCS was our choice to bring this project home.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for developers locally, nationally and throughout the world to find what we really wanted, a small team focused on delivering excellence.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our beginning project was pretty simple in terms of milestones. We had a kickoff meeting where our team sat down with the AGCS team to discuss objectives and firm up the feel for the project goals. Once we wrapped that up, their team got to work. Once we got conceptual approval they went to development, which also didn't take long. Then we simply went live with the site.

How many people from the vendor's team worked with you, and what were their positions?

We worked with a project manager with patience and understanding, a graphic design artist with talent and creativity, and a front end developer with specialized skills and a tenacity to getting things done.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Not only did they deliver what we wanted but also would deliver other options above and beyond anything we knew to ask for. This gave us the ability to get a site much better than we thought possible.

Describe their project management style, including communication tools and timeliness.

The project management style was very collaborative. For overall project management we simply used Zoom. For particular project oversight and feedback we utilized Adobe's Creative Cloud XD. The timeline was just a couple of weeks. As long as we kept up with the feedback, they were able to keep things going.

What did you find most impressive or unique about this company?

We found their collaborative approach to be refreshing. This was only enhanced further by their ability to listen. They continuously delivered what we asked for and additional options or suggestions.

Are there any areas for improvement or something they could have done differently?

Well, sure... they could have flown out here to the US and had a victory party at the end of our small project. But doesn't that seem a little over-the-top? We did too.

BACKGROUND

Please describe your company and your position there.

I'm the manager of Digital acquisition for Newsday, a Long Island, NY daily newspaper. I am also responding for the manager of print acquisition.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

Our goal was to create an email marketing strategy to grow digital subscriptions while maintaining our core print circulation. Our in-house team is too small to manage the workload we required. AGCS has filled that gap 10-fold.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed and set up test campaigns for several companies before deciding on AGCS. Their work was refreshing and with a slight European twist to it, we knew right away there was something special about AGCS. Their work fit in very well with our aesthetic with enough differences to move the growth needle.

Describe the project in detail and walk through the stages of the project.

Over the last, almost, 2 years now we've developed a smooth working routine. We'll tell them what we're looking for, i.e. a holiday campaign, something seasonal, flash sales or special offers, etc. and they'll come back with several ideas and versions. From there we'll hone in on what we hope will perform the best. Their designer/s, copy writers, programmers, etc will then get to work and create a fantastic email. All of this will be capably managed by our account manager, who'll keep everything on track.

How many resources from the vendor's team worked with you, and what were their positions?

On a regular basis, we work directly with our account manager. Indirectly, we work with the designer, copy writer and programmer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our process has become seamless, whereas before we worked with AGCS, everything was very last minute causing undo stress and not the best quality work. That has completely gone away. We've been able to expand our original intent of just using AGCS for email, into social marketing and marketing our opt-in products. We've seen a 33% growth in digital sales since starting with AGCS.

How effective was the workflow between your team and theirs?

We have a standing meeting every Wednesday. And an on-going email exchange almost every other day of the week. Response time to any queries is immediate. And when we see an example of something we may want to try, which is quite often, straight away it's put into our shared deck for the next weeks discussion.

What did you find most impressive or unique about this company?

Their resume is impressive but what most attracted me to AGCS was their people. They genuinely care about our company. This is no cookie cutter shop.

Are there any areas for improvement or something they could have done differently?

Can't think of a thing.

BACKGROUND

Please describe your company and your position there.

I'm the Account Director and a creative and digital marketing agency, overseeing client relationships, projects and satisfaction.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We work with AGCS in the following ways: (i) to support us in the robust development of motion display banners. (ii) Technical support on best practice for developing and serving display banners. (iii) Support with dynamic testing of banner content.

SOLUTION

How did you select this vendor?

We selected this vendor after reviewing their work and discussing the services they provide and way that they like to collaborate.

Describe the scope of their work in detail.

We provide designs and motion concepts to AGCS with details on the required specs and associated ad servers. AGCS then support us in building the banners, providing previews, testing, strategic recommendations, setup of dynamic testing mechanisms for content, and project management.

What was the team composition?

I've worked with both the founders of the firm, banner developers, and project managers. Everyone chips in when required.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we've begun working with AGCS, we've been able to provide a much better customer service to our clients, better quality and timing of deliverables, and better recommendations and marketing services.

All of this has led the amount of projects we work with AGCS increasing significantly, and while there is no figure I can use to prove success, I can say with certainty their partnership has strongly contributed to us winning more projects and work from our clients.

How effective was the workflow between your team and theirs?

Overall, our working processes are very good. Where we have run into challenges - largely down to our own clients - AGCS have suggested solutions and helped us to develop new processes that address those challenges quickly.

What did you find most impressive about this company?

I am impressed with their excellent client service and communication. They are clear experts in their field. Always deliver quality work to the deadlines that are agreed. Generally lovely to work with.

Is there any area for improvement or anything that could have been done differently?

Anything that might have been improved in the past was quickly addressed, and there is nothing of significance that comes to mind now.

BACKGROUND

Please describe your company and your position there.

I am the founder of Venrup. Venrup is a design and software development agency focused on providing user-centric app development. We are experts in web and mobile application design and development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS, and what were your goals?

We worked with AGCS to increase lead generation, drive our branding and develop digital marketing strategies.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found AGCS profile on Clutch and we reviewed their website and project portfolio before making the final call.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They did an excellent job in driving lead generation and developing digital marketing strategies. We have seen measurable growth in our business since we started working with them. They are professional and maintain seamless communication. Projects updates were provided regularly and they kept is in the loop with the progress being made. I would highly recommend them!

How many resources from the vendor's team worked with you, and what were their positions?

We were using 2 resources. One of them was the head of their marketing and the other one was a business development associate.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our lead generation increased by 40% and our social media presence grew by 90%. We were really happy with their working style, constant communication and ownership of our project.

How effective was the workflow between your team and theirs?

We had a really good workflow. We used Slack for communication and had weekly syncs to keep track on progress.

What did you find most impressive or unique about this company?

AGCS is a great company to work with. Their working style is very professional and personable. They take full ownership of the project and are very result driven. Communication with them was very streamlined. I can only highly recommend them.

Are there any areas for improvement or something they could have done differently?

We didn't find any significant areas of improvement. I was very happy with the work they did.

BACKGROUND

Please describe your company and your position there.

Strategy and Design Production Studio working with tech and FMCG firms. Client Director and CRO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS, and what were your goals?

We received a challenging brief from one of our biggest clients, asking to create an interactive ad for the new Facebook Playable Ads platform. We were in charge of the concept and the design development but needed the help of a development agency to code it and make it work.

SOLUTION

How did you select AGCS and what were the deciding factors?

We had already worked with AGCS in the past for different projects (mainly animated banners) and had only had good experiences.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We handled the design until it was approved, then we prepared the files and send them to AGCS to start coding. During the process, they created several demos that both ourselves and the final client could access to in order to give feedback.

They were very knowledgeable and able to solve any new request from the client.

How many people from the vendor's team worked with you, and what were their positions?

Laura was the project manager throughout the project. She was always available and ready to help.

Morne and Niels were the developers and did a very good job and implementing changes quickly and even explaining directly to my client how the technical part worked.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My client is very happy with the final result and so are we, both with the result as well as with the process. Still don't have data but we can share this with you once the campaign is launched and analysed.

Describe their project management style, including communication tools and timelines.

Fast, knowledgeable and friendly. Laura is great to work with. We mainly used gmail and a couple of meet video calls.

What did you find most impressive or unique about this company?

They are fast and knowledgeable.

Are there any areas for improvement or something they could have done differently?

Not the cheapest!

BACKGROUND

Please describe your company and your position there.

Senior Graphic Designer at Upfield. Upfield is the largest plant-based consumer product company in the world, and is dedicated to creating “a Better Plant-Based Future"

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGCS?

We hired AGCS to help us in converting our videos and animations for our plant-based butter products into HTML5 banners.

What were your goals for this project?

Our goal was to set up and optimise our product videos for the HTML5 banner format in an attractive and eye-catching way.

SOLUTION

How did you select AGCS?

We found AGCS through a google search and took note of their great reputation. We decided that the team’s specialisation in digital advertising would be a good way to get our ads optimised for online viewing.

Describe the project in detail.

Our project was to promote Upfield’s plant-based butter. We provided the assets to AGCS, who then converted it to HTML5 banners that could be used on multiple media platforms. Their challenge was to translate these animations into HTML5 form, despite the different animation techniques and file size limitation.

What was the team composition?

designer, programmer, project manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

AGCS proved themselves to be extremely quick, efficient and reliable in their asset delivery. We were very pleasantly surprised by the quick turnaround time and the excellent results - we only needed one small revision on the banners!

How effective was the workflow between your team and theirs?

We were very impressed by their smooth workflow. Despite the very quick turnaround, they delivered the assets within two days and maintained great communication all throughout. They were very responsive to the small tweaks needed and very quickly delivered the finished product.

What did you find most impressive about this company?

Their efficiency, technical ability and practically perfect asset delivery, even the first time around. It is clear that they are committed to maintaining their good reputation.

Are there any areas for improvement?

Not of note, we are very happy with the results!