Flower Press Interactive

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a biotechnology company

Describe what your company does in a single sentence.

We are a genome engineering platform company that accelerates advanced therapeutics with technology, products, and services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flower Press Interactive to accomplish?

• Improve website usability and optimization
• Improve e-commerce sales
• Improve SEO

SOLUTION

How did you find Flower Press Interactive?

Referral

Why did you select Flower Press Interactive over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Flower Press Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flowerpress provides ongoing web development support. The project started to fix problems generated by a previous web developer and has continued with additional optimizations. Key deliverables include: 
Performing a quality check of a poorly-designed website and implementing fixes 
Optimizing the eCommerce user experience and purchasing flow 
Optimizing pages for technical SEO 
Ensuring WooCommerce is properly implemented 
Providing general technical recommendations and expertise 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased sales, especially from eCommerce
• Internal stakeholder satisfaction about look and feel
• Internal stakeholder satisfaction with the website backend
• External user satisfaction with website content, organization, and flow 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flowerpress's project management is top notch! We have a dedicated project manager who provides weekly updates that very clearly include what they are waiting on from us and what they are doing for the week. This information helps keep our two teams aligned and reduces delays due to miscommunication. We also have a dedicated web dev team member who feels like an extension of our team. She is knowledgeable and responsive, letting us know right away on the timing of any requests and if she needs to get more information from other team members. We always know the status of our requests.

What was your primary form of communication with Flower Press Interactive?

Email or Messaging App

What did you find most impressive or unique about this company?

There are many agencies that say they know how to do web development and SEO, but fail in the execution. Flower Press knows what they are doing, is honest about their abilities, and actually knows best practices for web development. If we ask them to do something they haven't done before, they get our approval to learn about it and they always execute the new capability well.

Are there any areas for improvement or something Flower Press Interactive could have done differently?

The only areas for improvement are on our end and our ability to gain a unified internal understanding of what the website should look like and contain.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of LeadScorz Inc., a SaaS platform that provides services to financial services companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flower Press Interactive?

We were launching a new product and service: an online comparison shopping site for Medicare beneficiaries and senior citizens looking to purchase private Medicare products. We needed help with the site’s design, UX, and branding.

SOLUTION

What was the scope of their involvement?

Flower Press Interactive has scoped the project in several phases, from the initial discovery and marketing to the actual brand messaging and website design. The team has wireframed the website and worked with us to create the UX and layout. They’ve delivered the designs to our development team.

We’ve worked with their design team to further refine the site's artistic and graphic elements. The team has also helped us with the logo and brand guidelines and managed focus group interviews with a small cohort of users. The team has designed the logo and given us several options. We’ve selected a logo from those options.

We’re doing further work with them on this project. The second part of the project is connecting the site they’ve built to our existing backend platform, which is a network of distribution to various insurance carriers and brokers. We’re leveraging AI on the frontend and PostgreSQL and MySQL on the backend. We’re hosting the site on AWS.

Moreover, we’ve tied into a third-party platform via API to tap the database that pulls all the plan information and historical claims data. We adjudicate the consumers’ health profile and their needs. We apply historical claims data to each consumer’s health situation and insurance needs. We project their total out-of-pocket medical costs and what their insurance will pay.

What is the team composition?

Our main point of contact is Khaiersta, and we also work with Amy and Eric.

How did you come to work with Flower Press Interactive?

I searched for local design and marketing agencies that operated in the healthcare arena. I found Flower Press Interactive and met with them. Khaiersta presented herself as very professional and sharp.

What is the status of this engagement?

We started working together in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Flower Press Interactive’s work has been excellent. More importantly, the working relationship and how they manage the project and keep us on schedule have been great. The project is only two weeks behind, which is more on us than on them. Overall, they’ve delivered as promised.

How did Flower Press Interactive perform from a project management standpoint?

They've been really good about organizing the project itself, providing updates and timelines, and tracking the budget. Khaiersta has been very involved and has done everything we’ve asked her to do. We have weekly meetings with them. We use GitLab for code and project management. We communicate using Slack, email, and virtual meetings. The team has facilitated setting up a Slack channel.

What did you find most impressive about them?

They’re a small team, but they have a good range of capabilities and an impressive relative depth of experience. Their technical designer has made the technical integration and the actual build of the site much easier.

Are there any areas they could improve?

No, there’s nothing I can come up with. I could have used other agencies, but it would have been hard to find someone with Khaiersta’s skill set, team, and price. The combination of those three things is rare.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Entrance Profiles Inc.

Describe what your company does in a single sentence.

We redefine how recruiting and job searching works by focusing on skills and traits and evolving away from resumes and job descriptions. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flower Press Interactive to accomplish?

• Product Discovery
• Prototype Build
• MVP requirements

SOLUTION

How did you find Flower Press Interactive?

Referral

Why did you select Flower Press Interactive over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Flower Press Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As Entrance embarked on building an original hiring platform, we engaged Flower Press Interactive to guide our product design. Their team conducted in-depth stakeholder interviews, meticulously crafted customer journey maps for each user experience, and brought our product vision to life through interactive low-fidelity prototypes.

Through rigorous user interviews and product research demos, we refined our understanding of user needs and iterated on the design. Flower Press delivered comprehensive product requirements and technical specifications, providing a solid foundation for the successful development of our Minimum Viable Product (MVP).

We are confident that the insights and deliverables provided by Flower Press will be instrumental in the successful execution of our MVP and the future success of Entrance.

FlowerPress delivered:
- Iniitial Discovery
- Prototype Requirements
- A prototype built in Figma
- Branding studies/logo options
- detailed MVP requirements for our next phase of development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

True measurement will be more key once we launch an MVP, but the positive feedback we received form users who FlowerPress interviewed when seeing the prototype allwoed us to both iterate on the idea and validate that the product will be useful for job seekers, hiring managers and recruiters. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As a Project manager myself, I am fairly strict on the practice. FlowerPress did a great job in managing our expectations, communicating status, and keeping us all aligned towards our deadlines. 

What was your primary form of communication with Flower Press Interactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were looking for a partner who we could consider "our team" as we embark on this venture. We wanted to work with someone who would be as passionate about our mission and vision as we are (or at least close to it!) Khaiersta and team met that expectation and exceeded it, we definitely feel like they are part of our team and that we wouldn't be where we are without them.

Are there any areas for improvement or something Flower Press Interactive could have done differently?

not that I can think of

BACKGROUND

Please describe your company and position.

I am the Acting Director of Software of a medical startup.

Describe what your company does in a single sentence.

Early-stage medical device startup developing diagnostic tests to expand testing and improve public health

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flower Press Creative Studio, LLC to accomplish?

• Mobile app UI/UX redesign
• Company and product branding
• Website design

SOLUTION

How did you find Flower Press Creative Studio, LLC?

• Online Search
• Clutch Site

Why did you select Flower Press Creative Studio, LLC over others?

• High ratings
• Great culture fit

How many teammates from Flower Press Creative Studio, LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mobile application UI/UX redesign and branding for two parallel products. The earlier stages of the project included both design and development deliverables and required regular and frequent collaboration, but once the product was fully formed, deliverables transitioned to smaller incremental design improvements and graphic design on an ad-hoc basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ticket completion; mobile application build and deployment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

FPCS project management was clear and thorough. Tickets written by FPCS had very clear acceptance criteria, and were delivered on the timelines promised by FPCS. FPCS were very accommodating and flexible with changes in timelines (delays) on our side!

What was your primary form of communication with Flower Press Creative Studio, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed with the flexibility Flower Press Creative Studio, LLC is able to provide on our projects. The entire team was also very pleased with how clean, intuitive, and approachable the app redesign ended up.

Are there any areas for improvement or something Flower Press Creative Studio, LLC could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Real Work Technology Inc, a hiring platform for tradespeople. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flower Press Creative Studio, LLC?

We hired Flower Press to help us design and build our platform. 

SOLUTION

What was the scope of their involvement?

Initially, we came to Flower Press with our ideas and the platform we wanted. They then put together a bid for the UI/UX design phase. From there, the team built wireframes for us. To do that, they used our existing branding and logo. They suggested formats and designs based on those, and we gave our approval. 

They then performed initial user tests before moving into the development phase. They took the feedback from the tests and built the platform. For tools, they’ve done a lot of work on Figma. Meanwhile, our landing page is on WordPress, and they’ve built the backend platform using React Native. 

At present, the MVP version of the platform is launched. However, we’re going to do more things on it with Flower Press. We haven’t built a formal app yet, but they’ve created a mobile-friendly version of the web platform. 

What is the team composition?

The team composition has changed based on the project’s phase. Early on, we had a part-time product manager, a designer, and their company’s owner. The three of them were involved in the initial design process. 

During the production process, we work with at least a few teammates, including software engineers. I’ve worked frequently with Matt (Engineering Lead & Senior Software Developer), Khaiersta (Founder & Product Design Lead), and Amy (Project Manager). 

How did you come to work with Flower Press Creative Studio, LLC?

Flower Press was connected to my extended network. Their name came up from somebody  I knew, so I did some research about them and reached out to the team. I interviewed them with a couple of other companies I was looking into; ultimately, I chose them because they had been up for awards in the past. Their proposal was also the best one. 

How much have you invested with them?

Our investment has been around $200,000–$1 million. 

What is the status of this engagement?

We started the project in April 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

One of my advisors is a software engineer by trade, and I run Flower Press’ programs by him. The advisor tells me that the programs are solid, indicating quality work. Moreover, the Flower Press team has been truly collaborative. 

How did Flower Press Creative Studio, LLC perform from a project management standpoint?

My interactions with the entire team have been positive. Everybody has been helpful and gives their opinions and guidance. They’re all responsive and deliver high-quality work. 

We’ve encountered complicated work during the project, and the team has been communicative when they run into those things. They always consult me, and their communication skills are strong throughout the process. We have weekly progress meetings via Zoom. Our teams also communicate via email. 

What did you find most impressive about them?

They take our ideas and make them better than what we think they can be. Moreover, the design process has been fun. 

Are there any areas they could improve?

No, there aren’t any. We’ve had a productive business collaboration. 

BACKGROUND

Introduce your business and what you do there.

I’m the CFO of an insurance brokerage in the US. We serve five locations with insurance products such as home, auto, health, and life insurance. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flower Press Creative Studio, LLC?

The Flower Press team has been with us since the beginning of our business, and they’ve provided us with design services. 

SOLUTION

What was the scope of their involvement?

Our first project is the creation of our brand and logo. They’ve created different branded images and assets for us. On top of that, they’ve built a state-of-the-art e-commerce platform for us. The platform has different  APIs that connect it to different companies and providers, allowing us to sell our products more effectively. Moreover, Flower Press maintains and troubleshoots our platform as we build new pages and functionalities. For technologies, they’ve used WordPress and React.

We’ve had many other projects over the years. During these projects, we have kickoff calls where we discuss the scope of their work. Then, we send drafts and copies back and forth. If we’re creating a new branded landing page, we usually have introductory calls at the beginning of the project to discuss our needs. Then, we go back and forth across different rounds of development. 

Moreover, we normally get documentation from the third parties that we work with, and we hand them over to Flower Press. We conduct a kickoff call with the team, and if they have questions, they send them over in a request list via email. For the most part, our own team is the go-between for Flower Press and our third-party partners. They’re the ones exchanging documentation. 

For ongoing design services, we contact Flower Press every time we have a new asset that needs to be designed, such as a company-branded flyer or a new employee handbook. We reach out to them on an ad hoc basis whenever we need a branded asset. 

What is the team composition?

For new product pages, we work with about four teammates from Flower Press. For maintenance, we only work with two teammates. 

How did you come to work with Flower Press Creative Studio, LLC?

Our CEO went to high school with Flower Press’ CEO. We connected with her after she founded her company and had been running it for a while. Our team talked to her about what we wanted to create, and she took it from there. Our owner introduced her to the rest of the team, and we started working together. 

How much have you invested with them?

We’ve invested between $200,000–$1 million. 

What is the status of this engagement?

Our brand and design project was in 2012, and they built our platform in 2018. Our most recent page build was about three months ago, and they provide us with ongoing maintenance and design services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website alone is an entirely new distribution channel for us, and we thank Flower Press for developing such a website for us. Because of it, we’re able to capture leads and bind businesses on several of our products — these wouldn’t have been possible without their work; our entire e-commerce revenue wouldn’t exist without the website being built. 

Moreover, Flower Press is a truly high-quality firm. They listen well to comments and feedback. As a result, we only have to turn comments once or twice. From there, they’re able to understand what we’re envisioning in our heads. 

How did Flower Press Creative Studio, LLC perform from a project management standpoint?

We converse mostly on emails and Slack. A Slack channel connects our team to their team. For example, if the task is about web maintenance and development, we have a development channel with the Flower Press team. If we have an issue or a question, we can ask them on Slack, and they’re truly responsive. The Slack channel has made it easier for us to communicate and address any roadblocks or issues on time. It helps us keep on target with completion dates. 

Moreover, they make sure they match our hours; when we’re operating, they’re operating, too. I also appreciate that they’re sensitive to our budget. What we’re building isn’t cheap, but the fewer revisions and changes we need to make, the less expensive it becomes. Given that, Flower Press ensures they deliver the highest quality at every turn. They’re conscious of making sure they are as close to the target as possible on the first try in each of our projects.  

What did you find most impressive about them?

Over the years, we’ve worked with various groups for design and development, and Flower Press has been a completely different team. They’ve done excellent work. 

Are there any areas they could improve?

This isn’t a weakness per se, but there has been some reorganization in their company as they’re growing. Sometimes, the staffing and communication fall off. We have to get used to a new team when we’re reassigned to new people. Because we’ve been with them for so long, it always takes a bit of time to readjust to any new team. 

To be fair, we’ve brought up this issue with their owner, and she’s addressed it right away. Ever since bringing it up, we’ve been able to keep on the cadence that we’re accustomed to, which is great. 

Do you have any advice for potential customers?

Put in the necessary time upfront to establish a quality relationship with the Flower Press team. The sooner they understand you, your company, your brand, and your objectives, the sooner their efficiency and effectiveness will improve. 

A lot of people try to delegate as quickly as possible when they kick off a relationship with a new vendor, and then they become hands-off. However, what’s incredibly valuable is to invest time upfront at the beginning of the relationship. This will pay dividends in the future. You’ll get a better product and be more efficient, saving you more money in the longer run.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and Founder of Before the Field, an athletic platform for athletes, coaches, and trainers. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flower Press Creative Studio, LLC?

We needed Flower Press Creative Studio, LLC to build a mobile and web platform. 

SOLUTION

What was the scope of their involvement?

Flower Press Creative Studio, LLC has translated a system based on acceptance and commitment therapy (ACT) into a user-facing app for the athlete. The app connects trainers and coaches to positively influence and support the athletes' well-being and sports experience. Initially, the team did user studies and went through a discovery process. They took care of the design, UI/UX, wireframing, and front- and backend development. The mobile app involves two different user experiences that are connected and share information with each other. It’s available for Android and iOS. They also did a web version. 

What is the team composition? 

We work with the project manager, the owner, a lead developer, a junior developer, a dev ops person resource, and two QA resources. 

How did you come to work with Flower Press Creative Studio, LLC?

They were recommended to our former co-founder. We interviewed them and decided to move forward with them. 

How much have you invested with them?

The project cost $500,000.

What is the status of this engagement?

We started working together in October 2021, and the collaboration is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The UX/UI designer won an award for the designs of our platform. Flower Press Creative Studio, LLC has built a well-functioning, scalable platform that users find value in. They’re a very professional and straightforward team. They’re really great about fixing bugs quickly. There haven’t been any major system crashes. 

How did Flower Press Creative Studio, LLC perform from a project management standpoint?

We have weekly meetings with the project manager. She’s highly responsive and communicative. There’s never been a time she’s not responded within 24 hours.  

What did you find most impressive about them?

Flower Press Creative Studio, LLC’s ability to communicate the ins and outs of understanding the build has been impressive.

Are there any areas they could improve?

Flower Press Creative Studio, LLC could add more people in order to get more clients. 

Do you have any advice for potential customers?

Ask questions. Don’t be afraid to express the business side of things to give them a clear picture. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a medical care startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flower Press Creative Studio, LLC?

We were looking for a new mobile development team who can also provide us with a holistic development package.

SOLUTION

What was the scope of their involvement?

We hired Flower Press Creative Studio to redesign our Android-based mobile app, but we continue to work with them for their web development and marketing strategy services.

They build our website through Angular, and they consult us with the best marketing strategies and practices.

What is the team composition?

We primarily work with a web developer, designer, and frontend developer.

How did you come to work with Flower Press Creative Studio, LLC?

We came across their team through a Craigslist ad and after doing such a good job on our initial Android app, we decided to commit more fully to them.

How much have you invested with them?

So far, we’ve invested about $600,000.

What is the status of this engagement?

Our ongoing partnership started in April 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I only have positive feedback about our engagement, and I specifically appreciate the fact that they’re so direct and decisive when it comes to the project — they’ve made all the right decisions from a design perspective.

How did Flower Press Creative Studio, LLC perform from a project management standpoint?

They perform well from a project management perspective. We utilize JIRA for the entire process and typically communicate through email, Slack, Google Meet, and Zoom.

What did you find most impressive about them?

We’re impressed with their focus on identifying solutions and getting the right outcome.

Are there any areas they could improve?

There’s nothing they need to improve on.

Do you have any advice for potential customers?

I would just high recommend working with Flower Press Creative Studio because I’ve had such a positive experience partnering with them.

BACKGROUND

Introduce your business and what you do there.

I’m the chief medical officer at a startup medical device manufacturer in the San Francisco Bay Area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flower Press Creative Studio, LLC?

We had an existing outdated website, and it was difficult to update because we had to write the code ourselves. As a result, we wanted a WordPress platform that we could easily update without having to code.

SOLUTION

What was the scope of their involvement?

The team developed our website and integrated the palette and fonts that we had on our previous website, and they added some photos, too. Our platform had our company’s description and product, contact form, and blog section. They also created a downloadable brochure that would allow us to collect email addresses. On top of that, they set up our website in such a way we could easily implement SEO strategies and view our analytics.

What is the team composition?

We only communicated with one main point of contact throughout the project.

How did you come to work with Flower Press Creative Studio, LLC?

Flower Press Creative Studio, LLC was recommended by our product designer. They had worked together on another project, which led us to work with them.

How much have you invested with them?

We spent $10,000–$14,000.

What is the status of this engagement?

Our collaboration ran from August–October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were pretty happy with the website they created, and our investors also told us that our platform looked great. Overall, Flower Press Creative Studio, LLC did what we asked for.

How did Flower Press Creative Studio, LLC perform from a project management standpoint?

They were on budget; we only spent what we expected to pay from the estimate they gave us. We communicated through Zoom and email. Once they moved to the implementation phase, we were able to do everything through email.

I’d say the only issue we had was with their timeline because our project stretched over a number of weeks. It wasn’t really a big deal for us because we weren’t in a hurry. At that time, I think they had people out of the office or they had too many projects, but the team finished our project just in time for us to launch it at a conference.

What did you find most impressive about them?

Their efficiency was their strong point. We had a very simple project, and they were able to do everything they promised. We didn’t have any disconnect during the engagement.

Are there any areas they could improve?

No, we were satisfied with their work.

Do you have any advice for potential customers?

At the beginning of our project, they presented a statement of work (SoW) and they stuck to it.