Impactable

BACKGROUND

Introduce your business and what you do there.

I’m a principal marketer at Octopus Deploy, a software company. We provide Continuous Delivery, GitOps, and release orchestration solutions that help software teams automate and manage deployments across multi-cloud, Kubernetes, and hybrid environments, ensuring efficient, reliable, and compliant software delivery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impactable?

We needed to increase brand awareness with our target audience and focus on generating demand that converted to pipeline downstream.

SOLUTION

What was the scope of their involvement?

Impactable manages the day-to-day activities within our LinkedIn and Google Ads advertising accounts while also providing strategic guidance on account performance. Their in-house design team also helps design assets for LinkedIn ads. Specifically, the design team has helped design static image assets for LinkedIn ads that align with our brand requirements, positioning, and messaging. Impactable manages all active campaigns targeting high-intent keywords on Google Ads and broader campaigns on LinkedIn across the entire customer lifecycle — from awareness through to conversion.

What is the team composition?

We work primarily with 2 people at Impactable, but there is an extensive campaign and design team also involved in the background.

How did you come to work with Impactable?

We found them through word of mouth and exposure to their founder Justin's social content. We chose them because their approach aligned with what we needed - demand and pipeline generation. 

How much have you invested with them?

Our agency costs range from $3-6k per month.

What is the status of this engagement?

We started working with them in September 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Impactable’s work has resulted in pipeline generation and a positive ROI on the budget spent to pipeline and revenue return. We’ve seen a return of approximately 10:1 against our spend. In addition, we’ve had a significant reach into our target accounts. 

How did Impactable perform from a project management standpoint?

Impactable consistently delivers on time and is able to pivot quickly to new ideas and experiments when required to do so. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Impactable’s depth of knowledge in ad platforms and quick turnaround on campaign work are impressive.

Are there any areas they could improve?

No, there’s nothing major that comes to mind.

BACKGROUND

Please describe your company and position.

I am an Executive of QuickReply

Describe what your company does in a single sentence.

We help e-commerce businesses sell more via buyer engagement on WhatsApp

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Get Meetings from LinkedIn
• Get Traffic to Demo Bookings Page

SOLUTION

How did you find Impactable?

Linkedin

Why did you select Impactable over others?

• High ratings
• Pricing fit our budget

How many teammates from Impactable were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Impactable based on videos their founder Justin keeps posting on LinkedIn. The videos shows how much knowledable he is and how he is getting leads for his own business in $2000 spends per month. 

Thier Sales person promised similar great results and assured how everything will work.

But the reality starts once you go live. The main guy Justin is just not there ever. We had ZERO (0) interactions with him. He has a team and the team is handed over a Standard Operating Procedure whic his like this
 - Setup campaigns, Go live and Forget
 - No optimizations until 3 months
 - If customer asks, why nothing is working - reply on email saying "It takes 3 months for data to be enough to do anything"
- Ignore customer requests about a meeting where customer will ask why things are not working out.
- They promise monthly reports, but all they do is you get a consolidated reports of clicks, spends etc which is already there on LinkedIn's own Ad Manager. There is ZERO (0) insights from Impactable team.

We were there with them for 1.5 Months and we had ZERO (0) meetings booked and their team was not even bothered. They said wait for 3 months completion before expecting anything.

If a business can wait for 3 months, they can just do SEO & Content. Why would they need to pay for Advertising. 

I would have rated it -1 star

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of Meetings booked per month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver just setup once with 0 optimizations. 
They avoid any meeting requests even when their plans promise one meeting per month minimum and their sales person agreed for extra meetings if Ads are not working

What was your primary form of communication with Impactable?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to ignore your goals and behaving like robots who are trained to push projects without doing anything

Are there any areas for improvement or something Impactable could have done differently?

They are misaligned with our objectives.
At the time of Sales, they could have said we will not be able to get you any meetings from LinkedIn for next 3 months and I would have planned something else. Their founder Justin could have been involved and supervised the project.

BACKGROUND

Please describe your company and position.

I am the Head of Growth of Trafiki.

Describe what your company does in a single sentence.

We are a brand agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Drive Leads

SOLUTION

How did you find Impactable?

linkedin

Why did you select Impactable over others?

self promotion

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were sold the dream that we would receive leads from companies that needed help with Google Ads. The goal was simple. We would get leads from companies that were struggling to run profitable google ads campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcome was, to be frank terrible. We were promised leads from the campaign, we spent in excess of $12000 on ads and received 4 leads. None were any good. It was a disaster. Our account manager blocked us when we complained. Along with the frontman Justin and the CEO Joshua.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

No, they did not deliver on time. When they created assets they were terrible. We had to create our own assets and they used them instead. Our account manager would never take any responsibility for poor performance. 

What was your primary form of communication with Impactable?

Virtual Meeting

What did you find most impressive or unique about this company?

The only thing I found impressive was the way they advertise themselves. They have a front man Justin who is very convincing, he is all over Linkedin promoting how they great they are. This could not be further from the truth. We had our account audited by Linkedin and a third-party agency, both confirmed they wasted all our money.

Are there any areas for improvement or something Impactable could have done differently?

Yes refund my money and when a problem arises do not simply block the client and hope they go away.

BACKGROUND

Please describe your company and position.

I am the Performance Marketing Manager 

Describe what your company does in a single sentence.

Legal Contract Lifecycle Management Software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Generate Leads
• Create Brand Awareness
• Develop New Creative for LinkedIn

SOLUTION

How did you find Impactable?

Online Search

Why did you select Impactable over others?

• High ratings
• Good Website

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impactble came on board when we lost our in-house LinkedIn strategist. They were to reboot the campaign, drive more leads, develop new campaigns for LinkedIn, and create an effective retargeting campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Impactable spent a lot of money, regularly going over budget, and delivered pathetic results. Our rep Brian said it best, "we said we were gonna do it, and we didn't." They got customer names wrong in testamonial ads, ignored our creative guidelines, and were completely unprepared for every meeting after the sales cycle.

Our final call was embarassingly bad to the point where we removed them from our Campaign Manager before the end of the call to prevent Impactable from touching our LinkedIn Campaign again. The first two ads we ran after terminating the contract out-performed everything Impactable did.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Impactable didn't deliver, late or on-time. We never got a creative tracking sheet, we had to constantly invite new sub-contractors because nobody from the core Impactable team seems to do any hands-on campaign management, and the ads we finally received from Impactable were terrible.

The worst partwas the targeting - our pain point ad group for legal professionals somehow was targeting Wiccan bodybuilders interested in botany and dating apps (I wish I were making this up or on Punk'd, but instead spent over $50k on Impactable nonsense).

What was your primary form of communication with Impactable?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am very impressed by how uniquely incompetent Impactable was. I can't find a single thing they did post-sales that was competent. I'll send you the screenshots if you want a laugh.

Are there any areas for improvement or something Impactable could have done differently?

Impactableneeds to re-allocate resources from the sales side to the services delivery side. Everything was bad - the testamonial ads mis-naming our customers, the complete disregard for our brand guidelines, and the total lack of reporting or responsibility.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager at CQL. We’re a digital agency that works with B2C and B2B clients, and we’ve been in the business for eight years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impactable?

We needed an expert in LinkedIn advertising. We wanted to increase our brand awareness and Linked followers. We required strategic guidance to define the best approach for our advertising.

SOLUTION

What was the scope of their involvement?

Impactable manages our LinkedIn marketing. Initially, Impactable provided us with consultancy services for around two months. We used to have calls where we reviewed all our accounts, and Impactable made strategic recommendations. After 2-3 months of consultancy, we asked Impactable to manage our campaigns completely.  

Now, Impactable manages all our ads and optimizes them to ensure we target the right people. Impactable provides our end clients with the respective onboarding documents and sends us reports with the campaigns’ results. These reports allow us to provide specific information about our end clients’ best potential targeted leads.

Impactable sometimes helps with the ads’ copywriting, and our in-house designing team creates the graphic assets following Impactable’s specifications. After we design the ads, Impactable uploads them with the respective text. 

What is the team composition?

Initially, I only had one main point of contact with Impactable. As our company grew and our relationship with Impactable transformed, they assigned us a new account manager. We also work with another teammate from Impactable who reaches out every couple of months. 

How did you come to work with Impactable?

We found Impactable on LinkedIn through a series of video ads they made. The videos seemed professional, and I contacted Impactable to ask what they could do for our company. 

How much have you invested with them?

We’ve spent over $10,000 with Impactable.

What is the status of this engagement?

We started working with Impactable in June 2022, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The main metrics we look at are our ads impressions and click-through rates. Impactable helps us target the right audience for our industry. 

How did Impactable perform from a project management standpoint?

Impactable’s timeliness is excellent. We communicate through virtual meetings and LinkedIn messages. Getting in contact with Impactable is easy, and we can reach them anytime because they’re always online running campaigns. We also communicate through Loom and email. 

We meet with Impactable every two weeks to check the performance reports and discuss our project’s next steps. 

What did you find most impressive about them?

Impactable’s expertise impresses me the most — we noticed it from the advertising they made for their brand before we started working with them. Handing over our LinkedIn marketing to Impactable has been really beneficial for our company. 

Are there any areas they could improve?

I’d like it if Impactable would inform us precisely what they’re working on each month. They always answer my questions, however, it’d be nice for Impactable to provide that information upfront. 

Do you have any advice for potential customers?

I recommend reflecting on your organization’s capabilities before reaching out to Impactable.

BACKGROUND

Please describe your company and your position there.

Chief strategist at Who's Mailing What. WMW scans thousands of physical direct mail advertisements each month and identifies the key decision makers responsible for creating and managing these campaigns. WMW tracks more than 25,000 advertisers across multiple industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency, and what were your goals?

Our goal is to help direct marketers and direct mail service providers learn about our capabilities. We were seeking experts in Account Based Marketing and LinkedIn, since LinkedIn is our most effective new business channel.

SOLUTION

How did you select this vendor and what were the deciding factors?

We tried several onshore and offshore vendors previously. While some were good, none provided the full range of expertise we were seeking. Impactable offers not just LinkedIn services, but also manages other digital ad channels. Our biggest challenge was that we needed to activate our highly targeted custom audience we developed internally.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We use Impactable to manage LinkedIn ads, LinkedIn connection requests, as well as our full digital campaign strategy.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with the founder, as well as two other top team members.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team identified a number of improvements that reduced our cost per demo meaningfully. In fact, we are so thrilled that we invested in their business.

How effective was the workflow between your team and theirs?

Impactable has well developed processes for each service they provide.

What did you find most impressive or unique about this company?

You can find LinkedIn connection management services. You can find digital ad campaign management services. It is very difficult to find a cost effective and highly skilled LinkedIn advertising management firm. And it is almost impossible to find one that does all of the above.

Are there any areas for improvement or something they could have done differently?

We like to be "hands on". They are still developing the software to allow clients to use their tools directly. But the early versions we have had access to look very promising.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency?

We needed a small team to help us manage LinkedIn Lead Generation for our client. We hired Impactable to create awareness and lead gen ads as well as to create and optimize campaigns in LinkedIn.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected them based on their expertise in LinkedIn. It was clear they had experience and a strong process. Their fees are also very reasonable.

Describe the project in detail and walk through the stages of the project.

This has been a long term engagement where we helped onboard Impactable to enable them to better understand our client and their audience. They came up with a methodical plan on what the approach should be.

Over time, the plan has been refined based on what's worked and hasn't worked as well as our client priorities. Impactable has been in charge of the execution of the plan as well as reporting.

How many resources from the vendor's team worked with you, and what were their positions?

We've interfaced with 1 senior member, however there may be other members working in the background.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Awareness and CPL numbers have been consistently strong.

How effective was the workflow between your team and theirs?

They've been very accessible and communication has been easy. They've also been available for client calls when necessary.

What did you find most impressive or unique about this company?

They got a strong process, but they were open to feedback and changed things if something wasn't working.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and your position there.

I'm the owner of a digital marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency?

We hired Impactable to build, deploy and manage ongoing LinkedIn paid advertising campaigns focused on driving sales and new leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

I initially found Impactable on Upwork. We had a great discussion, they understood our needs, and their pricing fit our budget perfectly. We decided to move forward using Upwork for the first few months and then after a very successful completion, we moved to a direct retainer with them.

Describe the project in detail and walk through the stages of the project.

Impactable was hired to create a LinkedIn paid advertising strategy for one of our clients, a wholesale book provider. Our goals were to

• generate new revenue from the platform
• acquire new leads in our marketing funnel.

We provided the copy/creative and Impactable executed the strategy, campaign creation/deployment and ongoing management, all while providing weekly progress reports with key insights and recommendations.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with Justin from Impactable as he was my main point of content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very satisfied with the results from Impactable's team. This was a first trial on LinkedIn for this client and they were able to begin generating revenue from the platform shortly after launching the campaigns, leading to a positive ROI and establishing a successful advertising model.

How effective was the workflow between your team and theirs?

Excellent. Couldn't be easier. We would provide the creative/copy, our main objectives and insights on our target audiences, and Impactable would get to work IMMEDIATELY. I was continuously impressed with just how fast they were able to deploy campaigns and anytime we requested an update or change, there was never any pushback and their team handled it flawlessly and in record time. It's rare to see an agency that works this efficiently and it was greatly appreciated.

What did you find most impressive or unique about this company?

Two components:

1. Their expertise with LinkedIn advertising. LinkedIn can sometimes be difficult even for the experienced digital marketer, but Justin and his team knew the ins and outs of the platform and algorithm better than anyone I've come across before. This knowledge consistently shined throughout the work they provided and was instrumental in leading our campaigns in the right direction. They truly are LinkedIn experts.
2. Response/Turnaround times: As noted earlier, we were blown away at how efficient they were. Anytime we needed to deploy a new campaign or make a change to an existing one, it was done incredibly quickly and without error. No pushback. No requests for additional time. I simply sent a request, Justin would reply quickly saying they were on top of it, and I knew it would be done right and also done fast. Their ability to do this time and time again was such a huge value add.

Are there any areas for improvement or something they could have done differently?

No. We were pleased with every facet of the services provided.

BACKGROUND

Please describe your company and your position there.

I am the founder of Pneuma Media. I lead our day to day sales activities which directly include our LinkedIn Strategy

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Impactable - Linkedin Ads Agency?

I hired Impactable to help us with our overall LinkedIn Sales Strategy, from how to retarget customers with paid ads to our automated message sequences

SOLUTION

How did you select this vendor and what were the deciding factors?

I found this vendor through LinkedIn, and chose them because of their education first sales approach, and the systems and processes they had as a company which made everything smooth for us as a company

Describe the project in detail and walk through the stages of the project.

In short, we worked with Impactable to review our ICP, our messaging standards, our offerings as a company, and how they all fit together into a LinkedIn strategy. We talked about automation, and LinkedIn ads as well, and how those played in to the mix. From there, the Impactable team wrote our sales script to use for our LinkedIn messages. After approved by me, they set up the campaigns, and we were live! I worked with them for over a year, and their management of the projects were great.

I enjoyed getting updates and the easy access I had with their team.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with one account manager, and a few strategists behind the scene. Their team, to my knowledge, is large, but I liked the fact that their strategists/team members worked with me in a more 1:1 fashion.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have quite a few inbound deals, which meant the engagement was VERY ROI positive. We also used Impactable's messaging elsewhere in our company and had great feedack

How effective was the workflow between your team and theirs?

It was very effective. Our team believes in async communication, and Impactable did a great job working with us in that fashion

What did you find most impressive or unique about this company?

Their speed and knowledge were impressive. Things happened quickly and effectively!

Are there any areas for improvement or something they could have done differently?

I don't really believe so. I knew exactly what I was getting when we hired them, and the deliverable, if anything, was better than what was pitched.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and managing director of Execweb, an advertising and marketing company. We connect cybersecurity vendors with qualified CISOs and security practitioners through virtual sales meetings and boardroom discussions to accelerate sales pipelines and improve win rates.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impactable?

We needed help with LinkedIn brand awareness and lead generation.

SOLUTION

What was the scope of their involvement?

Impactable put together very creative LinkedIn ads and managed the distribution on LinkedIn. The team also gave us monthly updates on KPIs.

What is the team composition?

We worked with 2–5 teammates from Impactable.

How did you come to work with Impactable?

Someone referred Impactable to us. We chose them over other options because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We worked together from January 2025–September 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Impactable's work generated leads and mentions that prospects heard about us from our LinkedIn ads.

How did Impactable perform from a project management standpoint?

Impactable's project management was respectable and professional. The team delivered on time. We primarily communicated through virtual meetings.

What did you find most impressive about them?

Impactable's professionalism and knowledge of LinkedIn advertising and algorithms were impressive.

Are there any areas they could improve?

I didn't think there was anything they could improve on.