Impactable

BACKGROUND

Please describe your company and position.

I am the Executive Director of Marketing of a risk and resilience services company.

Describe what your company does in a single sentence.

Risk and resilience services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Improve paid ad performance
• Run paid ad campaigns

SOLUTION

How did you find Impactable?

Online Search

Why did you select Impactable over others?

Pricing fit our budget

How many teammates from Impactable were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped build our paid efforts. Handled the campaign creation and did a wonderful job providing insight and suggestions to improve the performance. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a 35% increase in CTR and a 10% increase in qualified leads. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very communicative and make sure to hit deadlines. They kept our team on track and made sure we didn't miss anything. 

What was your primary form of communication with Impactable?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to analyze and understand the competition was very useful. Their suggestions helped up outperform our competitors. 

Are there any areas for improvement or something Impactable could have done differently?

Not really, the improvement opportunities were on our side, not theirs. 

BACKGROUND

Introduce your business and what you do there.

I'm a director at Relish. We provide AI-driven solutions that help enterprises manage third-party risk, validate data, and automate invoicing by enhancing existing enterprise systems. We serve major clients like PayPal, Apple, PepsiCo, Capital One, and others.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impactable?

We needed support handling the executional and managerial aspects of our LinkedIn advertising.

SOLUTION

What was the scope of their involvement?

Impactable provides analysis, reporting, and recommendations based on our LinkedIn ad account's performance. The team also provides creative deliverables in the form of copy, images, and headlines for our ads. Moreover, Impactable helps improve conversion measurement from our ad account to our CRM.

What is the team composition?

We've worked with 2–5 teammates from Impactable.

How did you come to work with Impactable?

We found Impactable organically on LinkedIn. We chose them because their pricing fit our budget, they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We started working with Impactable in June 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Impactable's work has increased our brand awareness, engagement, and lead generation.

How did Impactable perform from a project management standpoint?

Impactable has always delivered on time. The team works fast and efficiently. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Impactable is very communicative. We've never been left wondering about the status of something.

Are there any areas they could improve?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Williamsburg Therapy Group, a healthcare company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish for your business?

We needed to initiate a new business stream.

SOLUTION

What was the scope of their involvement?

Impactable has created content, LinkedIn ads, and copy for us. The team has also provided thought leadership.

What is the team composition?

We’ve worked with 2–5 teammates from Impactable.

How did you come to work with Impactable?

We found Impactable on LinkedIn. We chose them over other options because they had high ratings, a great culture fit, good value for the cost, and aligned company values.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with Impactable in November 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Impactable has done a stellar job. We’ve seen a 20% increase in leads, visibility, and contacts.

How did Impactable perform from a project management standpoint?

Impactable’s project management is amazing. They’ve delivered on time.

What did you find most impressive about them?

Justin (Founder & CEO) is an amazing CEO. The team has been engaged and responsive from the jump.

Are there any areas they could improve?

There’s nothing Impactable could improve on.

BACKGROUND

Please describe your company and position.

I am the CEO of a solar panel installation firm.

Describe what your company does in a single sentence.

We provide licensed and insured installation crews for C&I Solar Projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• We needed a reliable paid strategy to generate qualified leads via LinkedIn that consistently convert to customers.

SOLUTION

How did you find Impactable?

Referral

Why did you select Impactable over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impactable took ownership of LinkedIn Ad strategy and execution. They helped us segment the audience for targeted campaigns, drive traffic to the website, and set up retargeting accordingly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Lead Generation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were very responsive and very professional.

What was your primary form of communication with Impactable?

Virtual Meeting

What did you find most impressive or unique about this company?

They have the latest LinkedIn Ads strategy. They know the platform pretty well.

Are there any areas for improvement or something Impactable could have done differently?

They should offer a lowered tier pricing.

BACKGROUND

Please describe your company and position.

 I am the Marketing of an advertising & marketing company 

Describe what your company does in a single sentence.

Saas offering in the climate tech space. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Create LinkedIn audiences based on our ICP
• Launch initial LinkedIn Campagins

SOLUTION

How did you find Impactable?

Online Search

Why did you select Impactable over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Impactable created targeted audiences against our ICP - the targeting was very good, directly matching to our ICP and companies. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Strong audience matching on LinkedIn - ads delivered to our ICP very accurately. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Campaigns launched on time, and bi-weekly meetings. 

What was your primary form of communication with Impactable?

Virtual Meeting

What did you find most impressive or unique about this company?

Their specific and targeted audience matching is in line with our needs. Access to demand base to further refine audience on our side.  

Are there any areas for improvement or something Impactable could have done differently?

More regular meetings to update oin progress. 

BACKGROUND

Introduce your business and what you do there.

I’m the lead of brand and marketing at Cloudtech, a boutique professional services firm and exclusive AWS partner that helps businesses migrate, modernize, and optimize their cloud infrastructure, enabling advanced analytics, machine learning, and GenAI solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Impactable?

We wanted to engage with Impactable for their expertise in LinkedIn. We wanted to start running paid ads on LinkedIn.

SOLUTION

What was the scope of their involvement?

Impactable handles our paid strategy and has done good research for the industry and seems to have knowledge of the platform. The team is looking after campaign setup and reporting.

What is the team composition?

We work with 2–5 teammates from Impactable.

How did you come to work with Impactable?

We found Impactable through an online search. We chose them because of their high ratings.

What is the status of this engagement?

We started working with Impactable in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Impactable is ready to pivot as per our needs, given that they understand the reasoning behind it. The team provides regular updates, and our campaigns have been set up. Our engagement is still ongoing, but we’ve noticed an increase in engagement and interest from our target audience since the campaigns were set up.

How did Impactable perform from a project management standpoint?

Impactable has facilitated the onboarding process in detail and has had flexibility with our timelines. We communicate via email and slack.

What did you find most impressive about them?

Impactable’s ability to prioritize based on the client’s urgency is impressive.

Are there any areas they could improve?

Can have regular weekly syncs with client

BACKGROUND

Please describe your company and position.

I am the CEO of SeasonedPros

Describe what your company does in a single sentence.

We are an On Demand Talent Platform in the Canadian Market that provides our clients business professionals for fractional, interim and project engagments. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Brand Awareness
• Lead generation

SOLUTION

How did you find Impactable?

Online Search

Why did you select Impactable over others?

Linked In marketing expertise.

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Impactable helped us build brand awareness across the Canadian Market by leveraging their link In marketing expertise. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We significantly increased the number of LI followers which formed our top of funnel audience by 200%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Impactable were very respnsive to our needs and always met project timelines.

What was your primary form of communication with Impactable?

Virtual Meeting

What did you find most impressive or unique about this company?

They really know how to leverage LinkedIn to build a brand.

Are there any areas for improvement or something Impactable could have done differently?

No, we enjoyed working with them.

BACKGROUND

Please describe your company and position.

I am the Director, Digital Marketing of Lacework

Describe what your company does in a single sentence.

Lacework is the data-driven cloud-native application protection platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Drive new business opportunities and pipeline

SOLUTION

How did you find Impactable?

Linkedin

Why did you select Impactable over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Expertise on Linkedin Ads

How many teammates from Impactable were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Implement full funnel paid social strategy on LinkedIn 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Driving qualified booked meetings and new business opportunities/pipeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mainly communicated via Slack and some project management tools. They were very communicative and easy to work with. Met weekly and reviewed performance and strategy.

What was your primary form of communication with Impactable?

Virtual Meeting

What did you find most impressive or unique about this company?

Deep expertise and domain knowledge for the Linkedin ads platform and understanding/alignment to our business goals.

Are there any areas for improvement or something Impactable could have done differently?

None at the moment.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Specialist of eSpark

Describe what your company does in a single sentence.

eSpark helps businesses sell and grow on Amazon.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• Book more sales calls

SOLUTION

How did you find Impactable?

Online Search

Why did you select Impactable over others?

• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Impactable developed and executed an advertising strategy for eSpark on LinkedIn. They created messaging, designed graphics, promoted our newsletter, and targeted our ideal client on the platform. They reported to us weekly with insights and progress made so far.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• More sales calls booked with qualified leads
• An increase in newsletter subscribers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Impactable reported to eSpark weekly via email and included a video report and a dashboard with all our trackable metrics. They were always on time, and if we needed anything or had questions unrelated to the weekly emails, they were quick to respond with detailed explanations.

What was your primary form of communication with Impactable?

• Email
• Messaging App

What did you find most impressive or unique about this company?

They had an incredible amount of knowledge on how to advertise effectively on LinkedIn and were always timely with their responses.

Are there any areas for improvement or something Impactable could have done differently?

No

BACKGROUND

Please describe your company and position.

I am an executive at Spark Recruiting

Describe what your company does in a single sentence.

We market our clients open roles to the labour market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Impactable to accomplish?

• lead gen
• brand awareness
• amplify our story

SOLUTION

How did you find Impactable?

• Online Search
• Other

Why did you select Impactable over others?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a brand awareness campaign that funnels to a retargeting strategy to nurture the funnel towards demand generation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversions (leads)
• follower growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

very responsive and good at communicating changes/reports. Deliverables are ongoing.

What was your primary form of communication with Impactable?

Email or Messaging App

What did you find most impressive or unique about this company?

Their content really caught my eye. Seemed very knowledgeable about LinkedIN Ads and their business was almost entirely run off ads themselves.

Are there any areas for improvement or something Impactable could have done differently?

since we have signed on they have made investments in more creative services that I would think help round out their offering/service.