321 Web Marketing

BACKGROUND

Please describe your company and your position there.

My company provides services, hardware, and software to the Government and Military. I'm a project manager in software development at this company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 321 Web Marketing?

Develop websites and complex customer Portal.

SOLUTION

How did you select this vendor?

Review of competitive bids in local market.

Describe the project and the services they provided in detail.

Contemporary looking, modern functioning website that reflected the size of our organization and the quality of our products and services. One of the websites has a sophisticated backend customer portal for customer servicing and software.

What was the team composition?

Anthony and Jonathan lead the project and were supported by several of their team members.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We frequently get positive feedback on our websites and all of our customers pass through our customer portal. Customers love how simple and intuitive the portal is.

How was project management arranged and how effective was it?

I am a project manager at VAE. We are currently a small/medium (200+ person) government contractor. I have extensive experience working with 321 Web Marketing on web based projects including our website, webapps and SEO consulting.

I like working with Anthony and Jonathan because I will bring problems from our team to them that we would like solved, and they will help us fill in the gaps for what is needed for the solution.

What did you find most impressive about this company?

They are collaborative and operate very well in “the grey” where the problems and solutions are not always obvious. I recommend them to other companies who have marketing and technical requirements, and are looking for a more consultative and collaborative approach.

Are there any areas for improvement?

I don't have any notable areas to point out that require improvement.

BACKGROUND

Please describe your company and your position there.

I am one of the owners at Monumental Contractors. We are a class A general contractor serving Northern Virginia, and DC. We have about 25 employees and are based out of Chantilly,VA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 321 Web Marketing?

We hired 321 Web Marketing to redesign our website and generate content for it. We also have SEO with them as well and they advise us on Social Media and other marketing techniques.

What were your goals for this project?

We wanted to improve our online presence and give our company a brand. We wanted to also start generating more organic leads for each of our divisions.

SOLUTION

How did you select this vendor?

We found them through a lead we received from one of our neighbors in our office park.

Describe the project in detail.

We asked 321 to redesign our website, write all our content and continue to post blogs for us.

What was the team composition?

We have an account admin assigned to us and she manages everything for us but the team is all very unified and involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had an increase in people visiting our website and more call ins.

How effective was the workflow between your team and theirs?

The team works really well with gathering our ideas and making them happen. They are easy to communicate with and are knowledgeable.

What did you find most impressive about this company?

Their attention to detail and responsiveness was impressive.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and position.

 I am the Director of Marketing of a supply chain, logistics, and transport company 

Describe what your company does in a single sentence.

My company provides professional local and long-distance moving and storage services for residential and commercial customers across Virginia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• Fix local SEO across multiple regions so each market generates its own lead flow.
• Build visibility in AI search platforms like Google AI Overviews and ChatGPT before competitors get there.
• Improve lead quality and return on ad spend rather than just chasing lead volume.
• Modernize the website so it supports both conversion and the way search engines now evaluate content.

SOLUTION

How did you find 321 Web Marketing?

Referral

Why did you select 321 Web Marketing over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from 321 Web Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought in 321 Web Marketing to mature our marketing program. We are a multi-region moving company, and our local SEO was not performing consistently across territories. Some markets did well, others did not, and we did not have a clear read on why. They rebuilt the foundation first. That meant WordPress development work on the site, restructured location pages for each service area, and a content plan built around the searches people actually run when they are getting ready to move. They also integrated a location API so the site experience adapts to where the visitor is, which matters when you serve four distinct regions. On the SEO side, they run keyword campaigns by market and by service line, rotating through moving, military moving, and senior moving depending on the season. When Google's core update hit local SEO in mid-2025, they diagnosed it, adjusted our location pages, and recovered our organic pages. Google Ads runs alongside the organic program, but the emphasis changed. Instead of buying as much volume as possible, they tightened targeting to focus on the leads that actually convert into booked jobs. The GEO and AI visibility work is the piece I did not expect to matter as much as it does. They track how often our brand appears in AI assistant answers versus our competitors, monitor which prompts we show up on, and identify which third-party sites those assistants cite so we can get mentioned there. They also built a tool that alerts our team when someone posts a mover recommendation request in local subreddits, so we can respond while the post is still active. Key deliverables include WordPress development, multi-region local SEO strategy and execution, Google Ads management, GEO and AI visibility tracking, content development, and weekly, monthly, and quarterly reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The headline for us is efficiency. Comparing the same eight-month window year over year, we cut ad spend by 45 percent and still grew revenue slightly. Return on investment across SEO and ads improved by 46 percent. Lead volume came down, but the leads we get now convert at a much higher rate, which was the actual goal. Our organic performance recovered after the mid-year algorithm update and has held. On the AI search side, we are now a top five brand for moving in our markets and tracking toward the top spot, which is a channel most of our competitors are not measuring at all. The bigger shift is that we now run a targeted, data-driven campaign instead of guessing. Everything ties back to numbers we can see in our CRM.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The cadence works. We have a weekly working session on ads, content, and citations, a monthly meeting on KPIs and recommendations, and a quarterly review where we look at the longer arc and plan the roadmap. Deliverables land on time and I am not chasing anyone. When something changes in the algorithm, they flag it and bring a plan rather than waiting for me to ask. The reporting is clear enough that I can take it into leadership conversations without reworking it.

What was your primary form of communication with 321 Web Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are genuinely ahead on AI search. Most agencies are still selling the same keyword report they sold five years ago. 321 is tracking brand mentions in AI assistants, building tools to capture opportunities we would otherwise miss, and telling us where the channel is headed. At the same time they execute the fundamentals consistently across four markets. That combination of forward thinking and reliable execution is rare.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

Nothing significant. Search is moving fast right now and the biggest challenge for both of us is reacting to algorithm changes even faster, which is something we are already working on together.

BACKGROUND

Please describe your company and position.

I am the President and Executive Business Coach of The Growth Coach of Austin

Describe what your company does in a single sentence.

We offer tailored coaching services to enhance both professional growth and personal development for business leaders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• Revitalizing our website for superior SEO performance, targeting completion in under three months.
• Amplifying our digital footprint on leading search engines, especially Google.
• Expanding our reach on social media networks like LinkedIn and Facebook.

SOLUTION

How did you find 321 Web Marketing?

• Online Search
• Referral
• Clutch Site

Why did you select 321 Web Marketing over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from 321 Web Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

321 Web Marketing undertook a comprehensive overhaul of our website, transitioning to WordPress for a sleek, SEO-friendly interface. Following this, their focus shifted to continuous website optimization and the initiation of a strategic SEO campaign, encompassing content creation, social media engagement, support systems, and online advertising initiatives.

Their methodology included fine-tuned SEO techniques, with a focus on identifying specific keywords pertinent to our coaching niche and enhancing on-site SEO. The monthly reports we received were thorough, spanning from website traffic details to our performance in keyword rankings. A proactive content strategy was also deployed, incorporating regular blog updates, new website content, and strategic link-building.

Key deliverables included a monthly series of insightful blog posts, detailed keyword research, on-site SEO enhancements, link-building initiatives, consistent performance reports, and ongoing strategy sessions to ensure alignment of our marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The upgrade of our website led to a noticeable uptick in quality leads from search engines, closely aligning with our ideal client profile. Additionally, The Growth Coach of Austin achieved prominent visibility in search results for critical keywords that resonate with our business and location.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

321 Web Marketing demonstrated stellar project management, marked by punctuality, detailed updates through emails, virtual meetings, and comprehensive monthly reports. The structured approach they adopted allowed for clear visibility and tracking of our progress and key achievements.

What was your primary form of communication with 321 Web Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets them apart is their adeptness at blending in-depth analytics with strategic planning. They make commitments based on robust data analysis and consistently deliver on those.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

Their approach and adaptability have been great; I can’t pinpoint any areas needing improvement.

BACKGROUND

Please describe your company and position.

I am the Chief Growth Officer of Business Benefits Group

Describe what your company does in a single sentence.

Benefits and Business Insurance Brokerage - providing companies with access to support in these areas, as well as HR, Compliance, and Technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• Web Marketing
• SEO
• Content Creation

SOLUTION

How did you find 321 Web Marketing?

Referral

Why did you select 321 Web Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from 321 Web Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have utilized 321 for our website maintenance/support as well as ongoing content/blog creation, and strategy for many years. Their support includes ad hoc web updates, as well as several monthly blogs, and more. We meet monthly to review results, and strategize on any additional efforts along the way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Monthly data is presented to highlight changes in key metrics, including web performance, key work search, etc.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - 321 Web Marketing has been responsive to all needs to support the project.

What was your primary form of communication with 321 Web Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

321 is fast to act/respond to updates/information along the way.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

Nothing comes to mind right now.