321 Web Marketing

BACKGROUND

Please describe your company and position.

I am the CEO of Southern Maryland Kitchen, Bath, Floors & Design

Describe what your company does in a single sentence.

SOMD Kitchen, Bath & Floors designs and builds custom kitchen and bathroom renovations for homeowners looking for high-quality craftsmanship and design-forward results.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• Optimize our website for organic search
• Manage our paid digital marketing strategy
• Get 40+ qualified leads per month of our ideal client avatar

SOLUTION

How did you find 321 Web Marketing?

Online Search

Why did you select 321 Web Marketing over others?

• High ratings
• Great culture fit
• Understood our vision for the brand

How many teammates from 321 Web Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I came to 321 Web Marketing because I wanted to elevate the type of client we attract. We do high-end design work, and I needed a marketing partner that could communicate that visually and strategically. Generic contractor marketing wasn't going to cut it.

They built our WordPress website around our portfolio and design philosophy. The site needed to show prospective clients the quality of our work and make them feel confident in reaching out for a consultation. They designed it to let the projects speak for themselves while also being fully optimized for local search.

The SEO campaign targeted homeowners in Southern Maryland searching for kitchen remodeling, bathroom renovation, and related terms. They focused on local SEO specifically, optimizing our Google Business Profile, building location-relevant content, and earning backlinks to strengthen our authority. They also managed Google Ads to drive additional leads, especially during our busier seasons.

One of the things they did well was understand the difference between someone looking for a budget contractor and someone looking for a design-driven renovation. The content and targeting reflect that distinction, which has made a real difference in the quality of inquiries we receive.

Key deliverables include the website build, local SEO strategy and execution, Google Business Profile optimization, Google Ads management, content creation, and monthly reporting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are now the most visible remodeling company in our area for all of the search terms that matter to us. The local SEO campaign fixed the visibility issues we had, and the ads brought in leads while the organic rankings built up. The most important thing is the quality of the leads. We are getting inquiries from homeowners who are ready to invest in premium renovations, which means more design retainers and higher-value projects. Their data-driven approach makes it straightforward to see the progress and understand what is driving the results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Really solid. They keep things moving, deliver on schedule, and communicate clearly. As someone who runs both the design side and the business side of the company, I appreciate that they don't require a lot of hand-holding. They come to meetings prepared, present the data, and make recommendations that make sense. When I need something, they get back to me quickly.

What was your primary form of communication with 321 Web Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

They understood that we aren't just another contractor. Our business is built on design and craftsmanship, and the marketing needed to reflect that. A lot of agencies would have just thrown up a generic contractor site and run broad local ads. 321 took the time to understand what differentiates us and built a strategy around attracting the right clients, not just more clients. That distinction has been incredibly valuable for our growth.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

I'm happy with everything. The results speak for themselves.

BACKGROUND

Please describe your company and position.

I am the CEO of Village Counseling

Describe what your company does in a single sentence.

We provide mental health services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• Make our practice more visible to people in our local area searching for counseling services.
• Redesign our WordPress website to create a warm, welcoming first impression that reflects who we are.
• Generate a steady flow of new client inquiries through SEO and Google Ads.

SOLUTION

How did you find 321 Web Marketing?

Referral

Why did you select 321 Web Marketing over others?

Highly competent and on top of latest technology

How many teammates from 321 Web Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When we started working with 321 Web Marketing, my main concern was that we weren't showing up when people in our area searched for therapy or counseling. We knew the need was there, but we weren't connecting with the people who were looking. They started with our website. The old one didn't really convey the kind of experience we want people to have when they walk through our doors. 321 redesigned it to feel more approachable and to clearly communicate the types of therapy we offer, who our therapists are, and how to get started. It was important to me that the site felt genuine rather than clinical, and they nailed that. On the marketing side, they set up Google Ads targeting people searching for therapy services in our area and launched an SEO campaign to build our organic visibility over time. The SEO work includes content that addresses the kinds of questions and concerns people have when they are thinking about starting therapy, which I think helps people feel more comfortable reaching out. They also handle the local SEO side, making sure our Google Business Profile is optimized and that we show up in local searches and map results. Key deliverables include the website redesign, Google Ads management, local and organic SEO, content creation, Google Business Profile optimization, and monthly performance reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest outcome is that we now get a consistent flow of new client inquiries every month. Before working with 321, our growth was mostly word of mouth, which is valuable but unpredictable. Now we have a reliable channel that brings in new clients on a regular basis. That consistency has allowed us to grow the practice and bring on additional therapists. The local visibility improvement has been especially meaningful because the people reaching out are in our area and ready to start.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have been wonderful to work with. Everything is delivered on time, and they are always available when I have a question or need something changed. They explain things in a way that makes sense without overwhelming me with technical details, which I really appreciate. The monthly reports are clear and I always know how things are going.

What was your primary form of communication with 321 Web Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They genuinely care about the businesses they work with. This isn't just a transactional relationship for them. They took the time to understand what Village Counseling is about and made sure the marketing reflected that. The website feels like us, the content speaks to the people we want to help, and the leads we get are people who are a good fit for our practice. That kind of thoughtfulness makes a difference.

They are highly responsive and on top of things. I don't have to wonder if they are working on my account or my requests, they exceed expectations consistently and within a rapid response time. They also are on top of new technology and work to help me understand how I should be moving forward with that, like AI or the current trends in marketing.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

I really can't think of anything. They have been a great fit for us.

BACKGROUND

Please describe your company and position.

I am the Director, Business Development of Diener & Associates CPAs LLC

Describe what your company does in a single sentence.

Diener & Associates provides specialized financial consulting services tailored for government contractors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• Achieve a consistent source of qualified, inbound leads from Google.
• Acquire organic search engine visibility through Google.
• Rebuild our website to be SEO friendly, complete with updated content within three months
• Achieve competitive keyword rankings to position our firm as a leader in the industry.

SOLUTION

How did you find 321 Web Marketing?

• Online Search
• Referral

Why did you select 321 Web Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 321 Web Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In the first two months, they totally redid my WordPress website, making it look modern and ensuring people could find it when they Googled related services. Once that was set up, they switched to maintaining my site to keep it fast and secure, and starting an SEO campaign using content marketing and link building. 

They executed targeted SEO strategies, which included keyword research and on-page SEO elements tailored for our niche. The monthly reporting was complete with insights, from website traffic metrics to search engine rankings. 

Additionally, they maintained a robust content strategy, inclusive of blog posts, new pages, and link building. Deliverables included four blogs each month, keyword research, on-page SEO, backlink building, a monthly report, and lots of meetings to ensure my team understood their process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Post-launch, we saw a consistent increase in our search-engine leads, leading to an average of 12 highly-qualified leads per month that fit our ideal client profile. Furthermore, we achieved prominent placements on Google Maps and Search for keywords known to be profitable in our industry and location.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project timelines were rigorously maintained, and we were continuously in the loop through email updates, virtual meetings, and comprehensive monthly reports. Their project management was organized, making it easy to track milestones and key deliverables.

What was your primary form of communication with 321 Web Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

321 Web Marketing tailored their communication and work style to a team of accountants. That is easier said than done. They were very patient with us, and ultimately, due to their ability to adapt to our team, they were able to get overwhelming buy-in and content approval. This resulted in leads and a very satisfied CPA firm.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

Their performance has been overwhelmingly positive. We can always use more leads!

BACKGROUND

Please describe your company and position.

I am the SVP/Chief Marketing Officer of FVCbank

Describe what your company does in a single sentence.

FVCbank offers comprehensive lending and banking solutions with an emphasis on serving business clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• Overhaul our website to be optimized for search engines, with refreshed content completed within a quarter.
• Increase our online visibility on prominent search engines like Google.
• Increase our online visibility on prominent social media platforms like LinkedIn and Facebook.
• Secure top-tier keyword rankings to establish FVCbank as a leader in the banking sector.

SOLUTION

How did you find 321 Web Marketing?

Referral

Why did you select 321 Web Marketing over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 321 Web Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

During the initial phase, they revamped our website on the WordPress platform, giving it a contemporary design and enhancing its search engine discoverability. Post-launch, they pivoted to website maintenance for optimized speed and security while simultaneously kickstarting a tailored SEO campaign. This included content marketing, social media support, ticketing support, and advertisements on social platforms. Their approach encompassed targeted SEO methods, such as niche-specific keyword identification and on-site SEO modifications. 

Our monthly reports were detailed, covering everything from site traffic analytics to keyword rankings. An aggressive content plan was also implemented, covering blogs, fresh web pages, and link-building efforts. Key deliverables comprised monthly quartets of blog posts, keyword analysis, on-site SEO, link creation, periodic reporting, and regular consultations to keep our team in sync with their methodology.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the website's revamp, we observed a steady rise in leads from search engines, resulting in additional traffic that perfectly matched our target audience. Moreover, FVCbank secured dominant positions on Google Maps and Search for high-yield keywords relevant to our sector and geographical location.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their adherence to project schedules was impeccable, with continuous communication via email updates, virtual consultations, and in-depth monthly summaries. The entire project flow is systematically structured, ensuring transparent tracking of crucial milestones and deliverables.

What was your primary form of communication with 321 Web Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their unique strength lies in their ability to combine analytical insights with visionary strategy seamlessly. They provided support based on data-driven evidence and then consistently delivered on those commitments.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

None, they have been an excellent partner who is very adaptable.

BACKGROUND

Please describe your company and position.

I am the Operations Assistant of Paw Pals Pet Sitting

Describe what your company does in a single sentence.

Paw Pals offers premium in-home pet care services, which encompass expert dog walking and pet sitting, all provided by our top-tier, pet first-aid certified team.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• To rebuild our website based on a design from our graphic designer.

SOLUTION

How did you find 321 Web Marketing?

• Referral
• Previous Client

Why did you select 321 Web Marketing over others?

• Great culture fit
• Company values aligned
• Previously worked with them

How many teammates from 321 Web Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

While we had an existing SEO contract with 321 Web Marketing, the focus of this project was a comprehensive website redesign. The project's scope entailed a 50-hour commitment to revamping our website. We worked with our in-house designer who delivered a fresh design and associated assets for the project. 321 Web Marketing took the design and assets provided to transform them into a new website. They also formed a project timeline and executed the design for each page.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our metric for success was centered on the end result of our website. Our primary objective was to translate the provided design into a stunning, refreshed website while ensuring seamless functionality across all dynamic views.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Once we worked with the project manager to get the entire project outlined and expectations set for the timeline, the project's timelines were maintained. This was a critical part of our development that helped us and the 321 team get on the same page and stay organized going forward. We were in the loop through email updates and virtual meetings. Once we had the project outlines the project management was organized, making it easy to track milestones and key deliverables.

What was your primary form of communication with 321 Web Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Collaborating closely with them to formulate a strategic plan, we successfully achieved the desired outcome. They provided guidance on the SEO front, combined with their active involvement throughout the development process, greatly contributed to our success.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

Working to provide a true understanding of expectations and timelines from the start of the project in order to have a seamless outcome as we did.

BACKGROUND

Please describe your company and position.

I am a Marketer at Atlas Insurance Agency, Inc.

Describe what your company does in a single sentence.

We provide comprehensive insurance solutions for both personal and business needs, serving the local community of Hawai'i.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• To improve our search engine optimization (SEO) efforts for increased visibility and online traffic.
• To create a new, user-friendly website that enhances our online presence

SOLUTION

How did you find 321 Web Marketing?

• Online Search
• Other

Why did you select 321 Web Marketing over others?

• High ratings
• Good value for cost

How many teammates from 321 Web Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our partnership with 321 Web Marketing involved two primary objectives. First, they crafted a new website that looks good, works smoothly on all devices, and has content that matches our brand while being engaging for visitors. They also made sure Google and other search engines noticed our website more. In the SEO department, they researched and picked the right words for our site, improved the way it's set up for Google, and got us more links from other websites.

Additionally, they regularly checked our website's performance and shared monthly reports. In essence, 321 Web Marketing provided us with a fresh and effective website, boosted our visibility on Google, and kept tabs on our progress. This was all aimed at strengthening our online presence and driving more business through our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our monthly SEO meetings with 321 Marketing have been quite revealing. They've shown us how the health score of our website has improved significantly since they began implementing their blog and content strategy. Additionally, we've witnessed a boost in our Google search engine rankings for a variety of insurance and Hawaii-related topics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

321 Marketing consistently meets our deadlines and maintains prompt email communication, even with the challenging 6-hour time difference between Hawaii and the East Coast.

What was your primary form of communication with 321 Web Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their dedication to exceeding client expectations is truly remarkable. Recently, they informed our team about their plan to undertake new initiatives aimed at driving additional traffic to our site. This initiative was not a direct request from us; they decided to implement it independently, leveraging innovative methods they had discovered to increase website traffic.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the President of Advantage Technology

Describe what your company does in a single sentence.

Advantage Technology offers managed IT services tailored for businesses across the Mid-Atlantic region, with a strong presence in West Virginia and Maryland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• To revamp our existing website, ensuring SEO optimization and refreshing the content within three months.
• Boost our online visibility, especially on Google's organic search.
• Consistently generate qualified, inbound leads through Google.
• Secure competitive keyword rankings, reinforcing our standing as a leader in the IT services sector.

SOLUTION

How did you find 321 Web Marketing?

• Referral

Why did you select 321 Web Marketing over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from 321 Web Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

During the initial two months, 321 Web Marketing revamped our WordPress website, giving it a contemporary look and optimizing it for search visibility. Subsequently, they shifted to maintaining our site, ensuring its speed, security, and initiating an extensive SEO campaign with content marketing and link-building strategies.

Their approach comprised specialized SEO tactics, encompassing keyword research and nuanced on-page SEO elements, particularly for our domain. Their monthly reports were meticulous, covering a spectrum from web traffic metrics to search engine positions. They also upheld a dynamic content strategy, which included regular blog posts, new web pages, and robust link-building efforts.

 Deliverables were over forty new pages, keyword analysis, on-page SEO, backlink generation, WordPress development using custom graphic design, comprehensive monthly reports, and frequent meetings with leadership to bridge any knowledge gaps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Upon launching the new website, we observed a steady upsurge in rankings and traffic from search engines. Additionally, our business secured prominent positions on Google Maps and Search for industry-relevant, profitable keywords within our geographical focus.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was impeccable. They adhered to set timelines and kept us informed at every juncture through emails, virtual meet-ups, and thorough monthly summaries. It was easy to monitor progress and upcoming deliverables thanks to their structured approach.

What was your primary form of communication with 321 Web Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their standout quality was an exceptional blend of data analytics with strategic vision. Their commitments were data-driven, and they consistently delivered on them.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

While we are mostly satisfied with their stellar performance, there's always room for generating even more leads.

BACKGROUND

Please describe your company and position.

I am the CEO of Masten Pools

Describe what your company does in a single sentence.

Masten Pools specializes in the installation and renovation of concrete and vinyl inground swimming pools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• Complete a website rebrand with new content within 2 months
• Increase organic traffic from Google
• Increase PPC traffic from Google
• Increase inbound qualified leads from search engines

SOLUTION

How did you find 321 Web Marketing?

• Online Search
• Referral

Why did you select 321 Web Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 321 Web Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In the first two months, they totally redid my WordPress website, making it look modern and ensuring people could find it when they Googled related services. Once that was set up, they switched to maintaining my site to keep it fast and secure. They also took care of my Google Ads, making sure I showed up in the right searches, all managed by a dedicated team.

Every month, they sent me detailed reports on how many people visited my site and how many leads were generated. They also provided link-building services to improve my site's reputation and wrote expert blogs to keep my content fresh and engaging. I was always in the loop with regular updates and had the option to make a website change each month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In just five months after the website was deployed, search engine leads increased from zero to 53 per month. Additionally, the local SEO efforts paid off impressively, leading to a top-ranking position on Google Maps and making the site the number one result for several local service keywords. My sales team was very happy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided great ticketing support over email, sent over reports, did virtual meetings, and were very responsive to any questions I had. I think their ticketing support is exceptional. Very personable PMs. They helped me understand their strategy. They delivered and a lot and delivered it on time.

What was your primary form of communication with 321 Web Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were surprisingly accurate about the timing of results, and were very numbers oriented. That's why I went with them. They delivered.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

Considering their strong performance, it's hard to find significant gaps. I really enjoyed it when they began consulting a little with our sales team to make sure they knew the marketing team, so perhaps doing that sooner?

BACKGROUND

Please describe your company and your position there.

My company provides services, hardware, and software to the Government and Military. I'm a project manager in software development at this company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 321 Web Marketing?

Develop websites and complex customer Portal.

SOLUTION

How did you select this vendor?

Review of competitive bids in local market.

Describe the project and the services they provided in detail.

Contemporary looking, modern functioning website that reflected the size of our organization and the quality of our products and services. One of the websites has a sophisticated backend customer portal for customer servicing and software.

What was the team composition?

Anthony and Jonathan lead the project and were supported by several of their team members.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We frequently get positive feedback on our websites and all of our customers pass through our customer portal. Customers love how simple and intuitive the portal is.

How was project management arranged and how effective was it?

I am a project manager at VAE. We are currently a small/medium (200+ person) government contractor. I have extensive experience working with 321 Web Marketing on web based projects including our website, webapps and SEO consulting.

I like working with Anthony and Jonathan because I will bring problems from our team to them that we would like solved, and they will help us fill in the gaps for what is needed for the solution.

What did you find most impressive about this company?

They are collaborative and operate very well in “the grey” where the problems and solutions are not always obvious. I recommend them to other companies who have marketing and technical requirements, and are looking for a more consultative and collaborative approach.

Are there any areas for improvement?

I don't have any notable areas to point out that require improvement.