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Toby A. Cox

Content Writer and Marketer

Articles By Toby A. Cox

5 Online Reputation Management Tips for Small Businesses

Branding & PR, Clutch Report

5 Online Reputation Management Tips for Small Businesses

Here are five actionable tips to help small businesses manage and monitor their online reputation to gain more control over their brand's online narrative...

Corporate Social Responsibility in 2019: Social Issues People Expect Businesses to Support

Digital Marketing, Clutch Report

Corporate Social Responsibility in 2019: Social Issues People Expect Businesses to Support

People want businesses to speak up on social issues, but businesses should consider their brand identity before taking a stance they can't stand behind or...

How Small Businesses Monitor Their Online Reputation in 2019

Digital Marketing, Clutch Report

How Small Businesses Monitor Their Online Reputation in 2019

Small businesses will approach online reputation monitoring more proactively in 2019.

How Businesses Can Approach Corporate Social Responsibility and Public Relations

Digital Marketing, Clutch Report

How Businesses Can Approach Corporate Social Responsibility and Public Relations

People expect businesses across industries to show commitment to corporate social responsibility through specific actions and cite the food, technology, and...

How Corporate Social Responsibility Influences Buying Decisions

Digital Marketing, Clutch Report

How Corporate Social Responsibility Influences Buying Decisions

Clutch's survey of 420 consumers reveals that people want to purchase from companies that share their beliefs and values.

How Social Media Is Transforming PR and the Consumer-Business Relationship

Digital Marketing, Clutch Report

How Social Media Is Transforming PR and the Consumer-Business Relationship

Clutch's survey of 532 social media users shows that consumers expect companies to quickly respond to their comments on social media.

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Conducting an e-commerce SEO audit will help realize SEO strengths and opportunities to succeed in an increasingly online market.

Compensation Strategy: How Small Businesses Plan for Employee Benefits

HR, Clutch Report

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Compensation Strategy: How Small Businesses Plan for Employee Benefits

Compensation strategies are used by companies to keep employees healthy, motivated, and productive during the challenges of the COVID-19 pandemic and remote...

Why Content Marketing Is Going to Be Essential for Business Success in 2021

Content Marketing, Thought Leaders

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Why Content Marketing Is Going to Be Essential for Business Success in 2021

A good site design or template is crucial for online businesses, but it may reduce their chance to grow without good content. This is where content...