How Order Fulfillment Has Become Part of Brand Identity in E-Commerce
Order fulfillment is an overlooked factor in establishing brand identity in e-commerce. Here, we explore what fulfillment aspects link to brand building...
Articles By Iryna Voitsekhivska
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How Order Fulfillment Has Become Part of Brand Identity in E-Commerce
Order fulfillment is an overlooked factor in establishing brand identity in e-commerce. Here, we explore what fulfillment aspects link to brand building...
Balancing DTC and B2B/Wholesale: What We Learned from the Hybrid Approach
E-commerce companies are navigating between the B2B/wholesale approach and DTC selling. Here’s how to balance the two, based on fulfillment experience.