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Top Retargeting Advertising Companies in Boston

Boston’s mix of world-class universities, venture-backed startups, and Fortune 500 brands makes the city a prime testing ground for data-driven marketing. Retargeting advertising—sometimes called remarketing—keeps your brand top-of-mind for site visitors who didn’t convert the first time.

On Clutch, every Boston agency listed below has been verified through our in-depth client interview process, so you can quickly gauge real-world results, expertise, and service quality. Use the filters on this page to sort providers by budget, industry focus, or platform specialization (e.g., Google Display Network vs. social). Whether you’re an eCommerce shop in the Seaport District or an enterprise SaaS company near Kendall Square, you’ll find a trusted partner ready to turn missed clicks into revenue.

Explore Related Directories

- Top Retargeting Advertising Companies

-Retargeting Agencies in New York City

- Retargeting Agencies for Healthcare & Biotech

Ratings Updated: January 9, 2026
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Boston Retargeting Advertising Agency FAQs

Working with retargeting advertising companies in Boston offers several benefits that remote agencies may not fulfill, mainly:

  • In-person collaboration is easy whether you’re in Back Bay or Burlington.
  • Agencies understand regional consumer behavior—from Red Sox fandom to the fall “leaf-peeper” tourism spikes—and can tailor seasonal creatives accordingly.
  • Boston teams often have relationships with area publishers and niche ad networks that national shops overlook.
  • Shared time zones and cultural context streamline approvals and accelerate testing cycles.

Budgets vary thanks to several factors like project scope, campaign complexity, and spend level. Based on Clutch pricing data, most agencies charge:

  • Hourly consulting rates: $150 – $200
  • Monthly management retainers: $2,000 – $8,000 for SMBs; enterprise retainers can exceed $15,000
  • Typical media spend recommendations: 15% – 25% of overall digital ad budget devoted to retargeting

Some boutique agencies offer performance-based pricing or flat fees for one-off pixel setups and audits. Make sure to request a quote for your project before signing any agreement in order to avoid unexpected costs.

Boston-based retargeting advertising agencies commonly support a variety of clients from various industries, including:

  • SaaS and B2B tech (thanks to the Route 128 corridor)
  • Biotech and healthcare (Longwood Medical, Cambridge BioLabs)
  • Higher education and edtech (Harvard, MIT, edX)
  • eCommerce and DTC brands in fashion, sports, and specialty foods
  • Financial services and fintech around the Financial District

Specialized vertical knowledge helps agencies craft compliant messaging—particularly for HIPAA-sensitive health campaigns or SEC-regulated financial products.

  1. Review Clutch profiles for case studies with metrics like CPA reduction or ROAS lift.
  2. Confirm platform expertise (Google DV360, Meta Advantage+, LinkedIn Matched Audiences).
  3. Ask about first-party data strategies as third-party cookies sunset.
  4. Verify team structure—will you work with senior strategists or be handed to juniors?
  5. Compare contract terms: minimum spend, notice periods, and testing budgets.

Shortlist 3–5 agencies, request proposals, and schedule discovery calls—many firms are happy to meet over coffee near South Station or via Zoom. If you’re still struggling to narrow your options, check out the resources and filters available on Clutch to guide your search.

  • “Guaranteed” conversion numbers—digital advertising always involves variables.
  • Lack of transparency on media markups or platform fees.
  • Sole reliance on third-party cookies without a plan for server-side tagging or first-party data.
  • Generic creative with no audience segmentation.
  • Limited reporting dashboards or refusal to grant you platform access.

If you encounter any of these issues, keep searching—Boston’s market is competitive enough to find a more transparent partner.

Get matched with the 5 best-fit agencies for your project—in 4 minutes or less.