Digital Marketing, Thought Leaders

How to Write a Restaurant Blog Post That Will Engage Customers

September 2, 2022

by Laura Voicu

Marketing Specialist

Having a blog for your business is an excellent way to get ahead, attract more customers, and stand out in the crowd. Not all your competitors will have blogs and being one of the few in your industry will make you a household name.
 

As a restaurant owner, a blog can help your website rank higher in search engines, which leads to more customers finding out about your restaurant. It can also provide an excellent platform to interact with your audience and boost customer loyalty.

This guide will show you how to write blog posts that will attract and engage your restaurant customers with a few easy tips. 

How to Write a Flawless Restaurant Blog Post

  1. Discover what your audience wants to hear
  2. Identify what you’re good at
  3. Speak from experience
  4. Make articles pop with visuals
  5. Share popular recipes
  6. Keep customers informed
  7. Spotlight your culture

Discover What Your Audience Wants to Hear

Before writing your first post, think about your audience, who they are, and what they like.

Are they young people who would love to get creative cooking tips & tricks from talented chefs? 
Or maybe they’re more interested in local industry events and news since they’ve recently moved to the city?

If you want your restaurant blog to be successful, you have to cater to your audience and what they want.

In light of the pandemic, everyone wanted to know what restaurants were doing to keep customers safe. Make sure you talk about that on your blog.

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Customers will appreciate the transparency if this is referenced clearly.

Identify Your Strengths

Next, think about who you are and what you want your restaurant to be. Get inspired by your mission statement to identify the image you want to present to the world and the best way to do it.
Your blog design and articles should reflect that if you own a fine dining restaurant. If you have a more casual approach, you can afford to be funny and quirky on your blog.

Speak From Experience

Once you identify your strengths, speaking from experience will come naturally. Your insight as a restaurant owner can be a precious tool for making your blog shine.

However, that doesn’t mean you should do all the heavy lifting. Rely on your team and their expertise in areas you’re unfamiliar with. No restaurant owner knows how to do everything well.

For example, you could ask your chef if they’d like to write articles on cooking tips or share some of your recipes. Your bartender could provide insight for a weekly series of make-your-own cocktails.

As a restaurant owner, you can share the story behind your business and hands-on information about the challenges and rewards of owning your own restaurant.

Make Your Articles Pop with Visuals

Visuals of any kind, be they food photos, videos, or even infographics, will give your blog posts a competitive edge. People don’t want to read uninterrupted blocks of text, especially on a blog about food and cooking.

Hire a professional photographer instead of using stock photos of food and creating unrealistic expectations of what people will find at your restaurant.

The photos they’ll take will serve many uses for you. They can help you build a restaurant website that users will marvel at; you can also add them to your menu, post them on social media, and add them to your blog articles.

Shoot behind-the-scenes videos or sneak peeks of new menu items to make your blog posts even more exciting and keep users on the page longer.

Additional Reading: ‘Types of Videos for Your Marketing Strategy

Infographics featuring interesting facts about food and cooking or statistics about customer preferences can also draw people to your posts and increase their chances of being shared on social media.

Share Popular Recipes

While you shouldn’t give away all your secrets, you can share some of your recipes with the public. Customers are naturally curious to find out how their favorite meal is made.

Encourage them to recreate it at home by posting the recipe on your blog. And don’t worry about that affecting your sales. Customers will always appreciate a restaurant-quality meal and the chance to dine in over cooking at home. 

Keep Customers Informed About New Offerings

Your blog is the perfect place to announce new and exciting services like an online ordering system that allows customers to place orders for pickup and delivery or a table reservation feature that includes the possibility to order your meal when you book a table.

The more unique services and features you add, the more you’ll differentiate your restaurant from the competition.

restaurant blog post 2
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Whenever you post an article about a new feature, detail the steps customers need to take to use it. Share the article on social media to spread the word.

Spotlight Your Organizational Culture

A restaurant blog is also a unique opportunity for you to show your appreciation for your employees and present a more personal image to the public.

Create a series of mini interviews with your staff where they can talk about their job, the unique challenges that come with it, and what they find most rewarding.

You can also have a series featuring the employee of the week or month in which you celebrate their accomplishments.

Use your blog to post job announcements and let potential candidates know you’re looking to grow the team.

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Customers who read your blog will take note of your commitment to giving a voice to the people who work at your restaurant. Not to mention an inside look into your day-to-day operations will make them feel closer to you and view you as more than just a brand.

Create a Restaurant Blog to Benefit Goals

Do you want to expand your restaurant’s online reach? Do you want your customers to know you better and become regulars? Then you should consider creating a restaurant blog.

Use your blog as a space where you can share the ins and outs of your restaurant with your customers. Every post will bring you closer to your target audience, from new items on your restaurant menu to recipes, events, cooking tips, and employee stories.

If people leave your blog having learned something, you’ve done your job.
 

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