Every market niche has competitors who vie for customers’ attention, making it necessary for businesses to aggressively promote itself using online and offline platforms.
Modern businesses employ a host of graphic designs to impact customers, such as creating eye-catching logos, websites, designer business cards, brochures, and mobile apps.
A contemporary website design that makes a lasting impression on visitors can turn them into loyal customers. Similarly, a professionally-created brochure that highlights the main features of products or services can help customers make informed buying decisions.
Graphic design is a powerful way to draw customers in, but it needs to be kept fresh and up-to-date. Graphic design ideas are subject to change every year, as every business looks to revamp their brand.
Types of Design Services
There are plenty of areas in which you can hire a graphic designer to aid you in building a strong visual brand identity. Here are just a few service areas fit for a potential graphic design project:
- Logo design
- Packaging design (or other product packaging services)
- Infographic creation
- Magazine cover design and layout
- Product design
- Print design
- Product redesign
When a company stands out, it can grab the attention of potential customers in a highly competitive market, but design trends change fast and are constantly evolving. Many trends of the past have faded away while others are making a comeback.
Here are 15 graphic design ideas your business can use to stand out, enhance customer engagement, and improve business performance:
- Create unique layouts
- Experiment with cropped and chaotic typography
- Add dimension with a rich color palette
- Try out minimalist designs
- Attract eyes with duotone graphics
- Incorporate hand-drawn text
- Use interesting typography
- Mix text and images
- Try colored fonts
- See the value of natural photos
- Embrace negative spaces
- Experiment with 3D
- Add depth to visuals
- Include cinema-graphs and GIFs
- Stands out with a ruined or glitch effect
Looking for a top graphic design company with all the latest design skills? Connect with a team of experts over Clutch.
1. Create Unusual Layouts
To stand out, web designers are already experimenting with unconventional and asymmetrical layouts.
Many grid-style layouts will be used to place information where you least expect it. These approaches to graphic design break conventional methods of design and make room for innovation.
By separating your design work from that of others in the design industry, you’ll attract more eyes to your products.
2. Experiment with Cropped and Chaotic Typography
In the past, we saw designers use careful, conventional typography as if they were afraid to break the rules. Now, however, you should expect designers to create unruly typography as a way to catch customers’ fleeting attention.
For example, chaotic typography conveys a sense of drama to the viewer.
If the designer used a traditional font for "The Life and Death of Birds," it would be less engaging and would make readers think the poster was advertising a lecture. Chaotic typography, however, gives the viewers a sense of drama and suspense.
Cropped typography is another unconventional approach to typography.
This approach to typography conveys artistry. Cropped typography should be both appealing and legible to achieve its maximum impact.
With these typefaces, businesses can surprise their audience in their brochures and on their websites.
3. Add New Dimensions with a Richer Variety of Colors
Rather than depending on traditional colors, designers are creating a richer variety of colors. Instead of red, think crimson or mahogany, and instead of blue, think cobalt or sapphire.
This trend is already gaining momentum. We are beginning to see designers use these richer tones to make the background more appealing.
Some designers are using deep blue colors and violets to give designs a galactic feel.
These colors appeal to younger generations and they look great on mobile devices.
4. Do More With Minimalist Designs
Minimalist designs continue to be a favorite trend among graphic designers.
With minimalist designs, designers convey the brand message using as few typefaces, lines, images, and colors as possible.
The designer eliminates all unnecessary elements to make the design look "clean" like on Moxhe's website.
Moxhe’s website uses neutral tones, takes advantage of negative space, and doesn’t include any unnecessary lines, words, fonts, or colors. These designs typically involve sans serif fonts and geometric shapes for maximum readability.
Minimalist designs are clean and serve as graphic design inspiration for many designers. Clean and clear designs fit right within current graphic design trends and are a great way to show off the color palette of a brand.
Minimalist designs do more with less by portraying the brand's image without unnecessary distractions.
5. Make a Statement with Bold Duotone Graphics
Duotone graphics have made a comeback after it was in use many decades ago and designers expect them to stick around.
For example, Spotify uses duotone images on its website to stand out.
Duotone graphics use 2 contrasting colors to create bold, bright images.
Designers use this type of graphics to make a statement without putting too much strain on a small budget.
6. Bring Back Hand-Drawn Text
Digital fonts rule the day, but some people are drawn to a more natural feel.
Some of the world’s most recognizable logos, like Disney and Coca-Cola, use fonts that convey a hand-drawn tone.
Hand-drawn text can add a homey, personal tone to your brand’s design and many businesses are expected to experiment with a variety of hand-drawn texts.
Businesses may also expand this ‘homemade’ tone to include innovative digital illustrations to catch the viewers’ attention.
7. Experiment with Typography
While designing your business promotional items, your designers may also opt for creative use of typography.
For example, instead of letters with a solid fill, some web design companies may choose to include intricate geometric patterns within the letters to make them stand out more.
Designers may devise their own typography style that goes against conventional typefaces.
This will help them stand out from competitors' promotional campaign and grab customers' attention.
8. Incorporate Text with Image
Putting customized text over imagines and photos started as a trend on social media. These images, commonly known as memes, started as a rebellion against stock photos, which lost their appeal due to over-use.
Memes have become a growing trend on social media – Facebook, Twitter, and Instagram users and bloggers use memes to capture funny moments.
Businesses can also use them, especially on their social media channels, to grab customers’ attention and increase engagement.
9. Use Colored Fonts
Experimenting with colored fonts is a comparatively newer trend and is most likely to stay.
One of the best examples of colored fonts is one of the most recognizable logos in the world, Google.
Colored fonts started trending when vector fonts became popular.
Using colored fonts offers a playful, inviting tone to the business's brand and can be effective in drawing customers’ attention.
10. See the Value of Natural Photos
Until recently, stock photos were the choice to highlight aspects of products or services, but these photos quickly lost their novelty and value due to the overuse.
To stand out and to look unique, graphic designers now depend on natural photos.
Marketing campaigns and advertisements use natural photos to add a personal touch and bring people close to the brand.
11. Don’t Be Afraid of Negative Space
Negative space is the blank space between the two design elements. Experienced designers use this space to create a brand identity and brand message.
For example, USA Network uses negative space to create a simple yet memorable logo.
One way to use white space is to have an element carved out from other adjoining elements. This adds dimension to negative space and shows creativity.
Designers will once again rely on creatively using negative space in future years.
12. Explore 3D Style
3D has already gained popularity with graphic designers who use this style to attract attention.
The Xbox 360 logo, for example, combines 3D elements and bold colors to create a visual that "pops out" at viewers.
Despite being three-dimensional, 3D elements are not any larger than 2D elements and do not weigh down the business’s overall design.
It's likely that this trend will continue to evolve as designers combine 3D elements with other design approaches to create unforgettable graphics.
4 Tools for Graphic Design Projects
- Canva: a graphic design tool for beginners, allowing users to craft infographics, posters, social media posts, and more through the use of the platform’s template library.
- Adobe Photoshop: a photo editing and graphic design tool that’s considered the industry standard for graphics editing. The brand offers tutorials for those new to the product.
- Adobe Indesign: a publishing a layout tool used to create posters, book covers, album covers, flyers, brochures, and newspapers.
- Behance: a social media platform that encourages designers to share pieces of their graphic design portfolio with others in the industry.
13. Add Depth to Images
Images with depth contain a story and make the viewer want to look twice.
The Pittsburgh Zoo and PPG Aquarium adopted a logo that combines multiple elements, such as minimalism and negative space, to create a logo that tells a story.
The first time viewers glance at the logo, they may notice the tree, but then other elements will begin to reveal themselves, such as the gorilla, lion, and jumping fish.
Images like these engage viewers with storytelling and make them curious to find out more.
14. Embrace Cinema-Graphs and GIFs
Images that are slightly animated and repeats on a loop, commonly known as GIFs, are a popular way to draw people’s attention.
Designers like GIFs because these visuals are small and won’t cause any loading issues.
GIFs are growing in popularity and because of apps like Instagram, anyone can create these animations easily.
15. Stand Out with the Ruined or Glitch Effect
Graphic designers are willing to go to any extreme to stand out and catch the attention of viewers and customers. Some are achieving this by experimenting with a ruined or glitch effect in images.
Such images look distressed and give off an edgy or vintage tone.
Designers purposefully create distorted versions of images to drive attention to your brand and engage your target audience.
Choose the Right Graphic Design for Your Brand
We can expect businesses to refresh their brand image, both offline and online, and we can expect designers to experiment with bolder graphic design elements.
Some of these graphic designs are new, while others are making a comeback.
You can choose which ideas would work best for your brand image and help you propel your business to the next level.
Hire an expert graphic design agency on Clutch to meet your brand needs.
About the Author
Henny Kel is a digital marketer, brand consultant, and business strategist with Designhill, a reliable marketplace for logo design, business cards, web design, T-shirt printing, and other graphic design services. With extensive experience working both client side and within the agency environment, he has authored several articles on topics related to digital marketing, business strategies, and content marketing.