From Invisible to In-Demand: How CTRS Generates Two Quality Leads Weekly with Clutch

Despite delivering high-value market intelligence services for over two decades, CTRS Market Intelligence struggled to get discovered by potential clients who didn't already know them.

With limited SEO expertise and a small business footprint, their digital presence couldn't match their expertise—until Clutch became their visibility breakthrough.

Through third-party verification and authentic client reviews, CTRS transformed from an industry-hidden gem into a sought-after market intelligence partner. With a simple investment in the Clutch platform, they now enjoy a steady stream of qualified leads, with 20-30% of their web traffic coming directly from potential clients who discover them through Clutch.

Top-Tier Services Lost in the Digital Noise

After leaving public service 21 years ago, Aaron Cruikshank founded CTRS seeking greater control over his schedule while raising young children. What began as a tech commercialization firm evolved over two decades, with the past seven years focused exclusively on market intelligence—a strategic pivot that triggered significant growth. 
Despite their expertise and success with existing clients, CTRS faced the classic small business challenge: potential customers simply weren't finding find them without a prior connection.

"Getting people to stumble across you organically when they don't already have some kind of connection with you is difficult," Aaron explained. 

Constructing a Reliable Lead Pipeline Through Clutch

Facing the challenge of organic discovery, Aaron stumbled upon Clutch while researching a competitor and immediately recognized its potential. He quickly built a profile, began collecting authentic client reviews, and watched as results materialized within a year. 

"A double-digit percentage of our traffic coming from an outside source," Aaron discovered when analyzing his Google analytics, confirming Clutch was delivering far beyond expectations. 

Clutch now drives 20-30% of CTRS's web traffic and generates two qualified inquiries weekly from clients specifically seeking market intelligence services—results so impressive that upgrading to Clutch Verified status became an obvious "reasonable investment."

Clutch Verified: A Strategic Investment in Credibility

The upgrade to Clutch Verified status represented more than just enhanced visibility for CTRS—it signaled their commitment to transparency and quality. "I was getting more than enough out of the free account," Aaron acknowledges, "but converting to the Verified was just, I thought, why not? Let's try it because it was a reasonable ask." 

While already seeing significant benefits from their standard listing, the enhanced verification provided an additional layer of credibility that resonated with potential clients seeking trusted market intelligence partners.

"It's not just me saying we're awesome. It's somebody else vouching for us," explains Aaron, whose confidence in the platform has led him to personally recruit ten other businesses to Clutch after sharing his success. 

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