Introducing B2B Expert Picks: Where Trusted Voices Shape Better Buying Decisions

B2B buying decisions are harder than they should be.

Buyers are overwhelmed with endless options, aggressive sales pitches, and paid placements that all sound the same. 

Service providers struggle to stand out in crowded marketplaces where credibility is hard to prove quickly.

And influencers, who audiences genuinely trust, are expected to guide purchasing decisions without selling out or compromising that trust.

Trust—not traffic—is the missing link across all three groups.

That’s why Clutch is introducing B2B Expert Picks, a new way for B2B buyers to find service providers backed by industry leaders they already follow and trust.

Buyers: Hire Faster with Confidence

B2B buyers want to make smart, low-risk decisions—fast.

Instead, they face:

• Endless options with little differentiation.
• A high risk of wasting time, budget, and reputation on the wrong partner.
• Too much information, and not enough trusted curation.

B2B Expert Picks gives buyers a simpler, more trustworthy way to find partners.

Buyers already follow industry influencers for insight. When those trusted voices recommend service providers directly, the decision feels personal, relevant, and safe.

Through influencer-curated lists, buyers can browse vetted agencies recommended by trusted experts and supported by Clutch verified reviews and provider data.

With B2B Expert Picks, buyers can:

• Save time with curated shortlists of top agencies.
• Reduce hiring risk with vetted service providers.
• Make confident decisions backed by both expert judgment and marketplace data.

Ultimately, B2B Expert Picks combines expert-approved agencies, powered by Clutch, all in one place. 

Service Providers: Visibility Backed by Real Credibility

Standing out is harder than ever for B2B service providers, especially for small- to mid-sized businesses. 

They compete in crowded marketplaces dominated by big names. Ads and traditional lead generation channels might deliver traffic, but not trust. And with so many options grabbing buyers’ attention, it’s almost impossible to prove their quality of work quick enough.

Through the B2B Expert Picks Program, select providers are featured in influencer-curated lists by respected industry voices.

Being included in an Expert list doesn’t just give exposure, but trusted validation. It instantly signals credibility, quality, and alignment with expert standards.

Providers also gain several key benefits from being featured in the B2B Experts Picks Program, such as: 

• Visibility with high-intent buyers actively searching for partners.
• Credibility through association with industry leaders.
• Differentiation that can’t be copied or gamed.
• A cleaner alternative to traditional lead gen channels.

To participate in the B2B Experts Picks Program, providers will appear organically within a list if they meet the expert’s criteria. Optional premium placements will be available for enhanced visibility.

B2B Influencers: Turn Authority Into a Scalable Asset 

Top B2B influencers are builders of credibility. They’ve spent years earning trust, shaping opinions, and growing audiences who expect guidance. Yet, scalable, unbiased recommendation models for service providers don’t exist. 

This program allows leading influencers to launch branded lists of vetted agencies hosted on Clutch—the platform where millions of buyers already search for top service providers.

Each list is built on verified Clutch reviews and in-depth provider data to create a living list that automatically updates as Clutch data changes. As a result, influencers don’t have to keep updating a static blog or creating one-off lists that get outdated almost as quickly as they are made live. Instead, these lists don’t require any ongoing maintenance while always maintaining high-quality recommendations.

For influencers, the B2B Experts Picks Program:

• Creates a low-effort, recurring revenue stream through premium placements.
• Reinforces authority instead of diluting it.
• Positions influencers as industry validators—not promoters.

A Better Model for B2B Trust

The B2B Expert Picks Program aligns incentives across influencers, providers, and buyers:

• Influencers extend their authority.
• Providers earn credible recognition.
• Buyers make smarter, faster decisions.

B2B Expert Picks turns trust into a shared asset—one that benefits the entire B2B ecosystem.

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Clutch Team

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