Please describe the scope of their work.
We’ve worked with them on a number of different projects during the last three to three and a half years. One of our clients is Bentley Motor Cars – the luxury auto brand. They engaged us for an experiential marketing campaign, which required us to build a popup store in New York for Bentley.
We worked with Your Majesty to build a customized consumer experience. Bentley has millions of combinations that you can create your vehicle from, but most people tend to order the same kind of color combination and fabrics. So, we built a system with Your Majesty using the RFID [radio-frequency identification] cards, where people could create a custom profile and answer some subjective questions around things that they like by selecting images. Using an algorithm we developed with Your Majesty, it would spit out their personality traits and preferences. Then, we fabricated with Your Majesty a 30-foot parabolic screen and, using the leap motion controller and some other technologies, people could browse through the selections they made.
We flew in the car designers from Crewe, England, and then once a customer had his or her profile sorted out, they had the opportunity to meet with the designer. They would actually share with you different leathers, materials, paint, all these sorts of things, and hand draw a vehicle for you. We ended up selling a number of Bentleys, which is a very difficult thing to do. It was a good experience.
What was your process for selecting Your Majesty with which to work?
We work with a number of partners all around the world. When I’m considering working with an agency, I look for a number of things, including their ability to ideate and co-create with us, their ability to execute the creative work, and the quality of the technology that they develop. Your Majesty excels in all of these areas, and that’s why we continue to partner with them.
Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?
Those figures are confidential.