Xoance Software & Services

BACKGROUND

Please describe your company and position.

I am the Founder & Co-Founder of goTIELESS

Describe what your company does in a single sentence.

Dress shirts designed to be TIELESS®. Cut the TIE from your old shirt brands and live life without boundaries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Xoance Software & Services to accomplish?

• I wanted to grow our email revenue to over 35% by following a clear vision and lifecycle plan
• I also needed to build SMS into a strong, reliable channel that works alongside email and helps bring in new customers.

SOLUTION

How did you find Xoance Software & Services?

Clutch Site

Why did you select Xoance Software & Services over others?

• Good value for cost
• Company values aligned

How many teammates from Xoance Software & Services were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was all about scaling our lifecycle and performance marketing across email, SMS, and paid media. I set the strategy and direction, and the team handled the execution as part of our extended marketing team.

• For email, they managed the strategy, flows, campaigns, segmentation, and A/B tests based on the roadmap I created.
• For SMS, they focused on growing the list, setting up automations, and running campaigns to match the retention plan.
• For paid media, especially Meta, they handled creative testing, campaign setup, and performance improvements in line with our content and community-focused growth approach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered strong, measurable results across every channel. Email revenue jumped from 13% to over 48% thanks to better flows, campaigns, and segmentation. SMS revenue grew by more than 1000%, turning it into a major revenue and acquisition driver. Our Meta ads also kept a steady ROAS while matching our content and community strategy, allowing us to scale without losing efficiency. Overall, the results came from having the strategy, creative, and execution all working together.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very responsive, organized, and always delivered on time. They adjusted quickly when priorities changed and made sure their work stayed aligned with the strategy. Communication was clear, they took feedback well, and they always looked for ways to improve without losing quality. It honestly felt more like working with an in-house team than an outside agency.

What was your primary form of communication with Xoance Software & Services?

Email or Messaging App

What did you find most impressive or unique about this company?

After dealing with too many disappointing agencies, I decided to do things differently and interviewed over seven teams. Xoance stood out right away. Instead of giving generic playbooks and buzzwords, they actually dug into the business as if it were their own. They cared about the real numbers—margins, inventory, long-term vision—not just surface metrics. That level of ownership and strategic thinking is rare. Most agencies just sell services, but One10 acts like a true partner. If you get the chance to work with them, don’t take it for granted.

Are there any areas for improvement or something Xoance Software & Services could have done differently?

they were very collaborative and open to syncing everything together.