We design brands that matter
The Woork is a boutique branding studio focused on building brands that truly work.
We help companies clarify who they are, align their teams, and activate their brands in a consistent and meaningful way.
With over 12 years of experience and 150+ projects across startups, scale-ups, and established organizations, we specialize in brand strategy, visual identity, and brand activation. Our work goes beyond aesthetics: we design brand systems that guide decision-making, improve coherence, and create real business impact.
Our approach is hands-on, collaborative, and senior-led. We work closely with founders, leadership teams, and internal departments to ensure brands are not just launched, but lived.
Small team, high involvement. Big agencies’ expertise, with boutique-level care.
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Min project size
$5,000+
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Hourly rate
$50 - $99 / hr
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Employees
10 - 49
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Locations
Madrid, Spain
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Year founded
Founded 2014
1 Locations
- Madrid , Spain
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Our Story
We are The Woork, a Madrid-based brand studio founded by Debbie Martín and David Botella in 2014. Our multidisciplinary team crafts and manages brand identities for multinationals, SMEs and startups, having created and activated 120+ brands worldwide. We use a tailored, collaborative method—making branding easy, beautiful and honest—offering positioning, naming, visual & verbal identity, activation and ongoing brand support.
Meet the Team
David BotellaCo-Founder & Strategy Lead
David is Co-Founder and Strategy Lead at The Woork. He focuses on brand diagnosis, positioning, and strategic clarity, helping companies understand their current reality before making brand decisions. His work connects insight, purpose, and execution
Locations (1)
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