Brand Stories That Win More Best-Fit Buyers

If your own team struggles to explain what makes you different, your story is hurting your growth.

More than 300 brands have engaged Woden to craft a StoryKernel that clarifies their value, differentiates from competitors, and aligns their team behind one story.

Min project size
$10,000+
Hourly rate
Undisclosed
Employees
10 - 49
Locations
Philadelphia, PA
Year founded
Founded 2014

Service Lines

Branding: 85%
Marketing Strategy: 15%

Select Focus Area

Branding Focus

Brand messaging: 50%
Brand strategy: 50%

Industries

Information technology: 30%
Manufacturing: 30%
Business services: 25%
Other industries: 15%

Clients

Midmarket ($10M - $1B): 65%
Small Business (<$10M): 35%

Branding Marketing Strategy Brand messaging Brand strategy

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate Undisclosed

Rating for cost 4.8 /5

What Clients Have Said

Woden provides good value for cost, with project investments typically ranging from $20,000 to $70,000. Clients appreciate their structured, effective processes and timely deliverables, which enhance brand storytelling and marketing strategies, leading to improved alignment and clarity.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 53 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Woden Review Insights

Overall Review Rating

4.9

Quality 4.9
Schedule 4.8
Cost 4.8
Willing to Refer 4.9

Top Mentions

Review Highlights

Potential for More Industry-Specific Insights

Some clients noted that while Woden's storytelling approach is effective, there is room for incorporating more industry-specific insights and examples. Tailoring narratives to specific industry contexts could further enhance the relevance and impact of their work.
High Client Satisfaction and Value

Overall, clients express high satisfaction with Woden's services, citing the value and impact of their work on brand identity and market positioning. Their expertise in storytelling and strategic branding is highly regarded across various sectors.
Proficient in Brand Storytelling

Woden excels in crafting compelling brand stories and narratives, helping clients clarify their market position and communicate their unique value propositions. Their storytelling approach resonates well with clients across various industries, enhancing brand identity and customer engagement.
Responsive and Adaptable

Clients commend Woden's responsiveness and flexibility in addressing feedback and adapting to client needs. Their willingness to engage in collaborative processes and make necessary adjustments enhances the overall client experience.
Unique Approach to Branding

Clients appreciate Woden's unique approach to branding that focuses on storytelling and the hero's journey. This methodology effectively engages audiences and differentiates clients' brands by emphasizing customer-centric narratives.
Comprehensive Brand Guides

Woden provides detailed brand guides and story kernels that serve as valuable resources for clients. These guides offer actionable insights and strategic frameworks that clients can use across various marketing and communication channels.

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Woden Reviews

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Branding
Corporate identity
$10,000 to $49,999
Sep. 2023 - Mar. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were willing to go above and beyond to ensure we were happy with the deliverables."

Feb 8, 2024

President & CEO, Reimagined Experiences

Trace Kingham

Other industries
Tampa, Florida
1-10 Employees
Online Review
Verified

Woden was hired by an IT company to help with their brand story. The goal is to improve sales with proper wordsupdate their website language.

The owner stepped in and helped the client understand their role and deliverables in the process.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the President & CEO of Reimagined Experiences

Describe what your company does in a single sentence.

We help organizations amplify their mission through strategic experiences via video and live events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Help us share out brand story
help to improve sales closing with proper words
update our website language

SOLUTION

How did you find Woden?

LinkedIn Sales Representative reached out

Why did you select Woden over others?

Pricing fit our budget
Good value for cost
Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Assisted with our StoryKernel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Not sure how to answer.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

David was great and was continually engaged and helping with our questions/deliverables.

What was your primary form of communication with Woden?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

They were willing to go above and beyond to ensure we were happy with the deliverables.

Are there any areas for improvement or something Woden could have done differently?

I thought the process at the beginning was a bit challenging for everyone involved, but the owner stepped in and helped us understand our role and the deliverables that we were working towards in the process.

RATINGS

5.0

Branding Market Research Marketing Strategy
Product branding
$10,000 to $49,999
Feb. - June 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The knowledge of their staff was great."

Aug 16, 2023

CEO, Strategic Risk Associates, LLC

Michael Glotz

Information technology
Richmond, Virginia
11-50 Employees
Online Review
Verified

Woden created a risk intelligence platform's branding. Woden was responsible for creating the client's company brand personality, brand positioning, product position, mission statement, and core values.

Woden successfully delivered the agreed project scope and offered practical solutions. Woden's team was knowledgeable and delivered work on time. The team responded quickly to the client's needs and communicated with the client through virtual meetings.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of Strategic Risk Associates, LLC

Describe what your company does in a single sentence.

We provide Holistic Risk Intelligence Platform to the Banking Industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Enhance Brand Positioning
Develop Key Product Messaging
Upgrade Values

SOLUTION

How did you find Woden?

Email message

Why did you select Woden over others?

High ratings
Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden help SRA develop our Brand Personality, Brand Positioning, Product Positioning, Mission Statement and Core Values.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered on their scope of work, which was agreed to in advance of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time and responded quickly to our needs.

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

The knowledge of their staff was great. They offered practical solutions.

Are there any areas for improvement or something Woden could have done differently?

No.

RATINGS

5.0

"Our overall expereince was great!"

Branding Market Research Marketing Strategy
Brand messaging Brand strategy Corporate identity
Confidential
June 2021 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their approach to brand development and the story guide is something I have never come across before."

Aug 15, 2023

CEO, BRUNT Workwear

Eric Girouard

Other industries
North Reading, Massachusetts
51-200 Employees
Online Review
Verified

Woden provides branding services for a workwear brand. The team is responsible for creating the brand messaging and story guide, which includes all of the elements and an accelerator program.

Woden has delivered the brand story guide for the client and provided in-person trainings. The team has been responsive and communicative via in-person and virtual meetings, email, and a messaging app. The client is also pleased with their unique approach to brand development.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of BRUNT Workwear

Describe what your company does in a single sentence.

We are a workwear brand for the modern blue collar construction worker and tradesperson that makes work boots and work apparel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Brand sharpening
Brand messaging
Brand story

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

Great culture fit
Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand storyguide encompassing all of the elements that go into and the accelerator program after that was completed

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of our brand story guide and in person company trainings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very responsive, often setting up virtual meetings to discuss live vs. over email. Always delivered, never delayed

What was your primary form of communication with Woden?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their approach to brand development and the story guide is something I have never come across before.

Are there any areas for improvement or something Woden could have done differently?

N/A

RATINGS

5.0

Branding
$10,000 to $49,999
Dec. 2021 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their commitment to learning about our niche industry and their understanding of our small business is impressive."

Apr 7, 2022

Office & Regional Manager, The Amity Group, Inc.

Mallory Mullican

Other industries
Lafayette, Louisiana
11-50 Employees
Online Review

Woden provides branding services for a PRN staffing and consulting agency. They have the strategy to improve the client's tagline, core values, and mission statement.

The client's social media followers have increased, as well as their site visitors, thanks to Woden. The team mostly communicates via email and occasional check-in calls to discuss the project's progress. So far, the client is impressed with the team's dedication to learning their business industry.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

The Amity Group, Inc. is a hospice PRN staffing and consulting agency; I am the office/regional manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Woden?

We hired Woden to expand our marketing techniques and help us with what to say to reach our targeted audience. We also enlisted Woden in assisting us with improving our tagline, core values, and mission statement.

SOLUTION

How did you select this vendor?

We heard about them online and when we set up an initial call with them to discuss their processes, we decided that they fit our needs.

Describe the scope of their work in detail.

After a call with the whole office team, they interviewed our office staff, nurses, and clients individually to get a better idea of what Amity is and how we function. From here they conducted their own research to learn more about our industry and asked us questions.

They presented us with their suggestions, once approved they moved on to write an entire book regarding our negatives, their suggestions, and how to best carry out their suggestions.

What was the team composition?

We are working very closely with two members of the team but we do have calls with multiple members of their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our social media has increased in followers, likes, and comments, and our website views have increased.

How effective was the workflow between your team and theirs?

The workflow is extremely effective. Most of the conversation is via email, but we have calls at the beginning and end of each segment of the project and occasionally a check-in call midway through the project.

What did you find most impressive about this company?

Their commitment to learning about our niche industry and their understanding of our small business is impressive.

Is there any area for improvement or anything that could have been done differently?

No.

RATINGS

5.0

Branding Other Digital Marketing Social Media Marketing
$10,000 to $49,999
Jan. 2021 - Mar. 2022

5.0

Quality: 5.0

Schedule: 4.5

Cost: 4.5

Willing to Refer: 5.0

"The Woden team was relaxed, yet professional, and easy to talk to."

Mar 29, 2022

Vice President, The Amity Group, Inc.

Adam Henry

Other industries
Lafayette, Louisiana
11-50 Employees
Online Review
Verified

Woden has been tasked with improving a home health company's branding. Deliverables mainly include their social media and direct marketing strategies.

Woden immediately took the client's suggestions and implemented them across all platforms. They were notably relaxed yet professional and easy to talk to. Moreover, they have done a commendable job of communicating each stage of the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am vice president of The Amity Group. We supply supplemental staff to hospice and home health agencies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Woden, and what were your goals?

Establish a uniform brand story across website, social media, direct marketing. Improve communications with clients and contractors

SOLUTION

How did you select this vendor?

Woden contacted Amity via LinkedIn

Describe the scope of their work in detail, including any steps and the final deliverables.

Members of the Woden team interviewed our team and clients. I felt like the Woden team worked really hard to understand our business model and why we do what we do.

How many people from the vendor's team worked with you, and what were their positions?

The Woden team is made up primarily of professional writers. I would say at least a dozen Woden writers worked on our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We began to take Woden's suggestion immediately and implement across all platforms. The story that Woden put together just made sense.

Describe their project management style, including communication tools and timeliness.

We utilized Zoom for periodic meetings. The Woden team was relaxed, yet professional, and easy to talk to.

What did you find most impressive or unique about this company?

The Story Guide is a very impressive body of work.

Are there any areas for improvement or something they could have done differently?

The Woden team did an excellent job of communicating in regards to what each next phase would be. I am very satisfied with the project.

RATINGS

5.0

Advertising
$10,000 to $49,999
Jan. - June 2018

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I was most impressed with Woden's professionalism and the final work they produced with us."

Aug 27, 2021

CEO, Sovereign Lending Group, Inc

Dan Holtz

Financial services
Costa Mesa, California
201-500 Employees
Online Review
Verified

Woden provided advertising and marketing services for a mortgage solutions company. The team was tasked with defining the client's vision and purpose and promoting its brand identity.

The client was delighted with Woden for defining their company's real purpose. The team's availability and expertise stood out in the partnership. They were professional and result-driven in the workflow.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm am the CEO of Consumer Direct Mortgage company that is licensed in 45 states. We provide mortgage services to hard working Americans.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Woden?

We hired Woden to help us understand who we were and to put words and a story around why we do what we do. We have a great company but with Woden help we now had a compelling story of why were were great.

SOLUTION

How did you select Woden?

We did our research online.

Describe the scope of their work in detail.

The team at Woden started by discovery calls with me and my business partner to understand the why of the company. From there the Woden team interview and studied the management team, the frontline team members, our competition and our clients.

What was the team composition?

The Woden team composed 5 people that we worked closely with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My company now understood the purpose of the organization. We where able to focus on what we did best and explain to potential team members of why they should join our team. The project also help our clients understand what made us different.

How effective was the workflow between your team and theirs?

The team at Woden was very accessible and knowledgeable.

What did you find most impressive about this company?

I was most impressed with Woden's professionalism and the final work they produced with us.

Is there any area for improvement or anything that could have been done differently?

Nothing I can think of.

RATINGS

5.0

Branding
$10,000 to $49,999
Sep. 2019 - Jan. 2020

5.0

Quality: 5.0

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"The entire team was incisive, highly energetic, and fun to work with."

Dec 31, 2020

CEO, Research Centric Platform

Anonymous

Other industries
Boston, Massachusetts
11-50 Employees
Online Review
Verified

Woden provided extensive branding services for a research-centric platform. The clients wanted to build a clear message and value proposition that would resonate with audiences.

Thanks to Woden's expertise and efforts, the client's core message was well-received by end users. The vendor demonstrated its strong project management skills which ultimately helped the project become a success.

Showing 71-77 of 77 Reviews

Our Story

Woden is built around the same storytelling framework we develop for our clients. At the center of our brand is our StoryKernel, and our mission to "transform purposeful companies into essential brands."

We experienced the same challenge our clients do in our last company. Our founders overcame lack of differentiation and inconsistent results by crafting a strategic narrative. Our team developed that into the StoryKernel and has since partnered with companies all over the globe to uncover theirs.

What Sets Us Apart

StoryKernel: Woden's Strategic Narrative Framework

The StoryKernel is Woden's proprietary storytelling methodology. It has been refined over more than 300 engagements to guarantee your value is clear, differentiated, and easily shared by your team. Learn more: storyisthestrategy.com/the-storykernel/

Defined Messaging Hierarchy

Woden's Messaging Hierarchy is derived from your StoryKernel. Each element of your strategic narrative is translated into mission, vision, values, positioning, differentiators, an ICP, and a brand promise to align your team. Learn more: storyisthestrategy.com/messaging-hierarchy/

Storytelling That Pulls Buyers To Your Brand

When the StoryKernel is used for storytelling across the buying journey. Each stage of the journey aligns with a different part of your narrative, ensuring the story evolves to help buyers want to take the next step with you. Learn more: storyisthestrategy.com/customer-journey/

Tools and Technology

Slack

Google Meet

Monday.com

Notion

Google Drive

Zoom

Rippling

Loom

HubSpot

Google Workspace

Adobe Creative Cloud

Microsoft Teams

Commonly Asked Questions

The StoryKernel is Woden's strategic narrative framework that B2B brands use to win more best-fit buyers for less. The StoryKernel is a story of change: it captures why the status quo is no longer tenable for your buyer, your defined viewpoint about that change, and the unique way you help them navigate this change to realize their potential. The StoryKernel is the most widely-used B2B storytelling framework. Woden's clients use the StoryKernel to develop their Messaging Hierarchy, tools that make the story actionable. The StoryKernel is then used across the buying journey to pull new buyers towards the brand efficiently.

Your strategic narrative will make your go-to-market motion more efficient. Telling a consistent, customer-centric story eliminates price pressure, prevents buyers from ghosting, and creates consistent results that drive down customer acquisition cost.

All Woden engagements are phase-based and flat fee. Each phase of the project has set pricing and deliverables, typically starting around $12,500. Clients may opt-out at any time. The StoryKernel is backed with Woden's guarantee: if you do not feel we uncover what makes your brand essential, you can terminate the engagement and we will refund all of your fees paid to that point.

All Woden engagements are led by Ed Lynes, our Founder and Chief Storyteller. Ed is the creator of the StoryKernel framework and has worked directly with all 300 of our clients. In addition to Ed, each project is staffed by an additional four experienced Wodenworkers: a Director of Storytelling, two Brand Storytellers, and our StoryAccelerator Lead.

Download our book, Story is the Strategy. Story is the Strategy will show you how to craft your own StoryKernel, align your team behind it, and apply it to your customer journey. Download here for free: https://storyisthestrategy.com/book/

Locations (1)

1520 Locust Street, 11th Floor Philadelphia, PA, United States 19102

16 - 20

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Brand Stories That Win More Best-Fit Buyers

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Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Highly Rated Similar Providers

Reviews

Woden Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Potential for More Industry-Specific Insights

High Client Satisfaction and Value

Proficient in Brand Storytelling

Responsive and Adaptable

Unique Approach to Branding

Comprehensive Brand Guides

Reviews mentioning:

Woden Reviews

Branding Services for Consulting Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding Development for Risk Intelligence Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding Services for Workwear Brand

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding Services for PRN Staffing & Consulting Agency

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding for Home Health Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Advertising & Marketing for Mortgage Solutions Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding for Research Centric Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

What Sets Us Apart

Tools and Technology

Commonly Asked Questions

What is the StoryKernel?

How do I measure the impact of my StoryKernel (brand story)?

How does Woden charge for its services?

Who will be assigned to work on our project?

How can I learn more about the StoryKernel, strategic narrative, or Woden's methodology?

Location

Locations (1)