Wilson Wings

BACKGROUND

Please describe your company and position.

I am the Founder of OVO

Describe what your company does in a single sentence.

As an independent energy technology company, OVO Energy is focused on providing best-in-class customer service and competitive fixed and variable pricing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wilson Wings to accomplish?

• We engaged them to take care of a branding issue in both instances.

SOLUTION

How did you find Wilson Wings?

Referral

Why did you select Wilson Wings over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Wilson Wings were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We didn't have a well-known brand with OptiSense, a US-based company. We didn't even know how to product-tie and sell our solution in the industry, and the logo was really out of date. Wilson wings are rebranded just for us. Along with offering a whole go-to-market plan that included marketing collateral, trade show booths, and customer communication, they also assisted with reproductization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In roughly two and a half years, when OptiSense rebranded, we went from generating nothing commercially to selling around $1 million of goods each month. Wilson Wings collaborated with us on a new branding and trade booth approach, which was largely responsible for this. They provided us with more sophisticated marketing materials and assisted us in buying a high-end booth so we wouldn't have to rent a generic one.

Following that, we received 200 good leads from our next trade fair, where our exhibit was fully occupied for four days. For us, it marked the beginning of a sharp rise in presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They put us in charge of an account manager who was in charge of project coordination and communication. He worked well with our team, communicated with us, and delegated various tasks to his team as needed. Every project milestone was reached on schedule, and they consistently put in the necessary amount of work. There were never any unexpected expenses because they were precise and open with their charges.

What was your primary form of communication with Wilson Wings?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Even though I know I'm not their only customer, I still feel that way. They have outstanding customer service. They learn to understand the particular requirements of your business, listen intently, and convert those demands into a desired result. Contractors may find it difficult to understand your purpose or core principles, but Wilson Wings is incredibly effective in this process.

Additionally, they refine the messaging based on input from customers until they produce something that stands out and excites people. I believe that this kind of work is a result of their being highly skilled, specialized individuals. Everyone at the organization was exceptionally skilled and knowledgeable, and we could have relied on them for anything from visual design to creating a corporate vision and profile to extracting a value proposition.

Are there any areas for improvement or something Wilson Wings could have done differently?

I hope they can continue to provide excellent customer service as their business expands.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Flock Freight

Describe what your company does in a single sentence.

Less-than-truckload (LTL) shippers can share trailer space in a full truckload with Flock Freight's algorithmic pooling system.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wilson Wings to accomplish?

• We required outside assistance from a company to create new software. For the platform's UI/UX design, further help was needed.

SOLUTION

How did you find Wilson Wings?

Online Search

Why did you select Wilson Wings over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Wilson Wings were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Wilson Wings offered thorough cost estimates and wireframes that described the total scope of the project. The product's interface was designed in collaboration with their designer. They then worked with us to design a progressive web application during the entire process. Users may access the program on any device because it isn't native. This covers Android phones, iOS devices, and desktop browsers. 

They included a simple navigation function into the platform that makes it easier to navigate around within apps by either scrolling or pressing buttons. A QA resource was assigned to test the program at various phases of the development cycle. Using our protocol templates as a guide, this site also produced original testing procedures.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We just released an updated version because of Wilson Wings' software development. We now have limited access to customer input because the website is still relatively new. Nonetheless, the outcomes of our in-house testing show favorable comments about the general usability and design of the platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have to use the same project management software and keep meticulous time records as we do. Jira, GitHub, and Travis CI are examples of this. They went above and above to accommodate us, substituting Google Meet and Telegram for Skype. We had weekly meetings to discuss the project's progress, plan the upcoming sprint, and perform sprint retrospectives. All things considered, their communication skills are really good.

What was your primary form of communication with Wilson Wings?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are open about how they handle every development work. I value having direct communication with their staff members. When we proposed a modification that they disagreed with, they defended themselves by offering counterarguments. This caused us to reconsider our choices many times, but in the end, they acknowledged us as clients and honored our wishes. They are competent, trustworthy, and imaginative. Working with them was the perfect decision that we took.

Are there any areas for improvement or something Wilson Wings could have done differently?

No. They deliver a useful service and perform a great job.

BACKGROUND

Please describe your company and position.

I am the CO-CEO of CFGI

Describe what your company does in a single sentence.

CFGI is a unique and highly specialized financial consulting firm that is strategically positioned to help companies through a range of routine and complex business scenarios.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wilson Wings to accomplish?

• We required assistance in building the story behind our brand.

SOLUTION

How did you find Wilson Wings?

Online Search

Why did you select Wilson Wings over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Wilson Wings were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Wilson Wings has been our advertising and branding agency. For our communication channels, they have tackled the storyline, slogan, personality, and tone of our brand. 

In order to determine our company objective and explain our requirements for the deliverables, we began by researching the competitors and conducting many interviews. Subsequently, they informed us of the areas in which we might situate our business and went on to provide us three possible directions to pursue. As a result, we selected one and collaborated to make the required edits.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Wilson Wing has done a great job so far; they've been useful in offering guidance on how to strategically market our company. Wilson Wings is an excellent partner overall. Molly is a fantastic match for our business and provides us with helpful suggestions in a transparent manner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Over the project, their crew has been adaptable, affable, and on time. We communicate with each other via Zoom and email.

What was your primary form of communication with Wilson Wings?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are understanding of our tiny business and have a good understanding of our sector. They have also been easy to deal with.

Are there any areas for improvement or something Wilson Wings could have done differently?

They are excellent at everything, and I would collaborate with them on other projects.

BACKGROUND

Please describe your company and position.

I am the CEO of Qred

Describe what your company does in a single sentence.

Qred is a fast-growing international FinTech company focused on solving big problems for small businesses. We offer efficient services such as business loans, a business credit card, and factoring possibilities for small business owners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wilson Wings to accomplish?

• We are establishing a larger second fund in response to the success of our first one. We sought assistance in refining and concentrating our message for prospective investors.

SOLUTION

How did you find Wilson Wings?

Referral

Why did you select Wilson Wings over others?

• Pricing fits our budget
• Good value for cost
• Referred to me

How many teammates from Wilson Wings were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Wilson Wings and I had a thorough conversation on our company, our target marketing message, etc. She clarified that while she could suggest a graphic designer who could complete the book, she was not a graphic designer who could provide a final pitch deck. Nevertheless, Wilson Wings produced a well crafted pitchbook layout with a targeted message following several revisions including two-way communication.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Due to COVID issues, our fundraising timeframe has been extended; nonetheless, investors have responded very positively to our message.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management approach was collaborative. Enough time was allotted for several iterations, communication, and a thorough procedure to ensure we got it properly.

What was your primary form of communication with Wilson Wings?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Wilson Wings never kept an eye on the clock and was quite giving with their time. Molly showed that she had given the project a great deal of thought and effort by taking the time to learn about our industry and ask perceptive and informed questions.

Are there any areas for improvement or something Wilson Wings could have done differently?

Nothing of consequence.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of klarx

Describe what your company does in a single sentence.

Klarx is the most popular online marketplace for renting construction equipment and heavy machinery.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wilson Wings to accomplish?

• Three different businesses used to make up our corporation, which we merged under a single corporate identity. Using a new name and method of conducting business in our markets was the first step toward our aim of establishing a single national corporation. 
• Our goal was to rebrand ourselves as a fresh technological enterprise operating under a single brand.

SOLUTION

How did you find Wilson Wings?

Online Search

Why did you select Wilson Wings over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Wilson Wings were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Wilson Wings offered us branding solutions. They began by reviewing our competitors in our local marketplaces and conducting desk research to learn more about who we were. 

We were operating in five states at the time, so the team looked into the demographics of our clients in the towns and cities where we were present. They also conducted internal research and spoke with members of our executive staff and those that interact with customers. 

Wilson Wings then used that data to develop the fundamental components of their brand, taking into account our goals as a company, our target audiences, and their perceptions of us. Making sure we distinguished ourselves from the competition as a technological business was important to us. 

Wilson Wings provided an updated color a palette, images, brand name, and logo. In order to assist us build our presence as a new company, they also provided up with our new catchphrase. 

In order to control how our brand is used and how we portray ourselves on our vehicles, t-shirts, caps, and buildings, the team delivered our brand standards guideline.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Wilson Wings performed admirably. In August 2023, we formally introduced our brand and merged our three earlier websites into a single, countrywide one. Since then, our monthly audience has increased gradually; since launching our brand, our traffic has at least doubled. 

We're currently in the early phases and expanding into other areas.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were really accommodating to our requests and delivered on schedule. Wilson Wings answered promptly when we provided a lot of ideas, made numerous adjustments, and considered a lot of different viewpoints. They were really helpful, and we worked hand in glove. 

When they originally showed us their approach, we had the choice to do everything in 90–100 days. But because of the holidays, other internal initiatives that had to be prioritized, and our need to modify other timetables, the process ended up taking a little longer than expected. 

We were able to obtain what we need, even with this delay. We spoke via phone and email, mostly through email because I travel a lot. The group used PDF documents and PowerPoint slides to provide the information. We

What was your primary form of communication with Wilson Wings?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Wilson Wings provided excellent experience, inventiveness, reactivity, and attention to our demands. We were quite pleased with the result, and they had a really thorough and robust approach. 

The crew also had a keen understanding of our difficulties and, because of their experience, always understood precisely what to do next.

Are there any areas for improvement or something  Wilson Wings could have done differently?

Nothing that I can think of needs improvement. They performed an excellent job of implementing adjustments whenever we requested them.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Joist AI

Describe what your company does in a single sentence.

Joist AI is a data management and content enablement platform for the built world. It’s revolutionary, AI enabled software allows proposal teams to respond to RFQs and RFPs in record time, allowing them to quickly find the right boilerplate content

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wilson Wings to accomplish?

• Wilson Wings was brought on board to assist in creating a fresh look for the business. Our previous branding, which included two distinct items, has not been changed in a very long time. Updating our visual identity to make it more polished, vibrant, and adaptable to our various clientele (SMB, Mid-Market, and Enterprise) was our aim.

SOLUTION

How did you find Wilson Wings?

Referral

Why did you select Wilson Wings over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Wilson Wings were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The task at hand was creating a fresh brand identity, complete with three mood boards. 

All-inclusive Brand Identity System Contains: 

• Update/Refine Color Scheme 
• Update/Change Logo Color 
• Brand Name & Usage Instructions 
• Color Palette Usage & Hierarchy Guidelines for Color Accessibility (WCAG Level AA) 
• Guidelines for Font Selection and 
• Licensing Update the Icon Style

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There aren't any results yet since we're still working on launching our new brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication tool that was utilized most frequently was email. Meetings were effectively planned in accordance with predetermined deadlines. They worked quickly and according to the timetable. Additionally, they were accommodating when we requested additional selections or a bit more time.

What was your primary form of communication with Wilson Wings?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were productive and produced excellent work. They were easy to work with, receptive to criticism, and offered insightful advice.

Are there any areas for improvement or something Wilson Wings could have done differently?

I have nothing constructive to say.

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of Fetch

Describe what your company does in a single sentence.

Fetch is an ecommerce loyalty platform designed to reward shoppers for their purchases.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wilson Wings to accomplish?

• We required web development services from someone.

SOLUTION

How did you find Wilson Wings?

Online Search

Why did you select Wilson Wings over others?

• Great culture fit
• Good value for costCompany values aligned

How many teammates from Wilson Wings were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Wilson Wings team analyzed our objectives and potential opportunities for development in order to redesign the website. Following that, we put SEO tactics into practice to draw traffic and strengthen our internet presence. After that, they gave us a number of design choices, and we all decided which one worked best. 

Since then, they've added a phone call automation capability, a contact information page, and user-facing features like an inquiry form. The platform is hosted on Webflow and the team uses Figma. They are now giving us regular upkeep and assistance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since we started using Google Analytics to track our website traffic, we have seen a noticeable increase in our SEO ranking. Whenever we begin promoting, we anticipate seeing an increase in our numbers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

When it comes to meeting our deadlines for delivery, they have been outstanding. Our team's concessions haven't substantially affected our deadlines, but they're really dedicated to doing their task correctly. We interact via email and Zoom and use JIRA for project management.

What was your primary form of communication with Wilson Wings?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their eagerness to solve problems and dedication to succeed are impressive.

Are there any areas for improvement or something Wilson Wings could have done differently?

Nothing that I can think of needs improvement on their part.

BACKGROUND

Please describe your company and position.

I am the Founder

Describe what your company does in a single sentence.

Fintech services for Indian Middle Class

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wilson Wings to accomplish?

• UI Consultancy
• UX for increasing customer experience and engagement

SOLUTION

How did you find Wilson Wings?

Referral

Why did you select Wilson Wings over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Wilson Wings were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The company was engaged for multiple app UX upgrade and also build from scratch 

• Consumer app for fintech services
• Corporate salary solution platform
• Sales app for engaging sales activity
• Admin portal for all connected portals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• What sets Wilson Wings apart is their accumulated business knowledge. They have a deep understanding of various industries, which makes them an invaluable extended team for any organization. Their expertise in acquiring business insights enhances the design process and ensures that the final product aligns with the client's goals and objectives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One of the standout qualities of the Wilson Wings team is their speed and efficiency. They consistently deliver results well before the scheduled deadlines, which is crucial when launching a product. Their ability to meet tight timelines without compromising the quality of their work is truly impressive.

What was your primary form of communication with Wilson Wings?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In the world of design, it is not just about bringing ideas to life; it also requires thorough research, which founders often lack the time for. Wilson Wings' unique selling point lies in their research analysis and documentation processes before executing any design project.

Are there any areas for improvement or something Wilson Wings could have done differently?

Nothing so far I know about.

BACKGROUND

Please describe your company and your position there.

I am the chief marketing officer of life deports. We are a company with demanding quality processes that seeks to provide the best of the best for the best.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wilson Wings?

We hired Wilson Wings to design and development of our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had various options. But we decided to go with Wilson Wings because of their previous work and it was value for money.

Describe the project in detail and walk through the stages of the project.

First Wilson wings sent us a detailed quote regarding our project. After that, we had a discovery session where we described what we actually need on our website. The whole process went really well. Then we finally decided to go with the design. They involved us in every process. After the development is done, they did the testing. It was a really pleasant experience working with them.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Sayeed and Sumalatha. Sayeed is the digital director of Wilson WIngs

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We believe they did an amazing job in design as well as development.

How effective was the workflow between your team and theirs?

It was really smooth. We were able to connect with them whenever we wanted clarification. They delivered what we actually expected.

What did you find most impressive or unique about this company?

The best part about working with Wilson Wings was their excellent time management. They were very professional with their work. They did an amazing job with the website.

Are there any areas for improvement or something they could have done differently?

We did not find any difficulties while working with them.

BACKGROUND

Introduce your business and what you do there.

I’m the chief business officer at Skyline Construction, a property developer in India.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wilson Wings?

We had some requirements for marketing collateral and needed help with it urgently.

SOLUTION

What was the scope of their involvement?

Wilson Wings did our brand stationery and brand identity. They also designed our brochures, business cards, and our logo. I had my team collaborate with them; they gave them a brief and the freedom to create everything based on the kind of brand we had. After that, they came up with some design options, which I approved before implementing them.

What is the team composition?

We coordinated with one person from their team.

How did you come to work with Wilson Wings?

Out of 150 vendors, we shortlisted 25 of them. We got quotations from each company, but we chose Wilson Wings based on quality and value for money.

How much have you invested with them?

We spent $500 with them on this project.

What is the status of this engagement?

We worked together through December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were happy with their suggestions and how they gave us quick options to choose from — their team was able to help us out in a prompt matter. Overall, we feel like they delivered good value for the money, so we’re happy with the output.

How did Wilson Wings perform from a project management standpoint?

Project management was impressive because they were able to exceed our deadline expectations. In terms of communication, we used phone calls.

What did you find most impressive about them?

Their turnaround times were impressive.

Are there any areas they could improve?

I don't think there's anything they can improve on — we even recommended them to other people.

Do you have any advice for potential customers?

Be flexible with them to have a better output; they have the potential to come up with more things, so give them the freedom to design.