Wildern Design & Interactive

BACKGROUND

Please describe your company and your position there.

Clipper is an iconic Pacific Northwest travel company that provides daily, year-round fast-ferry service between Seattle, WA and Victoria, BC as well as hotel and tour/activity packages. As the VP of Marketing, I oversee all branding, marketing and advertising initiatives for Clipper.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildern Design & Interactive?

Clipper engaged Wildern in 2017 to support a broad range of ongoing branding, marketing and advertising efforts ranging from re-branding, digital and print advertising, email marketing to UX design and development projects. Wildern has been Clipper's design agency of record since 2017.

What were your goals for this project?

Our ongoing goals have been tied to our overarching marketing goals for Clipper. Each project has it's own set of goals tied to improving the overall customer experience and engaging customers to travel with Clipper. Clipper experienced business growth 2017-early 2020.

SOLUTION

How did you select this vendor?

Wildern is a small but mighty agency which I knew I wanted for the scope of ongoing work needed. They have a diverse set of skills across creative strategy, branding, design, UX and web dev and are nimble in their approach and management of projects.

Describe the scope of their work in detail.

Clipper's engagement with Wildern has entailed seasonal campaign digital and print advertising support, email marketing digital design support as well as outdoor advertising. We have also engaged Wildern on a re-branding project as well as a few different UX design and development projects tied to re-designing the booking flow of our site.

What was the team composition?

Throughout our engagements with Wildern, we've always worked with one of Wildern's principals as our core account and strategy lead along with Wildern's various team of designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since engaging with Wildern in 2017, we've pivoted Clipper into a far more modern feeling travel company due to a fresh and consistent look and feel. In turn, we've utilized our refreshed brand to go after new target markets resulting in business growth.

How effective was the workflow between your team and theirs?

Excellent. Wildern has proven to be nimble and always accessible. They always succeed at managing high volumes of work.

What did you find most impressive about this company?

It's always great knowing that you have an agency principal highly involved in overseeing the workflow and quality of delivery.

Are there any areas for improvement?

None. We have been 100% satisfied and greatly value our partnership with Wildern.

BACKGROUND

Please describe your company and your position there.

I am the Chief Development Officer for Watson Adventures. We are the leader in scavenger hunts, from virtual team-building activities to personalized and public scavenger hunt group games, available anywhere.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wildern Design & Interactive?

To update and improve our website, and to create a browser-based “app” to run our corporate team-building games.

What were your goals for this project?

The website was overdue for a new look and a new structure. Visitors needed better guidance navigating our vast inventory. The visual appeal of the site needed dramatic improvements.

SOLUTION

How did you select Wildern Design & Interactive?

They were recommended by someone who had worked with them before.

Describe the project in detail.

The website, built in Wordpress, needed a new design and a fresh appearance. Navigation needed to be easier. Hundreds of pages of content needed to be imported into the new site. New design requirements for improved SEO needed to be created. Just look at the website and you’ll see.

What was the team composition?

We worked with one of the partners and two designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our sales increased dramatically. The bounce rate decreased. Time visitors spent on the site increased.

How effective was the workflow between your team and theirs?

The process was smooth and easy. The Wildern team has an excellent “bedside manner” and take everything in stride. We could not ask for better collaborators.

What did you find most impressive about this company?

Their creativity, their resourcefulness, their openness to input and change.