whiteDigital

BACKGROUND

Please describe your company and position.

I am the Practice Manager of SouthStar Urgent Care

Describe what your company does in a single sentence.

I’m the practice Manager for an urgent care system spanning the US and some major hospitals in California, New York, and other locations. My primary responsibilities include managing our paid search channels. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired Megethos for their PPC services. We transitioned to them from a previous agency.

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We first engaged whitedigital, my primary objective was to ensure they had all the tools they needed to access our account. The first thing they did after that was audit our account from top to bottom. The team gave us recommendations, and we made major changes to our account. They utilized many first-party data and dove deep into the weeds to fix some problems, such as inconsistent audience targeting. 

To elaborate, we were seeing incredible growth at that time. However, our performance wasn’t up to the level that we wanted because of the original campaign set up by our previous provider. As a result, our teams strategized with whitedigital and restructured the entire account. We took what we learned from the previous one and rebuilt everything from the ground up.

Currently, whitedigital works on presenting reports to us on a monthly, weekly, and ad hoc basis. These reports showcase everything we’ve done for the month, including key highlights, performance metrics, and the next steps we can take. On top of that, the team also works on our budgeting needs. A big portion of our work goes into ensuring that everything is optimized and that our campaigns are getting sufficient funding.

Moreover, whitedigital creates dashboards for us on an ad hoc basis. We can access these dashboards 24/7, and they pull data directly from Google. The team also serves as our one-stop shop for any analysis we may do on our side. I then deliver all their insights to our internal team. 

Further, the team helps us with creating ad copy. They provide suggestions and give their recommendations on best practices. If any copy gets flagged, they tell us about it and give us insights into why the copy is flagged. They also check for any similarities across various copy pieces and offer change suggestions to fix issues. whitedigital also creates various assets for us, such as display ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the things we truly value is efficiency, and being in the healthcare industry, one of our primary success metrics is the cost-per-booking rate or the cost to gain one person on our website. Comparing Q4 of 2020 versus Q4 of 2021, our cost-per-booking rate has been reduced by more than 50%. That’s incredible — it means we’re doubling our return for every single dollar we spend. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

whitedigital has met every single deadline we’ve set. Depending on prioritization and bandwidth, there might have been some fluctuations in their performance. However, these are major projects, and they’ve met every major deadline with flying colors. Apart from that, they also ensure that we have time to review their work and that I’m in the loop to approve their outputs. Simply put, they’re highly communicative and flexible. In terms of budgeting, whitedigital is extremely efficient and knowledgeable when it comes to managing our dollars. 

For tools, everything is done through Google Suite. We also use Slack as our primary communication method. We have weekly and ad hoc calls with them. Overall, we’ve never lacked in communication. Our team is fully remote, and whitedigital works flexibly with that. 

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

whitedigital brings plenty of industry knowledge to our team. They’re great at communicating what’s valuable to us while filtering out what’s not as valuable. Other agencies go over huge metrics with graphs and numbers to executives that have no ideas what they mean. By contrast, whitedigital is good at going over specific details and technical aspects when they talk to me and our company director. They’re also good at speaking about high-level goals when required.

Beyond that, the whitedigital team gives plenty of great recommendations based on their experience with their other clients. They tell us what has worked successfully for their other customers and ask us if we want to do it, too. That’s one of the biggest things they bring to the table. 

Furthermore, other teams don’t show as much consistency as whitedigital does. Over time, teams get comfortable, and once people get comfortable, deadlines are sometimes missed. That’s fine at first, but it’s not okay when it becomes a pattern. Luckily, whitedigital has been truly consistent. Even after working with them for over a year, it still feels like it’s our first week of working with them in terms of consistency. 

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the Director of Senior Flexonics Pathway

Describe what your company does in a single sentence.

I'm the director of sales and marketing for Univera, a medicinal beverage company. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired whitedigital for their marketing services.

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

whitedigital provides SEM services for us on Google and Bing; they also do social media marketing on Facebook and Instagram. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our revenue from paid campaigns has increased by about 300%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

hey deliver on time. Our communications are done via emails and meetings through Zoom and Google Meet.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have initiative and a great dedication to great decision-making. The team follows their plan and makes good decisions to improve and optimize our campaigns. 

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the Founder of Brand Planet

Describe what your company does in a single sentence.

Observations, insights, and questions on marketing, branding, creativity, and content culture.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• whiteDigital has been hired to help us grow the number of listeners we have, raise awareness of our videos and podcast content and generate engagement on its performance-based marketing initiatives.

SOLUTION

How did you find whiteDigital?

• Online Search
• Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The sphere of work was planning and implementation of paid media channels on YouTube, Instagram, and Spotify; creation of high-converting landing pages used on our content promotions; A B testings on ads designs; and performance reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of the project, it was possible to see a positive change in listener activity, an increase in traffic to our content hubs, and increase in the number of subscriptions and sign-ups to the shows.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had quite effective project management. Delivery was timely and their team has always been proactive in its correspondence hence making adjustments fast to our input/campaign requirements. 

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their strategic media consumption behavior analysis as well as being able to convert data into a marketing action that directly influenced our growth.

Are there any areas for improvement or something whiteDigital could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Sharesies

Describe what your company does in a single sentence.

Develop your wealth, your way, in one place

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• Our aim of hiring whiteDigital was to assist us in creating a solid social media presence, reaching younger investors, and making more people engage with our investment tools and educational resources.

SOLUTION

How did you find whiteDigital?

• Online Search
• Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It involved the management of our Instagram, Facebook, and TikTok pages, developing a content calendar, developing branded creatives, running targeted ad campaigns, and running influencer collaborations. Weekly deliverables included posting of content, monthly reports, ad creative material, and briefs on influencer collaboration.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to witness a significant increase in the community membership as well as the number of people commenting on our posts and clicking through to our site and we could definitely see a stronger discussion of our brand on the Internet. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The management of their project was in order, they delivered everything as they guaranteed. These people were assertive on a communication level, receptive to criticism, and did not hesitate to change strategy according to outcome or changes in direction inte

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most outstanding was the creativity and how they would be able to convert financial ideas into social friendly information without losing the tone of our brand. They actually captured what we are about and made it happen on the net.

Are there any areas for improvement or something whiteDigital could have done differently?

Nothing major to point out.

BACKGROUND

Please describe your company and position.

I am the CEO

Describe what your company does in a single sentence.

 A private preschool serving students ages 18m-5yrs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• PPC, increase leads for enrollment

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I met with them and discussed the priorities of the project, laid out our goals and their strategies for achieving those results. From there, they put together a Google ads campaign that ultimately delivered great results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased site traffic, gained multiple leads that led directly to enrollment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We met by phone and email and their communication was always clear and consistent. They set forth clear timelines and answered all questions without hesitation.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are extremely professional and communication is definitely their strong suit, but I think their knowledge base sets them apart from other companies. I also felt they are extremely honest and reliable and genuinely care about getting their customers the best results possible.

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the COO of showy pines paws for purpose

Describe what your company does in a single sentence.

We breed and train the best Labradors and Golden Retrievers in the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• PPC

SOLUTION

How did you find whiteDigital?

• Online Search
• Referral

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increased vision to certain aspects of our business through PPC.  The key deliverables that we were looking for was an increase in traffic to our Service dog and Golden Retriever pages.   The goal was to accomplish this and keep the spend within reason while having a good ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Bev has continued to deliver results in terms of high quality leads while also driving down cost.  She has been instrumental to the continued growth of certain sectors of our business model.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver everything on time and are responsive to our needs any time they arise. The personal touch and partnership is truly valued here at Snowy Pines. They've fit in seamlessly with our team and truly heard the goals we needed to accomplish. She also followed through with a great plan to make it happen.  

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The part I love the best about Bev and the Black Propeller team is that they are constantly looking at ways to improve the services they provide for us.  This ideal aligns with how we operate as a team/business.

Are there any areas for improvement or something whiteDigital could have done differently?

NOTHING

BACKGROUND

Please describe your company and position.

I am the Co-Owner of Custom Closets & Cabinets

Describe what your company does in a single sentence.

WE CRAFT QUALITY CUSTOM CLOSETS AND CABINETS TO THE HIGHEST CUSTOMER STANDARDS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired whiteDigital to improve our online visibility, attract more local clients searching for custom closet and cabinetry services, and increase qualified leads through organic search.

SOLUTION

How did you find whiteDigital?

• Online Search
• Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

keyword research, on-page optimization of our service pages, creation of location-based landing pages, Google Business Profile optimization, and a content strategy focused on home improvement and storage solutions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw consistent growth in website traffic from relevant search terms, better rankings for local keywords, and a noticeable increase in inbound calls and form submissions from homeowners interested in our services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were met according to schedule, and they maintained regular communication with clear reporting and responsiveness to any updates or concerns we had.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep understanding of both SEO and the construction industry stood out. It allowed them to craft content and strategies that resonated well with our target audience.

Are there any areas for improvement or something whiteDigital could have done differently?

None all good

BACKGROUND

Please describe your company and position.

I am the President of Cremades & Calvo-Sotelo

Describe what your company does in a single sentence.

Cremades & Calvo-Sotelo is one of the most important law firms in Spain.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• Our undertaking of hiring whiteDigital was to lift the conversions of our legal services web page and acquire better consultation request.

SOLUTION

How did you find whiteDigital?

• Online Search
• Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work involved auditing our landing pages, redesigning key service pages in order to optimise these pages towards conversion, A/B testing of layouts/messages as well as optimising our contact forms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the implementation of the project, the number of booked consultations and forms completion increased significantly, and the visitor activity on the pages devoted to our areas of practice greatly improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had an organized project management.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their testing strategy and mind set had a practical effect.

Are there any areas for improvement or something whiteDigital could have done differently?

All good from our side.

BACKGROUND

Please describe your company and position.

I am the CEO of SOL International Ltd

Describe what your company does in a single sentence.

Dispute resolution, private client, tech,sports, entertainment and fashion law boutique consultancy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire whiteDigital to accomplish?

• We hired whiteDigital to assist us in generating more substantial legal leads by focusing our PPC campaigns in the highly targeted nature, with a focus on business law and case law regarding construction and homes.

SOLUTION

How did you find whiteDigital?

• Online Search
• Clutch Site

Why did you select whiteDigital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from whiteDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They controlled the whole process including meticulous keyword research, ad copy creation, design of conversion-oriented landing pages and deployment of lead and call tracking systems.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The inbound visitors who contacted us were more educated and expressly interested in hiring our law services, and this actually made a difference in the way we attended new clients intake.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The whole process was on time and they were explicit and receptive every time we presented our feedback or had to make an adjustment.

What was your primary form of communication with whiteDigital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They knew our market well and ensured that the adverts reached those people who actually needed the type of legal assistance that we provide no mass audience and no nonsense, just success.

Are there any areas for improvement or something whiteDigital could have done differently?

They did things in a professional way.