White Label Agency is a specialized WordPress development company built for marketing agencies looking to scale capacity without operational overhead.
Founded in 2013 by Einar Rosenberg in Williamstown, Massachusetts, White Label Agency has grown to over 150 team members and delivered more than 20,000 WordPress websites for more than 600 agency customers across the US and worldwide.
White Label Agency acts behind the scenes as an extension of internal teams adapting to the agency's workflow, and providing transparent communication, strict confidentiality, and predictable project delivery under the customer brand. Every agency customer works with a personal account manager who ensures single-point-of-contact clarity and steady project momentum from start to finish.
White Label Agency provides four core white-label services tailored for marketing agencies:
White-Label WordPress Projects: Fixed-price custom web development to expand agency capacity when needed.
Dedicated WordPress Developers: Full-time developer added directly to agency workflows with one month notice and no long-term contracts.
Dedicated WordPress Designers: Figma to WordPress focused designer who integrates seamlessly into the agency team.
WordPress Maintenance Plans: Ongoing security, updates, and site monitoring to keep client environments safe and running smoothly.
By specializing exclusively in WordPress, White Label Agency combines over a decade of technical expertise with scalable delivery, averaging 3,000 website projects annually. This operational model allows agencies to deliver work under their own brand, eliminate hiring bottlenecks, and maintain total control over project profitability.
Web Development & Staffing for Web App Development Company
StaffingWeb Development
NodeJSWordPress CMS
$50,000 to $199,999
Sep. 2024 - Sep. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The people there really care about the work they do, and strive to do excellent work."
Sep 28, 2026
Web Director, Web App Development Company
Zachary Gillam
Verified
Advertising & marketing
Olathe, Kansas
11-50 Employees
Online Review
Verified
White Label Agency provided WordPress development and staffing services for a web app development company. The team sourced a dedicated developer to build and maintain multiple large custom WordPress apps.
White Label Agency's work increased the client's development velocity by over 300%. The team consistently did great work and delivered it on time. Moreover, White Label Agency took high ownership of their work, and internal stakeholders were impressed with their commitment to the project.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Web Director of a web app development company.
Describe what your company does in a single sentence.
Our team builds web apps that help businesses. These programs save time, reduce waste, and help get work done faster.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire White Label Agency to accomplish?
White-Label WordPress Projects
Dedicated WordPress Developer
SOLUTION
How did you find White Label Agency?
Online Search
Why did you select White Label Agency over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
How many teammates from White Label Agency were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
They helped work on over 20 projects, and thousands of tasks over the course of 2 years. They helped build and maintain multiple large custom WordPress applications.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increased our development velocity by over 300%. We went from a team of 6 down to 3 and still got more work done.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The team consistently did great work and delivered it on time.
What was your primary form of communication with White Label Agency?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They take extreme ownership of their work. The people there really care about the work they do, and strive to do excellent work.
Are there any areas for improvement or something White Label Agency could have done differently?
Sometimes the language barrier is frustrating when writing requirements. Somethings that were obvious to us, were not obvious to them. That created a lot of rework, but the value was substantial enough that it wasn't a big deal to us.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
In 2013, our founder Einar Rosenberg started the White Label Agency while living in the little town of Williamstown, nestled in the Berkshires in Western Massachusetts. Since then, we have grown to include over 150 team members and served 600 marketing agencies. Our customers are spread across the United States, and even some across the world.
What Sets Us Apart
Great communication
Good code is not enough. Clear communication is what makes projects succeed. When you work with us, you get a personal White Label Agency account manager who listens, responds, and keeps your projects moving forward smoothly.
Specialization
We focus exclusively on WordPress at White Label Agency. It’s how we got our start, and we’ve stuck with it. Our team has successfully delivered more than 20,000 custom WordPress site builds since 2013.
Scalability
White Label Agency has an in-house team of 150+ WordPress developers and designers, allowing marketing agencies to take on more projects by instantly expanding production capacity. We make it easy for you to scale up or down as needed.
Locations (2)
68 Harrison Ave Ste 605 PMB 76450Boston, MA,
United States02111
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