What IF Web

BACKGROUND

Please describe your company and position.

I am the Engagement Lead of Scale Ventures

Describe what your company does in a single sentence.

Scale Ventures prepares ambitious SaaS companies for stronger deals. We embed early, to build investor grade finance and deal capability inside high growth SaaS companies. So when a raise or exit arrives, our clients enter transactions with credibility, alignment, and the foundations for better outcomes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire What IF Web to accomplish?

• Website build

SOLUTION

How did you find What IF Web?

Online Search

Why did you select What IF Web over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from What IF Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The bussiness needed an upgrade to their website. Our current site had served them well so far, but they had reached a stage where looking more professional in the digital space was essential.

With most engagements coming through referrals and word of mouth, the website isn’t about lead generation, it’s an authority piece. A place for prospective clients to validate the brand, understand the offering, and immediately recognise us as a serious, trusted partner in the SaaS and AI growth journey.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fully built, fucntional website with the below features

• A professional, minimalist online presence showcasing expertise in helping scaling Saas companies grow.
• Enhanced credibility for clients to find more information about Scale Ventures to help reassure potential clients of their professionalism.
• Improved user experience through clean, structured layouts, and a navigation layout that’s easy to use, making it easy for visitors to explore services and understand their value

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Between Isaac and Tom, the project was very well managed and progressed smoothly from start to finish. Communication was clear and consistent, and their suggestions were always based on experience while still respecting and supporting our original vision.
They were highly responsive to feedback and updates and worked efficiently to get the website live quickly. We also appreciated their flexible, staged approach, launching the homepage first and then building out the supporting pages.

What was your primary form of communication with What IF Web?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We had a great experience working with What IF Web on our website design and development. They took the time to truly understand our requirements and creative vision, including reviewing examples from other websites and thoughtfully adapting those ideas to suit our business.

BACKGROUND

Please describe your company and position.

I am the Software Developer of Hayward Score

Describe what your company does in a single sentence.

Build Healthy Homes

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire What IF Web to accomplish?

• UX expertise 100%
• Customized Unique Dashboards
• Responsive Form Design

SOLUTION

How did you find What IF Web?

Referral

Why did you select What IF Web over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from What IF Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

What If Web has helped us with 2 projects one of which is on going. The current project is customized responsive dashboards which will be used in a SAAS application.

The initial project was the graphical redesign of a enterprise form which is crucial to our business analytics. To be honest What If Webs high degree of competency with UX and technical competence made me reach out a second time for assistance.

Highly recommend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High Fidelity designs provided in the form of figma files, allowed us the ability to not only see exactly what we are paying for but actively participate in the design process. Have worked with What If Web previously this gives me a high degree of confidence in the end result.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Provided video updates as well as high fidelity designs in the form of figma files in addition to constantly asking for feedback.

What was your primary form of communication with What IF Web?

Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their high-fidelity designs and ability to follow through with the finished product. I was shown a design of what I was paying for, provided the ability to provide feedback and change the requirements at any time, and finally delivered the finished software product that matched the specifications I asked for exactly.

10/10 recommend Tom and Isaac for your future projects.

Are there any areas for improvement or something What IF Web could have done differently?

I do not have any complaints.

BACKGROUND

Please describe your company and position.

I am the Content Manager of New Zealand Association for Environmental Education

Describe what your company does in a single sentence.

We are a non-profit organisation supporting educators across Aotearoa NZ to embed environmental education within schools and the wider community. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire What IF Web to accomplish?

• Redesign aspects of our website
• Provide ongoing technical assistance for our website

SOLUTION

How did you find What IF Web?

Referral

Why did you select What IF Web over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from What IF Web were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The team at WhatIF helped us redesign and build changes into our website (Webflow), to enhance the functioning of filters and improve user experience. 

They have continued to support us with technical advice and development work, including fixing bugs and building new sections within the website when required. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website is functioning well, with improved engagement (visits, engagement time).

Website design suggestions and resulting changes have been easy to use for our content manager, allowing work to progress efficiently.

Bugs or requested changes are always actioned and fixed quickly, which means our user experience remains positive. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent communication (quick replies to requests) and all actions are completed within the timeframes given and to a high standard. 

Work is extremely efficient and great value for money

What was your primary form of communication with What IF Web?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is open, friendly, and always happy to help, including answering questions and helping to clarify technical processes, which is not our area of expertise! 

They are highly efficient and responsive, which means we can always rely upon them to get work done even at short notice. 

Are there any areas for improvement or something What IF Web could have done differently?

No suggestions for improvement - we have only ever had positive experiences. 

BACKGROUND

Please describe your company and position.

I am the CEO of No Code Creation

Describe what your company does in a single sentence.

No Code Creations is a cutting-edge software development agency specializing in building web and app digital solutions using no-code and low-code platforms. With a team of highly skilled developers, talented branding and UX/UI specialists, and a dedicated social media manager, we provide full end-to-end development services—including custom design, development, and post-launch growth strategies.

Founded by Kane Patterson, who transitioned from personal training to software development after overcoming immense personal challenges, No Code Creations is built on resilience, innovation, and a passion for helping startups and businesses bring their digital ideas to life. We offer tailored solutions, from MVP development to complete platform builds, making high-quality digital products accessible to entrepreneurs without the need for traditional coding.

Whether you need a sleek website, a powerful mobile app, or a full-scale digital ecosystem, No Code Creations turns ideas into reality—efficiently, affordably, and with a focus on long-term success.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire What IF Web to accomplish?

• Create amazing looking digital platform designs
• Design and Branding for my clients

SOLUTION

How did you find What IF Web?

They contacted me for partnership

Why did you select What IF Web over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Down to earth and just all round great guys

How many teammates from What IF Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SnapPhoto – The Ultimate Photography & Videography Marketplace
SnapPhoto is an innovative platform designed to connect clients with professional photographers and videographers across Australia. Whether you need a wedding photographer, a corporate event videographer, or a creative professional for a personal photoshoot, SnapPhoto makes booking seamless and hassle-free.

By providing a centralized marketplace, we empower both clients and creatives—giving photographers and videographers an easy way to showcase their work, manage bookings, and grow their business, while ensuring clients find the perfect professional for their needs.

 
Deliverables from a Designer & Brand Designer for SnapPhoto
A strong brand identity and compelling design are crucial for SnapPhoto’s success. Here’s what you can expect from a designer and a brand designer:

Brand Designer Deliverables:
Brand Strategy & Positioning – Defining SnapPhoto’s mission, vision, values, and target audience.
Logo Design & Variations – A unique, scalable logo with different formats for web, print, and social media.
Color Palette & Typography – A visually cohesive color scheme and font selection that align with SnapPhoto’s brand identity.
Brand Guidelines – A document detailing logo usage, color codes, typography rules, and visual style to maintain consistency.
Messaging & Tone of Voice – Guidelines on how SnapPhoto communicates with its audience to create a recognizable brand personality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My client was extremely happy with their new design of their website and webapp/app and all their users have complimented the design and feel of their platform

Describe their project management. Did they deliver items on time? How did they respond to your needs?

What IF Web has always gone above and beyond with the work and communications with my dealings with them 

What was your primary form of communication with What IF Web?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The attention to detail and amazing designs they created were next-level and valuable to my company.

Are there any areas for improvement or something What IF Web could have done differently?

Not that I can think of, they are smashing it in every way

BACKGROUND

Please describe your company and position.

I am the Product Marketer of Aphex

Describe what your company does in a single sentence.

Multiplayer planning software for construction delivery teams

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire What IF Web to accomplish?

• Revamp our marketing website in Webflow.

SOLUTION

How did you find What IF Web?

Online Search

Why did you select What IF Web over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from What IF Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted a new, modern, responsive website built on Webflow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team did a great job delivering a great website experience. They are very responsive and great to work with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and on top of their deliverables.

What was your primary form of communication with What IF Web?

Email or Messaging App

What did you find most impressive or unique about this company?

They respond quickly and deliver high-quality work on time and within budget.

Are there any areas for improvement or something What IF Web could have done differently?

None. 

BACKGROUND

Please describe your company and position.

I am the Executive of Carepatron

Describe what your company does in a single sentence.

Carepatron is the world's leading AI-powered practice management and EHR solution for health and wellness

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire What IF Web to accomplish?

• Saas Software Website
• Scalable CMS
• Strong brand and perfromance

SOLUTION

How did you find What IF Web?

Referral

Why did you select What IF Web over others?

Referred to me

How many teammates from What IF Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete end-to-end website design and development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered our project on time, below budget, and exceeded our performance and quality goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Tom and Isaac on our website design project has been a pleasure! Their attention to detail, organization, and ability to keep everything on track made the entire process seamless from start to finish.

They ensured clear communication, set realistic timelines, and aligned all stakeholders, resulting in a smooth workflow and a beautifully designed website that exceeded our expectations. Their problem-solving skills and proactive approach were invaluable, ensuring any challenges were quickly addressed.

What was your primary form of communication with What IF Web?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Below Budget
• Higher quality and performance that we hoped for
• Great coms
• Fun to work with

Are there any areas for improvement or something What IF Web could have done differently?

Nothing. They are excellent.

BACKGROUND

Please describe your company and position.

I am the COO of a CAD-connected wiki company

Describe what your company does in a single sentence.

We are a CAD-connected wiki for hardware teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire What IF Web to accomplish?

• Build and update our website

SOLUTION

How did you find What IF Web?

Online Search

Why did you select What IF Web over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from What IF Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We first hired the What If Web team to develop our website from the ground up and have since used them for updates. They generate all visuals and design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timeline, cost, quality

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great project management skills. They're great at meeting timelines and super communicative.

What was your primary form of communication with What IF Web?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Tom is a very talented designer who is great to work with. He's very detail-oriented and thoughtful. He's a great collaborator, he listens to my ideas and executes on them well, but also his expertise in web design is suepr valuable and I appreciate when he pushes back to align with best practices. Isaac is really generous with his time and great at managing the project and budget with everything.

Are there any areas for improvement or something What IF Web could have done differently?

I really love working with this team, no feedback.