Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
That’s a hard question to answer, because, like everyone, our business fluctuates. But, when we go through the monthly reports, we can see we’re getting a lot of hits and feedback, we just don't seem to be getting a ton of conversions. It’s just hard to quantify that.
What I can tell you is that, every month, we are seeing an increase in the number of times we’re viewed and how much time is spent on particular pages. You may not think that advertising is hard in the legal field, but it is, especially in the family law area; there are a lot of divorce and child custody attorneys out there. I know we have worked on that section of our site a little bit harder, just trying to get more of a presence out there. Again, that’s one of the things that WebpageFX has done with us. They do the analysis of the other local competitors, and they’ll see what kinds of numbers the other companies are getting. Then they come back to us and say, “We’re not getting the results that we’d like to, so let’s put a little bit more focus on this area, let’s build up this section of your website.”
Every month we have more traffic than we did the previous month. What they’re doing is working to get us out there, but it’s hard for us to tell when the people call or email how they found out about us. But we’re still getting people calling in, so something’s working, and that’s the main crux of our advertising now. What they’re doing is working for us.
How did WebpageFX perform from a project management standpoint?
The truth of the matter is that they have offered a tremendous number of tools to us, and the one thing that kind of tipped the scales for them in the early interviewing process is they told us that they’re very transparent, and I can tell you they are. They set me up with access to watching what they do at any point in time on my account. They keep notes, they keep a running record of every time that they get into my account, what they’re doing, why they’re doing it, how they’re doing it. I don't necessarily understand what they’re doing, but I can see what they’re working on. And I'm constantly getting emails that say something like, “Thomas logged on and did XYZ today.” They’re also constantly running tests and that sort of thing. It’s just a nice thing to be able to see at any point in time the work that’s being done, rather than just relying on somebody to tell you, “This is what I plan to do,” and, “Oh yeah, I did it.” In my research, I did not see or hear that that was something any other company was doing, and I found that to be beneficial in my relationship with WebpageFX. They have specific programs that they set me up with, and I get an email every week showing me what companies have gone onto our website, what they’re looking at, how long they spend on the site, and the different pages they read. It’s just kind of a nice, neat little feature to be able to see who’s checking us out and why. I don't know any other company that does that.
What did you find most impressive about WebpageFX?
They’ve done a really nice job for us. The biggest thing is that they are attentive to me. If I have a question, Thomas jumps on it right away, and sometimes they’re working on problems before I’m aware of them. For instance, he emailed me and left a voicemail this morning saying, “Hey, by the way, I noticed there was a little change, and we’re having some issues that we didn't initiate. Can you let me know?” What happened was our hosting company had made a change, which is not something that I would have checked on. But he is always on top of everything and just seems to care. Unfortunately, in today’s business world, customer service seems to be the last thing that people care about, and that is the one thing that Katie and Thomas both have put on the forefront. They seem to care about us as a business, not just as a customer. That in itself lends me to be loyal to them.
Are there any areas WebpageFX could improve?
Honestly, I don't know of anything WebpageFX could improve off the top of my head. I don't have a bad taste in my mouth regarding anything that has gone on, because any time we’ve had an issue, they’ve taken care of it.
Their services are not cheap, but they’re not outrageous either, and I think the value for the price is comparable to other businesses. Of course, everybody would like to pay less and get more, but I think WebpageFX is very well-priced considering their expertise and availability. Anytime we’ve run into an issue, Thomas is always available, and if he’s not, then I can find somebody that can talk me down or move me to the right department. When I have had a situation where I didn't think the numbers were coming back as high as I wanted them to be, or I didn't think that we were moving in the right direction, I would call Thomas and say, “I’d really like to sit down with you face-to-face,” and he would drive in from Harrisburg, close to an hour away, just to sit with myself and Larry Jr., the managing partner. We would go through everything and he would listen to the concerns we were having.