Voodoo Agency

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of BrightPath Academy

Describe what your company does in a single sentence.

online school

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Voodoo Agency to accomplish?

• Develop a high-converting website for our online school that clearly explains the value of our programs and builds trust with potential students.
• Create a scalable structure that allows us to easily add new courses, landing pages, and marketing funnels without rebuilding the site from scratch.

SOLUTION

How did you find Voodoo Agency?

Online Search

Why did you select Voodoo Agency over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Voodoo Agency was responsible for the full-cycle website development for our online school. The scope of work started with a discovery phase, where they analyzed our business goals, target audience, and competitors.

Based on this research, the team created the website structure and user flow, focusing on clear presentation of our courses and conversion paths. They handled UX/UI design, ensuring the interface was intuitive and aligned with our brand positioning.

On the development side, Voodoo Agency built a responsive, fast-loading website with a flexible content management system that allows our team to easily update content and add new courses. They also implemented key integrations, including lead capture forms, analytics, and basic SEO optimization.

Key deliverables included:

Discovery and project planning
UX/UI design and website architecture
Fully responsive website development
Course and landing page templates
CMS setup for content management
Lead generation and analytics integration
Basic on-page SEO and performance optimization
The project was delivered on time, and the team provided clear communication and support throughout the process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After launching the new website, we saw clear improvements in both user behavior and lead generation. The updated structure and clearer messaging helped visitors better understand our offerings and navigate the site more efficiently.

Within the first months after launch:

Website conversion rate increased by approximately 20–25%
Average session duration increased, while bounce rate decreased
Page load speed improved significantly across desktop and mobile devices
The number of qualified inbound leads grew steadily through website forms
Additionally, our internal team can now independently update content and launch new course pages much faster, which reduced time-to-market for new programs and marketing campaigns.

Overall, the website became a reliable acquisition channel and a scalable foundation for our online school’s growth. They delivered a high-quality website on time and were responsive and flexible throughout the process.  The team felt like a true partner rather than just a service provider, which made the collaboration efficient and reliable. We would confidently recommend them to companies looking for a thoughtful and results-driven web development partner

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Voodoo Agency demonstrated a well-structured and transparent project management approach throughout the engagement. From the beginning, they clearly defined milestones, timelines, and deliverables, which helped keep the project on track.

All key stages of the project were delivered on time. Communication was consistent and proactive — the team regularly provided updates, shared progress, and quickly addressed questions or feedback from our side.

When our requirements evolved during the process, Voodoo Agency was flexible and responsive. They предложили solutions instead of just pointing out limitations, and any adjustments were discussed and implemented without disrupting the overall timeline.

Overall, the collaboration felt organized, predictable, and client-focused, which made the entire process smooth and efficient.

What was your primary form of communication with Voodoo Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Voodoo Agency was their ability to deeply understand our business rather than offering generic, template-based solutions. They took the time to ask the right questions and align the website with our real goals, not just visual preferences.

The team combined strong design thinking with a practical, results-oriented approach. Their recommendations were always well-justified, and they clearly explained trade-offs when making decisions.

We also appreciated their transparency and honesty throughout the project — timelines, scope, and expectations were communicated clearly, which built a high level of trust and made the collaboration feel like a true partnership rather than a typical vendor relationship.

Are there any areas for improvement or something Voodoo Agency could have done differently?

Overall, the experience was very positive, and there were no major issues during the project. If we were to suggest an area for improvement, it would be having even more detailed documentation at the very early stages of the project.

That said, the team was always open to feedback and quickly adapted their process based on our needs, so this did not impact the final outcome. We would definitely work with them again.