VOCTOS

BACKGROUND

Please describe your company and position.

I am the CEO of As3arlyoum Newspaper

Describe what your company does in a single sentence.

as3arlyoum is an online media platform providing daily currency exchange rates, commodity prices, and financial news for Egypt and the Arab world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VOCTOS to accomplish?

• Build a professional website for as3arlyoum.com with full SEO and AI search optimization
• Optimize for AEO/GEO to appear in ChatGPT, Perplexity, and Google AI Overviews
• Achieve top Google rankings and become a cited source in AI-generated answers

SOLUTION

How did you find VOCTOS?

Online Search

Why did you select VOCTOS over others?

• High ratings
• Good value for cost

How many teammates from VOCTOS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

VOCTOS built a complete website for as3arlyoum.com from scratch, including custom design, development, and technical infrastructure. Key deliverables included: full website build with responsive design, on-page SEO optimization with structured data markup, Answer Engine Optimization (AEO) to ensure the site appears in AI-powered search results (ChatGPT, Perplexity, Google AI Overviews), Generative Engine Optimization (GEO) strategy, keyword research and content optimization, Google Search Console and Analytics setup, and site speed optimization. VOCTOS also handled schema markup implementation to help AI engines understand and cite our content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website as3arlyoum.com launched successfully and achieved strong Google rankings within the first months. Most notably, our brand now appears in AI-generated answers on ChatGPT and Perplexity when users search for currency exchange rates and commodity prices in Egypt. The site was cited as a trusted source in Google AI Overviews. Organic traffic increased significantly and the website met all project milestones on schedule.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

VOCTOS demonstrated excellent project management throughout. They delivered all milestones on schedule and maintained proactive communication at every stage. The team was highly responsive — any question or request was addressed within 24 hours. They provided regular progress updates and were transparent about timelines. Their structured approach ensured the project stayed on track from initial design through to SEO and AI optimization.

What was your primary form of communication with VOCTOS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly sets VOCTOS apart is their pioneering expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Most agencies focus solely on traditional Google SEO, but VOCTOS prepared our website for the future of search — making sure we appear not just on Google but also when AI tools like ChatGPT, Perplexity, and Google AI Overviews respond to user queries. This is a rare skill set that delivered real, measurable results for as3arlyoum.com.

Are there any areas for improvement or something VOCTOS could have done differently?

No major areas for improvement. VOCTOS delivered exactly what was promised. If anything, they could provide more detailed monthly reporting on AI citation tracking, but the results themselves were excellent and we have no complaints.

BACKGROUND

Please describe your company and position.

I am the Chairman of Digital Opportunity Trust

Describe what your company does in a single sentence.

dot.jo is a leading Jordanian software and digital solutions company, founded in 2006 and based in Amman. With over 19 years of experience, we specialize in web development, mobile application development, and UX/UI design, alongside SEO management, hosting, and ongoing maintenance and support. Our multidisciplinary team of developers, designers, and project managers has delivered more than 500 projects for leading organizations across Jordan and the wider MENA region. Our clients include the official websites of His Majesty King Abdullah II and HRH the Crown Prince, as well as major institutions such as King Hussein Cancer Foundation, the Housing Bank, Jordan Kuwait Bank, the Central Bank of Sudan, and Princess Sumaya University for Technology. We position ourselves as a credible, long-term digital partner — helping organizations build high-performance online solutions that meet their business objectives and stand out from the competition.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VOCTOS to accomplish?

• Improve organic search rankings (SEO) for our clients’ high-value keywords across Jordan and the MENA region.
• Optimize client content for AI and generative engines (GEO) so our clients surface accurately in AI-powered tools like ChatGPT and Gemini.
• Capture answer-based and featured-snippet queries (AEO) by structuring content for direct answers and voice search.
• Deliver measurable improvements in organic traffic and visibility that we could confidently present to our clients as part of our service offering.
• Improve organic search rankings (SEO) for our clients’ high-value keywords across Jordan and the MENA region.
• Optimize client content for AI and generative engines (GEO) so our clients surface accurately in AI-powered tools like ChatGPT and Gemini.
• Capture answer-based and featured-snippet queries (AEO) by structuring content for direct answers and voice search.
• Deliver measurable improvements in organic traffic and visibility that we could confidently present to our clients as part of our service offering.

SOLUTION

How did you find VOCTOS?

Referral

Why did you select VOCTOS over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from VOCTOS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Voctos delivered a comprehensive search and AI-visibility optimization program covering three core areas — SEO, GEO, and AEO.

The scope of work included:

1. Discovery & Audit

• A full technical and on-page SEO audit to identify gaps, errors, and opportunities. 

• Keyword research and competitive analysis for target markets across Jordan and the MENA region. 

• Baseline measurement of organic visibility, rankings, and AI-search presence. 

2. SEO (Search Engine Optimization)

• On-page optimization, including metadata, headings, internal linking, and content structure.

• Technical SEO fixes covering site speed, crawlability, indexing, and mobile performance.

• Content recommendations and optimization aligned with target keywords.

3. GEO (Generative Engine Optimization)

 • Restructuring and optimizing content so it is accurately referenced by AI and large language model tools such as ChatGPT and Gemini.

 • Ensuring brand and service information surfaces correctly in AI-generated answers. 

4. AEO (Answer Engine Optimization)

 • Structuring content for featured snippets, direct answers, and voice search queries.

• Implementing schema and structured data to improve eligibility for answer-based results. 

5. Reporting & Ongoing Optimization

 • Regular performance reporting covering rankings, organic traffic, and AI-visibility metrics.

 • Continuous refinement based on results and evolving search behavior.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement with Voctos produced clear, measurable improvements:

 • Organic traffic increased by 285% within the first 6 months.

• 75 target keywords moved to the first page of search results, with 25 ranking in the top 3 positions. 

• Improved AI-search visibility — content began surfacing accurately in AI-generated answers across tools like ChatGPT and Gemini.

 • 83 direct-answer placements captured for high-intent queries.

• Growth in qualified organic leads of approximately 75% compared to the previous period. 

Beyond the numbers, the results were consistent and sustained, which gave us full confidence in the quality and reliability of Voctos’s work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Voctos’s project management was professional and well-organized throughout the engagement. They delivered items on schedule and kept us informed at every stage, which made the collaboration smooth and predictable. Communication was clear and responsive — whenever we raised a question or a new requirement, their team replied promptly and addressed it effectively. They were proactive in flagging opportunities and explaining the reasoning behind their recommendations, rather than just executing tasks.

What was your primary form of communication with VOCTOS?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most about VOCTOS is their forward-looking expertise. While many agencies still focus solely on traditional SEO, Voctos has genuine depth in the emerging areas of GEO and AEO — optimizing for AI-generated answers and answer engines, not just classic search rankings. This made them stand out as a true specialist partner. They clearly understood where search behavior is heading, and they built strategies around that shift rather than relying on outdated playbooks. Their ability to combine solid technical SEO fundamentals with cutting-edge AI-visibility optimization is rare in our market. For us, that combination of technical depth, current knowledge, and a results-driven approach is exactly what made the partnership valuable.

Are there any areas for improvement or something VOCTOS could have done differently?

Honestly, there were no major issues. If anything, as the GEO and AEO space is still so new, we’d welcome even more detailed reporting on AI-visibility metrics — though we understand the tools for measuring this are still evolving across the industry. It’s a minor point and didn’t affect the quality of the results.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Saif Cabinets Decor. We specialize in custom wardrobes in Riyadh, as well as designing modern and classic kitchens, executing interior decoration works, and TV units with the highest quality and guaranteed materials. We provide smart solutions for optimizing space usage with modern designs that suit all tastes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VOCTOS?

We hired VOCTOS to solve a critical visibility problem. Our interior design and custom cabinetry business was nearly invisible online despite offering premium-quality products and services across Riyadh, Jeddah, and Dammam.

Our goals were to increase qualified organic traffic from customers actively searching for custom wardrobes, fitted furniture, dressing rooms, and interior design services. We also wanted to achieve page 1 Google rankings across all three major Saudi cities simultaneously and establish our presence not just in traditional search results but inside the AI-generated answers that tools like ChatGPT and Google AI Overviews now deliver to users asking questions like “best custom cabinets in Riyadh” or “interior design companies in Saudi Arabia.”

SOLUTION

What was the scope of their involvement?

VOCTOS has executed a comprehensive SEO and generative engine optimization (GEO) strategy across five clear workstreams. They started with a full technical audit of our website, fixing speed issues, mobile rendering problems, and crawlability gaps that were silently blocking us from ranking.

From there, they moved into structured data implementation, adding Organization, LocalBusiness, Service, and FAQ schemas so that AI systems like ChatGPT and Perplexity could identify our business as a trusted, citable entity rather than an unknown website.

The keyword strategy was genuinely localized. VOCTOS mapped over 55 high-search-volume terms across Riyadh, Jeddah, and Dammam separately, understanding that these are distinct markets with different search behaviors. They then restructured our core service pages using answer-first content architecture, which is the format AI engines favor when generating summaries and citations.

Finally, VOCTOS built targeted backlinks from relevant Arabic-language home design and real estate publications, focusing entirely on quality and topical relevance.

What is the team composition?

We’ve worked with 2–5 teammates from VOCTOS.

How did you come to work with VOCTOS?

We found them through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working with them in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results have gone well beyond what we originally expected. Organic traffic from Google has grown by 170% compared to our baseline before the engagement, which is genuinely significant for a local interior design business in a competitive market like Riyadh.

We now rank on page 1 of Google for more than 55 high-search-volume keywords simultaneously across Riyadh, Jeddah, and Dammam, covering terms related to custom wardrobes, fitted kitchens, dressing room design, and interior decoration.

However, the outcome that has surprised us the most is the AI visibility. Our business now appears in ChatGPT responses when people ask about interior design and custom cabinetry companies in Saudi Arabia, and we’ve been included in Google AI Overviews for several high-intent queries in the Riyadh market.

Being cited by AI search engines as a credible answer to a user’s question is a fundamentally different kind of visibility than a traditional ranking, and VOCTOS is the only agency that’s even tracking this metric, let alone delivering it.

We’ve seen a clear and measurable improvement in the quality and volume of inbound inquiries through our website. Customers reaching us through organic search are arriving with more specific requests, mentioning services like custom dressing rooms or fitted wardrobes for specific rooms, which tells us the right audience is finding us.

Organic channels have become our most reliable source of new client consultations, and the volume has grown steadily month over month since the campaign began. While we don’t publicly disclose exact revenue figures, the return on what we’ve invested with VOCTOS has been significant, and we’ve continued the engagement without hesitation.

How did VOCTOS perform from a project management standpoint?

Project management has been structured and professional throughout. We have a consistent point of contact who’s responsive and proactive, and deliverables have been met within the timelines we agreed on at the start.
The one area where the process has taken longer than we initially anticipated is the technical audit phase at the beginning, which has uncovered more legacy issues on our website than expected. In hindsight, the thoroughness of that audit has been entirely in our interest and directly contributed to the results we’ve achieved. For any business with a similar situation, I would budget extra time for that initial phase rather than rushing past it.

What did you find most impressive about them?

What genuinely sets VOCTOS apart is that they treat GEO not as a marketing buzzword but as a concrete, trackable deliverable. While every other agency I evaluated was still talking about keyword rankings and traffic reports, VOCTOS was monitoring whether our brand was being cited by AI systems. That distinction matters enormously.

Most SEO vendors will show you a graph of traffic going up. VOCTOS has shown us that ChatGPT was recommending our business by name when users asked about interior design companies in Saudi Arabia and that Google AI Overviews was including us as a cited source for queries in our market.

Being cited by an AI as the credible answer to a user’s question is a fundamentally different and more durable form of visibility than a traditional ranking position. For a local business competing across three cities in a crowded market, that kind of future-proofing is exactly what we need, and no other agency we spoke with even knew to offer it.

Are there any areas they could improve?

The initial onboarding phase has taken slightly longer than we expected, primarily because of the depth of the technical audit. While this has ultimately been in our favor, clients with urgent launch timelines should plan for a more extensive discovery period upfront.

We would also have welcomed more proactive guidance on our social media content strategy to complement the organic search gains, though that falls slightly outside the core scope of what we hired them for. These are minor points relative to the overall experience and results.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Egypt Pyramids Tours, a travel company offering tours, Nile cruises, day trips, and tailored holiday packages across Egypt.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VOCTOS to accomplish for Egypt Pyramids Tours?

We hired VOCTOS for SEO and AI optimization. Our main goals were to rank on Google for more than 220 core keywords related to cruises, tours, and day-use experiences, significantly grow organic impressions and the number of ranking keywords, and improve our visibility in AI/LLM answers and citations. We also wanted to grow organic blog traffic and improve our conversion rate.

SOLUTION

Can you describe the scope of work VOCTOS handled for this project?

VOCTOS handled both SEO and AI optimization end-to-end. The first order of business was keyword research. They examined every tour offered on our site and identified which terms would lead the right kind of customer to each page. They worked with our team to expand our keyword portfolio and reach brand-new audiences.

To raise our rankings, VOCTOS increased our domain authority through high-quality backlinks from sites with strong domain authority. They combined this with deep content optimization and implementation, which rocketed one of our tours into the top five of search results within a few months. VOCTOS also restructured our editorial operation, optimizing not just for travel packages but for everything surrounding travel (from the best souvenirs to buy in Egypt to how much to tip locals).

Finally, VOCTOS delivered tailored recommendations and built an actionable conversion rate optimization (CRO) plan for the site.

What is the team composition?

We worked with 2–5 teammates from VOCTOS.

How did you come to work with VOCTOS?

We found them through an online search and a referral. We chose them over other options because they had high ratings, were close to our geographic location, had pricing that fit our budget, had a great culture fit, offered good value for the cost, and had company values that aligned with ours.

How much have you invested with them?

We spent between $10,000 and $49,999.

What is the status of this engagement?

We worked together from September 2024 to September 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results were excellent across both SEO and AI optimization. Regarding SEO, we ranked on Google for more than 220 core keywords related to cruises, tours, and day-use experiences. Our organic impressions increased by 439%, our total keywords ranking increased by 291%, and our organic blog traffic grew by roughly 4,000 visits in a three-month span.

Regarding AI/LLM optimization, our AI mentions grew from 25 to 1,079 in four months. Our LLM position improved from 1.06–1.22, our visibility improved from 9–52 of 60 tracked prompts, and our AI citations expanded from one page to our full travel cluster.LLM position is the average ranking/placement our brand and pages get when they appear inside AI assistant answers. The improvement from 1.06–1.22 reflects our content showing up more often and more prominently in AI-generated responses, which sends us more qualified traffic as users increasingly rely on AI tools to plan travel.

Growing from 25–1,079 AI mentions and expanding citations from a single page to our full travel cluster put our tours in front of travelers at the exact moment they were researching trips through AI assistants. Combined with the 439% jump in organic impressions and ranking on 220+ keywords, this brought us a meaningfully larger volume of qualified visitors and inquiries, strengthening our top-of-funnel pipeline and supporting more booking conversations.

Conversions were our ultimate priority, so VOCTOS built an actionable CRO plan and delivered tailored recommendations for the site. The primary metrics we tracked were the visibility and traffic gains (organic impressions, keyword rankings, AI mentions, and citations), which grew our qualified traffic and inquiries significantly. The CRO work positioned us to convert that larger volume of visitors more effectively over time.

Although I don’t have exact conversion-rate or booking figures to share, the CRO recommendations improved the site experience and, combined with the large increase in qualified organic and AI-driven traffic, gave us a stronger pipeline of potential customers than before the engagement.

The biggest impact was dominating US Google results for our core travel and cruise keywords while simultaneously becoming highly visible in AI answers. VOCTOS essentially future-proofed our discoverability across both traditional search and AI assistants, which is exactly what a travel brand needs today.

How did VOCTOS perform from a project management standpoint?

VOCTOS’ project management was strong. They delivered on schedule, communicated clearly through in-person and virtual meetings plus email and messaging, and kept us informed at each stage. They were organized and proactive, regularly sharing progress and recommendations rather than waiting to be asked.

What did you find most impressive about them?

The most impressive part was their dual mastery of traditional SEO and the emerging field of AI/LLM optimization. Most agencies do one or the other, but VOCTOS optimized us for both Google and AI assistants at the same time. Their methodical keyword research per tour page and their strategic, high-authority link building were also a clear cut above what we had seen before.

Are there any areas they could improve?

Honestly, there was very little they could improve. If anything, we would have liked even more direct tracking that tied the SEO and AI visibility gains to bookings and revenue so the business impact would be easier to quantify. However, that was a minor point, and the overall results clearly exceeded our expectations.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Delta Medical Laboratories, a leading private reference laboratory in Saudi Arabia. We offer high-quality medical laboratory services to both private and public healthcare sectors across the Kingdom.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VOCTOS?

We hired VOCTOS with one clear objective: to make Delta Medical Laboratories the first name patients encounter when asking ChatGPT, Google, or Gemini about diagnostic tests in Saudi Arabia. Before working with them, ChatGPT was only citing us in 10% of relevant queries despite our strong offline reputation. Competitors were capturing the AI-driven patient discovery channel while we were invisible. We needed to fix that — and we needed someone who understood both Arabic search behavior and the emerging world of AI search optimization.

SOLUTION

What was the scope of their involvement?

VOCTOS handles a full AI search optimization engagement covering several workstreams simultaneously. On the technical side, they’ve deployed structured data across 34 service pages, including MedicalOrganization, FAQPage, and LocalBusiness schema — which is a key driver of the citation rate jump. They’ve built a bilingual content architecture in both Arabic and English, which has turned out to be critical since ChatGPT answers Saudi healthcare queries in Arabic and English-only content was capturing zero of that traffic. They’ve also run a content production sprint using their Answer Engine Optimization framework, with each piece structured so AI engines can parse and cite it with confidence. They’ve created authority pages targeting the exact queries patients ask AI systems before booking — things like “best laboratory in Riyadh” and specific test queries. Throughout the engagement, they track AI citation rates, Google AI overviews, and organic performance so we always have clear visibility into what’s moving.

What is the team composition?

We work with 2–5 teammates from VOCTOS.

How did you come to work with VOCTOS?

They were referred to me. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, they had good value for cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our ChatGPT citation rate has gone from 10% to 90% in Saudi Arabia within 90 days — meaning Delta Labs has gone from being nearly invisible to AI assistants to being the default recommendation for laboratory services in the Kingdom. VOCTOS has captured 272 Google AI overviews for high-intent medical queries. Organic traffic has grown by 659%, with 31 million Google impressions and 284,000 monthly clicks through Search Console. Arabic AI queries we now rank for have gone from zero to 47. Patient inquiries through AI channels have increased by 380%, which has translated directly into a 125% increase in bookings.VOCTOS tracks everything on an ongoing basis throughout the engagement. Citation rates across ChatGPT, Google AI Mode, and Perplexity are monitored continuously, not just measured at the end. Google Search Console data is tracked weekly — impressions, clicks, and keyword positions. AI overview captures are logged as they accumulate. This isn’t a one-time snapshot; the 90% citation rate and 659% traffic growth reflect sustained performance that compounds month over month from April 2026 onward. The monitoring is built into the engagement from day one.

How did VOCTOS perform from a project management standpoint?

They have excellent project management throughout. They deliver on schedule with no delays — the results acceleration phase kicks in exactly as planned from April 2026 onward. Communication is clear and consistent; we always know what they’re working on and what’s coming next. For an engagement covering bilingual content production, technical schema deployment across 34 pages, and continuous AI citation monitoring simultaneously, their coordination is impressive. They run everything without us having to chase updates or manage the process ourselves.

What did you find most impressive about them?

Their understanding of Arabic GEO is unlike anything we’ve encountered elsewhere. Most agencies think international SEO means translating English content — VOCTOS understands that ChatGPT answers Saudi healthcare queries in Arabic, and English-only content captures zero of that traffic. That insight alone changes everything.Beyond that, their AI search optimization framework is clearly built for this specific problem — not a generic SEO service retrofitted for AI. Going from 10% to 90% ChatGPT citation rate in 90 days, while simultaneously capturing 272 Google AI overviews, isn’t something you achieve with a standard playbook. They’ve built something purpose-built for the MENA healthcare market, and it shows.

Are there any areas they could improve?

No, there aren’t any. The engagement has delivered beyond what we initially scoped, and the execution has been clean from start to finish. If anything, I wish we had started sooner — Delta Labs had a strong offline reputation for years while competitors were quietly building AI visibility. Knowing what 90 days with VOCTOS produces, the only regret is not engaging them earlier.

BACKGROUND

Introduce your business and what you do there.

I'm the head of editorial for an Arabic-language platform that helps users in the Arab world understand and use VPN tools safely.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with VOCTOS Digital Marketing Agency?

We needed to grow our organic traffic significantly and establish our website as the go-to Arabic resource for VPN-related topics. Our target audience is in Saudi Arabia and the Gulf, so we needed an SEO strategy that understood both the Arabic language and the regional market. We also wanted to build credibility with search engines and AI tools like ChatGPT.

SOLUTION

What was the scope of their involvement?

VOCTOS Digital Marketing Agency has developed and executed a full SEO strategy for our blog and main pages. This includes technical SEO, keyword research targeting high-intent Arabic search terms, content creation and optimization, and building topical authority across VPN-related subjects. They focus heavily on topics like 'best VPN software' and 'how to bypass restrictions' — exactly the queries our audience searches for.VOCTOS Digital Marketing Agency also manages link building to strengthen our domain authority, which directly contributes to ranking for over 110 keywords. They set up and maintain performance tracking so we always have clear visibility into traffic growth, keyword positions, and which content is driving results.

What is the team composition?

We work with 2–5 teammates from VOCTOS Digital Marketing Agency.

How did you come to work with VOCTOS Digital Marketing Agency?

We found them through an online search. We chose them over other options because they had high ratings, were close to our geographic location, had pricing that fit our budget, had a great culture fit, offered good value for the cost, and had company values aligned with ours.

How much have you invested with them?

We've spent less than $10,000.

What is the status of this engagement?

We started working with them in December 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within six months, our organic traffic has grown by 280%, with the majority of visitors coming from Saudi Arabia and the Gulf — our exact target market. Our blog has secured #1 rankings for highly competitive Arabic keywords. We now rank on the first page of Google for over 110 keywords. Beyond traditional SEO, our content has been cited 160 times in ChatGPT responses, which reflects the level of topical authority VOCTOS Digital Marketing Agency has helped us build. Every metric we care about has moved in the right direction.The 280% increase in organic traffic has had the most direct impact — more visitors mean more engagement and conversions. Ranking #1 for keywords has been a real game-changer because those are high-intent searches from users who are actively looking for what we offer. Someone searching that term is ready to act, not just browse. The 160 ChatGPT citations have been a bonus we didn't anticipate, but they've added a layer of credibility that's hard to put a number on — when AI tools recommend your content, it builds trust with a whole new audience.We track user engagement metrics, including time on site, pages per session, and click-through rates to our recommended VPN partners — all of which have improved significantly alongside the traffic growth. While we prefer not to disclose specific conversion figures publicly, we can confirm that the increase in qualified traffic from Saudi Arabia and the Gulf has translated directly into measurable business results that meet our goals for the project.Time on site and pages per session have been strong indicators that VOCTOS Digital Marketing Agency has attracted the right audience, not just volume. Users coming through keywords like 'best VPN software' have spent meaningful time reading the content, which tells us the traffic is genuinely qualified. Click-through rates on our partner links have also improved noticeably as rankings climbed. But the metric that has surprised us the most has been the ChatGPT citations — seeing our content referenced 160 times in AI responses has shown that what VOCTOS Digital Marketing Agency has built isn't just optimized for Google's algorithm; it's genuinely useful content that AI models recognize as authoritative.

Within 6 months, organic traffic grew by 280%, the blog ranked #1 for high-intent keywords like 'أفضل برنامج VPN', and the site now ranks for 110+ keywords on Google's first page — with content cited 160 times in ChatGPT responses.

How did VOCTOS Digital Marketing Agency perform from a project management standpoint?

Project management has been smooth throughout. VOCTOS Digital Marketing Agency has delivered consistently on schedule — deadlines have been met, and there have been no surprises. They keep us updated on progress regularly, so we always know what they're working on and what's coming next. When we have questions or want to adjust the content direction, they respond quickly and incorporate feedback without friction. For a six-month engagement covering SEO strategy, content production, link building, and performance monitoring simultaneously, the coordination has been impressively organized.

What did you find most impressive about them?

Two things have stood out. First, their understanding of Arabic SEO specifically — they don't just translate Western SEO tactics into Arabic; they understand how Arabic-speaking users in the Gulf actually search, what intent looks like in that market, and how to build content that resonates culturally. That's rare.Second, their forward-thinking approach to AI visibility. The 160 ChatGPT citations haven't been an accident — VOCTOS Digital Marketing Agency has structured our content in a way that AI models recognize as authoritative and citable. Most agencies aren't even thinking about that yet. The combination of regional expertise and awareness of where search is heading has made them a genuinely unique partner.

Are there any areas they could improve?

There's nothing significant to flag. The project has run well from start to finish and has delivered beyond our expectations. If I had to mention something, I'd say that I would have liked to start sooner — seeing 280% growth in six months makes you wonder what 12 months could look like. However, that's not a criticism, just motivation to keep going.

BACKGROUND

Introduce your business and what you do there.

I'm the head of digital marketing for Ovistone, an international online B2B marketplace that connects stone buyers with suppliers. We serve SMEs, large enterprises, and individuals to simplify the process of trading stone products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VOCTOS Digital Marketing Agency to accomplish for your company?

We hired VOCTOS to increase our visibility across search engines and AI-powered search platforms, generate qualified B2B leads, and establish stronger authority within the natural stone industry. The engagement focused on technical SEO, content strategy, on-page optimization, topical authority development, and improving our presence for commercial-intent searches related to stone suppliers, manufacturers, and buyers. Our goal was to drive sustainable organic growth and increase marketplace inquiries from relevant business audiences.

SOLUTION

What was the scope of their involvement?

VOCTOS manages our end-to-end organic growth strategy, including technical SEO, on-page optimization, keyword research, content enhancement, internal linking, and authority building. They also help us improve our visibility in AI-driven search experiences through answer engine optimization (AEO) and generative engine optimization (GEO).Key deliverables include technical SEO audits, content optimization recommendations, structured data implementation, entity optimization, topical authority development, FAQ and Q&A enhancements, internal linking improvements, and ongoing performance reporting. They also work on improving our presence in AI-generated answers and large language models, helping Ovistone gain visibility across platforms such as ChatGPT and other AI-powered search experiences.Their work focuses on increasing qualified B2B traffic, improving search visibility, generating marketplace leads, and strengthening our authority within the natural stone industry.VOCTOS handles the project in a hybrid execution model. They provide strategic SEO direction and detailed implementation guidelines but also directly execute several key technical and content-related changes.On the technical side, they're directly involved in implementing critical SEO fixes, including site structure improvements, internal linking adjustments, schema/structured data enhancements, and resolving technical issues identified during audits.For content, VOCTOS provides optimization frameworks, topical clusters, and entity-based recommendations. They also support us in refining and improving key pages. In some cases, they directly edit and optimize priority landing pages, while in others, they guide our internal team with clear, actionable briefs.Overall, their approach is collaborative, combining hands-on execution for high-impact items with strategic direction and detailed recommendations to ensure scalability and consistency across the platform.

How did you come to work with VOCTOS Digital Marketing Agency?

We found them through an online search. We chose them because they had high ratings, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We've spent less than $10,000.

What is the status of this engagement?

We started working with them in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our work with VOCTOS has led to steady, real improvements in how Ovistone performs in search. We started seeing more organic traffic coming in, especially from people searching for stone suppliers, marble, and granite-related B2B queries.Over time, more of our target keywords started moving up in the rankings, which helped increase visibility for the platform in both local and international markets.Most importantly, the quality of leads improved. We received more relevant RFQs and inquiries from buyers and suppliers who were a good fit for the marketplace.On top of that, we also noticed stronger visibility in AI-powered search experiences (AEO/GEO), where Ovistone content began appearing more often in AI-generated answers around stone sourcing and suppliers.Overall, the impact was not just in rankings but in bringing the right audience to the platform and improving the quality of engagement.We saw strong, measurable growth across all key performance areas during the project with VOCTOS. Organic traffic increased by 258% within the first five months, driven mainly by improved visibility for high-intent B2B keywords related to marble, granite, and stone suppliers.We also saw a significant expansion in search visibility, with the number of ranking keywords increasing substantially and reaching several hundred additional keywords indexed and ranking, including a strong growth in page 1 and top 10 positions for commercial-intent terms.Click-through rate (CTR) improved as well due to better titles, meta descriptions, and richer SERP presence, especially on high-volume queries where visibility was previously low.On the AI visibility side, we achieved around a 400% increase in presence across AI-driven platforms, including ChatGPT, Google Gemini, and Microsoft Copilot, where Ovistone content started appearing more frequently in generated answers related to stone sourcing and B2B supplier discovery.Lead quality and conversion performance also improved, with a noticeable increase in qualified RFQs and a higher conversion rate from organic traffic into inquiries, as the traffic became more targeted and aligned with real buyer intent.On average, we saw an increase of roughly 25–40 additional qualified RFQs/inquiries per month coming directly from organic traffic after the improvements started taking effect. This number varied by month depending on seasonality and supplier activity, but the overall trend was consistent upward growth, especially from high-intent B2B searches related to marble, granite, and stone sourcing.What was also important was that not only did the volume increase, but the quality improved significantly, with more serious buyers and verified suppliers submitting requests compared to earlier periods.We tracked lead quality using clear internal criteria. We didn’t just look at volume but at how complete and serious each RFQ was. We measured whether inquiries included full project details (materials, quantities, destination, etc.) and tracked how many RFQs turned into real conversations or supplier responses.In addition, our team labeled incoming leads as “qualified” or “not relevant” based on intent, and we saw a clear increase in the percentage of qualified RFQs after VOCTOS's improvements, especially from high-intent organic traffic.We also noticed a clear improvement in speed from inquiry to active engagement after the optimizations. On average, the time for qualified leads to move from initial RFQ submission to meaningful engagement with suppliers decreased by roughly 20–30%.This was mainly because inquiries became more structured and intent-driven, so suppliers could respond faster and with more relevant offers, reducing back-and-forth in early conversations.As a result, the overall sales cycle for organic leads became more efficient, with faster first responses and quicker progression toward negotiations.

How did VOCTOS Digital Marketing Agency perform from a project management standpoint?

Project management with VOCTOS is well-structured and consistent. They follow a clear workflow with defined timelines, regular updates, and prioritized tasks based on impact.Deliverables are handled in a timely manner, and most milestones are completed as scheduled without major delays. When adjustments are needed, they communicate them early and provide clear reasoning and alternatives.Overall, the collaboration feels organized and reliable, with steady progress throughout the project and strong alignment between strategy, execution, and reporting.

What did you find most impressive or unique about them?

What stands out most about working with VOCTOS is their ability to combine traditional SEO with modern AI-focused optimization. They don’t just focus on rankings — they also work on how Ovistone appears in AI-generated answers and search experiences through AEO and GEO.Another strong point is how structured their approach is. Everything is based on clear priorities: fixing technical issues first, then improving content structure, building topical authority, and finally scaling visibility across key B2B keywords.They're also very focused on business impact, not just SEO metrics. A lot of the recommendations are directly tied to generating more qualified RFQs and improving marketplace performance, which makes the work feel very practical and results-driven.

Are there any areas they could improve?

Overall, the experience is very solid and well-structured, but like any long-term project, there are areas that could be improved.In some phases, more frequent reporting and faster visibility into early results would have helped us connect changes to outcomes more quickly.Also, a bit more proactive forecasting around traffic and lead growth scenarios could have made planning on our side easier, especially when prioritizing internal resources.That said, whenever feedback is shared, the team responds quickly and adjusts their approach when needed, so these are more about optimization of the process rather than major issues.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Director of Ovistone

Describe what your company does in a single sentence.

Ovistone is an international online B2B stone marketplace, connecting stone buyers with suppliers. Register to ovistone.com now to see the prices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VOCTOS SEO to accomplish?

• Increase Organic Traffic
• Technical SEO Optimization
• Local SEO
• Lead Generation
• Reputation Management
• Improved Search Engine Visibility

SOLUTION

How did you find VOCTOS SEO?

Referral

Why did you select VOCTOS SEO over others?

• High ratings
• Good value for cost

How many teammates from VOCTOS SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Following our initial kickoff meeting, VOCTOS SEO swiftly grasped our business requirements and objectives. Right from the start, the team demonstrated their expertise, elevating our vision beyond our initial expectations in a remarkable manner. Over the course of nearly two years, we've consistently witnessed outstanding results in our Google Ads performance metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website is currently experiencing an unprecedented surge in traffic that we've never witnessed before. Ad clicks have skyrocketed, and there has been a remarkable increase in overall web clicks since we partnered with VOCTOS SEO.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

VOCTOS consistently excels in meeting deadlines and maintaining budget adherence. At the onset of each month, they furnish us with a strategy that aligns with our objectives, and we conduct weekly meetings to assess our progress vis-à-vis these objectives. In terms of project management, we rely on a custom data studio tool developed by VOCTOS, which empowers us to track and manage our performance effectively. Furthermore, our communication primarily takes place through email and Google Meet.

What was your primary form of communication with VOCTOS SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The remarkable dedication of the VOCTOS team consistently surpasses my expectations. Since our very first day of collaboration, there hasn't been a moment's thought of switching to another company. We are genuinely thrilled with the exceptional team at VOCTOS SEO.

Are there any areas for improvement or something VOCTOS SEO could have done differently?

At this point in our partnership, we've encountered absolutely no problems, and I anticipate a continued smooth and seamless experience without any issues in the foreseeable future.