What was the scope of their involvement?
Most of the work that we had Victorious do with us is for the website of our Bible institute. They redid our whole website. They didn’t design it, but from the backend, they reorganized and restructured it to better facilitate SEO. They went through the keyword research with us, which was very thorough. The other big gap in our website was the meta descriptions; we had absolutely no meta descriptions before. They implemented the keywords there too.
They also helped us figure out how our blog could be more effective for us. We didn’t have a strategy in place. With all the keyword research, we implemented more effective and successful blog practices. Blog management has been more on our end. We have our own content writer here. But Victorious evaluated the blogs we had done and suggested things we could change to help improve our rankings.
Victorious also gave us detailed reports. Every step of the way, they told us what they were doing and the effects that they saw so far.
How did you come to work with Victorious?
Even though I’m not super knowledgeable about SEO, I did a lot of my own research before hiring them. I’ve done several general SEO courses on my own, so I knew some of the things to look for. I wanted a company that had legitimate practices, not someone who manipulated the system. It’s called white hat and black hat practices. A white hat is good. A black hat would be moderately sketchy. We also had a small budget and needed to find someone to work within those constraints.
I looked at SEO companies for around 2 months. I looked at 10-15 different organizations that I thought could work with us. One of the main reasons why I picked Victorious is because they had experience in the faith based arena. We are unique in what we do and we wanted someone who had worked with nonprofits and faith based organizations before and could understand our needs.
How much have you invested with them?
We’ve spent around $12,000.
What is the status of this engagement?
We worked together from January 2017 until June 2017. We’re getting ready to hire them back again. The reason we stopped in June is because we were changing the name of our Institute. We wanted them to help us with the name change, and, budget wise we wanted to pause our allocation of finances to save for when we started back up under the new name. They will help us implement our name change in the SEO.