Vermillion Films

BACKGROUND

Please describe your company and your position there.

We're a new early years childcare startup that combines all the benefits of childminding and larger nurseries in to a new third option for parents. Our goal  is to help home-based providers run exceptional, sustainable and profitable nurseries, whilst at the same time providing UK parents with a new supply of outstanding local childcare that’s backed by a great digital experience.

What we’re building is part-marketplace, part-community, part-app and is aimed squarely at some of the biggest problems in the childcare market today. I am Chief Product Officer and co-founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vermillion Films?

Creation of a series of home nursery case study videos and a brand/mission film.

What were your goals for this project?

Raise brand awareness, increase performance of paid ad media with video content and improve conversions through our funnel with richer content.

SOLUTION

How did you select Vermillion Films?

I'd worked with Lee and the team before and they were my default choice for this sort of work.

Describe the video(s) and the process in detail.

We co-developed the concept with Vermillion and then worked with them to a tight production and editing schedule.

What was your vendors' project management or feedback process?

Client communication was excellent, the team was punctual during the shoot and everything was done to be fully covid compliant.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Excellent response from all audiences which has been reflected in increased engagement and conversion through the funnel.

How effective was the workflow between your team and theirs?

They were extremely efficient throughout the project.

What did you find most impressive about this company?

Adaptability to get what we wanted during shooting restrictions (covid) and an extremely high quality product that was exactly to brief.

Are there any areas for improvement?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Glide Utilities. We are a utility company that provides utilities for houses of multiple occupancies. We’ve been operating for around 13 years now and are one of the leaders in what we do.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vermillion Films?

We needed to create videos for our B2C promotional campaign. Throughout the year, we run integrated campaigns through both an awareness and conversion phase depending on the time of year.

SOLUTION

What was the scope of their involvement?

When Vermillion Films starts a project, we give the team a brief idea of what we’re looking for, and what the theme of the campaign will be. They then create a few ideas of how we can best portray our message through that theme and bring them back to us for discussion. Each of our videos is scripted, and they include animation work. Their concepts match the theme of the current campaign. When the filming is complete, Vermillion Films handles all of the post-production work, including editing and formatting. In the end, each main video is around roughly two minutes long, and we get small clips taken from the main video. 

What is the team composition?

We have two main contacts, though we interact with many people. Generally, we work with Alan (Creative Producer) who is our point person. We also work with Lee (Managing Director). The size of the rest of the team varies depending on what part of the project we’re in, though during shoots there are runners, cameramen, scriptwriters, and sound people involved.

How did you come to work with Vermillion Films?

One of our colleagues had worked with them in a previous role, and they referred Vermillion Films to us. After meeting with a few other production companies, we decided they were the best fit for us. 

How much have you invested in them?

We’ve spent about £100,000 (approximately $124,000 USD) so far.

What is the status of this engagement?

We began working with them in 2017, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After our first campaign went extremely well, we decided to continue our relationship with Vermillion Films. The team was professional and easy to work with, and they produced an end result that was exactly what we wanted, which made the decision to continue collaborating easy. 

All of the videos Vermillion Films produce receive excellent feedback. One of the videos, that we launched in January, has over 1,000,000 100% video views, which means people are watching it from start to end. Generally speaking, we see high engagement rates, which speaks volumes to the concept and audience interacting with it. We’re really pleased with the results we see from the team’s work. We’re consistently impressed with Vermillion Film’s ability to take our concepts and bring them to life.

How did Vermillion Films perform from a project management standpoint?

They’re always really clear. Having worked with them for the third year, they understand us, how we work, and what we want. They’re also really quick in terms of how quickly they come back with their proposal and, in turn, bring that proposal to fruition. I guess they have a good team behind the scenes.

What did you find most impressive about them?

They have clear communication, quick turnaround, and deliver quality work. We also appreciate that Vermillion Films allows us to get as involved as we want and invites us to the shoots so we can be there on production day.

In general, we’re really pleased with the quality and end result, and we’ve really enjoyed working with them.

Are there any areas they could improve?

I don’t have any feedback on what they can do to improve because they have been really good for us.  

Do you have any advice for potential customers?

I would definitely recommend Vermillion Films, and I have recommended them to other companies. They’re easy to work with and are extremely personable. They can talk to you on your level without having to talk about all the technical jargon behind video production.

Be really clear with the brief. The clearer you are, the better the proposal, and the better the interpretation that Vermillion Films can deliver.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a distillery that makes single malt whiskey and gin.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vermillion Films?

I had been looking for someone to be the video voice of our company. We were doing great print and social media work, but we didn’t have enough video content to support our marketing efforts.

SOLUTION

What was the scope of their involvement?

They’ve produced several videos for us so far, but we’re working on forming a long term partnership with them. I shared my ideas with them and they came back with several fun and unique video concepts. 

He’s produced three videos. One for our single malt whiskey, one for our gin, and one for a new product we haven’t launched yet. Our producer filmed the videos at his home since it was done during the COVID-19 shelter in place period. 

What is the team composition?

Lee (Director) was my main point of contact. He has a larger team including voiceover artists, filmers, and editors. 

How did you come to work with Vermillion Films?

I found them online and saw that they were located in the same area as us. I liked the idea of working with another local business. 

How much have you invested with them?

So far, we’ve invested several thousand British pounds. 

What is the status of this engagement?

We began our ongoing engagement with them at the end of March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s really important that we drive up online sales since our distilleries and brick-and-mortar stores are closed. We don’t have any specific success metrics yet, but we’re really happy with their work. The videos are exactly what we were looking for. I’m happy that I found the right team for me and I’m excited to continue our relationship. 

How did Vermillion Films perform from a project management standpoint?

They have an excellent turnaround time. It took them less than a week to produce our first video. 

What did you find most impressive about them?

They're the answer to what we were lacking as a firm. I feel that we’re going to have a great relationship with them for years to come. 

Are there any areas they could improve? 

I haven’t found anything that’s been lacking in the slightest. 

Do you have any advice for potential customers? 

I would tell other people not to settle for less when it comes to finding a vendor. This team is proof that there are amazing vendors out there.

BACKGROUND

Introduce your business and what you do there.

I was the head of a university.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vermillion Films?

It was around trying to engage with students that were applying to University but hadn’t made their minds up about which institution they wanted to go to. We wanted to engage with those students by selling them on the experience through a video.

SOLUTION

What was the scope of their involvement?

We focused on what our mission and vision. We have strong beliefs, and we knew exactly what we wanted our students to be like. We do things differently, we break things and put them together in a new way, we’re unique, and the film was about capturing that experience.

We took that to Vermillion Films, and they created an experience. It was all live action, and it was about two minutes long. They also handled all the post-production.

Some of our media students were able to help as well , which was a great experience for them. That was a big positive.

What is the team composition?

From Vermillion Films, there were about 5–6 team members.

How did you come to work with Vermillion Films?

I’ve been in media for a while, and I’ve always known good teams in the area.

How much have you invested with them?

We spent just under 10,000

What is the status of this engagement?

We started in January 2019 and we got the final product in March that year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve been working in universities for about ten years now, and the first time I shared a film at an opening day and the audience clapped afterwards. I was a little bit shocked by that, but obviously it resonates with the message we were trying to sell. So, it went quite well.  

How did Vermillion Films perform from a project management standpoint?

It was very smooth. We had no major problems. The team worked really well with the students—of course, that can pose challenges, but the arrangement went smoothly. We had a lot to do, but they got it all done.

We initially communicated over email throughout production, but then we had a viewing and we gave them a few comments. Then they did a final edit.

What did you find most impressive about them?

They listened to who we are and understood the message we wanted to get across. That was quite important. We had a clear view of what we wanted, and they knew that. The results were authentic, and I think that’s why the project was so well-received.

Are there any areas they could improve?

The one day of filming was very long. We just had so much to do. I could have said that we could leave things here and there, but I didn’t want to compromise on anything. So, I guess we can’t change too much.

Do you have any advice for potential customers?

Get them in really early at the start of that process. Communicate who you are, so if you can work with them, you can ensure that the film is authentic. That’s a great bonus.

BACKGROUND

Introduce your business and what you do there.

I am responsible for the digital marketing of after-sales for AGCO, a global manufacturer of agricultural machinery, in the Europe and Middle East regions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vermillion Films?

The central marketing team for one of our tractor brands is going around Europe for one to two weeks at a time where they will invite customers and dealers to try the machines. This will hopefully convert some of the competitor’s customers.

After-sales, as it is in the car industry, is very important to the customer when they are purchasing a machine. The backup and support they receive after making their purchase are incredibly important. It’s our job to get the message across to the customer about the services they will receive once they have spent hundreds of thousands of dollars on new machinery.

I was tasked with coming up with a 20-minute presentation that will be presented to a relatively small group of customers, four times a day, five days a week across Europe in multiple languages in the middle of a field. We needed help with creating the video and presentation, which is why we hired Vermillion Films.

SOLUTION

What was the scope of their involvement?

After giving them a brief, Vermillion Films came up with some great ideas for the project. They then filmed the entire service offering from after-sales in one journey. I gave the team a list of 2–3 farms that they could visit, and they contacted the farm managers themselves and organized the visits. Sometimes I accompanied them and other times, I didn’t. That’s because they had a very good understanding of what they needed from a visual point of view, whereas I have expertise in the brand.

On top of coming up with a great location, they liaised with our local dealers and organized the machinery, film crew, and scenery. They also recruited people to come and build elements when needed. The video covered the training of our apprentices and our technicians, extended warranty contracts and renovation of slightly older machines. The team also included information such as the dispatch, availability, and delivery of parts, as well as logistical aspects such as overnight delivery across Europe. 

They split the film up into segments so that it would fit well into the PowerPoint presentation. In addition to creating the live-action film, Vermillion designed the presentation. They were able to develop a script and a storyboard because they knew our business very well. Our team then reviewed the materials and made suggestions, tweaking them to our liking it a little bit. 

What is the team composition?

In addition to Lee (Managing Director), we worked with other directors, set builders, sound engineers, makeup artists, wardrobe specialists, editors, designers, and actors. All in all, there were about 40 people.

How did you come to work with Vermillion Films?

I’ve been working with them for so long that I can’t even remember. We’ve used Vermillion Films for quite a few years now for a multitude of projects. 

How much have you invested in them?

We spent about $77,750 on this project.

What is the status of this engagement?

We worked with them on this project from March–May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Vermillion Films conveyed everything we needed to get across to potential customers in the film they created, and we've received great verbal feedback. Our local, German, and French sales teams, who’ve all presented the video to customers, have all been really appreciative of the material because it has made their job so much easier. 

They have all come back and said that it was very good. The quality of both the presentation and film is fantastic, and the information contained within the film is second to none. Our team has given presentations several times each day over the course of a week without any negative feedback whatsoever.

How did Vermillion Films perform from a project management standpoint?

Lee and I have a very good working relationship. We’ve traveled and filmed together, and he’s a practical guy. He is commanding and runs the team well. They are all very friendly and approachable. I know I can be difficult to work with sometimes, but they never let it show. Vermillion Films is a team of very professional people. After this year, we can all go down into a bar and have a beer together and have a good laugh. It’s a kind of “work hard, play hard” relationship.

What did you find most impressive about them?

The amount of effort they go through to get the job done professionally, accurately, and within budget is impressive. Unlike other agencies who are concerned with money, Vermillion Films’ main focus is quality. They are always willing to charge me a reasonable price 

We had a shoot in France a couple of years ago where the camera equipment got stolen out of the back of the car the morning of the shoot. Lee spent hours on the phone and ran around for miles, picking up gear and making sure the shoot went on as if nothing had happened. The team’s flexibility and the way they react to incidents just makes them stand out from a lot of other companies that I have dealt with.

There was another occasion where I wasn’t getting on personally with one of their directors. We were working on a project and we had a bit of a clash because he wanted to do things one way, whereas I would've preferred to do them another way. We weren’t gelling so Lee stepped in, adjusted the process, and sorted the problem out for me. I couldn’t have asked for more than that.

This project was so last-minute because we didn’t have the budget signed off. They had to work very quickly to get everything organized, find the location, work on the script — everything that goes into making this type of project happen with very little notice. In spite of this, Lee and his team really pulled out all the stops. They worked overnight and on weekends, doing whatever needed to be done to complete the project on time.

Are there any areas they could improve?

No, there’s nothing I can think of. We’ve worked together for a long time, and when there have been issues, we’ve talked about it. I’ve always been able to go to them and voice my opinion. Right now, there really isn’t anything to improve on because we’ve already been through that process over time. 

Do you have any advice for potential customers?

My advice to anyone considering Vermillion Films is to not even consider them; just work with them because they’re great.

BACKGROUND

Please describe your company and position.

I am the Director of Oak Four

Describe what your company does in a single sentence.

Financial Planning and Investment Management for High Net worth individuals and their families.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vermillion Films to accomplish?

• High quality educational video series

SOLUTION

How did you find Vermillion Films?

Referral

Why did you select Vermillion Films over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Vermillion Films were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

High quality video production, editing, script writing and directing for our educational video series on Evidence Based INvesting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High quality video production with lots of help and support along the way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very efficient and professioanl at all times.

What was your primary form of communication with Vermillion Films?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were extremely friendly and supportive throughout.

Are there any areas for improvement or something Vermillion Films could have done differently?

Maybe more guidance upfront about what was required from me as a client. 

BACKGROUND

Please describe your company and position.

I am the Aftersales Market Deployment Manager of AGCO

Describe what your company does in a single sentence.

Our company is an agricultural machinery manufacturer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vermillion Films to accomplish?

• Record testimonials in different countries
• Edit the videos for us
• Have the subtitle of the videos translated

SOLUTION

How did you find Vermillion Films?

Referral

Why did you select Vermillion Films over others?

• Close to my geographic location
• Good value for cost
• Referred to me

How many teammates from Vermillion Films were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Testimonials of dealers were filmed, edited, adjusted and delivered in various languages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The positive reaction to the videos we presented.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Vermillion team was very quick in replying to messages, they emphasised possible implications of various changes in the project. They were very helpful and advised us when needed.

What was your primary form of communication with Vermillion Films?

Email or Messaging App

What did you find most impressive or unique about this company?

The friendly and prompt manner of replying.

Are there any areas for improvement or something Vermillion Films could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the Agency Director of Kingel

Describe what your company does in a single sentence.

Brand, creative and design for marketing communications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vermillion Films to accomplish?

• Capture and produce video content

SOLUTION

How did you find Vermillion Films?

Referral

Why did you select Vermillion Films over others?

• High ratings
• Great culture fit

How many teammates from Vermillion Films were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Vermillion to help with a range of film/video related activities. This included capturing original footage and editing it to a finished state, as well as working with existing footage to manage the post production process. The outputs were a series of short branded videos for our client.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Quality of end-product and client satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vermillion's project management is excellent. Their communication skills and organization set them apart from their peers.

What was your primary form of communication with Vermillion Films?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Vermillion have many impressive attributes. These include:

• Great communication
• Professional project management
• A high level of technical proficiency
• A clear ability to understand the vision and editing skills to bring it to life

Are there any areas for improvement or something Vermillion Films could have done differently?

None

BACKGROUND

Please describe your company and your position there.

VP of Investments.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vermillion Films, and what were your goals?

I hired Vermillion to produce a surprise video for my son's Bar Mitzvah

SOLUTION

How did you select this vendor and what were the deciding factors?

Deciding factors for choosing Vermillion among others:

1. Communication- quick, efficient, owner-led
2. Brief development: the company did not mind developing the brief before agreeing on the terms

Describe the video(s) and the process in detail, including the project steps and all stages of production.

1. Brief development
2. Script development
3. Shotting
4. Review
5. Finished product

Who did you work with and what was the feedback process like?

Worked directly with the top team- feedback process was easy; all feedback well received and quick adjustments made

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video came out exactly as we planned; the shooting day was fun and well organized by the Vermillion team.

Describe their project management style, including communication tools and timeliness.

Management of the project from Vermillion's side was great, quick, easy to communicate, and all deadlines were met.

What did you find most impressive or unique about this company?

Being on time and on budget.

Are there any areas for improvement or something they could have done differently?

Everything they delivered exceeded my expectations.

BACKGROUND

Please describe your company and your position there.

I'm the general manager of a jewellery manufacturing business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vermillion Films?

A new corporate video to show off our services to potential new clients.

SOLUTION

How did you select this vendor?

Had quotes and meetings for 4 potential vendors. Vermillion stood out for us on a number of points.

Describe the scope of their work in detail.

From the intial brief, Lee and team provided a clear story board of their vision. They were very open to suggestions and had some great ideas. They involved us at everystage, including final post production and music choices.

What was the team composition?

We worked closely with Lee and his team. Communication was excellent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Lots of positive feedback on the video from customers. Established customers commented on how great it was to see what we did 'behind the scenes'.

How effective was the workflow between your team and theirs?

Communication was excellent - friendly and professional.

What did you find most impressive about this company?

Lee and the team took the time to understand our business, services, and USPs from the start.

Is there any area for improvement or anything that could have been done differently?

No.