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Vectora Systems

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Websites, analytics & digital workflows for SMBs

Vectora Systems helps small service businesses improve websites, customer journeys and digital workflows based on evidence rather than assumptions.

  • Min project size
    $1,000+
  • Hourly rate
    $25 - $49 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2026

Overview by:

Reviewer avatar
Irina Ludanova
Founder & Digital Systems Consultant About the Team

Service Lines
Web Development
40%
Web Design
25%
Search Engine Optimization
20%
Conversion Optimization
15%
Select Focus Area
Application Platforms
Linux server
100%
CMS Focus
WordPress CMS
100%
Conversion Optimization Focus
Conversion Rate Auditing Services
40%
Conversion Research Services
30%
Landing Page Optimization Services
20%
Performance Reporting Services
10%
Frameworks and CMS
React
55%
VueJS
45%
Platform SEO Focus
WordPress SEO
100%
Programming & Scripting
JavaScript
40%
PHP
35%
HTML5
25%
SEO Focus
On site optimization
35%
Technical SEO
25%
Content development
20%
Mobile optimization
10%
Multilingual SEO
10%
Industries
Dental
50%
Business services
25%
Legal
25%
Clients
Small Business (<$10M)
100%

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Meet the Team

Irina Ludanova

Irina LudanovaFounder & Digital Systems Consultant

Founder of Vectora Systems. Focused on improving websites, customer journeys, analytics and digital workflows for service businesses through practical, evidence-based decisions rather than unnecessary rebuilds.

What Sets Us Apart

Diagnosis Before Solutions

We start by identifying what is actually limiting the business before recommending a service or technology.

Improve Before Rebuilding

We preserve what already works and prefer targeted improvements over unnecessary redesigns or rebuilds.

Website + Journey + Measurement

We look beyond individual web pages to the full journey — from first visit and enquiry to analytics, follow-up and the next customer action.

Tools and Technology

Notion
Google Drive
Zapier
Google Sheets
Google Docs
Microsoft Excel
GitHub
Docker
Figma
Canva

Commonly Asked Questions

We start by understanding the business context, the existing website or workflow, and the actual problem the client wants to solve. We then review the current system, prioritise the most relevant issues, agree on scope and define the smallest practical intervention before implementation begins.

We work collaboratively but keep the process structured. Clients are involved where business context or decisions are needed, while we handle the analysis and implementation. We explain what we found, what we recommend changing, and why, so decisions stay transparent and practical.

No. We first assess whether the existing website can solve the problem with targeted improvements. We preserve what already works and recommend a redesign or rebuild only when there is a clear reason that smaller changes would not be sufficient.

We prioritise issues by their likely impact on the customer journey and the business, not simply by how noticeable they are visually. We look at available evidence, user friction, conversion paths, analytics and operational context before deciding what deserves attention first.

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