Urtasker

BACKGROUND

Introduce your business and what you do there.

I’m a manager for a beauty and cosmetics retailer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Urtasker?

We needed someone to revamp our Amazon storefront and manage our Amazon account, so we hired Urtasker.

SOLUTION

What was the scope of their involvement?

Urtasker does everything regarding the management of our Amazon account. They create and optimize listings, work on digital image editing using Photoshop, and create bundles of images for our products. They also take care of tasks such as submitting cases, registering brands, and pressing for Amazon’s support for the resolution of issues.

Urtasker oversees the keyword research and incorporates high-ranking keywords into our listings and product images for content optimization. They handle our PPC advertisements and make sure there’s at least 50% ROI on ads. They also conduct research around our competitors.

What is the team composition?

We work with Stephanie (Account Manager), who is our primary contact. Aziz (Analytics & Technical) and Natasha (Analytics and Technical) work on the technical side, handling keyword research, pricing analysis, and other tasks to ensure our Amazon account is running smoothly.

How did you come to work with Urtasker?

We researched about them through Google and Clutch. I like that they have experience with Amazon and the beauty industry and have more affordable pricing than their competitors. I also felt assured because they had an action plan for every one of my concerns, so I decided to work with them. 

How much have you invested with them?

We’ve spent $8,000.

What is the status of this engagement?

We began working together around February 2021. The project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They have met our set expectations, which are at least two listings activated per week as well as weekly keyword and pricing analysis reports. There are occasional grammar corrections that need to be made, but overall, the quality of their work is good.

How did Urtasker perform from a project management standpoint?

Stephanie is always available and extremely responsive. They have met all the timelines and are very communicative, which I appreciate. We have meetings on Fridays, ad-hoc meetings on Wednesday, and communicate via email and text.

What did you find most impressive about them?

We ask a lot of questions since we’re new to Amazon, but they address our every concern and take time to answer all our questions, explaining the process to us. They also take time to get to know us, our team dynamic, and research our products and competitors so that they can do the best job for us.

Are there any areas they could improve?

There’s nothing right now. Any concerns I’ve had have been brought to their attention and resolved.

Do you have any advice for potential customers?

Make sure to align Urtasker’s experience with your industry. Get to know the account manager to ensure the compatibility of drive and goals before signing the contract.

BACKGROUND

Introduce your business and what you do there.

I’m the president of an e-commerce company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Urtasker?

I hired Urtasker to help with our customer service and e-commerce growth.

SOLUTION

What was the scope of their involvement? 

Urtakser helps me with customer service by responding to our messages. I’ve given them access to our account along with some templates to answer questions. 

Beyond that, they fix our online listings, doing some research into our competitors’ products before adjusting our titles, bullet points, and pictures. They also provide support on keywords and search, come up with their own ideas for improvements, and help with inventory. 

What is the team composition? 

I have one project manager, and there are two additional people in charge of my online accounts.

How did you come to work with Urtasker?

It was through a referral from someone who’d used them. I got back to Urtasker to go over what I needed, and they made it seem like a good fit.

How much have you invested with them?

I’ve spent around $24,000.

What is the status of this engagement?

I’ve been working with them since January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

So far, it’s been an amazing experience. Before, so many things weren’t going so well, but now they're doing better. 

How did Urtasker perform from a project management standpoint?

They’re very responsive and are always available to me. We have weekly meetings with the project manager and two resources where I’ll set up the goals. We’ll go through the goals, taking note of what we’ve accomplished and our progress. Sometimes, they’ll bring new ideas to the table for me to approve.

What did you find most impressive about them?

The team is great! They're all knowable and ready to help.

Are there any areas they could improve?

In the beginning, I gave the team goals, but it wasn’t until the project manager joined that the project started to move. Having a project manager made a big difference.

Do you have any advice for potential customers?

Write down your goals and go over them with your representative so that they can match you with the right project manager.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of operations at Pastorelli, a food manufacturer and wholesaler specializing in pizza sauces, oils, vinegars, and pizza crusts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Urtasker?

We brought in Urtasker to help us improve our presence on Amazon.

SOLUTION

What was the scope of their involvement?

Everything we’ve done with them has been a collaboration. Urtasker helps us create better content and leverage available tools on Amazon. They’ve assisted us when it comes to updating our storefront, improving our listings to include their suggested keywords, and uploading photos and videos to give us a much better structure and presence. 

Urtasker has also helped us create links to our Amazon store, which we would then post on our social media pages. They’ve also been helpful in giving us promotions to run within the Amazon Ecosphere. Their team is now working with us on promotions, in preparation for Prime Day 2021, and on adding new items to our Amazon shop.

What is the team composition?

There are primarily three people working on this project. I am in contact with an account manager, an account representative, and another member who helps with style and project coordination.

How did you come to work with Urtasker?

I found them through Google then looked at their website to see what they had to offer. I reached out and we conducted an initial session to get to know each other. I was impressed with what they are able to do and their understanding of the world of Amazon, so I decided to work with them.

How much have you invested with them?

We’ve spent around $1,300 a month since February. In total, we’ve invested $5,200 in the past four months.

What is the status of this engagement?

We started working together in mid-January 2021 and our partnership is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re using our year-over-year (YoY) sales on Amazon as one of the metrics. However, it's not a fair way to measure Urtasker’s impact because a year ago, our sales were artificially inflated when people were hoarding at the beginning of a pandemic. For this month, though, our YoY has been up to about 45% already. We’re usually at only a tenth of that each month.

They’ve been very collaborative and taught me a lot about what tools, terminologies, and techniques I could use within Amazon to improve our presence and increase our sales.

How did Urtasker perform from a project management standpoint?

Urtasker is outstanding. We communicate via Microsoft Teams and have weekly meetings where we establish deliverables and timetables. Urtasker also prepares a PowerPoint presentation with the weekly reports and analytics which they show during meetings. My primary contact within their team generally gets everything done within a day or two.

What did you find most impressive about them?

The most impressive thing about them is their communication. They’re very good about leveraging the tools that we already have to send documents to me regularly. I also appreciate their expertise; they really know what they’re talking about and what they’re able to do.

Are there any areas they could improve?

None that I can think of. We’re going to be engaging them to enhance our listings on our other e-commerce websites, so that will probably give me a better sense of their capabilities in other areas.

Do you have any advice for potential customers?

Keep an open mind. Ask a lot of questions and be prepared to learn a lot from Urtasker. They’re very good at teaching what they’re doing and how it will impact your business’s performance.

BACKGROUND

Please describe your company and your position there.

I am the owner of a small family owned business that sells health and wellness products online

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Urtasker, and what were your goals?

UrTasker was hired manage our Amazon listings, SEO, & PPC

SOLUTION

How did you select this vendor and what were the deciding factors?

I had hired them previously for a separate business venture and I was happy with the results they had provided in the past.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Initially Salman and the team met with us to determine our goals and discover our pain points. Through this discovery process we identified 3 main priorities, as well as a few other areas that required attention. PPC optimization, Inventory Management, and SEO were the main focus.

How many people from the vendor's team worked with you, and what were their positions?

I mainly worked with 1 brilliant individual by name Salman. He was the assigned expert that was in charge of accomplishing most of the tasks. I was also introduced to Shoaib which was Salman’s supervisor in the event that I had any concerns that were outside of Salman’s scope of work.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Salman has had a major impact on our business over the past few months. His hard work and dedication have allowed us to 3x our sales, while at the same time improving our return on advertising by 4x. His work has been outstanding and his results speak for themselves.

Describe their project management style, including communication tools and timeliness.

Salman has been excellent at meeting all deadlines and has exceeded expectations. All communication is done via chat through Microsoft Teams. We also have monthly video meetings with Salman and Shoaib to discuss results and plans for moving forward. Salman has always responded in a timely manner regardless of the differences in time zones. He even responds on weekends although out of respect for him I try avoid this.

What did you find most impressive or unique about this company?

I am impressed with Salman’s expertise in all topics Amazon, PPC, and SEO. His dedication to the success our business is truly outstanding.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the owner and president of Traffic and Trade, LLC. We manufacture dry-erase magnetic refrigerator products, such as planners, calendars, and menus. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Urtasker?

We needed help managing the Amazon Seller Central platform. We wanted to have a person or company constantly making sure that the account is in good standing so that we can focus on what we do as a business.

SOLUTION

What was the scope of their involvement?

I was launching 30–40 new SKUs, which involved new listings, new images and content, and optimizing the list. It was a daunting administrative task. Once Urtasker created those lists, they worked on drawing traffic to them. They handled keyword research, competitive analysis, and PPC management.

Urtasker used my previous listings and products on Amazon as a basis. I had some successful products already, which they made a competitive analysis on. They determined how we could improve those and what direction to take on the new ones.

From there, we moved to building an Amazon store and entering content. We utilized all the opportunities that Amazon provides to brand owners. I have a registered brand with Amazon, so I took advantage of the different services they provide. Urtasker provided the expertise to actually implement those things and move them along.

I know what I want for my brand, but Urtasker knows what’s allowed, in terms of Amazon terms and services. They’re giving me guidance on what the best route to take is. I look at them as a partner. I give them ideas of what I want, but I’m really looking for them to solve these things and provide me a solution. I don’t want to just be dictating them what to do.

What is the team composition?

I’m working with around five people from Urtasker, including an account executive, a quality manager, and a social media person.

How did you come to work with Urtasker?

I first looked for virtual assistants with Amazon experience, but an individual might leave after 3–4 months, so I started looking for companies.

Urtasker’s name popped up a few times on some Amazon Facebook groups. I did some research on them, and we had a meeting. I felt that they could perform the task and that they understood Amazon ecosystem and terms of service. They made me confident that my account wouldn’t go down and that they wouldn’t do anything outside the terms. Their people were vetted and trusted, and that’s what sold me on them.

How much have you invested with them?

I pay them around $1,100 per month. The total so far is about $6,000.

What is the status of this engagement?

I started working with Urtasker in January 2021, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re great at finding things that are easily missed. I didn’t even have my tax settings set up correctly in the marketplace, and Urtasker fixed it. I was paying taxes out of my profits, so they’re probably going to save me $15,000–$20,000 just by setting it up correctly. They’ve caught a lot of inventory errors.

I’ve launched 30 new products, and it takes a while to build them up, but we’re talking about hundreds of thousands of dollars in the next 2–3 years, once I get them established. Urtasker can handle it all, from the biggest things to the smallest things. I’m optimistic about the future, and they’ve already saved me money by catching mistakes.

How did Urtasker perform from a project management standpoint?

They’re very organized, and the communication is excellent. My account executive is in their New York office, and I can get a hold of her anytime. The hours are clearly set for the team in Pakistan.

They put together project plans and we go over them. They meet milestones, and they track everything. Urtasker hasn’t been late on a deliverable yet. I’ve sent them some things late, which delayed the project.

I’m comfortable working directly with the team in Pakistan. The communication is easy, their English is great, and they have high-level technical knowledge of Amazon. Microsoft Teams is our primary communication tool, and we put together project timelines in Excel spreadsheets. Everything is shared through Google Drive.

What did you find most impressive about them?

They offer full services, from administrative work to higher-level things like driving traffic to Amazon from social media. I want to build my own e-commerce platform, and I found out that Urtasker offers those services as well.

Are there any areas they could improve?

They could be more assertive and not afraid to bring information and ideas out of the gate. I want to get things done faster, and Urtasker is more concerned about making the client comfortable, so they don’t want to go too far.

Do you have any advice for future clients of theirs?

Clients should trust that Urtasker isn’t going to impact their business negatively. They’re not going to get the client’s Amazon account suspended. That’s been a thing with virtual assistants, but they’re a BPO.

They’re a big organization with a lot of resources, and they can help companies grow fast. Having Urtasker makes me feel like my company is a lot bigger than it is. They know what changes are coming in the marketplace. My advice is to trust them and their expertise.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a holding company that builds e-commerce microbrands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Urtasker, and what were your goals?

When our company started to take off, I found that a lot of my time was working in our business on ad campaigns and operational work, which took me away from focusing on growth. I needed quality help, and the assistants that I had hired in the past did not work out well.

SOLUTION

How did you select this vendor and what were the deciding factors?

A trusted friend recommended her contracting team at Urtasker to manage operations and ad spend for me.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I asked them to manage ad spend to my criteria, as well as customer service, questions and ongoing maintenance of our multi-channel fulfillment and FBA.

How many people from the vendor's team worked with you, and what were their positions?

3.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My ad spend has dropped while sales have risen. We no longer spend half our week managing operations and customer issues.

Describe their project management style, including communication tools and timeliness.

Our e-commerce specialists are amazing. we meet once a month to define our goals and special projects, then we communicate on microsoft teams throughout the day for instant help and service.

What did you find most impressive or unique about this company?

I give them the list of product research criteria or dashboard tracking and they do it right the first time with little direction. Hassle free!

Are there any areas for improvement or something they could have done differently?

No, they are the best!

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a few businesses, including two e-commerce websites and a private label brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Urtasker?

I rely on them to list my products on our website and on other platforms.  

SOLUTION

What was the scope of their involvement?

They make sure all of my items are listed online correctly, whether that’s on Amazon, eBay, or Walmart correctly. They also handle SEO on those platforms to ensure our products rank well. They even take care of PPC ads to improve our marketing on Amazon.

They also upload our products on our Shopify site, write descriptions, and create imagery for our brand materials.

What is the team composition?

I’ve worked with 4–5 people on their team. One person supports our work with Amazon, eBay, and Walmart, but another specializes in Shopify. When needed, they direct me to different experts on their team.

How did you come to work with Urtasker?

Right as the COVID-19 pandemic hit, I was listening to a podcast and heard about Urtasker. I decided to work with them because they could support all of my needs and their pricing was reasonable.

How much have you invested with them?

We’ve spent about $25,000 so far.

What is the status of this engagement?

We started working with them in April 2020 and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

By creating PPC ads and optimizing my listings, they’ve helped me attract new customers and increase my sales.

They’ve also boosted my productivity. They already had experience, so I didn’t have to bring in new team members and train them.

How did Urtasker perform from a project management standpoint?

We’ve been using Trello to manage each task. We’ve also used a Google Sheet to collaborate. I can explain what I’m looking for, add the task to the spreadsheet, and they complete it. Then we track it all on Trello. Finally, we chat on Microsoft Teams.

What did you find most impressive about them?

They’re reliable and deliver quality work. They never complain and always get the work done.

Are there any areas they could improve?

 I can be a little impatient, but they could always work a little faster.

BACKGROUND

Introduce your business and what you do there.

I’m a nutritionist and the founder of a wellness center.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Urtasker?

I needed help setting up a shop on Amazon for a product I created. I also needed digital marketing support.

SOLUTION

What was the scope of their involvement?

They built and now run my Amazon shop, taking care of the brand registry and the storefront creation. Their team also handles all of our digital marketing strategy, Amazon Posts management, advertisements, keyword optimization, SEO, and PPC.

What is the team composition?

There are nine people assigned to work on our project, including an account manager.

How did you come to work with Urtasker?

They came highly recommended by someone I knew who had worked with them.

How much have you invested with them?

We've spent $2,000, about $500 per month, with them so far.

What is the status of this engagement?

We've worked together since January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They have contributed largely to the growth and success of our shop and product. I don’t have to worry about any of it; they manage everything and provide updates on stock levels. They make suggestions regularly. I’ve taken every one they’ve presented and have no regrets.

How did Urtasker perform from a project management standpoint?

They do a great job of handling everything. We communicate via email and Zoom.

What did you find most impressive about them?

I find everything about their team impressive. Their integrity, communication, responsiveness, knowledge, and expertise all stand out.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Just go for it.

BACKGROUND

Introduce your business and what you do there.

I’m the e-commerce manager of a retailer. We’re a small company with a large volume that sells in hardware stores and online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Urtasker?

We were looking to improve our PPC ad efficiency on Amazon.

SOLUTION

What was the scope of their involvement?

They manage our Amazon PPC strategy. Their team also makes sure the Amazon listings properly employ SEO principles and assists with Walmart listing reinstatement. They did the research necessary for this engagement. We meet regularly so that any changes to our strategy can be approved by us.

What is the team composition?

I work with an account manager, a Walmart marketing specialist, and an Amazon marketing specialist.

How did you come to work with Urtasker?

I found them on Clutch. I ended up reaching out to them as well as a few other companies, but I felt that they’d be the best fit for us.

How much have you invested with them?

We’ve spent between $5,000–$10,000 with them so far.

What is the status of this engagement?

We’ve worked together since February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our reach has grown and our spending is down. Within the first six weeks, they were able to significantly limit our cost. These savings have allowed us to expand the scope of our PPC campaign.

How did Urtasker perform from a project management standpoint?

They’re great. Whenever I encounter a problem, they’re quick to open a ticket so that it can be resolved as soon as possible. Their team is very responsive. We communicate via email and Microsoft Teams.

What did you find most impressive about them?

They’re pretty efficient in what they do. There wasn’t much setup or acclimation time needed.

Are there any areas they could improve?

I’m not super familiar with Microsoft Teams, but that’s not really an issue with them.

Do you have any advice for potential customers?

In the beginning, you need to have a clear understanding of what you’re trying to accomplish. They move fast, so you should know what you want to do. There’s definitely room for the engagement to evolve down the line, though.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a personal care brand and benefit corporation. Our flagship product is a patented menstrual cup. We do outreach in developing countries to help girls stay in school.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Urtasker?

We were looking to open a sales channel on Amazon. It’s challenging to navigate their platform from a seller standpoint, so I knew that once I started digging around, I would need to find someone with experience to help me flawlessly launch the product there. I also wanted to get the product listing to rank on the platform.

SOLUTION

What was the scope of their involvement?

It’s a multi-step process working with Amazon. We hired Urtasker to help out with everything from building out an optimized product listing and brand storefront, getting Amazon approval with our FDA registration, and helping with the trademark registry for the brand. Their team also worked with us on keyword optimization to implement keywords into all different aspects of content.

We provided them with a Google Drive and Dropbox full of our company brand assets, including logo, brand color, and photography. We also provided copy, messaging, and previous keyword research we’d done.

They run our ad and marketing campaigns. Their team is constantly running analytics and reporting for us while proposing new strategies to help us improve our ranking on the platform.  They’re currently launching a review strategy to help us build up reviews.

What is the team composition?

I work directly with three people, but there have been multiple people working there. They have design and copywriting services.

We have an account project manager that helps the communication flow between all of the other team members. The other two people are my technical points of contact. All of them oversee everything that’s outsourced to different members of the team.

How did you come to work with Urtasker?

After seeing the challenges of the Amazon backend and knowing that I didn’t have the bandwidth, I searched on Google to find freelancers or consultants to take care of it for me. Urtasker’s website popped up at the top, which showed me that they were skilled at keyword research and SEO when it came to their own business. That was a good indicator that they could do it for someone else’s business.

I filled out the inquiry form and then started vetting their services. After seeing they were a good fit within the right budget, we moved forward.

How much have you invested with them?

We’ve spent less than $5,000 so far.

What is the status of this engagement?

Our engagement with Urtasker started in January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Every week, I can see our milestones, and it’s clear we’ve done a lot in three months. Through the analytic reports, I can see how we’re moving in the keyword rankings. Sales are also increasing. I look at keyword ranking, organic search ranking, and conversions.

Another part of the strategy is brand awareness. We want to see how many eyes are coming to our product listing on the platform. We measure those metrics month after month, and we can see gains there. We also have technical deliverables we look to accomplish every week. Urtasker is dedicated to hitting those deadlines and ensuring that we stay on track with the entire scope of work.

How did Urtasker perform from a project management standpoint?

From a project management standpoint, they’re amazing. Our account manager is one of the best I’ve ever worked with.

Because of Amazon’s detailed process, their team outlined key action steps and milestones for each week. They also provide an agenda before each meeting and a task list at the end of each meeting. We meet weekly to go over and chip away at them. We have overarching long-term and short-term strategies. It takes a huge stress off to know that there is an extra set of eyes looking over everything that we want to accomplish within the set timeline.

For communication, we use Microsoft Teams along with our weekly hour-long video meeting. Once a month, I connect with our account manager on a higher level to see how everything is going.

What did you find most impressive about them?

I don’t know if I can pinpoint one thing, but their level of expertise is impressive. Their team can translate their expertise into an effective work plan that helps us achieve business goals.

I like working with people that are consistently assessing and analyzing how they can improve system processes. I feel like that is being done with our meeting time, project work, and individual work, improving our efficiency.

Are there any areas they could improve?

I’m not sure. Urtasker keeps me on my toes. I get pulled in a lot of directions as a startup founder, but they’re very on top of things. I have to be mindful about how I invest my money, and Urtasker is incredibly economical and accessible.

Do you have any advice for potential customers?

If you’re a startup founder looking to launch on Amazon, just hire Urtasker. It is a full-time job that requires the right amount of time. It will take you years to acquire the expertise they have. For the cost, the value is also 100% there.