Branding, Packaging Design & Web Dev for FMCG Company
Featured Review- Branding Packaging Design Web Development
- Confidential
- Mar. 2022 - Sep. 2025
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their team demonstrated a strong understanding of both brand strategy and practical execution."
- Food & Beverage
- Nagpur, India
- 10,001+ Employees
- Online Review
- Verified
UnFoldMart provided branding, packaging design, and web development services for an FMCG and food brand. The team refreshed the client's brand identity and redesigned their website using WordPress.
UnFoldMart's work improved the client's brand consistency, website performance, and packaging scalability. The team delivered a cohesive system that supported the client's operational efficiency and long-term growth. UnFoldMart's organized approach and responsiveness to feedback stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the General Manager of Haldiram Snacks Food Pvt Ltd
Describe what your company does in a single sentence.
Haldiram’s Snacks Food Pvt Ltd is one of India’s leading FMCG and food brands, offering a wide range of traditional and modern snack, sweets, frozen food, and ready-to-eat products across domestic and international markets.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire UnFoldMart to accomplish?
- Refresh and modernize Haldiram’s brand presence across multiple product categories while maintaining the heritage and recognition associated with the brand.
- Develop a scalable packaging design system for snacks, sweets, ready-to-eat, and frozen food categories that improves shelf visibility and product communication.
- Design and develop a modern, high-performance website with improved UX, CMS flexibility, and stronger product discovery across categories.
SOLUTION
How did you find UnFoldMart?
Online Search
Why did you select UnFoldMart over others?
- High ratings
- Pricing fit our budget
- Good value for cost
- Referred to me
How many teammates from UnFoldMart were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
UnFoldMart managed the engagement across branding, packaging design, and website development as part of a long-term brand modernization initiative for Haldiram’s. The project involved refreshing the brand identity system while ensuring consistency across multiple product categories and preserving the brand’s legacy and market recognition. Their scope of work included brand strategy, visual identity refinement, typography and color systems, packaging design for multiple SKUs, product communication frameworks, print-ready artwork preparation, and packaging adaptation across snacks, sweets, ready-to-eat, and frozen food categories. The team also supported regulatory design considerations and production coordination for packaging execution. On the digital side, UnFoldMart handled the complete website redesign and WordPress development process, including UX/UI design, information architecture, CMS setup, performance optimization, responsive development, SEO optimization, and product-focused content structuring. The deliverables included a scalable design system, custom WordPress implementation, improved product discovery, and a more modern digital experience aligned with the refreshed brand identity. Throughout the engagement, the team collaborated closely with our internal marketing and product stakeholders to maintain consistency across physical and digital brand touchpoints.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The project delivered measurable improvements across brand consistency, packaging scalability, website performance, and overall digital experience. UnFoldMart successfully designed packaging for more than 20 product SKUs across multiple categories, helping create a more unified and recognizable visual system while improving on-shelf visibility and product communication. The revamped website significantly improved page speed, mobile responsiveness, and overall user experience across key product categories. We also saw stronger product discoverability, improved Core Web Vitals performance, and a more flexible CMS structure that enabled our internal teams to manage and update content more efficiently without ongoing developer dependency. From a branding perspective, the engagement helped modernize the visual identity while maintaining the legacy and familiarity associated with the Haldiram’s brand. The consistency achieved across packaging, digital assets, and product communication created a stronger and more scalable brand presence across domestic and export markets. Overall, the project successfully aligned branding, packaging, and digital execution into a cohesive system that supported both operational efficiency and long-term brand growth.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
UnFoldMart managed the project in a highly organized and professional manner across branding, packaging, and website development workstreams. The team consistently delivered milestones on time, maintained clear communication throughout the engagement, and remained highly responsive to feedback and evolving business requirements across multiple product categories. They established structured workflows, provided regular updates, and collaborated closely with our internal marketing and product teams to ensure alignment across all deliverables. Their ability to manage complex packaging systems, brand consistency requirements, and digital execution simultaneously was particularly impressive. What stood out most was their balance of strategic thinking and execution quality. Whenever adjustments or optimizations were required, their team responded quickly and proactively while maintaining attention to detail throughout the engagement. Overall, the collaboration felt smooth, dependable, and well-managed from planning through final delivery.
What was your primary form of communication with UnFoldMart?
Virtual Meeting
What did you find most impressive or unique about this company?
What impressed us most about UnFoldMart was their ability to manage branding, packaging design, and digital execution as one integrated system rather than treating them as separate deliverables. Their team demonstrated a strong understanding of both brand strategy and practical execution, which helped maintain consistency across multiple product categories and customer touchpoints. They were particularly effective at balancing modernization with brand heritage, ensuring that the refreshed identity and packaging systems felt contemporary while still preserving the familiarity associated with the Haldiram’s brand. Their attention to detail, responsiveness, and ability to collaborate across different internal teams also stood out throughout the engagement. Another unique strength was their ability to combine creative thinking with operational scalability. The solutions they delivered were not only visually strong but also practical for long-term implementation across packaging, website management, and future product expansion initiatives.
Are there any areas for improvement or something UnFoldMart could have done differently?
Overall, we were very satisfied with the engagement and the quality of work delivered by UnFoldMart. Their team was proactive, collaborative, and consistently focused on maintaining high standards across branding, packaging, and digital execution. If there was one area for improvement, it would be providing even more detailed documentation and long-term governance recommendations for scaling packaging systems across future product launches. However, whenever feedback or additional requirements were shared, the team responded quickly and adapted effectively. Overall, the collaboration was highly positive, and we appreciated their ability to balance creativity, operational practicality, and long-term brand consistency throughout the project.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
