Tractor

BACKGROUND

Introduce your business and what you do there.

I'm the VP of marketing for the San Francisco SPCA, an animal welfare nonprofit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tractor?

We wanted to redesign our outdated website, improving site navigation, content, and the donations section. 

SOLUTION

What was the scope of their involvement?

Tractor redesigned our website from scratch, providing a strategy, wireframes, and layout reorganization. They created designs and features that were Drupal-friendly for another vendor to implement. They also conducted research both internally and externally, interviewing different departments involved, gathering and sharing information, and discovering what similar organizations were doing in terms of best practices for online donations. One feature included an interactive piece that allows site visitors to adopt animals, which is the most used function on the site. 

What is the team composition? 

We worked with a team of five people, including a project manager.

How did you come to work with Tractor?

I had worked with Tractor previously on another project for a different organization, so I decided to reach out to them based on that experience. 

What is the status of this engagement?

We worked on the project from April–August 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The new designs Tractor delivered were incredibly well received both internally and externally. I was recently at a conference and our site was brought up as an example of an effective website for a nonprofit group. It's had a big impact on our organization. Donations are up, our bounce rate is down, and overall performance has improved significantly. 

How did Tractor perform from a project management standpoint?

They were great to work with overall–very understanding and accommodating, considering how hard it can be to wrangle the right people at a nonprofit organization. They were good at keeping us on track, organizing tasks on Basecamp, and delivering on time. 

What did you find most impressive about them?

They were very thoughtful, good at listening to our unusual needs, and implemented solutions that worked for our specific requirements. 

Are there any areas they could improve?

It would be nice if they expanded their service offering so they could've done some of the implementation work for us as well. 

Do you have any advice for potential customers?

Be clear about project goals and treat the relationship with their team as a partnership.