TOFU Studio

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of the company.

Describe what your company does in a single sentence.

Design and production of building automation management systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TOFU Studio to accomplish?

• Creation of a new visual identity system.
• Logo lifting
• Key visual
• BTL materials

SOLUTION

How did you find TOFU Studio?

Referral

Why did you select TOFU Studio over others?

• Great culture fit
• Referred to me
• Company values aligned
• Impressive portfolio

Describe the scope of work in detail. Please include a summary of key deliverables.

Audit of Current Communication

• Audit of the logo and brand relationships
• Analysis of messaging and current communication
• Target audience analysis
• Competitiveness analysis
• Comprehensive report with conclusions outlining all aspects of the conducted audit

Key Visual

• Files / for unrestricted use
• Full rights
• Basic manual defining how to apply the Key Visual (KV)
• Claim
• BTL Materials
• Frameworks for social media
• Animated logo
• Intro and outro for videos
• PowerPoint template
• Business card
• T-shirt
• Roll-up banner
• Display wall
• Flyer
• Tote bag
• Folder

We received a thorough and highly professional analysis of our current brand and marketing materials. The new visual identity proposal provided by TOFU was excellently prepared, cohesive, and perfectly aligned with our needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project aimed to create a visual identity system that highlights the modern, technological nature of our company, as well as to develop a package of BTL materials aligned with the proposed identity. The goal was achieved, and we are very satisfied with both the outcome and the collaboration process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All projects were delivered on time. Responses to emails were extremely prompt, and we greatly appreciate the open and flexible approach. The results of the collaboration fully met our needs. The best proof of this is the fact that we continue to work together on additional projects.

What was your primary form of communication with TOFU Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Creativity, professionalism, and an exceptionally quick, accurate, and effective understanding of the industry’s specifics, along with the ability to adapt to its nuances. The quality of the projects was exceptionally high.

Are there any areas for improvement or something TOFU Studio could have done differently?

We have no comments. The collaboration was excellent.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Klara Renewables

Describe what your company does in a single sentence.

It's an independent power producer, generating and selling electricity from renewable resources.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TOFU Studio to accomplish?

• Branding idea
• Visual identification development

SOLUTION

How did you find TOFU Studio?

Referral

Why did you select TOFU Studio over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from TOFU Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

2 logo proposals, Key Visual, Brandbook, CI elements (business card, ppt template, e-mail footer, LI frameworks 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fit-to-purpose proposal with good background and explanation of the process, excellent communication

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The delivery of agreed milestiones was timely and if anything was adjusted in terms of the schedule, that well anticipated. TOFU is aligning very well with their client's needs.

What was your primary form of communication with TOFU Studio?

In-Person Meeting

What did you find most impressive or unique about this company?

I think they listen to their clients and rather follow the brand / management than latest trends (perhaps even being the trendsetter).

Are there any areas for improvement or something TOFU Studio could have done differently?

Nothing that comes to my mind.