UP THERE, EVERYWHERE

BACKGROUND

Please describe your company and position.

I am the Senior Brand Manager of Axelos

Describe what your company does in a single sentence.

Axelos is responsible for developing, managing, and operating a variety of best practice frameworks used globally in project management, IT service management, and cybersecurity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UP THERE, EVERYWHERE to accomplish?

• Deliver a brand positioning campaign aligned to the digital transformation theme

SOLUTION

How did you find UP THERE, EVERYWHERE?

Referral

Why did you select UP THERE, EVERYWHERE over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from UP THERE, EVERYWHERE were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Up There, Everywhere orchestrated a transformative rebrand for Axelos, encompassing a comprehensive overhaul of brand assets, individual product branding, website design, and meticulous brand guidelines. Their strategic prowess and creative acumen resulted in a seamless and cohesive brand identity that resonated positively with both internal and external stakeholders. The rebrand not only garnered unanimous acclaim but also translated into enhanced performance across Axelos' product portfolio. 

Up There, Everywhere's expertise has propelled Axelos into a new era of success, with a revitalised brand that not only reflects modernity and professionalism but also serves as a catalyst for sustained growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We conducted internal and external feedback sessions, surveys and also UX for the website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely, Up never missed a deadline, and were always professional and accommodating when Axelos were unable to respond, review and approve work due to delays at a time when Covid was causing massive disruption

What was your primary form of communication with UP THERE, EVERYWHERE?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Up There, Everywhere's contribution to AXELOS' rebranding journey was nothing short of exemplary. Their expertise, creativity, and commitment to excellence have left an indelible mark on the brand, setting the stage for continued success. Axelos' journey from a successful rebrand to enhanced product performance stands as a testament to the transformative power of strategic branding when executed with precision and vision.

Are there any areas for improvement or something UP THERE, EVERYWHERE could have done differently?

This project was delivered through various Covid lockdowns, so no, really wasn't anything that could have been done differently.