Theory Road

Theory Road is an independent, full-service growth firm headquartered in Austin, Texas, working with companies across the United States. We plan, build and run the growth engines behind ambitious companies: paid media on Google, Meta and Microsoft, SEO and AI search visibility, web design and development, brand strategy and identity, lead generation and CRM systems, e-commerce and Amazon, affiliate and partnership programs, AI consulting and automation, and fractional growth leadership. What makes the firm different is that we build and operate a portfolio of our own brands alongside client work: every playbook we bring a client was proven on our own properties with our own budget first. We rebuild measurement before we spend a dollar, and we ship a live beta before we present a deck. We work with established companies, typically $2M to $100M in revenue, in home services and contracting, real estate and home building, e-commerce and product brands, financial services, legal and professional services, B2B and technology, hospitality, sports and publishing. Engagements begin with a scored audit or a strategy sprint and continue as a build, managed services or fractional leadership, month to month after an initial term.