Tecocea

BACKGROUND

Please describe your company and position.

I am the CEO & Founder | Senior Faculty of Vgyanam Institute

Describe what your company does in a single sentence.

We are Tricity ( Chandigarh, Mohali, Panchkula) #1 Coaching institute from classes 6th to 12th, all subjects

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tecocea to accomplish?

• We wanted more students
• Lead generation
• Local Marketing

SOLUTION

How did you find Tecocea?

• Online Search
• Referral

Why did you select Tecocea over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Tecocea were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Tecocea managed our Meta & GMB (Facebook/Instagram) ad campaigns end-to-end.

This included audience research, ad creative direction, copywriting, targeting setup, budget optimisation, and ongoing performance monitoring.

Key deliverables:

1. Campaign Strategy — Identified the right audience segments for our coaching institute and built targeted campaigns focused on student lead generation and inbound calls.
2. Ad Creative & Copy — Developed ad content that resonated with prospective students, resulting in strong engagement and low CPC.
3. Campaign Execution — Ran two successive campaigns with continuous optimisation between runs. 
4. Results Delivered: - 54,000+ total views across both campaigns - 124 link clicks at ₹5.39 CPC (Campaign 2) - 22,837 unique viewers reached - 179 post engagements - 18 estimated call confirmation clicks - 34% improvement in CPC between campaigns - Total spend under ₹1,500 ($14) combined 
5. Reporting — Weekly performance updates with clear data on clicks, cost, and reach.

Tecocea delivered significantly better results than industry benchmarks — CPC was 45–67% lower than the industry average of ₹15–25. Arsh provided personal attention throughout and was transparent with all campaign data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Campaign 1 Results: -

• 16,000+ profile views generated 
• 79 quality link clicks 
• ₹8.19 cost per click 
• ₹650 total spend 
• CPC 45–67% below industry average of ₹15–25

Campaign 2 Results (7 Days):

•  38,238 total views 
• 22,837 unique viewers reached 
• 124 link clicks 
• 179 post engagements 
• 18 estimated call confirmation clicks- 
• ₹5.39 cost per click 
• ₹767.83 (approx. $6.95) total spend 

34% improvement in CPC vs Campaign 1 Combined Impact: -

• 54,000+ total views across both campaigns 
• 203 total clicks generated
• Under ₹1,500 ($14) total combined spend 
• Direct inbound calls generated for the business
• Consistent improvement in efficiency with each campaign run

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Arsh and Tecocea were highly responsive throughout both campaigns.

Communication was clear, prompt, and proactive — we were never left wondering what was happening with our ad spend.

Delivery & Timeliness:

• Campaigns were set up and launched quickly with no delays.
• Arsh delivered exactly what was discussed within the agreed timeframe.
• Both campaigns ran on schedule with active monitoring throughout.

Communication Style:

• Arsh kept us updated regularly via WhatsApp with performance data — clicks, views, cost, and reach.
• He explained everything in simple terms without unnecessary jargon, making it easy for us to understand our results.

Responsiveness:

• Any questions or concerns were addressed promptly.
• Arsh was available when needed and proactively flagged optimisation opportunities between campaigns — which is why Campaign 2 outperformed Campaign 1 by 34% in CPC efficiency.

Problem Solving:

• When Campaign 1 results were analysed, Arsh identified specific improvements for Campaign 2 — adjusting targeting, creative, and bidding strategy.
• The measurable improvement in results demonstrates a thoughtful, data-driven approach rather than a set-and-forget mentality.

Overall Experience: Working with Tecocea felt like having a dedicated marketing partner, not just a vendor. Arsh treated our budget as if it were his own — maximising every rupee spent and always focused on real business outcomes like calls and leads, not just impressions.

What was your primary form of communication with Tecocea?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Tecocea was the combination of exceptional results at a fraction of typical agency costs — and the genuine personal attention from Arsh himself.

1. Most agencies our size would never get direct access to a Google and AI certified strategist managing every campaign personally.
2. With Tecocea, that is exactly what we got. The numbers speak for themselves — 54,000+ views and 203 clicks on under ₹1,500 total spend is something we had never seen from any previous marketing effort.
3. But beyond the results, what impressed us most was Arsh's transparency.
4. Every rupee was accounted for. Every decision was explained.
5. And when Campaign 1 data was reviewed, he came back with a clear plan to do better — and then delivered a 34% improvement in CPC in Campaign 2.

Three things make Tecocea truly unique:

1. AI-First Approach — Tecocea uses AI and LLMO strategies that most agencies in India & Globally are not even aware of yet. This gives clients a genuine competitive advantage in search and social.

2. Founder-Led Service — You work directly with Arsh, not a rotating team of junior executives. The expertise and accountability never changes.

3. Extraordinary Value — Results that agencies charging 10× more struggle to match. Tecocea delivers world-class campaign efficiency at SMB-friendly pricing.

We would recommend Tecocea to any business serious about getting real, measurable results from their digital marketing investment.

 For a coaching institute like ours with a  limited marketing budget, finding an agency  that genuinely maximises every rupee spent  is rare. Arsh and Tecocea did exactly that  — 54,000+ views and 203 clicks on under  ₹1,500 total spend is a result most  agencies with 10× our budget cannot match.  What sets Tecocea apart is not just the  numbers — it is the approach. Arsh is  transparent, data-driven, and treats your  business as if it were his own. The 34%  improvement in CPC between our two  campaigns shows this is not an agency  that runs ads and disappears — they  actively learn, optimise, and improve.  If you are a business in India, US, or  anywhere globally looking for AI-powered  digital marketing that delivers real,  measurable results at honest pricing —  Tecocea is the agency to work with.  We rate them 5 stars without hesitation.

Are there any areas for improvement or something Tecocea could have done differently?

Honestly, the results exceeded our expectations so there is very little to critique.

• If we had to suggest one area for improvement — a more structured onboarding document at the start of the engagement would be helpful.
• Something that outlines the campaign timeline, what to expect in week 1 vs week 2, and what information Tecocea needs from the client upfront.
• This would make the kickoff process even smoother for new clients who are experiencing professional digital marketing for the first time.
• That said, Arsh more than compensated for this through his consistent communication and proactive updates throughout both campaigns.

The end results speak for themselves — 54,000+ views on under ₹1,500 total spend is exceptional by any standard. We look forward to continuing to work with Tecocea on future campaigns.