TechUnit

BACKGROUND

Please describe your company and position.

I am the Head of Communications of Definder

Describe what your company does in a single sentence.

Definder Platform is a flexible, decentralized crowdlending platform designed to raise funding for real estate and small and medium-sized enterprises (SMEs).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TechUnit to accomplish?

• Develop a comprehensive marketing strategy
• Implement digital advertising campaigns
• Conduct a marketing strategy audit

SOLUTION

How did you find TechUnit?

Referral

Why did you select TechUnit over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from TechUnit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

TechUnit did a fantastic job helping us overhaul our marketing, especially in the Web3 space. They devised a solid plan tailored to our needs and understood the whole Web3 landscape. They managed our social media, created engaging content, and optimized our website, which greatly impacted how we connect with our audience. 
They also ran targeted digital ad campaigns, which helped us attract more customers. Their team analyzed data well and provided insights that helped us improve our strategies. Plus, they proactively built our community, organized events, and kept our audience engaged. Overall, TechUnit made our marketing more effective and aligned with our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw some great outcomes from our project with TechUnit. Over the course of a few months, our website traffic increased by around 25%, and our social media engagement nearly doubled, which really helped us build a stronger connection with our audience. The digital ad campaigns they managed brought in a 30% increase in qualified leads, and our conversion rate improved by about 15%. We also noticed a lot more activity in our community, with a 20% increase in event participation and overall engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TechUnit's project management was solid. They always delivered on time and kept us updated regularly. If we needed changes or had questions, they responded quickly and were flexible in adjusting things to meet our needs. Their team was easy to work with, which made the whole process smooth and straightforward.

What was your primary form of communication with TechUnit?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out about TechUnit was their deep understanding of the Web3 space and their ability to tailor their strategies to fit our specific needs. They didn’t just offer generic solutions; they took the time to understand our business and came up with innovative, customized approaches. Their team's responsiveness and willingness to go the extra mile ensured we were happy were also impressive. They felt like true partners in our project, always proactive and ready to tackle any challenge.

Are there any areas for improvement or something TechUnit could have done differently?

Overall, we are very satisfied with the work TechUnit did. They delivered everything we needed, and the project went smoothly.

BACKGROUND

Please describe your company and position.

I am the General Manager of The Goat Group

Describe what your company does in a single sentence.

Selling and renting bikes, electric bikes and escooters 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TechUnit to accomplish?

• Create a rental website
• Increase volume of rented bicycles

SOLUTION

How did you find TechUnit?

• Referral
• Other

Why did you select TechUnit over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from TechUnit were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a new platform for our rental business and set up marketing campaigns to gain more customers. During our cooperation, we as well managed to go through rebranding together with the TechUnit team and they helped us greatly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of rented bicycles
• cost per lead
• Cost per lead
• Number of leads/offline meetings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They been very reactive, and try to solve all issues ASAP, they have delivered several solutions to our struggle 

What was your primary form of communication with TechUnit?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

I’m impressed with the way they help our business and manage it like it’s their own.

Are there any areas for improvement or something TechUnit could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the COO of PSM Personal Safety Management GmbH

Describe what your company does in a single sentence.

Security Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TechUnit to accomplish?

• Setting up and running a PPC campaign
• Creating marketing performance strategy

SOLUTION

How did you find TechUnit?

• Referral
• Other

Why did you select TechUnit over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from TechUnit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

TechUnit helps us with getting more sales opportunities and drives clients to our business. This is an ongoing cooperation and we are highly satisfied with the results. 

We also get support in website development when changes are needed and SEO services.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We receive more phone calls and requests from clients, we can scale up and have a better return on investments in marketing. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project manager meets all our expectations. We have constant reports and communication and all our requests and questions are dealt with promptly. We also like the proactive attitude of the TechUnit project manager.  

What was your primary form of communication with TechUnit?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are proactive and very business-oriented and provide a lot of really good marketing advice. Experienced team with the founder being an ex-Googler.  

Are there any areas for improvement or something TechUnit could have done differently?

No, we are satisfied.