TBH Creative

BACKGROUND

Introduce your business and what you do there.

I’m the vice-president of Kermans Flooring, the largest floor covering company for new home construction in the state of Indiana. I manage the retail side of the business which is smaller but valuable for visibility.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TBH Creative?

We wanted a stronger retail presence as well as just greater awareness of who we are to help us build the business. Our first task was to develop a strong web presence but we realized we needed to develop a number of analytic tools to help us determine which way retail was going and market appropriately.

SOLUTION

What was the scope of their involvement?

TBH Creative provide us with a wide range of services including web design, advertising, digital marketing, SEO, and social media. They developed our website and utilized keywords. They manage our social media including Facebook and Pinterest. They helped us target the sites that are most relevant to our line of business and linked between our social media accounts and website. They also set us up to use HubSpot and trained our sales force to utilize its various tools. Early on they created a video tour of our store to share on our website. We will likely do another version of the video as we change the store layout.

They help us define and adjust our strategy with the support of analytics. They created all of the metrics for us to be able to target specific audiences and they provide us with monthly reports. They set up tools for us like an online survey for customer feedback that our technical service department completes onsite with customers.

What is the team composition?

We work directly with the owner.

How did you come to work with TBH Creative?

A former manager introduced us to the owner. I’m not sure how he found her originally but it was likely through word of mouth.

How much have you invested with them?

We spend about $100,000 per year.

What is the status of this engagement?

We started working together in 2009 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve increased traffic to our site and increased led generation. Our walk-in traffic has seen the greatest increase. We get all the data that we need. They’ve not only helped us with a wide range of marketing and advertising mediums but also helped us to be more strategic in customer outreach.

How did TBH Creative perform from a project management standpoint?

They communicate via email and provide written reports to me so that I have everything in writing. We have a regular meeting to analyze monthly progress and what to expect in the coming month. From time to time we sit down to set goals for the next year.

My experience working with the owner is phenomenal. She’s always available. I’ve never had an issue when I reach out to her for a conversation or a meeting. She has a good staff working for her and we have a great relationship. Administratively, they’ve been outstanding. I couldn’t ask for more.

What did you find most impressive about them?

Our relationship with TBH Creative is personal. Their approach is not to just be a service provider but to be part of our company. We’ve succeeded because that’s the same type of relationship we have with our customers. They care about the growth of our company. They listen to me and we strategize together. The owner even suggested once that I speak with a sales consultant that she had also worked with in order to get advice about how to improve sales at every level of our company. She's always thinking about how we can get better at what we're doing and exchanging ideas that are helpful to us as a team. With that attitude, I’m sure they’ll succeed.

Are there any areas they could improve?

We haven’t spoken about it but I know that the owner is always looking for ways to grow her company. They need to continue to concentrate on the people they hire. She’ll have to consider how new hires can complement where she wants to go.

Do you have any advice for potential customers?

Any new client needs to be open about their expectations. TBH Creative will present their services but you should take advantage of their open approach. Sit down and have a dialogue with them about where your company is, what you’d like to achieve, and whether there’s a fit. Lots of people can offer you services but TBH Creative offers more than that. They want to be a part of your company, not just sell you tools. If that’s a fit, then you should get involved.

BACKGROUND

Introduce your business and what you do there.

I am the vice president and a board of directors member at the Megan S. Ott Foundation, a 501(c)(3) nonprofit named for my oldest daughter who died of breast cancer in 2010. We provide critical assistance to breast cancer patients in the immediate Indianapolis, Indiana area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TBH Creative?

We engaged with TBH Creative early on in our existence as a nonprofit in 2010. Since then, we have relied on their team for a number of creative services. This range includes website design and updates, marketing collateral, and logo design, among others.

SOLUTION

What was the scope of their involvement?

Although our initial project involved logo design, that has since grown into several other projects. Their most noteworthy creative work involves making large-scale updates to our website, which occur about every two years. Recently, they have implemented an online donation portal on the site. Otherwise, they make changes or fixes to the website whenever necessary. Further, TBH Creative has designed our organization’s brochures, business cards, letterheads, and event signage. They have also produced a video that appears on our website, and they maintain our social media accounts so that they are always active and updated.

What is the team composition?

Tatum (President, TBH Creative) is our main point of contact.

How did you come to work with TBH Creative?

Our team was introduced to Tatum through a mutual contact. She became very interested in our cause and began providing pro bono creative services for us.

What is the status of this engagement?

Our engagement began in December 2010 and remains ongoing. TBH Creative is currently making updates to our website and designing the layout for a year-end newsletter.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Given the nature of what we do, having more people to help means that there are more people with breast cancer. I wish we weren’t as needed as we are, but for those that do need our assistance, awareness of our services and our cause has grown. Our improved website and visual elements have allowed us to generate more annual donations, which allows us to offer assistance to more people. Every year, we’ve been able to grow and have a greater impact. There is no doubt that TBH Creative’s contributions to our foundation are an important part of that. As a sidebar to that point, we do receive several compliments about our logo and designs, as well. We’re well-represented through our designs thanks to their work.

How did TBH Creative perform from a project management standpoint?

They’ve been outstanding. We meet with Tatum fairly regularly, but we also communicate through email and over the phone.

What did you find most impressive about them?

Their biggest impact for us has been their web design work. Keeping that current and updated has been vital to our success.

Are there any areas they could improve?

Their service has been beyond fantastic. I’m unsure of how they could do better. You’d be hard-pressed to find a better team than TBH Creative.

Do you have any advice for potential customers?

Be receptive to what TBH Creative offers because it’s likely more innovative than what you’re currently using. Let their results speak for themselves.

BACKGROUND

Introduce your business and what you do there.

I am the CEO of Tracking Football. We are an NCAA-compliant football scouting service. We follow a set of policies and standards as dictated by the NCAA for services that provide information or scouting to NCAA-affiliated football programs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TBH Creative?

During an extensive engagement, we’ve relied on TBH Creative for a series of digital marketing and web development projects.

SOLUTION

What was the scope of their involvement?

When the engagement started, our company was operating with a rudimentary WordPress-based website. TBH Creative took on the project, and as a result, we have a WordPress site, and the UX approach is now quite advanced. The site also links to a vast backend database that has been set up for us. Further, TBH Creative oversees our SEO efforts to make our site more visible during web searches, and they complement that work with digital marketing copy and graphics. On occasion, we will place standard print advertisements in football journals.

What is the team composition?

Tatum (President, TBH Creative) has served as our account manager. She oversees a digital marketing and SEO manager, a graphics team, and an external web development firm.

How did you come to work with TBH Creative?

They were one of three or four companies I contacted as a result of a web search. I felt the most comfortable choosing TBH Creative. It helped that both of our companies are located in Indiana.

How much have you invested with them?

Every month, we have a $6,000 retainer that goes toward UX improvements, a marketing budget, and retaining their outside web developer. In the event of a major development project, that price increases accordingly. Over three years, we’ve likely spent between $275,000–$300,000.

What is the status of this engagement?

Our engagement began in December 2015 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our client base has quadrupled from the time that we started the engagement, and our revenue has increased eight times over. We’re not a traditional public-facing site, so we don’t experience massive traffic, but we see about 10,000 unique visits from our user base each month. That’s an increase from several hundred visitors per month before the engagement started.

How did TBH Creative perform from a project management standpoint?

Tatum has been wonderful in her project management. All tasks are well-documented, and we are provided regular updates. I have worked well with the entirety of the staff. The consistent and thorough nature of the communication has been a hallmark of their service.

What did you find most impressive about them?

I’ll reiterate their strength as project managers, but their work with digital marketing truly stands out. Digital marketing is where they hang their hat. What they say they do best is indeed what they do best.

Are there any areas they could improve?

There are opportunities for them to expand their range of services. I’m thinking specifically of conducting the major website development in-house as opposed to outsourcing it, and experimenting more with mobile applications.

Do you have any advice for potential customers?

Keeping the lines of communication open is important because TBH Creative will be more effective as project managers. If clients are able to be transparent regarding their processes, TBH Creative can act as a technology partner and a business partner. Case in point, they’ve done an awful lot to help us expand our horizons.

BACKGROUND

Introduce your business and what you do there.

I’m the payer relations manager at Indiana Hemophilia and Thrombosis Center. We work with Hemophilia patients within the state of Indiana.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TBH Creative?

Our website was outdated and we needed a company to create an entirely new site for us.

SOLUTION

What was the scope of their involvement?

We began the project with a research phase so TBH Creative could get to know us and we could elaborate on our goals. Their team helped us with the wireframe building and content creation, as we didn’t have the internal expertise for it. They designed and developed the new site and built SEO features into the site’s frontend.

What is the team composition?

They provided a team of between 6–7 people.

How did you come to work with TBH Creative?

We vetted many local vendors—it was essential for us to meet the developers in person. When looking for the right team, we wanted people who took the time to fully understand our goals and the work necessary to get there. The president of TBH Creative presented us with a wealth of marketing knowledge and website creativity, so they ended up being the clear choice for us.

What is the status of this engagement?

We began the project in May 2017 and finished development in September 2018. Their team still provides ongoing support, when needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website is now integrated with our social media platforms, which helps direct traffic to our site. Though we’re early in the process, we’re already seeing more users driving to our site.

How did TBH Creative perform from a project management standpoint?

Their team had patience with our slower internal process—most of our group wasn’t well-versed in website development and needed guidance. They were incredible in assisting us and communicating on a weekly basis.

What did you find most impressive about them?

Their team has an impressive breadth of knowledge about web development. They craft content that is easily understood and flows well throughout the site. The materials are formatted so the average user can smoothly find the information they need.

Do you have any advice for potential customers?

It’s beneficial to describe your goals at the beginning of the engagement—the more TBH Creative knows, the better their ability to help will be.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO at The Hagerman Group, a construction company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TBH Creative?

Our website was outdated and difficult to navigate, so we decided to renovate the platform. The first web vendor that we hired didn’t meet our expectations, so we wanted to bring in a more experienced development team to fix their mistakes.

SOLUTION

What was the scope of their involvement?

The initial scope only required them to make adjustments to our website, but we eventually agreed to build an entirely new platform. TBH Creative developed a WordPress site with a modular layout and mobile-friendly design. They also profiled our audience to help us create engaging content. In addition to ongoing support and maintenance, they meet with us every six months to review our metrics and suggest ways to improve our results.

What is the team composition?

TBH Creative’s founder and president served as our main point of contact, but we also had access to a project manager, a writer, and their creative director.

How did you come to work with TBH Creative?

We discovered them through a mutual connection. Their straightforward pitch made us feel comfortable with hiring them.

How much have you invested with them?

The price increased from $20,000 to $60,000 after we decided to rebuild the entire platform.

What is the status of this engagement?

They started working on the website in October 2017, and we were able to launch in March 2018. TBH Creative is currently on retainer for major bug fixes and maintenance requests.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Traffic has increased significantly since launching the new site. Our long-time customers are impressed by the stunning design and user-friendly navigation, while our internal staff is delighted by the platform’s customizable layout.

How did TBH Creative perform from a project management standpoint?

I loved working with them because they were organized and in control. They ensured that both of our teams adhered to the timeline and recorded all of their work on Google Docs. Whenever we had questions, their team was always responsive and willing to find a solution.

What did you find most impressive about them?

They were extremely honest with us in the beginning, so there were never any surprises with their development or billing processes. I told them what I wanted, and they gave me everything that I asked for.

Are there any areas they could improve?

We don’t have any negative feedback because TBH Creative delivered on all of their promises.

Do you have any advice for potential customers?

They are experts in their field, so it’s important to listen to their suggestions.

BACKGROUND

Please describe your company and your position there.

I’m the compliance coordinator for the town of Brownsburg. I handle education and enforcement of all municipal and zoning codes within the town.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TBH Creative?

We had the idea of using infographics to help citizens better understand some of the ordinances, especially with the most common violation—temporary signs.

What were your goals for this project?

Our main goal was to have a simple image that could visually show citizens the proper location to place temporary signage.

SOLUTION

How did you select this vendor?

We spoke with and received quotes from several companies. TBH Creative seemed to have the most passion and understanding for what we were looking to create.

Describe the project in detail.

The project was so easy—at least for me! We exchanged some initial ideas and I provided them with the wording we were looking for, after which they took charge of the project. I received the initial draft a few weeks after starting the project and we made a few changes to it. After that, it was complete.

What was the team composition?

I worked with their president throughout the whole process and with their creative director towards the end for website integration.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project turned out fantastic, and the graphic is perfect. Before, if a resident wanted to find out the ordinances on temporary signs, they would have to flip through a 500-page book. The graphic puts all the information in one easy-to-read and understand page. We’ve had multiple compliments from citizens on how effective the graphic is.

How effective was the workflow between your team and theirs?

The workflow couldn’t have been better. They were very responsive to calls or emails, and anytime I had a question, I knew it would be answered quickly.

What did you find most impressive about this company?

What I found most impressive is how TBH Creative was able to take this idea out of my head and turn it into a perfect graphic. I gave them a basic concept and they were able to produce something that far exceeded our expectations.

Are there any areas for improvement?

We’re very satisfied and look forward to future projects with TBH Creative.