What evidence can you share that demonstrates the impact of the engagement?
Overall, the hospital has experienced growth, so we know that their initiatives have been successful. Traditional marketing tactics don't offer us a good ROI. We don’t have a way to track how we're engaging with the intended audience. I don't have the tools on my end to fully close the loop and know for sure that any given person became a patient. We just don't have the processes in place here at the hospital to capture that data.
What TBH Creative has been able to do through their strategic approach has set us up for success. They ask the right questions and put a lot of careful thought and preparation into each project. We're very impressed.
How did TBH Creative perform from a project management standpoint?
I really appreciate their project management as we’ve expanded our relationship and they’ve taken on more projects. They're quite diligent in keeping us on task. They recently implemented a weekly call to deliver updates and a progress report. They share with us the status of all items of the ongoing projects so that everyone is on the same page. We communicate often by email and updates can get lost in inboxes. Weekly calls make it easy for my team to know exactly where we stand. They articulate what pieces of each project are our responsibility and what pieces they own. It’s kept us on task and efficient.
Tatum is excellent about providing ongoing analytics so that we can monitor our performance. The digital marketing world is massive and changes so quickly. It’s so helpful and valuable for us to have it broken down simply. I can use their analytics to inform marketing decisions that I make. I ask a lot of questions, but Tatum and her team are so responsive. They take the time to explain and help me understand what the data is saying. They use that data to inform the decisions they make with our dollars and the recommendations they make for changes we should consider.
What did you find most impressive about them?
TBH Creative guides us at every point in the process and every step along the way. It's always about the strategy behind why are we doing what we're doing. Will it generate ROI? How do we make sure that we're getting the most out of our efforts and our investment? They're always thinking about a way that works.
Their biggest strength is Tatum’s attention to detail. She’s strategic about considering the big picture. She looks closely at each initiative and issue that we want to address. Then she helps us put the details and the processes in place to get us where we want to be.
Are there any areas they could improve?
Honestly, nothing jumps out at me. I'm happy with the way the projects have been managed. There's room for improvement with everyone but no specific feedback that I can think of. I'm pleased with the outcomes of every project they've worked on.
Do you have any advice for potential customers?
Be open to their process and let them guide you. Tatum does a really good job serving as the initial point of contact. She’ll identify your needs upfront and lead you through the strategy. She asks thoughtful questions that will help you maximize the benefit from the relationship. She’ll also challenge your ideas and propose a better approach to the solution as needed.