TANDA Digital

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and founder of Future Practice, a premium dental marketing agency for US practices. We help dentists who are opening a new clinic or whose growth has stalled, with branding, websites, video content, SEO, ads, and reviews. Branding is the foundation of everything we do, and our work is very hands-on and personalized compared to larger agencies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TANDA Digital?

For 3–4 years, all of our growth came from referrals and organic search. Once we'd saturated our region, that growth stopped almost overnight. I had never done sales before, so I needed to build an outbound process and learn to sell from scratch.

SOLUTION

What was the scope of their involvement?

TANDA Digital runs our cold email outreach, from prospecting to booking calls. They also helped us rework our offers and lead magnets so we stand out from every other "full-service" agency. On top of that, they coach me on sales: they review my recorded calls and send specific feedback on pitching, handling objections, and presenting pricing.

What is the team composition?

We work with 2–5 teammates from TANDA Digital, including the founder, who personally reviews my sales calls.

How did you come to work with TANDA Digital?

I get hundreds of cold emails a day, but theirs stood out. It was the kind of email I wanted to be sending myself. Throughout the sales process, I felt they genuinely cared and knew what they were doing. My biggest worry with any agency was that they'd take the money, say "it didn't work," and disappear after three months. They didn't.

What is the status of this engagement?

We started working with them in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TANDA Digital proved that cold outreach works in our niche, which I wasn't sure was possible. We closed a client within the first three months, and they now reliably bring us new leads and clients every month. Beyond the numbers, my sales skills have completely changed. The way I run calls, present our offer, and handle objections is night and day compared to when we started.

How did TANDA Digital perform from a project management standpoint?

Excellent. The process is fully transparent, and their whole team is in a shared Slack channel with us. Nothing gets ignored: whenever I share a call or ask a question, several people reply with detailed, thoughtful insights. It feels like working with an extension of our own team.

What did you find most impressive about them?

How far beyond cold email they go. They review my sales calls, even 2–3 hour ones, and send me specific points to improve. They've reworked how we position our offer and regularly recommend books and podcasts to sharpen my sales thinking. They give more than you'd expect, because they're building a long-term partnership.

Are there any areas they could improve?

Nothing significant comes to mind. They've exceeded what I expected from an outreach partner.

Do you have any advice for potential customers?

Give them a try. TANDA Digital does far more than set up your emails. They act as your teachers, and if you need to improve somewhere to close the leads they bring, they'll tell you exactly how. They see it as a long-term partnership, not a quick cash grab.