Taktical Digital

BACKGROUND

Introduce your business and what you do there.

I’m a digital marketing specialist for a business insurance company focusing on nonprofit organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Taktical Digital?

We wanted to expand our sales efforts into the digital market through our website, so we needed it to get more organic inbound interests on Google.

SOLUTION

What was the scope of their involvement?

Taktical Digital has been doing SEO for us. We started by discussing our objectives, and then they did a thorough audit of where our website was and its areas of opportunity. After that, we agreed on a scope and a price to start the partnership; since then, they’ve been going back and forth making changes and updates to our site like developing content, improving keyword rankings, and doing general Google optimization.

What is the team composition?

We’ve worked with three members of their team, including a team lead.

How did you come to work with Taktical Digital?

We worked with them on another project; I was happy with that previous experience, so we decided to bring them in for this task.

How much money have you invested in this partnership?

We’ve spent around $20,000 with them.

What is the status of this engagement?

We started working together in May 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve gone from having no keywords on the first page on Google to having a couple in the first page rankings. Also, we’ve seen constant traffic increase along with the backlinks. Overall, we see significant success with their work and are happy with it.

How did Taktical Digital perform from a project management standpoint?

Project management is great. We use email as our main communication tool.

What did you find most impressive about them?

They’re a detail-oriented team that helps explain what we need to know about SEO to improve our website through their specific knowledge.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they’re experts in their field.

Do you have any advice for potential customers?

Invest time and focus at first so the engagement can work.

BACKGROUND

Please describe your company and your position there.

I am the co-owner & director of marketing at A&D, a large jewelry company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Taktical Digital?

We needed to grow and improve our online presence. Taktical provided SEO services to assist in that process.

What were your goals for this project?

We were looking to increase site traffic and boost our sales numbers.

SOLUTION

How did you select this vendor?

They were referred to us by a colleague.

Describe the scope of their work in detail.

They ran an extensive SEO campaign during our set timeframe of about six months.

What was the team composition?

We primarily worked with Ilan (Chief Strategist, Taktical Digital), and he liaised with a team of SEO specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As the campaign picked up, we saw a significant increase in sales and online leads.

How effective was the workflow between your team and theirs?

They were very cooperative throughout the project. We had a great experience working with them.

What did you find most impressive about this company?

They prioritize innovation and adapt to any challenge.